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The Influence of Service Quality and Brand Equity on Attitude and Behavior Loyalty on Bank Jatim Syariah Surabaya Branch Nurul Kamaril; Nurul Aini; Joko Suyono; Damarsari Ratnasahara
IJEBD (International Journal of Entrepreneurship and Business Development) Vol 4 No 2 (2021): March 2021
Publisher : LPPM of NAROTAMA UNIVERSITY

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (325.555 KB) | DOI: 10.29138/ijebd.v4i2.1194

Abstract

Purpose: This paper aims to analyze the influence of service quality and brand equity on attitude and behavior loyalty in the customers from Bank Jatim Syariah Surabaya. Design/methodology/approach: The method used is statistic-descriptive and the design used is cross sectional. Findings: 2 out of 7 hypotheses are accepted while the other 5 is rejected. Research limitations/implications: Variables considered in this study are service quality, brand equity, attitude loyalty, and behavior loyalty. The samples are 80 respondents from Bank Jatim Syariah Surabaya that were chosen using purposive sampling. Practical implications: Results show that from the 7 hypotheses proposed, only 2 that are accepted. Originality/value: This paper is original. Paper type: This paper can be categorized as a case study.
The Influence of Site Quality and Trust on Repurchase Interest of Tokopedia through Perceived Usefulness Rully Restiningrum; Nurul Aini; Joko Suyono; Damarsari Ratnasahara
IJEBD (International Journal of Entrepreneurship and Business Development) Vol 4 No 1 (2021): January 2021
Publisher : LPPM of NAROTAMA UNIVERSITY

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (366.829 KB) | DOI: 10.29138/ijebd.v4i1.1195

Abstract

Purpose: this study aims to examine the relationship between site quality variables and trust in Tokopedia consumer repurchase interest in Surabaya through the mediating variable of perceived usefulness. Design/methodology/approach: This is a quantitative study and the data will be analysed through partial Least Square (PLS). Findings: 5 out of 7 hypotheses cannot be proved and supported by this study Research limitations/implications: The respondent of this study are 95 Tokopedia user. Practical implications: Only 2 out of 7 hypotheses can be proved and supported. Paper type: This study is categorised as a case study.
The Influence of Service Quality, Professionalism of Work, and Promotion on Customer Satisfaction of Bank Jatim Branch of Dr. Soetomo Hospital Surabaya Farah Nurmalia Damayanti; Joko Suyono; Arasy Alimudin
IJEBD (International Journal of Entrepreneurship and Business Development) Vol 4 No 2 (2021): March 2021
Publisher : LPPM of NAROTAMA UNIVERSITY

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (204.78 KB) | DOI: 10.29138/ijebd.v4i2.1196

Abstract

This research is motivated by the idea that banks must increase customer satisfaction. Many benefits received with high customer satisfaction, including increasing customer loyalty, increasing advertising effectiveness, and increasing business reputation The purpose of this study is to analyze the effect of service quality, work professionalism and promotion on customer satisfaction. The population in this study was 2,155 customers, the number of samples using the Slovin formula was 96. The data analysis technique used was multiple regression analysis. The research results are: 1) There is an influence of service quality on customer satisfaction, 2) There is the influence of work professionalism on customer satisfaction, 3) There is an effect of promotion on customer satisfaction, 4) There is the influence of service quality, work professionalism and promotion of customer satisfaction, 5) Variable work professionalism has a dominant influence on customer satisfaction.
Determinats of Customer Purchasing Decision: Price, Product, and Location Muhammad Fuad Arisuddin; Joko Suyono; Damarsari Ratnasahara Elisabeth; Abdul Thalib Bin Bonn
IJEBD (International Journal of Entrepreneurship and Business Development) Vol 3 No 4 (2020): November 2020
Publisher : LPPM of NAROTAMA UNIVERSITY

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (558.522 KB) | DOI: 10.29138/ijebd.v3i4.1214

