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All Journal Channel : Jurnal Komunikasi JURNAL PENGABDIAN KEPADA MASYARAKAT Jurnal The Messenger Jurnal Pengabdian Kepada Masyarakat (Indonesian Journal of Community Engagement) JURNAL MANAJEMEN MOTIVASI Nyimak: Journal of Communication Jurnal Analisa Sosiologi Jurnal Pemberdayaan: Publikasi Hasil Pengabdian Kepada Masyarakat Jurnal Profetik Communicare : Journal of Communication Studies Communications Journal of Media and Communication Science (JcommSci) Kumawula: Jurnal Pengabdian Kepada Masyarakat Jurnal Berdaya Mandiri COMMICAST Jurnal Ilmiah Wahana Pendidikan Mauriduna : Journal of Islamic studies Jurnal Ilmu Komunikasi Berita Kedokteran Masyarakat Journal Publicuho Jurnal Pendidikan dan Ilmu Sosial Jurnal Ilmu Komunikasi UHO : Jurnal Penelitian Kajian Ilmu Komunikasi dan Informasi JIM: Jurnal Ilmiah Mahasiswa Pendidikan Sejarah QOSIM: Jurnal Pendidikan, Sosial & Humaniora EDUCATIONAL: Jurnal Inovasi Pendidikan dan Pengajaran CHANNEL: Jurnal Komunikasi PESHUM
Rendra Widyatama
Program Studi Ilmu Komunikasi, Fakultas Sastra, Budaya Dan Komunikasi, Universitas Achmad Dahlan
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Dentistry Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Medicine & Pharmacology Neuroscience Nursing Physics Public Health Social Sciences Transportation Veterinary Other

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Analisis Perilaku Khalayak dalam Mengonsumsi Konten Edukasi Karier di TikTok sebagai Media Pembelajaran Nonformal Vebriyanti Vebriyanti; Rendra Widyatama
JURNAL PENDIDIKAN DAN ILMU SOSIAL (JUPENDIS) Vol. 4 No. 1 (2026): Januari : JURNAL PENDIDIKAN DAN ILMU SOSIAL
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jupendis.v4i1.3847

Abstract

This study examines audience behavior in consuming career education content on TikTok as a form of nonformal learning. The rapid growth of social media has transformed how individuals access information, including career-related knowledge. This research aims to analyze user motivations, consumption patterns, and responses toward career education content. A qualitative descriptive approach was employed, involving 54 respondents aged 20–30 years who have accessed career-related content on TikTok. Data were collected through open-ended questionnaires and content analysis of the TikTok account @Vinamuliana. The findings reveal that information needs are the primary motivation for content consumption, followed by self-improvement and inspiration. In terms of consumption patterns, most users access content through the For You Page (FYP), indicating the significant role of platform algorithms, although some users actively search for content. User responses vary, ranging from real actions such as improving CVs and applying tips, to understanding without action, and no response at all. These results suggest that TikTok functions not only as an entertainment platform but also as an effective nonformal learning medium that provides practical and relevant career information. The study implies that short-form, visual, and practical content can enhance user engagement and support learning outcomes in digital environments.
Pengaruh Penggunaan Fitur Posting Ulang terhadap Kepuasan Pengguna Instagram pada Generasi Z Desy Ratna Sari; Rendra Widyatama
MUKASI: Jurnal Ilmu Komunikasi Vol. 5 No. 2 (2026): Mei 2026
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v5i2.7500

Abstract

This study aims to analyze the effect of using the repost feature ion instagram user satisfaction among generation Z. The main research question is whether the use of the repost feature affects user satisfaction levels. The study employs a quantitative approuch using a survey method involving 100 respondents selected via purposive sampling, with the criteria being active instagram users who have used the repost feature. Data were collected via a questionnaire using a likert scale and analyzed using descriptive stastistical techniques as well as simple linier regression. The result indicate that the use of the repost feature has a positive and significant effect on instagram user satisfaction among generation Z. The mot dominant motives for use are the need for information and self expression. These findings suggest that the repost feature functions not only as a means of sharing conten but also as a medium for fulfilling users psychological and social needs. This study contributes to the development of the Use and Gratification theory by emphasizing the importance of feature level analysis in understanding social media user behavior.
The Influence Of Social Media Content And Brand Awareness On The Purchase Decisions Of Generation Z For Sender Coffee Aziz, Maulana Abdul; Widyatama, Rendra
JURNAL MANAJEMEN MOTIVASI Vol 21 No 2 (2025): Jurnal Manajemen Motivasi
Publisher : Universitas Muhammadiyah Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29406/jmm.v21i2.8001

