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All Journal Al-Lisan Paedagoria : Jurnal Kajian, Penelitian dan Pengembangan Kependidikan EDUKATIF : JURNAL ILMU PENDIDIKAN JURNAL LENTERA BISNIS Ta'dib: Jurnal Pendidikan Islam Jurnal Ilmiah Edunomika (JIE) JURNAL AKUNTANSI KEUANGAN DAN MANAJEMEN ASANKA: Journal of Social Science And Education Al-Mashrof: Islamic Banking and Finance Al-Mu'awanah Al-Lisan: Jurnal Bahasa Mutanaqishah: Journal of Islamic Banking Indonesian Journal of Islamic Economics and Finance Tafahus: Jurnal Pengkajian Islam KENDALI: Economics and Social Humanities QANUN: Journal of Islamic Laws and Studies Kartika: Jurnal Studi Keislaman Jurnal Nuansa: Publikasi Ilmu Manajemen dan Ekonomi Syariah Journal of Islamic Economics and Finance International Journal of Islamic Economics (IJIE) Jurnal Inovasi Ekonomi Syariah dan Akuntansi PESHUM Al-Katib
Heni Verawati
Universitas Islam Negeri Raden Intan Lampung
Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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Journal : Jurnal Nuansa: Publikasi Ilmu Manajemen dan Ekonomi Syariah

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Pengaruh Product Browsing terhadap Pembelian Impulsif pada Produk Fashion di Ecommerce Shopee dengan Flash Sale sebagai Variabel Moderasi dalam Persepektif Bisnis Islam Fatih Fuadi; Heni Verawati; Lita Aryani
Jurnal Nuansa : Publikasi Ilmu Manajemen dan Ekonomi Syariah Vol. 2 No. 3 (2024): September : Jurnal Nuansa : Publikasi Ilmu Manajemen dan Ekonomi Syariah
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/nuansa.v2i3.1141

Abstract

In the rapidly growing era of digitalization, significant changes have occurred in consumer behavior, especially with the existence of e-commerce platforms and online marketing innovations. Today's consumers frequently browse for information about fashion products before making a purchase. Goals of the study to examine the impact of product searches on impulsive buys, Together with the relationship's moderating effect of flash sales, as well as sharia business perspective. Purposive sampling is a quantitative research method that is utilized. involving Shopee users in Bandar Lampung City. Data were collected using a Google Form-based questionnaire with a Likert scale. The findings indicated that the chance of making an impulsive purchase increased with the amount of time spent searching.. In addition, flash sales were shown to moderate this relationship, increasing impulse buying tendencies when found during browsing. These findings imply that the management of product browsing and flash sale offers needs to be considered in marketing strategies, taking into account the Shariah perspective to ensure fair and non-wasteful transactions.
Co-Authors AA Sudharmawan, AA Agus Kurniawan Agus Kurniawan Agus Susanti Ananda Elsa Pratiwi Arif Hidayat Asih, Salma Pitri Bela Mawarni Deti Anas Talina Devi Sela Eka Selvia Dwi Fratama, Ikhsan Ersi Sisdianto Evi Febriani Fatih Fuadi Fitriani Fitriani Fuadi, Fatih Hanif Hardianty, Virnadilla Ida Faridatul Hasanah Inka Corlita Intan Muflihah Jemi Karter Lita Aryani M. Akbar Alfahrozi Mardhiyah Hayati Maulana, Rivan Nadiya Putri Ananda Anom Pujiyanto, Di'a Purbandari, Elok Fevia Ridwansyah Ridwansyah Sa'idy Suhendar Suhendar Suhendar Suhendar Suhendar, Suhendar Suripto, Ahmad Susanti, Eka Desi Uswatun Hasanah Uswatun Hasanah Wulan, Mutiasari Nur Zahra Rahmatika Zathu Restie Utamie