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All Journal Channel : Jurnal Komunikasi JURNAL PENGABDIAN KEPADA MASYARAKAT Jurnal The Messenger Jurnal Pengabdian Kepada Masyarakat (Indonesian Journal of Community Engagement) JURNAL MANAJEMEN MOTIVASI Nyimak: Journal of Communication Jurnal Analisa Sosiologi Jurnal Pemberdayaan: Publikasi Hasil Pengabdian Kepada Masyarakat Jurnal Profetik Communicare : Journal of Communication Studies Journal of Media and Communication Science (JcommSci) Kumawula: Jurnal Pengabdian Kepada Masyarakat Mediakom : Jurnal Ilmu Komunikasi Jurnal Berdaya Mandiri COMMICAST Jurnal Ilmiah Wahana Pendidikan Jurnal Impresi Indonesia Mauriduna : Journal of Islamic studies Jurnal Ilmu Komunikasi Berita Kedokteran Masyarakat Journal Publicuho Jurnal Pendidikan dan Ilmu Sosial Jurnal Ilmu Komunikasi UHO : Jurnal Penelitian Kajian Ilmu Komunikasi dan Informasi JIM: Jurnal Ilmiah Mahasiswa Pendidikan Sejarah Score: Jurnal Lentera Manajemen Pemasaran QOSIM: Jurnal Pendidikan, Sosial & Humaniora EDUCATIONAL: Jurnal Inovasi Pendidikan dan Pengajaran CHANNEL: Jurnal Komunikasi PESHUM
Rendra Widyatama
Program Studi Ilmu Komunikasi, Fakultas Sastra, Budaya Dan Komunikasi, Universitas Achmad Dahlan
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The Influence Of Social Media Content And Brand Awareness On The Purchase Decisions Of Generation Z For Sender Coffee Aziz, Maulana Abdul; Widyatama, Rendra
JURNAL MANAJEMEN MOTIVASI Vol 21 No 2 (2025): Jurnal Manajemen Motivasi
Publisher : Universitas Muhammadiyah Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29406/jmm.v21i2.8001

Abstract

This study examines the influence of social media content and brand awareness on purchasing decisions of Sender Coffee products among Generation Z at Ahmad Dahlan University, Yogyakarta. Generation Z is highly engaged on social media and often uses digital content to make purchasing decisions. This research contributes originality by focusing on a local coffee brand that employs a narrative approach in its digital marketing strategy. The study adopts a quantitative, causal design. Data were collected via an online questionnaire distributed to 67 respondents selected through purposive sampling. After passing validity, reliability, and classical assumption tests, the data were analyzed using multiple linear regression. The results show that social media content and brand awareness significantly affect purchasing decisions, partially or simultaneously, with a combined influence of 42.9%. These findings underscore the importance of integrating visually engaging content with consistent brand awareness efforts. The practical implication is that local businesses such as Sender Coffee must build emotionally resonant and consistent digital communication strategies tailored to young consumers' preferences.
Pengaruh Hoaks Deepfake terhadap Persepsi Keputusan Sosial pada Masyarakat Dewasa Menengah di Era Post-Truth Fatih Rizqi Jatikusuma Handoyo; Rendra Widyatama
PESHUM : Jurnal Pendidikan, Sosial dan Humaniora Vol. 5 No. 4: Juni 2026
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/peshum.v5i4.18013

Abstract

The development of artificial intelligence technology, especially in the field of deepfakes, amplifies the spread of digital hoaxes that can impact people's perceptions and social decisions in the post-truth era. This study aims to analyze the influence of exposure to deepfake hoaxes, concerns about deepfakes, and attitudes toward digital information on perceptions of social decisions in the middle-aged adult group. This study employed a quantitative approach with a survey of 82 respondents obtained using purposive sampling techniques and analyzed using multiple linear regression. The results indicate that exposure to deepfake hoaxes, attitudes toward digital information, and concerns about deepfakes significantly influence perceptions of social decisions. With an R value of 0.852, this study proves that the model can explain 85.2% of all independent variables in terms of the dependent variable. This finding reinforces previous research regarding the need for digital literacy and media education to improve public skills and awareness in verifying and addressing disinformation spread through artificial intelligence.
ADOPSI CHATGPT DALAM KOMUNIKASI AKADEMIK MAHASISWA: ANALISIS TECHNOLOGY ACCEPTANCE MODEL Devi Rantika; Rendra Widyatama
EDUCATIONAL : Jurnal Inovasi Pendidikan & Pengajaran Vol. 6 No. 2 (2026)
Publisher : Pusat Pengembangan Pendidikan dan Penelitian Indonesia (P4I)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51878/educational.v6i2.11161

