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All Journal Journal The Winners Jurnal Minds: Manajemen Ide dan Inspirasi Jurnal Manajemen Teori dan Terapan EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis DeReMa (Development Research of Management) Jurnal Manajemen Journal of Economic, Bussines and Accounting (COSTING) Petra International journal of Business Studies (IJBS) Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship MABIS: Manajemen dan Bisnis International Journal of Economics, Business and Accounting Research (IJEBAR) Jurnal Leverage, Engagement, Empowerment of Community (LeECOM) Jurnal Performa: Jurnal Manajemen dan Start-up Bisnis Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Journal of Accounting, Entrepreneurship and Financial Technology (JAEF) Proceeding of the International Conference on Family Business and Entrepreneurship (ICFBF) Management Analysis Journal Jurnal Ilmiah Kesehatan Sandi Husada Jurnal Ilmiah Kesehatan Sandi Husada (JIKSH)
Gracia Ongkowijoyo
Universitas Ciputra Surabaya
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Health Professions Medicine & Pharmacology Nursing Public Health Social Sciences Other

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Bridging The Trust Gap: Strategies To Enhance Customer Confidence In International E-Commerce Shannon Kimberly Lie; Gracia Ongkowijoyo
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 13 No 3 (2025): Juli
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v13i3.7384

Abstract

This study investigates the trust gap between international e-commerce platforms and local customers. retailing. A questionnaire was developed and distributed online using a non-probability judgment sample of international e-commerce platform users with the age above 18 in Surabaya, East Java. Data were analyzed using partial least squares (PLS) regression method on SmartPLS software. These research findings reveal perceived security and privacy concerns influence customer trust and loyalty in the context of international e-commerce platforms. Moreover, customer trust acts as a mediating factor between perceived security, privacy concern, and customer loyalty, highlighting its crucial role in fostering positive customer relationships. These results contribute to a deeper understanding of consumer behavior within the Indonesian e-commerce landscape. By identifying and addressing the specific concerns surrounding privacy and security, international e-commerce platforms can attract more Indonesian customers who might otherwise be hesitant to engage with them.
The Effect of Media Marketing Effort, E-Wom on Apartment Purchase Decision with Information Transparency as moderating variable Isti Okvita Sari; Denpharanto Agung Krisprimandoyo; Teofilus Teofilus; Gracia Ongkowijoyo
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 13 No 3 (2025): Juli
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v13i3.7781

Abstract

This study investigates the influence of Social Media Marketing Efforts (SMME), Electronic Word of Mouth (E-WOM), and Information Transparency on apartment purchase decisions. Using a quantitative descriptive approach, data were collected from consumers who had purchased apartments at Barsa City Yogyakarta and analyzed through multiple regression and statistical tests in SPSS. The Macro PROCESS tool was employed to test the moderation hypothesis. The results revealed that SMME and E-WOM significantly and positively impact apartment purchase decisions, emphasizing the importance of social media strategies and consumer recommendations in driving purchases. However, the hypothesis regarding the moderating role of Information Transparency was not supported, indicating that the level of transparency does not alter the influence of SMME and E-WOM on purchase decisions. These findings highlight the critical role of social media marketing and E-WOM in shaping consumer behavior in the property sector, while also suggesting that other factors may better explain the role of Information Transparency.
Let's Start Talking: University Accelerators and Their Strategic Intent Alignment with Entrepreneurship Education in Indonesia. Maritz, Alex; Arisian, Sobhan; Ardyan, Elia; Ongkowijoyo, Gracia
Jurnal Minds: Manajemen Ide dan Inspirasi Vol 10 No 1 (2023): June
Publisher : Management Department, Universitas Islam Negeri Alauddin Makassar, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24252/minds.v10i1.32949

Abstract

This paper aims to explore the significance of university accelerators (UAs) in Indonesia by examining neoteric global best practices for aligning university entrepreneurship strategic intent. We introduce an iterative aspect and emerging investigation into multi-method research, which includes a quantitative examination of Indonesian UAs and analyses of entrepreneurial strategic objectives and narratives based on best practice accelerator applications. Our findings demonstrate the scarce allocation of UAs in Indonesia and the lack of alignment with the strategic intent of universities. Additionally, we found no evidence of entrepreneurship education (EE) integration in Indonesia, indicating the successful outcomes mostly present from the self-effort of students' nascent startups rather than educational impacts. Collaborative and engagement aspects of UAs in broader entrepreneurial ecosystems may deliver a better platform for societal upliftment within an Indonesian context.
The Role Of Intellectual Property And Value Creation In Career Sustainability: The Impact Of Collaboration In The Music Industry Onodte, Jocely; Ongkowijoyo, Gracia
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 14 No 2 (2026): April
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v14i2.9876