Abstract

Purpose: The purpose of this study is to analyze the effect of price, product and location on customer home purchasing decision on PT. Putra Bumi Airlangga both partially and simultaneously. Design/methodology/approach: The population in this study are all customers from PT. Putra Bumi Erlangga as many as 95 customers and sample of this study used a number of respondents who were selected by total sample or census, namely from 95 customers of PT. Putra Bumi Airlangga were selected as samples. The data analysis technique used was multiple regression analysis. Findings: The research results are: 1) Price affects customer purchasing decision of PT. Putra Bumi Airlangga, 2) Product affects customer purchasing decision of PT. Putra Bumi Airlangga, 3) Location affects customer purchasing decision of PT. Putra Bumi Airlangga, 4) Price, product and location simultaneously affect customer purchasing decision of PT. Putra Bumi Airlangga, 5) Price has the most dominant effect on customer purchasing decisions of PT. Putra Bumi Airlangga. Research limitations/implications: The number of respondent relatively small. Practical implications: Result of this research can be referred by company to increase consumer purchasing decision. Originality/value: This paper is original because there is no similar research that is conducted in PT. Putra Bumi Airlangga. Paper type: Research paper
The Effect of Customer Relationship Marketing and Service Quality on Customer Retention with Customer Satisfaction as A Mediating Variable In Forwarding Companies In Surabaya Febriani Galih Saputro; Agus Dwi Sasono; Joko Suyono; Damarsari Ratnasahara Elisabeth; Abdul Thalib Bin Bonn
IJEBD (International Journal of Entrepreneurship and Business Development) Vol 3 No 4 (2020): November 2020
Publisher : LPPM of NAROTAMA UNIVERSITY

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (337.568 KB) | DOI: 10.29138/ijebd.v3i4.1217

Abstract

Purpose: The aim of this study is to analyze the effect of customer relationship marketing and service quality on customer retention with customer satisfaction as a mediating variable in forwarding companies in Surabaya. Design/methodology/approach: The populations in this study are customers of forwarding companies in Surabaya and the sample in this study is 100 customers. The data analysis technique used was part analysis of linear regression. Findings: The research results are: 1) There is an effect of customer relationship marketing on customer retention at Forwarding Company in Surabaya, 2) There is an effect of service quality on customer retention at Forwarding Company in Surabaya, 3) There is an effect of customer relationship marketing on customer retention with customer satisfaction as a mediating variable at Forwarding Company in Surabaya, 4) There is an effect of service quality on customer retention with customer satisfaction as mediating variables at Forwarding Company in Surabaya, 5) There is an effect of customer relationship marketing on customer satisfaction at Forwarding Company in Surabaya, 6) There is an influence of service quality on customer satisfaction at Forwarding Company in Surabaya. Practical implications: The result of this research can be used as a reference in increasing customer retention with customer satisfaction. Paper type: Research paper
The Influence of Advertising, Sales Promotion, and Service Quality on Customer Loyalty of Bank Jatim Indonesia Novi Nurlaini; Joko Suyono; Damarsari Ratnasahara Elisabeth; Abdul Thalib Bin Bonn
IJEBD (International Journal of Entrepreneurship and Business Development) Vol 4 No 3 (2021): May 2021
Publisher : LPPM of NAROTAMA UNIVERSITY

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (421.915 KB) | DOI: 10.29138/ijebd.v4i3.1218

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Customer loyalty is very important in a very tough business competition because loyalty will benefit the company's long-term development. To get customer loyalty, companies need to do the right marketing strategy so that it can affect customer loyalty. The purpose of this study is to analyze the influence of advertising, sales promotion and service quality on customer loyalty at Bank Jatim Indonesia, Branch of Dr. Soetomo Hospital Surabaya. The population in this study was 2,155 customers, the number of samples using the Slovin formula was 96. The data analysis technique used was multiple regression analysis. The research results are: 1) There is an influence of advertising on customer loyalty at Bank Jatim Branch of Dr. Soetomo Hospital Surabaya, 2) There is an influence of sales promotions on customer loyalty at Bank Jatim Branch of Dr. Soetomo Hospital Surabaya, 3) There is an influence of service quality on customer loyalty at Bank Jatim Branch of Dr. Soetomo Hospital Surabaya, 4) There is an influence of advertising, sales promotion and service quality simultaneously on customer loyalty at Bank Jatim Branch of Dr. Soetomo Hospital Surabaya, 5) Among the variables of advertising, sales promotion and service quality, the sales promotion variable has a dominant influence on customer loyalty at the Bank Jatim Branch of Dr. Soetomo Hospital Surabaya.
Antecedents of Saving Interest at Bank Jatim Indonesia: Bank Atmosphere, Location, and Work Professionalism Yuan Erma Septi Apsari Santoso; Joko Suyono; Damarsari Ratnasahara Elisabeth; Abdul Thalib Bin Bonn
IJEBD (International Journal of Entrepreneurship and Business Development) Vol 4 No 3 (2021): May 2021
Publisher : LPPM of NAROTAMA UNIVERSITY