Abstract

ABSTRACT Recent advances in artificial intelligence technology have significantly increased the use of ChatGPT within digital learning systems in higher education. This study aims to investigate the factors influencing students’ acceptance of ChatGPT by applying the Technology Acceptance Model (TAM) framework, as well as examining whether differences in acceptance exist based on academic background. A quantitative survey approach was employed involving 115 active students from Ahmad Dahlan University representing the Faculty of Industrial Technology and the Faculty of Literature, Culture, and Communication who had prior experience using ChatGPT. Data were collected through questionnaires and analyzed using descriptive statistics, validity and reliability testing, linear regression analysis, and independent sample t-tests. The findings revealed that perceived ease of use positively affected perceived usefulness, while perceived usefulness emerged as the strongest predictor shaping students’ attitudes toward the use of ChatGPT. Furthermore, students’ attitudes toward ChatGPT were found to positively influence their intention to continue utilizing the platform in digital learning activities. The study also identified no significant differences in ChatGPT acceptance between students from the two faculties. These findings indicate that ChatGPT has evolved into an integral component of the digital learning ecosystem across academic disciplines rather than being limited to specific fields of study. This research contributes practical insights for educational institutions in understanding the factors that support the integration of generative AI technologies into students’ learning processes. ABSTRAK Inovasi dalam teknologi kecerdasan buatan telah membawa peningkatan penggunaan ChatGPT pada sistem pembelajaran digital di perguruan tinggi. Penelitian ini bertujuan menelaah faktor-faktor yang memengaruhi penerimaan mahasiswa terhadap ChatGPT menggunakan pendekatan Technology Acceptance Model (TAM), serta menguji adanya perbedaan penerimaan ditinjau dari latar belakang akademik. Metode survei dengan pendekatan kuantitatif digunakan dalam penelitian ini dengan melibatkan 115 mahasiswa aktif Universitas Ahmad Dahlan dari dua fakultas, yaitu Fakultas Teknologi Industri dan Fakultas Sastra, Budaya, dan Komunikasi, yang telah menggunakan ChatGPT. Data diperoleh melalui kuesioner dan dianalisis menggunakan teknik statistik deskriptif, pengujian validitas, reliabilitas, regresi linear, serta independent sample t-test. Hasil analisis memperlihatkan bahwa persepsi kemudahan penggunaan memengaruhi persepsi manfaat, dan persepsi manfaat menjadi faktor dominan dalam membentuk sikap penggunaan ChatGPT. Selain itu, sikap penggunaan terbukti berpengaruh positif terhadap niat mahasiswa untuk terus memanfaatkan ChatGPT dalam aktivitas pembelajaran digital. Penelitian ini juga menemukan bahwa tidak terdapat perbedaan signifikan tingkat penerimaan ChatGPT antara mahasiswa dari kedua fakultas. Temuan tersebut menunjukkan bahwa penggunaan ChatGPT telah berkembang sebagai bagian dari ekosistem pembelajaran digital lintas disiplin di perguruan tinggi dan tidak terbatas pada bidang akademik tertentu. Penelitian ini memberikan kontribusi praktis dalam memperkuat pemahaman institusi pendidikan mengenai faktor-faktor yang mendukung integrasi teknologi AI generatif dalam proses pembelajaran mahasiswa.
Pengaruh Media Sosial terhadap Gaya Hidup Digital dan Pola Belajar Siswa SMA Negeri 1 Bagan Sinembah Nur Ramaini; Rendra Widyatama
MUKASI: Jurnal Ilmu Komunikasi Vol. 5 No. 2 (2026): Mei 2026
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v5i2.7710