Abstract

The rapid growth of Indonesia’s music scene has created challenges related to unfair royalty distribution and limited intellectual property protection. This study investigates how intellectual property and value creation influence the career sustainability of musicians, with collaboration as the mediating factor. A quantitative approach was applied, using a structured questionnaire distributed to 110 musicians across major cities such as Jakarta, Bandung, and Surabaya, resulting in 102 valid responses. The questionnaire aims to measure the perceptions of intellectual property management, value creation, and long-term career sustainability. Findings reveal that Value Creation’s impact on Career Sustainability is fully mediated by Collaboration. Collaboration itself has a significant positive effect on Career Sustainability. Conversely, Intellectual Property was found to have no significant impact on either collaboration or career sustainability, which may be due to inefficient royalty systems in Indonesia. These results highlight that collaboration is the critical mechanism transforming an artist’s value into long-term viability, supporting the Service-Dominant Logic framework. Future research should utilize larger samples and explore additional factors like digital platform policies.
DRIVING BUSINESS GROWTH THROUGH GREEN INNOVATION AND SUSTAINABILITY: EVIDENCE FROM INDONESIA’SWOOD PROCESSING INDUSTRY Erin Natasha Tobing; Gracia Ongkowijoyo
Journal of Economic, Bussines and Accounting (COSTING) Vol. 9 No. 1 (2026): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/ebck6a52

Abstract

This study’s research objective is to analyze the relationship between Green Innovation (GI), Sustainable Practices (SP), Competitive Advantage (CA), and Business Performance (BP) in Indonesia’s wood processing industry. This research utilizes a quantitative explanatory technique and Partial Least Squares-Structural Equation Modeling (PLS-SEM) to analyze the hypothesis. The research population includes medium to large enterprises in Indonesia’s wood processing industry, categorized under wood sawmilling (KBLI 1610) and wood preservation (KBLI 16102). The data was obtained through an online questionnaire, utilizing a purposive sampling technique, where 100 valid data was collected. The results demonstrate that GI has a significant and positive effect on CA and BP. SP has a significant effect on CA, however SP has a nonsignificant effect on BP. However, CA partially mediates the relationship between GI and BP. CA fully mediates the relationship between SP and BP. Thus, suggesting that firms in Indonesia’s wood processing industry should integrate green innovation and sustainable practices to gain sustained competitive advantage and enhanced business performance.
The Influence Of Corporate Social Responsibility On Customer Loyalty Through Trust And Electronic Word Of Mouth At Emina Cosmetics Keisha Attila Fardhana; Gracia Ongkowijoyo
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 14 No 3 (2026): Juli
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v14i3.11891

Abstract

This study was conducted to analyze the influence of Corporate Social Responsibility (CSR) on customer loyalty through trust and Electronic Word of Mouth (E-WOM) in Emina Cosmetics consumers. This research was carried out with a quantitative method through the distribution of questionnaires to Emina Cosmetics consumers who have purchased Emina products. This study utilizes data sourced from questionnaires that have been filled out by Emina Cosmetics consumers who have purchased products, with 160 respondents' data processed using the PLS-SEM method assisted by SmartPLS 4. This research shows that CSR has been proven to be able to increase consumer trust, E-WOM, and customer loyalty. In addition, trust and E-WOM have also proven to be bridges that connect CSR with customer loyalty, where E-WOM has a much stronger role than trust. These findings confirm that relevant and efficiently communicated CSR programs through digital media can encourage consumers to share positive experiences, ultimately strengthening customer loyalty in a sustainable manner.
Co-Authors Adi Kurniawan Yusup Agustiono, Agustiono Andersen, Matthew Arisian, Sobhan Charly Hongdiyanto Cynthia Hartono Denpharanto Agung Krisprimandoyo Dewi, Theresia Dinda Kusuma Elia Ardyan Endi Sarwoko Erin Natasha Tobing Febry, Timotius Fedrerika Fedrerika Gandakusuma, Nielsen Gunawan, Clara Angelia Gunawan, Kartikasari Halcon, Frederick Abainza Haryanto, Ivy Jocelyn Isti Okvita Sari Jayson Alexander Kusuma Jeremiah, Aldrich Kartikasari Gunawan Keisha Attila Fardhana Kurniawan, Felicia Bella Lenny Gunawan Maritz, Alex Onodte, Jocely Ortega Sevylla Tandra Parthasarathi, Shrinithy Petrus R. Lekay Phandy, Lindsey Brittany Prayogo, Jocelyn Cynara R. Lekay, Petrus Shannon Kimberly Lie Soesanto, Carlyn Sonata Christian Teofilus Teofilus Wendra Hartono Wiliam Santoso