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All Journal AGRIKAN Jurnal Ilmiah Agribisnis dan Perikanan Jurnal Penelitian Pendidikan IPA (JPPIPA) Jurnal FAPERTANAK : Jurnal Pertanian dan Peternakan JOURNAL OF BUSINESS AND ECONOMICS RESEARCH (JBE) Jurnal Pengabdian kepada Masyarakat Nusantara Jurnal Pengabdian kepada Masyarakat Jurnal Cakrawala Ilmiah Jurnal Pengabdian Mandiri Agrikan: Jurnal Agribisnis Perikanan Jurnal Ekonomi, Akutansi dan Manajemen Nusantara INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS (IJEFE)
SIMON MATAKENA
Agribisnis Universitas Satya Wiyata Mandala
Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Physics Public Health Social Sciences Other

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STRATEGI PEMASARAN TAHU DENGAN PENDEKATAN MARKETING MIX (7P) : STUDI KASUS PADA INDUSTRI TAHU UD. SINAR MALOMPO DI DISTRIK NABIRE Syusantie Sylfia Sairdama; Simon Matakena; Salomina Paliama
Jurnal Ekonomi, Akutansi dan Manajemen Nusantara Vol. 4 No. 3 (2026): Edisi Januari - April
Publisher : Utiliti Project Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55338/jeama.v4i3.693

Abstract

Studi ini bertujuan untuk menganalisis implementasi strategi bauran pemasaran 7P di industri agrobisnis tahu lokal, UD Sinar Malompo, dan implikasinya terhadap keberlanjutan bisnis. Pendekatan kualitatif digunakan dengan wawancara mendalam dengan pemilik bisnis dan konsumen, didukung oleh observasi langsung terhadap aktivitas produksi dan distribusi. Temuan menunjukkan bahwa konsistensi kualitas produk dan kesegaran dipertahankan melalui produksi rutin dan praktik pengendalian mutu yang sederhana. Strategi penetapan harga kompetitif dan fleksibel, selaras dengan kondisi pasar lokal dan dianggap adil oleh pelanggan. Dari segi tempat (distribusi), bisnis telah membangun jaringan distribusi yang luas yang mencakup pasar tradisional, pedagang kaki lima, asrama, dan daerah pedesaan, memperkuat akses pasar dan loyalitas pelanggan. Aktivitas promosi sebagian besar bergantung pada komunikasi dari mulut ke mulut dan hubungan pelanggan jangka panjang. Unsur-unsur orang, proses, dan bukti fisik semakin memperkuat kepercayaan dan stabilitas bisnis melalui layanan yang ramah, proses produksi yang konsisten, dan reputasi lokal yang kuat. Secara keseluruhan, bauran pemasaran 7P telah diimplementasikan secara efektif, berkontribusi pada retensi pelanggan dan keberlanjutan bisnis. Penguatan promosi digital dan inovasi kemasan direkomendasikan untuk meningkatkan daya saing di masa mendatang.
NAVIGATING THE ETHICAL CHALLENGES AND INNOVATIONS IN PERSONALIZED CONTENT RECOMMENDATIONS, DATA PRIVACY PROTECTION, AND CONSUMER TRUST WITHIN THE REALM OF AI-DRIVEN E-MARKETING STRATEGIES Pupung Purnamasari; Simon Matakena; Muhammad Syafri; Nurussama; Syusantie Sylfia Sairdama
INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS Vol. 1 No. 6 (2024): INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS (IJEFE)
Publisher : CV. Adiba Aisha Amira

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research delved into the intricate ethical landscape that characterized AI- driven e-marketing. It began by outlining the significance of personalized content recommendations, elucidating their role in enhancing user engagement and conversion rates. While showcasing the benefits of AI-driven personalization, the study unveiled the ethical intricacies of the data collection and user profiling process. Concerns emerged, notably about data privacy, consent, and the potential formation of filter bubbles and echo chambers. Innovative solutions emerged in the form of transparent algorithms and robust user consent mechanisms to address these ethical quandaries. These mechanisms granted users greater control over their data and fostered transparency in content recommendation algorithms. Additionally, the study underscored the importance of consumer trust in e-marketing, emphasizing its pivotal role in brand loyalty and advocacy. Overall, this research offered a comprehensive understanding of the ethical challenges and solutions within AI-driven e-marketing, underscoring the industry's commitment to ethical practices while harnessing the potential of AI to provide personalized and engaging user experiences.
Co-Authors Aat Ruchiat Nugraha Agapa, Selpina Andrea Tamaela, Kevin Andreas Tagi Bogar, Deby Siska Indahyani, Eni Jasmari Julianus Inggesi Kaihatu, Jovial Lewerissa, Ch. M. Manuel Ramandey, Johanis Marloza Roy Marloza Roy Marloza Roy Martina Pigai Muhammad Syafrie Nurussama Nurussama Nurussama Pupung Purnamasari Roy, Marloza Sairdama, Syusantie S. Salomina Paliama Santji Afi Rangkoly Siska Bogar, Debby SYUSANTIE S SAIRDAMA SYUSANTIE SYLFIA SAIRDAMA Tarigan, Purnaya Sari Tebai, Natan Telussa, Rivaldo Paul Tut Hidayatillah Yemerina Kogoya Yonatan Yonatan ,