Abstract

This study aims to analyze the influence of social media use on digital lifestyles and its impact on students’ learning patterns at Bagan Sinembah State High School 1. A quantitative cross-sectional approach and the Uses and Gratification theoretical framework were applied in this study. Random sampling was used for data collection through the distribution of questionnaires to 92 respondents selected at random using the Slovin formula. Data analysis included testing for validity, reliability, normality, Pearson correlation, and linear regression using the SPSS data analysis program. The results of the study revealed the existence of a paradoxical dual effect. On one hand, there was a positive and significant influence of social media use on students’ digital lifestyles, with a correlation coefficient of 0.502 (Sig. 0.000). On the other hand, such digital interactions have a negative and significant impact on learning patterns with a correlation coefficient of -0.234 (Sig. 0.025), where high intensity of digital interactions was found to significantly reduce students’ concentration during learning. This Finding reveals that adolescents’ psychological needs often take precedence over their self-control. The implications of this study underscore the need for schools to shift from restrictive bans toward the implementation of comprehensive digital literacy programs within the curriculum.
Pengaruh Brand Ambassador Dinda Hauw Terhadap Kesadaran Merek Dan Keputusan Pembelian Produk Lozy Hijab Gita Ayu Pertiwi; Rendra Widyatama
Score: Jurnal Lentera Manajemen Pemasaran Vol. 4 No. 01 (2026): Mei 2026
Publisher : Lentera Ilmu Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59422/lmp.v4i01.1324

Abstract

Persaingan industri fashion muslim mendorong perusahaan memanfaatkan brand ambassador untuk meningkatkan kesadaran merek dan keputusan pembelian konsumen. Penelitian ini bertujuan menganalisis pengaruh Dinda Hauw sebagai brand ambassador terhadap kesadaran merek dan keputusan pembelian produk Lozy Hijab. Penelitian ini menggunakan Teori Stimulus-Organism-Response (S-O-R) sebagai landasan konseptual. Dengan pendekatan kuantitatif eksplanatif, data dikumpulkan melalui kuesioner daring terhadap 165 responden yang mengetahui Dinda Hauw sebagai brand ambassador dan mengenal produk Lozy Hijab, kemudian dianalisis menggunakan regresi linier sederhana. Hasil penelitian menunjukkan bahwa brand ambassador Dinda Hauw berpengaruh positif dan signifikan terhadap kesadaran merek (52,0%) dan keputusan pembelian (35,0%). Temuan ini menunjukkan pentingnya pemilihan brand ambassador yang sesuai dengan target pasar untuk meningkatkan efektivitas komunikasi pemasaran. Namun, hasil penelitian ini terutama berlaku pada responden perempuan muda yang mengenal Dinda Hauw dan Lozy Hijab.
Autentisitas Influencer, Hubungan Parasosial, dan Kepercayaan Generasi Z terhadap Influencer TikTok Raid Naufaijlal; Rendra Widyatama
Mediakom : Jurnal Ilmu Komunikasi Vol. 10 No. 1 (2026)
Publisher : Universitas Gunadarma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35760/mkm.2026.v10i1.472

Abstract

This study examines influencer authenticity and parasocial relationship as predictors of trust in TikTok influencers among Generation Z users in the Special Region of Yogyakarta. Trust is treated as an audience judgment directed at the influencer as a communication source rather than merely as brand trust or purchase intention. A cross-sectional online survey involved 492 eligible respondents aged 18–26 years. To strengthen instrument validation, the sample was randomly divided into a calibration subsample (n = 246) and a validation subsample (n = 246). The questionnaire used a five-point Likert scale and 15 core indicators. In the calibration subsample, all retained items showed corrected item–total correlations above 0.40. In the validation subsample, a three-factor confirmatory model showed good fit (CFI = 0.977; TLI = 0.972; RMSEA = 0.037). Multiple regression with HC3 heteroskedasticity-consistent standard errors indicated that authenticity (β = 0.369; p < 0.001) and parasocial relationship (β = 0.441; p < 0.001) were positively associated with trust. The model explained 55.2% of the variance in trust. Commonality analysis showed unique contributions of 7.3% for authenticity and 10.4% for parasocial relationship, while 37.5% was explained jointly. A 5,000-resample bootstrap indicated that the difference between standardized coefficients was not statistically reliable. Trust in TikTok influencers is therefore better understood as being associated with intertwined evaluative and relational processes rather than with the dominance of a single predictor.
MERARIQ DALAM PERNIKAHAN SUKU SASAK: ANALISIS KOMUNIKASI DAN DINAMIKA SOSIAL DALAM RITUAL PENCULIKAN Andre Fairiza; Rendra Widyatama
Jurnal Analisa Sosiologi Vol 13, No 1 (2024)
Publisher : UNIVERSITAS SEBELAS MARET (UNS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/jas.v13i1.74926

