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SIMON MATAKENA
Agribisnis Universitas Satya Wiyata Mandala
Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Physics Public Health Social Sciences Other

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NAVIGATING THE ETHICAL CHALLENGES AND INNOVATIONS IN PERSONALIZED CONTENT RECOMMENDATIONS, DATA PRIVACY PROTECTION, AND CONSUMER TRUST WITHIN THE REALM OF AI-DRIVEN E-MARKETING STRATEGIES Pupung Purnamasari; Simon Matakena; Muhammad Syafri; Nurussama Nurussama; Syusantie Sylfia Sairdama
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 1 No. 1 (2023): October
Publisher : Adisam Publisher

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Abstract

This research delved into the intricate ethical landscape that characterized AI-driven e-marketing. It began by outlining the significance of personalized content recommendations, elucidating their role in enhancing user engagement and conversion rates. While showcasing the benefits of AI-driven personalization, the study unveiled the ethical intricacies of the data collection and user profiling process. Concerns emerged, notably about data privacy, consent, and the potential formation of filter bubbles and echo chambers. Innovative solutions emerged in the form of transparent algorithms and robust user consent mechanisms to address these ethical quandaries. These mechanisms granted users greater control over their data and fostered transparency in content recommendation algorithms. Additionally, the study underscored the importance of consumer trust in e-marketing, emphasizing its pivotal role in brand loyalty and advocacy. Overall, this research offered a comprehensive understanding of the ethical challenges and solutions within AI-driven e-marketing, underscoring the industry's commitment to ethical practices while harnessing the potential of AI to provide personalized and engaging user experiences.
Mengubah Sekolah Menjadi Tempat Belajar Yang Aman dan Nyaman: Program Pencegahan dan Penanganan Bullying di SMTK TNSnKecamatannTNS Rivaldo Paul Telussa; Ch. M. Lewerissa; Deby Siska Bogar; Syusantie Sylfia Sairdama; Simon Matakena; Jovial Kaihatu; Santji Afi Rangkoly; Jasmari Jasmari; Tut Hidayatillah; Kevin Andrea Tamaela
Jurnal Pengabdian kepada Masyarakat Nusantara Vol. 5 No. 1 (2024): Jurnal Pengabdian kepada Masyarakat Nusantara (JPkMN)
Publisher : Cv. Utility Project Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55338/jpkmn.v5i1.2855

Abstract

Kegiatan pengabdian kepada masyarakat ini bertujuan untuk memberikanninformasiitentangi program pencegahan dan penanganan bullying di SMTK TNS di kecamatan TNS. PKM ini dilakukan di SMTK TNS Kecamatan TNS dengan jumlah peserta yaitu Jumlah peserta yang terlibat dalam kegiatan ini berjumlah 50 orang, terdiri dari 15 orang guru dan 35 orang perwakilan siswa. Proses jalannya kegiatan PKM adalah sebagai berikut: 1)Tahap persiapan, 2)Tahap pengumpulan data awal, 3)Tahap pengembangan program dan 4)Tahap implementasi program. Metode yang digunakan dalam kegiatan pengabdian kepada masyarakat ini yaitu dengan menyampaikan dan mendeskripsikan fenomena, dampak, dan faktor bullying di SMTK TNS, serta untuk mengembangkan dan mengimplementasikan program pencegahan dan penanganan bullying di sekolah. Hasil PKM menunjukkan bahwa program pencegahan dan penanganan bullying di SMTK TNS berhasil mengurangi tingkat bullying, baik untuk perilaku maupun pengalaman bullying, serta meningkatkan kesehatan mental1dan prestasi belajar siswa. Program ini juga berhasil menciptakan perubahan positif di sekolah, baik pada1tingkat individu, kelompok, maupun organisasi. Program ini juga berhasil menyebarluaskan hasil dan manfaat penelitian kepada pihak-pihak yang berkepentingan, baik di tingkat lokal, nasional, maupun internasional. PKM ini memberikan kontribusi bagi pengembangan ilmu pengetahuan, khususnya dalam bidang pendidikan dan psikologi, terkait dengan fenomena, dampak, faktor, dan intervensi bullying di sekolah. PKM ini juga memberikan manfaat bagi praktisi pendidikan, khususnya di SMTK TNS, dalam upaya mewujudkan sekolah sebagaiitempat belajar yang aman dan nyaman bagi siswa, guru, dan orang tua.
Peran Tokoh Agama dan Masyarakat Dalam Menyebarkan Nilai-Nilai Anti Kekerasan Seksual di Nakupia Rivaldo Paul Telussa; Jovial Kaihatu; Syusantie Sylfia Sairdama; Simon Matakena; Johanis Manuel Ramandey; Debby Siska Bogar; Santji Afi Rangkoly; Jasmari Jasmari; Tut Hidayatillah; Kevin Andrea Tamaela
Jurnal Pengabdian kepada Masyarakat Nusantara Vol. 5 No. 2 (2024): Jurnal Pengabdian kepada Masyarakat Nusantara (JPkMN)
Publisher : Cv. Utility Project Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55338/jpkmn.v5i2.3194