Abstract

This study examines the influence of social media content and brand awareness on purchasing decisions of Sender Coffee products among Generation Z at Ahmad Dahlan University, Yogyakarta. Generation Z is highly engaged on social media and often uses digital content to make purchasing decisions. This research contributes originality by focusing on a local coffee brand that employs a narrative approach in its digital marketing strategy. The study adopts a quantitative, causal design. Data were collected via an online questionnaire distributed to 67 respondents selected through purposive sampling. After passing validity, reliability, and classical assumption tests, the data were analyzed using multiple linear regression. The results show that social media content and brand awareness significantly affect purchasing decisions, partially or simultaneously, with a combined influence of 42.9%. These findings underscore the importance of integrating visually engaging content with consistent brand awareness efforts. The practical implication is that local businesses such as Sender Coffee must build emotionally resonant and consistent digital communication strategies tailored to young consumers' preferences.
Pengaruh Hoaks Deepfake terhadap Persepsi Keputusan Sosial pada Masyarakat Dewasa Menengah di Era Post-Truth Fatih Rizqi Jatikusuma Handoyo; Rendra Widyatama
PESHUM : Jurnal Pendidikan, Sosial dan Humaniora Vol. 5 No. 4: Juni 2026
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/peshum.v5i4.18013

Abstract

The development of artificial intelligence technology, especially in the field of deepfakes, amplifies the spread of digital hoaxes that can impact people's perceptions and social decisions in the post-truth era. This study aims to analyze the influence of exposure to deepfake hoaxes, concerns about deepfakes, and attitudes toward digital information on perceptions of social decisions in the middle-aged adult group. This study employed a quantitative approach with a survey of 82 respondents obtained using purposive sampling techniques and analyzed using multiple linear regression. The results indicate that exposure to deepfake hoaxes, attitudes toward digital information, and concerns about deepfakes significantly influence perceptions of social decisions. With an R value of 0.852, this study proves that the model can explain 85.2% of all independent variables in terms of the dependent variable. This finding reinforces previous research regarding the need for digital literacy and media education to improve public skills and awareness in verifying and addressing disinformation spread through artificial intelligence.
ADOPSI CHATGPT DALAM KOMUNIKASI AKADEMIK MAHASISWA: ANALISIS TECHNOLOGY ACCEPTANCE MODEL Devi Rantika; Rendra Widyatama
EDUCATIONAL : Jurnal Inovasi Pendidikan & Pengajaran Vol. 6 No. 2 (2026)
Publisher : Pusat Pengembangan Pendidikan dan Penelitian Indonesia (P4I)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51878/educational.v6i2.11161

Abstract

ABSTRACT Recent advances in artificial intelligence technology have significantly increased the use of ChatGPT within digital learning systems in higher education. This study aims to investigate the factors influencing students’ acceptance of ChatGPT by applying the Technology Acceptance Model (TAM) framework, as well as examining whether differences in acceptance exist based on academic background. A quantitative survey approach was employed involving 115 active students from Ahmad Dahlan University representing the Faculty of Industrial Technology and the Faculty of Literature, Culture, and Communication who had prior experience using ChatGPT. Data were collected through questionnaires and analyzed using descriptive statistics, validity and reliability testing, linear regression analysis, and independent sample t-tests. The findings revealed that perceived ease of use positively affected perceived usefulness, while perceived usefulness emerged as the strongest predictor shaping students’ attitudes toward the use of ChatGPT. Furthermore, students’ attitudes toward ChatGPT were found to positively influence their intention to continue utilizing the platform in digital learning activities. The study also identified no significant differences in ChatGPT acceptance between students from the two faculties. These findings indicate that ChatGPT has evolved into an integral component of the digital learning ecosystem across academic disciplines rather than being limited to specific fields of study. This research contributes practical insights for educational institutions in understanding the factors that support the integration of generative AI technologies into students’ learning processes. ABSTRAK Inovasi dalam teknologi kecerdasan buatan telah membawa peningkatan penggunaan ChatGPT pada sistem pembelajaran digital di perguruan tinggi. Penelitian ini bertujuan menelaah faktor-faktor yang memengaruhi penerimaan mahasiswa terhadap ChatGPT menggunakan pendekatan Technology Acceptance Model (TAM), serta menguji adanya perbedaan penerimaan ditinjau dari latar belakang akademik. Metode survei dengan pendekatan kuantitatif digunakan dalam penelitian ini dengan melibatkan 115 mahasiswa aktif Universitas Ahmad Dahlan dari dua fakultas, yaitu Fakultas Teknologi Industri dan Fakultas Sastra, Budaya, dan Komunikasi, yang telah menggunakan ChatGPT. Data diperoleh melalui kuesioner dan dianalisis menggunakan teknik statistik deskriptif, pengujian validitas, reliabilitas, regresi linear, serta independent sample t-test. Hasil analisis memperlihatkan bahwa persepsi kemudahan penggunaan memengaruhi persepsi manfaat, dan persepsi manfaat menjadi faktor dominan dalam membentuk sikap penggunaan ChatGPT. Selain itu, sikap penggunaan terbukti berpengaruh positif terhadap niat mahasiswa untuk terus memanfaatkan ChatGPT dalam aktivitas pembelajaran digital. Penelitian ini juga menemukan bahwa tidak terdapat perbedaan signifikan tingkat penerimaan ChatGPT antara mahasiswa dari kedua fakultas. Temuan tersebut menunjukkan bahwa penggunaan ChatGPT telah berkembang sebagai bagian dari ekosistem pembelajaran digital lintas disiplin di perguruan tinggi dan tidak terbatas pada bidang akademik tertentu. Penelitian ini memberikan kontribusi praktis dalam memperkuat pemahaman institusi pendidikan mengenai faktor-faktor yang mendukung integrasi teknologi AI generatif dalam proses pembelajaran mahasiswa.
Pengaruh Media Sosial terhadap Gaya Hidup Digital dan Pola Belajar Siswa SMA Negeri 1 Bagan Sinembah Nur Ramaini; Rendra Widyatama
MUKASI: Jurnal Ilmu Komunikasi Vol. 5 No. 2 (2026): Mei 2026
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v5i2.7710