Abstract

Merariq is a unique customary marriage process among the Sasak people, which is through abduction. This tradition has been passed down through generations to the present day. Literature review indicates that merariq publications are more abundant from cultural, legal, and religious perspectives. Some researchers delve into gender studies and tourism, but the perspective of communication sociology is very rare. This article aims to discuss merariq marriage from the standpoint of communication sociology, explicitly analyzing the patterns of communication relationships among individuals involved in merariq.Researchers employ a qualitative approach with a natural observation method, where primary data excavation is through interviews supplemented by a literature review. Researchers engage five key informants, including customary leaders, cultural observers, individuals who have experienced merariq, and civil marriage registry officials. Researchers conclude that merariq is a kidnapping event in the context of a 'drama' aimed at marrying a woman based on cultural norms. The stages of merariq remain unchanged over time, including pre-merariq, merariq execution, negotiation, inauguration, and post-merariq. Courtship in Merariq employs indirect communication patterns facilitated through mediators. Generally, the communication patterns in each stage of merariq vary, but interpersonal communication patterns occur in many stages. In the inauguration stage, communication patterns arise within a group setting, except for the marriage sermon in a public communication setting. Communication patterns in the negotiation stage are the most dynamic and critical to Merariq's success. In Merariq, society places women in a subordinate position, unequal to men, where women tend to be objectified, and men hold more power over women. This imbalanced gender relationship tends to persist to this day.
Integrasi Content Marketing dan User Generated Content dalam Pembentukan Purchase Intention Layanan Snapobox Riyas Hafiz Fadilla Ramadhan; Rendra Widyatama
Score: Jurnal Lentera Manajemen Pemasaran Vol. 4 No. 01 (2026): Mei 2026
Publisher : Lentera Ilmu Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59422/lmp.v4i01.1437

Abstract

Pertumbuhan industri photobox menunjukkan adanya pergeseran preferensi konsumen, khususnya di kalangan Generasi Z, ke arah layanan dokumentasi visual berbasis pengalaman. Layanan photobox mengandalkan dua bentuk komunikasi pemasaran, yaitu konten visual yang dikelola langsung oleh perusahaan dan konten dokumentasi pengalaman pengguna di media sosial, namun studi terdahulu lebih banyak menguji kedua bentuk konten secara terpisah dan berfokus pada produk fashion atau kecantikan, sedangkan penelitian pada layanan photobox berbasis pengalaman masih terbatas. Melihat fenomena ini, penelitian ini bertujuan untuk mengkaji pengaruh gabungan kedua strategi pemasaran konten digital dalam konteks industri photobox. Berpedoman pada Stimulus-Organism-Response (S-O-R), penelitian ini menganalisis bagaimana pengguna memproses konten digital yaitu content marketing dan user generated content dalam membentuk purchase intention. Metodologi penelitian ini didasari oleh pendekatan kuantitatif eksplanatif, pengambilan sampel menggunakan teknik purposive sampling dengan total 140 responden yang diperoleh dari kuesioner online. Data dianalisis dengan metode SEM-PLS dengan bantuan SmartPLS 4.0. Temuan penelitian ini membuktikan bahwa content marketing berpengaruh positif dan signifikan terhadap purchase intention (t=3,520; p< 0,05) dan user generated content berpengaruh positif dan signifikan terhadap purchase intention (t= 5,445; p < 0,05). Secara simultan, content marketing dan user generated content menjelaskan 68,6% varians dalam purchase intention di kalangan Generasi Z. Dengan demikian, temuan ini mengonfirmasi bahwa content marketing dan user generated content sebagai stimulus eksternal yang diproses organism dapat memicu respons berupa purchase intention. Perusahaan perlu mengombinasikan content marketing yang relevan secara konsisten dengan user generated content yang autentik untuk meningkatkan purchase intention.
Teknik Komunikasi Persuasif Dalam Konten Deinfluencing: Studi Analisis Isi Akun TikTok @itscasriani Cindy Mutiara; Rendra Widyatama
Jurnal Impresi Indonesia Vol. 5 No. 8 (2026): Jurnal Impresi Indonesia
Publisher : Riviera Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58344/jii.v5i8.8081

