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All Journal Buletin Ilmiah Marina : Sosial Ekonomi Kelautan dan Perikanan EKONOMIKA SYARIAH : Journal of Economic Studies Jurnal Menara Ekonomi : Penelitian dan Kajian Ilmiah Bidang Ekonomi Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Warta Pengabdian Andalas: Jurnal Ilmiah Pengembangan Dan Penerapan Ipteks Jurnal Pengabdian Masyarakat : Pemberdayaan, Inovasi dan Perubahan Journal of International Conference Proceedings EKONOMIKA SYARIAH : Journal of Economic Studies Journal of Artificial Intelligence and Digital Business Innovative: Journal Of Social Science Research Adpebi International Journal of Multidisciplinary Sciences
Apriyeni, Deltri
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The Influence of Marketing Communications, Experience and Quality of Services on Image and Satisfaction, Their Impact on Tourist Loyalty of the Nusantara (Survey of Waterfall Recreational Places in Malang District) Askar Jaya; Deltri Apriyeni; Romi Susanto
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 3, No 4 (2020): Budapest International Research and Critics Institute November
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v3i4.2521

Abstract

The study aims to get an overview of marketing communications, experience and quality of services as the cause of image formation and satisfaction and its impact on loyalty of domestic tourists in the waterfall recreation area. The object of this research is waterfalls in Malang, namely Curug Bidadari and Curug Nangka. The number of samples acceptable in this study is 50 respondents. This number is a critical sample size in the sample measurements required through SEM Partial Least Square (PLS). From the questionnaires distributed on both waterfalls, collected 114 complete questionnaires that can be processed. The data analyzed in this research using Partial Least Square (PLS) method and using Smart PLS tools. The results showed that marketing communications significantly related to the image. This shows that interesting communication will form a positive image and encourage tourists to visit. Compared with marketing communications, experience has more role in shaping the image of the place of recreation. Service quality is significantly related to image. Service quality has the most dominant effect on image over experience and communication. Service quality is significantly related to satisfaction. Service quality is not significantly related to loyalty. The image is significantly related to satisfaction. The image is not significantly related to loyalty. Although the image does not directly affect the loyalty, but the image has an indirect effect on loyalty through satisfaction. Satisfaction is significantly related to loyalty. Of all the variables that have influence on loyalty the biggest influence is the variable of respondent satisfaction, that is the promotion of this recreation place as a place of recreation.
Co-Authors Andria, Yas Askar Jaya Bahtiar Efendi Defri, Alfian Endang Supriatna Erlianto, Erlianto Fitria Sari Helia, Suhelmi Hendra Kasman Herita Dewi Herlinda, Alnungki  Herlinda, Alnungki  Indro Saputro Irra Chrisyanti Dewi Maghdalena, Maria Meri Rahmania Nazirwan Nazirwan Neldawati, Neldawati Novia , Elmi Oberlin Oberlin Putra, Ridho Juanda Saiful Anwar Sumiati Sumiati Susanto, Romi Sutiyem, Sutiyem Trismiyanti, Dessy Trisna Rukhmana Wati Wati Wati Wati Wati Wati Yesmira Syamra, Yesmira yulina eliza Zusmawati Zusmawati