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (491.131 KB) | DOI: 10.29138/ijebd.v4i3.1219

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The customers interest in saving is very important for bank providing banking services in the form of savings. In relation to the interest in saving, bank should conside bank atmosphere, location and work professionalism, so that the customer has a high interest in the bank. The purpose of this study is to analyze the influence of bank atmosphere, location and work professionalism on interest in saving at bank. The population in this study was Bank Jatim Indonesia, Branch of Haji Hospital Surabaya, totally of 1,908 customers, the number of samples using the Slovin formula was 95. The data analysis technique used was multiple regression analysis. The research results are: 1) There is an influence of the bank atmosphere on the interest in saving at Bank Jatim Cash Office of Haji Hospital Surabaya, 2) There is an influence of location on the interest in saving at Bank Jatim Cash Office of Haji Hospital Surabaya, 3) There is an influence of work professionalism on the interest in saving at Bank Jatim Cash Office of Haji Hospital Surabaya, 5) variable location has a dominant influence on the interest in saving at Bank Jatim Cash Office of Haji Hospital Surabaya.
Development Center For Digital Government Cooperation Patterns Of Small Medium Enterprises-Private To The Acceleration Of Economic Increase In Tourist Areas Joko Suyono; Nyoman Sudapet
IJTI International Journal of Transportation and Infrastructure eISSN 2597-4769 pISSN 2597-4734 Vol 1 No 1 (2017): September 2017
Publisher : NAROTAMA UNIVERSITY, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (603.905 KB) | DOI: 10.29138/ijti.v1i1.329

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The infrastructure budget reached Rp 290 Billion in APBN-P (Budget spending Revenue State changes) in 2015 be consist of opportunities for investors and Government Areas, this will be trigger an increase in the central area of UKM. 2014 year Indonesia stock exchange noted the value of market capitalization (market cap) to the property sector, real estate, and construction of the building reached Rp 360 Billion (idx, 2014). Bank Indonesia survey showed a significant increase in the selling price of units of strata title in Jabodetabek and Bandung, Banten segment of Office, retail, industrial, land and condominiums as well as commercial property rental rates increased and the price of the hotel star 3, 4 and 5 (BI, 2014). Autonomous region through Act No. 22/1999 and no. 34/2004 demanding pemerintah progoverment province, city creative increase revenue areas. BUDGETS (Revenue Budget spending Area) year 2013 deficit financial area reached Rp 54.217 trillion (Kemendagri, 2013). The development of the digital hub of Micro, small, and medium enterprises (UMKM) area can be a collaboration between Central Government, local governments, State-Owned Enterprises, Local, and private sector.
ANTESEDEN KINERJA KARYAWAN: REWARD, PUNISHMENET DAN PENGAWASAN Joko Suyono; Damarsari Ratnasahara Elisabeth; Wahyu Eko Pujianto; Ayu Lucy Larassaty
GREENOMIKA Vol. 4 No. 1 (2022): GREENOMIKA
Publisher : Universitas Nahdlatul Ulama Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55732/unu.gnk.2022.04.1.2