Abstract

Pemasaran melalui influencer di media sosial dapat mendorong konsumsi berlebihan sehingga memunculkan konten deinfluencing yang mengkritik budaya konsumerisme dan mengajak audiens mengambil keputusan pembelian secara lebih bijak. Penelitian ini bertujuan mengidentifikasi teknik komunikasi persuasif dalam konten deinfluencing pada akun TikTok @itscasriani. Penelitian menggunakan pendekatan kualitatif dengan metode analisis isi Krippendorff. Data dikumpulkan melalui observasi digital, dokumentasi, dan studi pustaka. Dengan teknik purposive sampling, penelitian menganalisis 46 konten bertagar #deinfluencing yang diunggah pada Januari 2024 hingga Juli 2025. Analisis dilakukan melalui tahapan unitizing, sampling, recording atau coding, reducing, inferring, dan narrating, sedangkan keabsahan data diperkuat melalui triangulasi metode. Hasil penelitian menunjukkan bahwa 30 video menggunakan teknik komunikasi persuasif, sedangkan 16 video atau 35% tidak memperlihatkan teknik persuasif yang dapat diidentifikasi. Teknik tataan menjadi teknik tunggal paling dominan dengan persentase 24%, diikuti teknik ganjaran 13% dan integrasi 7%. Sejumlah video mengombinasikan teknik tataan dengan ganjaran, integrasi, atau asosiasi, sedangkan teknik red-herring tidak ditemukan. Teknik tersebut digunakan untuk menata argumen, menonjolkan manfaat atau risiko, membangun kedekatan emosional, dan mengaitkan pesan dengan tren aktual. Penelitian menyimpulkan bahwa komunikasi persuasif dalam deinfluencing mengalami pergeseran fungsi, dari mendorong konsumsi menjadi sarana membangun kesadaran kritis dan perilaku konsumen yang lebih selektif, kritis, dan bertanggung jawab dalam kehidupan sehari-hari.
The Threat of Virality Manipulation in Social Media Towards Deliberative Democracy Rendra Widyatama; Vidya Ananda; Liliek Budiastuti Wiratmo
Jurnal The Messenger Vol. 16 No. 2 (2024): May-August
Publisher : Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/themessenger.v16i2.7317

Abstract

Introduction: The use of social media as a channel for political communication is becoming increasingly common in modern society. Some users seek virality to influence public opinion. Among them, some employ manipulative tactics to achieve virality, which can undermine deliberative democracy. Unfortunately, the impact of manipulative virality on deliberative democracy has not received sufficient attention. This study aims to describe how manipulative virality poses a threat to deliberative democracy. The researchers focus on five social media platforms--X, Instagram, Facebook, TikTok, and YouTube, because Indonesians widely use these for political communication. Methods: The researchers use a qualitative, exploratory approach, focusing on relevant documents using interpretive analysis and observation to study of X, Instagram, Facebook, TikTok, and YouTube. Findings: Research identifies four methods of manipulative virality that undermine deliberative democracy: using fake accounts, deploying bots, paying buzzers, and spreading hoaxes. These practices threaten and subvert deliberative democracy by creating false appearances of support, potentially distorting public opinion, misleading policymakers, and damaging society. Manipulative virality often benefits wealthy groups, as they can afford to pay buzzers and deploy bots, unlike poorer groups. Originality: This study explores the role of social media in public discourse to promote deliberative democracy. It offers novelty by presenting an in-depth analysis that digital media has the potential to undermine deliberative democracy due to the use of bots, fake accounts, and paid influencers. The findings emphasize the importance of preserving authentic public dialogue while addressing unethical practices that manipulate social media for personal or political gain.
Co-Authors Abiyyah, Althof Adiprabowo, Vani Dias Ana Puspita Indah Ananda, Dhiaksa Adhi Ananda, Vidya Anang Masduki Andre Fairiza Anjani, Sefylia Aziz, Maulana Abdul Baiquni, Fahmi Cindy Mutiara Dedi Pramono Desy Ratna Sari Devi Rantika Eko Aribowo Fatih Rizqi Jatikusuma Handoyo Fatwa Sari Tetra Dewi Fitrinanda An Nur Gita Ayu Pertiwi Hidayatussalamah, Hidayatussalamah Indria Laksmi Gamayanti Kharisma Alfi Liliek Budiastuti Wiratmo Maghfurrohman, Muhammad Maizatul Haizan Mahbob Maya Ulyani Muchti, Firmansyah Aditya Muzaina, Manda Laila Noer Doddy Irmawati Nur Rahmawati Nur Ramaini Paderan, Mark Peni Larasati Pranata*, Randi Prita Devy Igiany Rahmat Muhajir Nugroho Raid Naufaijlal Rinanda Gema Pangestika Riyas Hafiz Fadilla Ramadhan Rumhanik Yuli Utami Sabri Sadewo, Dimas Ulinnuha Saputra, Rendie Abdi Sujiwa, Krisna Suranto Toto Sudargo Vebriyanti Vebriyanti Vidya Ananda Yuniasih, Dewi Zeni Putri Pinasti Zsolt, Habil Polereczki