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SIMON MATAKENA
Agribisnis Universitas Satya Wiyata Mandala
Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Physics Public Health Social Sciences Other

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NAVIGATING THE ETHICAL CHALLENGES AND INNOVATIONS IN PERSONALIZED CONTENT RECOMMENDATIONS, DATA PRIVACY PROTECTION, AND CONSUMER TRUST WITHIN THE REALM OF AI-DRIVEN E-MARKETING STRATEGIES Pupung Purnamasari; Simon Matakena; Muhammad Syafri; Nurussama; Syusantie Sylfia Sairdama
INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS Vol. 1 No. 6 (2024): INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS (IJEFE)
Publisher : CV. Adiba Aisha Amira

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Abstract

This research delved into the intricate ethical landscape that characterized AI- driven e-marketing. It began by outlining the significance of personalized content recommendations, elucidating their role in enhancing user engagement and conversion rates. While showcasing the benefits of AI-driven personalization, the study unveiled the ethical intricacies of the data collection and user profiling process. Concerns emerged, notably about data privacy, consent, and the potential formation of filter bubbles and echo chambers. Innovative solutions emerged in the form of transparent algorithms and robust user consent mechanisms to address these ethical quandaries. These mechanisms granted users greater control over their data and fostered transparency in content recommendation algorithms. Additionally, the study underscored the importance of consumer trust in e-marketing, emphasizing its pivotal role in brand loyalty and advocacy. Overall, this research offered a comprehensive understanding of the ethical challenges and solutions within AI-driven e-marketing, underscoring the industry's commitment to ethical practices while harnessing the potential of AI to provide personalized and engaging user experiences.
Penguatan Akses Pasar Selada (Lactuca sativa) Berbasis Kolaborasi Petani dan Pemerintah di Kabupaten Nabire Syusantie Sylfia Sairdama; Christina Martha Lewerissa; Simon Matakena; Kornelis Angwarmas
Jurnal Pengabdian kepada Masyarakat Nusantara Vol. 7 No. 2 (2026): Edisi Mei - Agustus
Publisher : Lembaga Dongan Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55338/jpkmn.v7i2.8732

Abstract

Pengabdian kepada masyarakat ini dilaksanakan untuk mengatasi permasalahan utama petani selada di Kabupaten Nabire, yaitu keterbatasan akses pasar, ketergantungan pada tengkulak, rendahnya keterampilan pemasaran, serta minimnya pemanfaatan teknologi digital. Solusi yang ditawarkan adalah penguatan akses pasar melalui pendekatan Participatory Action Research (PAR) yang melibatkan petani secara aktif dalam setiap tahapan kegiatan. Pelaksanaan kegiatan dilakukan selama tiga bulan melalui tiga tahap utama, yaitu persiapan dan sosialisasi, pelaksanaan edukasi dan pelatihan, serta pendampingan dan evaluasi. Materi yang diberikan meliputi strategi pemasaran produk, pengemasan dan penentuan harga, pemanfaatan media digital, serta penguatan kelembagaan kelompok tani. Hasil kegiatan menunjukkan adanya peningkatan pengetahuan dan keterampilan petani dalam pemasaran, bertambahnya petani yang memanfaatkan media digital, serta meningkatnya peran kelompok tani dalam pemasaran kolektif. Selain itu, petani mulai mampu memasarkan produk secara langsung sehingga meningkatkan nilai jual dan posisi tawar di pasar. Dampak kegiatan ini menunjukkan bahwa pendekatan partisipatif yang terintegrasi efektif dalam memperkuat akses pasar lokal dan berpotensi meningkatkan kesejahteraan petani secara berkelanjutan.
Co-Authors Aat Ruchiat Nugraha Agapa, Selpina Andrea Tamaela, Kevin Andreas Tagi Bogar, Deby Siska Christina Martha Lewerissa Indahyani, Eni Jasmari Julianus Inggesi Kaihatu, Jovial Kornelis Angwarmas Lewerissa, Ch. M. Manuel Ramandey, Johanis Marloza Roy Marloza Roy Marloza Roy Martina Pigai Muhammad Syafrie Nurussama Nurussama Nurussama Pupung Purnamasari Roy, Marloza Sairdama, Syusantie S. Salomina Paliama Santji Afi Rangkoly Siska Bogar, Debby SYUSANTIE S SAIRDAMA SYUSANTIE SYLFIA SAIRDAMA Tarigan, Purnaya Sari Tebai, Natan Telussa, Rivaldo Paul Tut Hidayatillah Yemerina Kogoya Yonatan Yonatan ,