Abstract

This research was conducted at an outsourcing company in Surabaya with the aim of knowing the effect of reward, punishment and supervision both simultaneously and partially on employee performance, and also to find out which variable among reward, punishment and supervision variables has a dominant effect on employee performance. The population in this study were employees of outsourcing companies in Surabaya as many as 72 people. The sampling technique used was total sample, meaning that the entire population in this study was taken as sample. While the data collection technique used a questionnaire with a Likert scale with five answer choices. The method of analysis used multiple linear regression analysis. The results of the study indicate that reward, punishment and supervision simultaneously affect employee performance simultaneously and partially. Punishment has a dominant effect on employee performance.
Anteseden Kepuasan Pelanggan: Kualitas Pelayanan, Profesionalisme Kerja, Promosi Joko Suyono; Sukaris Sukaris; Didin Saputra
Jurnal Mahasiswa Manajemen Vol 2 No 02 (2021): Jurnal Mahasiswa Manajemen
Publisher : Universitas Muhammadiyah Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (415.707 KB) | DOI: 10.30587/mahasiswamanajemen.v2i02.3676

Abstract

Abstract Background – for service companies such as banks, customer satisfaction is very vital and basically every company, especially service companies, always strive to improve customer satisfaction. High customer satisfaction can increase profits. For this reason, in this study, several factors are discussed which are antecedents of customer satisfaction. Objective - This study aims to analyze the effect of service quality, work professionalism, and service quality on customer satisfaction, either partially or simultaneously. Design / methodology / approach – the population in this study were customers of Bank Jatim Hospital Dr. Branch. Soetomo Surabaya with a total of 2,400 customers. The technique for determining the number of samples uses the Slovin formula and from a population of 2,400 customers, 96 customers are obtained as research samples. The sampling technique used random sampling with a lottery system. Data analysis was done by using multiple linear regression test. Findings – The results of the study show that service quality, work professionalism, and service quality affect customer satisfaction, either partially or simultaneously. Research implication – The results of this study can be used as a reference by companies, especially the banking industry to improve customer satisfaction by paying attention to antecedent factors in the form of service quality, work professionalism, and service quality. Limitations – The population of this research is limited to Bank Jatim, for generalization it is necessary to do research with a wider scope and involve several banks as the population.
Co-Authors Abd Rofiq Abdul Thalib Bin Bonn Abdul Thalib Bin Bonn Agus Dwi Sasono Agus Sukoco Akhmad Nasir Alifian Sugeng Prasetyono Ani Wulandari Arasy Alimudin Arthur Daniel Limantara, Arthur Daniel Ayu Lucy Larassaty Bambang Subiyanto Bambang Subiyanto Che Zalina Zulkifli Damarsari Ratnasahara Damarsari Ratnasahara Elisabeth Damarsari Ratnasahara Elisabeth Damarsari Ratnasahara Elisabeth Damarsari Ratnasahara Elisabeth Damarsari Ratnasahara Elisabeth Damarsari Ratnasahara Elisabeth Damarsari Ratnasahara Elisabeth Damarsari Ratnasahara Elisabeth Damarsari Ratnasahara Elisabeth Damarsari Ratnasahara Elisabeth Damasari Ratnasahara Elisabeth Damasari Ratnasahara Elisabeth Damayanti, Elok Danur Ramadhani Dian Purnamasari Dian Savitri Didin Saputra Ditarosa Taurista Jatmika Eka Septa Kurniawan Eriet Erawati Evi Wardah Saniyah Maulidya Farah Nurmalia Damayanti Febriani Galih Saputro Hamzah Denny Subagyo I Nyoman Sudapet I Putu Artaya Iga Aju Nitya Dharmani Iwan Sutrisna Julianti Fernanda Pasaribu Julianti Fernanda Pasaribu Lia Delima M Syarifuddin Rosyid M. Ikhsan Setiawan M. Khusni Mubarrok Miftachul Choir Mochammad Chavi Abdullah Mohd Fauzi Sedon Mohd Zahuri Khairani Muhammad Fuad Arisuddin Nor Azril Mohd Ghazali Novi Darmayanti Novi Nurlaini Nurul Aini Nurul Kamaril Nyoman Sudapet Qausya Faviandhani Qausya Faviandhi Rindi Rindi Rudi Hartono Rully Restiningrum Rurit Irma Ifadah Sengguruh Nilowardono Soebandhi, Santirianingrum Sri Wiwoho Mudjanarko, Sri Wiwoho Suhermin Suhermin Sukaris Talisa Qamara Tri Wahyu Putra Susanto Ulul Abror Wahab Edi Saputra Wahyu Eko Pujianto Yeni Sofiana Yuan Erma Septi Apsari Santoso Yusuf Siswanto