Abstract

Kekerasan seksual adalah isu serius yang memerlukan perhatian dan tindakan kolektif. Penelitian ini berfokus pada peran penting tokoh agama dan masyarakat dalam menyebarkan nilai-nilai anti kekerasan seksual di Nakupia, sebuah wilayah di Kecamatan Teon Nila Serua. Tujuan pelaksanaan kegiatan pengabdian kepada masyarakat ini yaitu untuk memberikan informasi dan edukasi tentang peran tokoh agama dan masyarakat dalam menyebarkan nilai-nilai anti kekerasan seksual di Nakupia. Kegiatan ini dilakukan pada tanggal 4 April 2024 yang bertempat di Desa Nakupia, Kecamatan Teon Nila Serua. Dengan jumlah peserta yang terlibat dalam kegiatan pengabdian kepada masyarakat yaitu 36 orang, yang terdiri dari 1 orang tokoh agama, 1 orang perwakilan pemerintahan negeri, 2 orang perwakilan dari tokoh keamanan, 2 orang perwakilan guru dan 30 orang perwakilan dari masyarakat. Melalui diskusi dan sharing pendapat, penelitian ini mengidentifikasi berbagai faktor yang berkontribusi terhadap kekerasan seksual, termasuk pengaruh globalisasi dan pendidikan. Solusi yang diusulkan melibatkan tindakan preventif, preemtif, dan represif, dengan tokoh agama dan masyarakat berperan sebagai agen perubahan. Penelitian ini menekankan bahwa setiap individu dalam masyarakat memiliki peran dalam menciptakan lingkungan yang aman dan bebas dari kekerasan seksual. Melalui kerja sama dan partisipasi aktif semua pihak, penelitian ini berharap untuk menciptakan masyarakat yang lebih aman dan adil, di mana setiap individu dapat hidup bebas dari ancaman kekerasan seksual. Penelitian ini memberikan wawasan baru tentang pentingnya peran tokoh agama dan masyarakat dalam upaya anti kekerasan seksual.
Penyuluhan Teknis Budidaya Ikan Air Tawar dan Pemasarannya Di Kabupaten Dogiyai Natan Tebai; Simon Matakena; Syusantie Sylfia Sairdama
Jurnal Pengabdian kepada Masyarakat Nusantara Vol. 6 No. 1 (2024): Jurnal Pengabdian kepada Masyarakat Nusantara (JPkMN) Edisi September - Desembe
Publisher : Cv. Utility Project Solution

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Abstract

This service program focuses on improving freshwater fish cultivation skills and marketing the results in Dogiyai Regency, which still experiences limitations in modern cultivation techniques and market access. The main objective of this activity is to increase the productivity and income of fish farmers through technical counseling, practical assistance, and improving marketing strategies. The methods used include training based on the theory and practice of modern fish cultivation, intensive mentoring in the field, as well as digital marketing training. The results of the service show a significant increase in community cultivation skills, increased fish production, and increased market access through digital platforms. In addition, this program contributes to the economic welfare of local breeders by increasing the selling value of fishery products
Factors Affecting Production Rice Farming (Oryza sativa. L) in Biha Village Makimi District, Nabire Regency, Indonesia Syusantie Sylfia Sairdama; Simon Matakena; Yonatan
Jurnal Penelitian Pendidikan IPA Vol 11 No 5 (2025): May
Publisher : Postgraduate, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jppipa.v11i5.10884

Abstract

Factors Affecting Production of Rice Farming (Oryza sativa L) in Biha Village, Makimi District, Nabire Regency. This study aims to determine the effect of land area factor, seed factor, fertilizer factor, drug factor and labor factor on rice farming production in Biha Village, Makimi District, Nabire Regency, using a survey method with a sample of 30 respondents randomly (simple random). random sampling), through the interview method using a previously prepared questionnaire. With multiple linear regression analysis to determine the effect of production factors on rice farming production, as well as F test and t test to determine the effect partial and simultan Simultaneously or together the linear regression model has a positive and very significant effect, as seen from the results of the calculated F value of 17.62 which is greater than the F table of 2.62 while the R2 value or determinant coefficient of 0.7859 indicates that the linear regression model according to where the variables of land area, seeds, fertilizers, medicines and labor have an influence on rice production of 78.59%, the remaining influence of 21.41% is an influence outside the model. For the F test, it was found that fertilizer had a significant effect on rice production, while land area, seeds, medicines and labor only affected rice production and had a positive effect.
Increasing the Effective and Efficient Harvest of Rice (Oryza sativa. L) in Nabire Barat District Simon Matakena; Syusantie Sylfia Sairdama; Marloza Roy; Julianus Inggesi
Jurnal Penelitian Pendidikan IPA Vol 11 No 5 (2025): May
Publisher : Postgraduate, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jppipa.v11i5.10888

Abstract

Increasing the effectiveness and efficiency of rice harvesting (Oryza sativa. l) in west nabire district, nabire regency, aims to determine the effectiveness and efficiency of the use of Combine Harvester in rice harvesting in West Nabire District, Nabire Regency. This study used a survey method with a sample of 26 respondents by simple random sampling, with an interview method using a previously prepared questionnaire. The results of the study showed that the use of the Combine harvester harvesting machine was more effective than the manual rice harvesting process with an effective value of 1.073, with a cost reduction of Rp 747.385.4 and a reduction in grain loss during harvest of 586.44 kg. The use of Combine harvester has a beneficial impact because it can reduce production by Rp 747.385.4 and reduce crop loss by 586.44 kg of grain.
Co-Authors Andreas Tagi Bogar, Deby Siska Ch. M. Lewerissa Debby Siska Bogar Jasmari Jasmari Johanis Manuel Ramandey Jovial Kaihatu Julianus Inggesi Kevin Andrea Tamaela Marloza Roy Marloza Roy Marloza Roy Martina Pigai Muhammad Syafrie Natan Tebai Nurussama Nurussama Pupung Purnamasari Santji Afi Rangkoly SYUSANTIE S SAIRDAMA Syusantie Sylfia Sairdama Syusantie Sylfia Sairdama Syusantie Sylfia Sairdama Syusantie Sylfia Sairdama SYUSANTIE SYLFIA SAIRDAMA Syusantie Sylfia Sairdama Telussa, Rivaldo Paul Tut Hidayatillah Yemerina Kogoya Yonatan Yonatan ,