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All Journal Jurnal Bimbingan dan Konseling Ar-Rahman Jurnal SOLMA VOX EDUKASI: Jurnal Ilmiah Ilmu Pendidikan Pedagogik: Jurnal Pendidikan Jurnal Hadratul Madaniyah PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat Tunas: Jurnal Pendidikan Guru Sekolah Dasar Neraca: Jurnal Pendidikan Ekonomi Bubungan Tinggi: Jurnal Pengabdian Masyarakat Jurnal REKOMEN (Riset Ekonomi Manajemen) Baktimu : Jurnal Pengabdian Kepada Masyarakat Baktimu : Jurnal Pengabdian Kepada Masyarakat
Arna Purtina
Universitas Muhammadiyah Palangkaraya
Agriculture, Biological Sciences & Forestry Humanities Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Public Health Social Sciences Other

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Journal : Bubungan Tinggi: Jurnal Pengabdian Masyarakat

 1 
Pelatihan Strategi Pemasaran Produk Unggulan Olahan Hasil Ikan bagi Masyarakat Desa Wisata Ujung Pandaran Arna Purtina; Sonedi Sonedi; Ahmad Syarif
Bubungan Tinggi: Jurnal Pengabdian Masyarakat Vol 4, No 3 (2022)
Publisher : Universitas Lambung Mangkurat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/btjpm.v4i3.5816

Abstract

Kegiatan pengabdian ini bertujuan memberikan pemahaman kepada masyarakat agar dapat memahami bagaimana cara pemasaran produk olahan mereka dengan strategi pemasaran sehingga dengan strategi tersebut memberikan pemahaman untuk dapat menawarkan produk, serta dapat memberikan pemahaman dan skill penggunaan teknologi untuk memasarkan produk secara online. Metode yang dilakukan dalam pengabdian masyarakat ini adalah mulai dari mempersiapkan dilanjutkan pada berlangsungnya kegiatan dan terakhir dilakukan pengevaluasian.  dalam bentuk pemaparan materi pelatihan, diskusi mendalam tentangstrategi pemasaran, dan praktik membuat media pemasaran yang mudah di kenali oleh orang lain. Kegiatan pengabdian ini memberikan manfaat secara langsung kepada masyarakat, karena mereka yang awalnya strategi pemasaran yang dilakukan masih tradisional dan cakupan pemasaran produk yang masih terbatas. Dari paparan materi dan diskusi materi strategi pemasaran. Antusiasme peserta sosialisasi ini sangat besar hingga banyak gagasan baru yang dapat diaplikasikan pada pemberian merk produk, kemasan yang lebih menarik dan lain-lain. Pengabdian kepada masyarakat yang laksanakan begitu bermanfaat bagi masyarakat dan dapat menambah pengetahuan dan pemahaman serta skill berkaitan dengan strategi pemasaran. This service activity aims to understand the public understand how to market their processed products with a marketing strategy. This strategy provides an understanding of being able to offer products and provide understanding and skills in using technology to market products online. The method used in this community service starts with preparing, continuing with the activities, and finally evaluating. In the form of presentation of training materials, in-depth discussions on marketing strategies, and the practice of creating marketing media that are easily recognizable by others. This service activity directly benefits the community because those who initially carried out marketing strategies were still traditional, and the scope of product marketing was still limited. From the material exposure and discussion of marketing strategy material. The participants' enthusiasm for this socialization was so great that they could provide many new ideas in product branding, more attractive packaging, etc. Community service that is carried out is very beneficial for the community and can increase knowledge and understanding as well as skills related to marketing strategies. 
Training on Making Karamunting Flour as an Effort to Increase Entrepreneurial Knowledge of Learning Community Center Participants Arna Purtina; Fathul Zannah; Ade S Permadi
Bubungan Tinggi: Jurnal Pengabdian Masyarakat Vol 6, No 3 (2024)
Publisher : Universitas Lambung Mangkurat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/btjpm.v6i3.10423

Abstract

Central Kalimantan has very high biodiversity in terms of animal and plant diversity. Carmunting (Melastoma malabatrhicum) is a typical plant in Central Kalimantan. This community service activity aims to provide students with entrepreneurial knowledge related to Karamunting flour processing at the Harati Community Learning Activity Center, East Kotawaringin, Central Kalimantan, Indonesia. The training material provided included the benefits of caramunting fruit, selecting caramunting fruit that can be used as a flour product, how to process caramunting fruit and product marketing techniques for 20 residents studying at the Harati Community Learning Activity Center. This training material was delivered during two meetings in August 2023 using lecture and demonstration methods. The results of this community service activity show an increase in the knowledge of learning residents from 30% to 82%  about processing caramunting and correct marketing techniques.
Training on TEKAR (Caramunting flour) Production as Efforts to Enhance Science Literacy Fathul Zannah; Arna Purtina; Ade S Permadi
Bubungan Tinggi: Jurnal Pengabdian Masyarakat Vol 6, No 3 (2024)
Publisher : Universitas Lambung Mangkurat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/btjpm.v6i3.10204

Abstract

PKBM is one of the educational facilities, especially non-formal education, to enhance the knowledge and skills of people studying there. This is done to support the improvement of life skills to enhance living welfare (social and economic), one of which is in the form of scientific literacy skills. This community service activity aims to enhance the scientific literacy skills of students studying at community learning centres or PKBM Harati through training activities in making caramunting flour. The method used in community service starts from the planning stage, activity implementation stage and evaluation. The evaluation was carried out by assessing the literacy skills of the activity participants, namely 20 residents studying PKBM Harati, located in Sampit City, East Kotawaringin, Central Kalimantan, by giving test questions of 10 multiple choice questions and measured quantitatively. The results of the activity show that there has been an increase in the scientific literacy learning outcomes of the activity participants, namely that at the pretest, they got an average score of 35, and at the posttest, they got an average score of 83. These results indicate that the training activities carried out can have a positive impact. Positive because it provides concrete examples regarding the application of scientific literacy skills.
Co-Authors Achmad Sholihin Achmad Zainul Rozikin Ade S Permadi Ade Salahudin Permadi Ady Ferdian Noor Ahmad MAULANA Ahmad Syarif Amelia Dwi Astuti Amiruddin Qadaar Chandra Anugrah Putra Dea Monika Dedy Setyawan Dibyo Waskito Guntoro Dora Dwita Setiyani Eka Khairunnisa Endang Sri Suyati Eti Ambarsari Dadi Fathul Zannah Febria Ditha Rosalina Fitriani Haris Munandar Herman Herman Ida Ayu Putu Sri Widnyani Ihsanu Rozikin Iin Nurbudiyani Ika Puji Rahayu Ilham Intan Syifa Istigfaris Rezki Istighfaris Rezki Kusno, Hadi Lastaria Lestari, Ika Dwi Lusi Risnadi M. Ziaurrahman Muhammad Jailani Muhammad Tri Ramdhani Nor Hairani Nur Annisa Nurul Azkia Nurul Hikmah Kartini Nurul Hudah Nurun Ni'mah Ratri Pramudita Rita Rahmaniati Rusniah Sabirullah Saputra, Riko Sonedi Sonedi Sonia Teya Agustina Yiska hosana