Abstract

This study aims to analyze the influence of social media use on digital lifestyles and its impact on students’ learning patterns at Bagan Sinembah State High School 1. A quantitative cross-sectional approach and the Uses and Gratification theoretical framework were applied in this study. Random sampling was used for data collection through the distribution of questionnaires to 92 respondents selected at random using the Slovin formula. Data analysis included testing for validity, reliability, normality, Pearson correlation, and linear regression using the SPSS data analysis program. The results of the study revealed the existence of a paradoxical dual effect. On one hand, there was a positive and significant influence of social media use on students’ digital lifestyles, with a correlation coefficient of 0.502 (Sig. 0.000). On the other hand, such digital interactions have a negative and significant impact on learning patterns with a correlation coefficient of -0.234 (Sig. 0.025), where high intensity of digital interactions was found to significantly reduce students’ concentration during learning. This Finding reveals that adolescents’ psychological needs often take precedence over their self-control. The implications of this study underscore the need for schools to shift from restrictive bans toward the implementation of comprehensive digital literacy programs within the curriculum.
MERARIQ DALAM PERNIKAHAN SUKU SASAK: ANALISIS KOMUNIKASI DAN DINAMIKA SOSIAL DALAM RITUAL PENCULIKAN Fairiza, Andre; Widyatama, Rendra
Jurnal Analisa Sosiologi Vol 13, No 1 (2024)
Publisher : UNIVERSITAS SEBELAS MARET (UNS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/jas.v13i1.74926

Abstract

Merariq is a unique customary marriage process among the Sasak people, which is through abduction. This tradition has been passed down through generations to the present day. Literature review indicates that merariq publications are more abundant from cultural, legal, and religious perspectives. Some researchers delve into gender studies and tourism, but the perspective of communication sociology is very rare. This article aims to discuss merariq marriage from the standpoint of communication sociology, explicitly analyzing the patterns of communication relationships among individuals involved in merariq.Researchers employ a qualitative approach with a natural observation method, where primary data excavation is through interviews supplemented by a literature review. Researchers engage five key informants, including customary leaders, cultural observers, individuals who have experienced merariq, and civil marriage registry officials. Researchers conclude that merariq is a kidnapping event in the context of a 'drama' aimed at marrying a woman based on cultural norms. The stages of merariq remain unchanged over time, including pre-merariq, merariq execution, negotiation, inauguration, and post-merariq. Courtship in Merariq employs indirect communication patterns facilitated through mediators. Generally, the communication patterns in each stage of merariq vary, but interpersonal communication patterns occur in many stages. In the inauguration stage, communication patterns arise within a group setting, except for the marriage sermon in a public communication setting. Communication patterns in the negotiation stage are the most dynamic and critical to Merariq's success. In Merariq, society places women in a subordinate position, unequal to men, where women tend to be objectified, and men hold more power over women. This imbalanced gender relationship tends to persist to this day.
Co-Authors Abiyyah, Althof Adiprabowo, Vani Dias Ana Puspita Indah Ananda, Dhiaksa Adhi Ananda, Vidya Anang Masduki Anjani, Sefylia Aziz, Maulana Abdul Baiquni, Fahmi Dedi Pramono Desy Ratna Sari Devi Rantika Eko Aribowo Fairiza, Andre Fatih Rizqi Jatikusuma Handoyo Fatwa Sari Tetra Dewi Fitrinanda An Nur Hidayatussalamah, Hidayatussalamah Indria Laksmi Gamayanti Kharisma Alfi Liliek Budiastuti Wiratmo, Liliek Budiastuti Maghfurrohman, Muhammad Maizatul Haizan Mahbob Maya Ulyani Muchti, Firmansyah Aditya Muzaina, Manda Laila Noer Doddy Irmawati Nur Rahmawati Nur Ramaini Paderan, Mark Peni Larasati Pranata*, Randi Pranata, Angga Prita Devy Igiany Rahmat Muhajir Nugroho Rinanda Gema Pangestika Rumhanik Yuli Utami Sabri Sadewo, Dimas Ulinnuha Saputra, Rendie Abdi Sujiwa, Krisna Suranto Toto Sudargo Vebriyanti Vebriyanti Yuniasih, Dewi Zeni Putri Pinasti Zsolt, Habil Polereczki