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All Journal Swabumi (Suara Wawasan Sukabumi) : Ilmu Komputer, Manajemen, dan Sosial Syntax Literate: Jurnal Ilmiah Indonesia Forum Ekonomi : Jurnal Ekonomi, Manajemen dan Akuntansi Jurnal Ilmiah Edunomika (JIE) Jurnal Ilmiah Manajemen Kesatuan Cakrawala Repositori Imwi Jurnal Disrupsi Bisnis Jurnal Visi Pengabdian Kepada Masyarakat Transekonomika : Akuntansi, Bisnis dan Keuangan Winter Journal: IMWI Student Research Journal Jurnal Pijar : Studi Manajemen dan Bisnis JIMIA
Bambang Somantri
Institut Manajemen Wiyata Indonesia
Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Mechanical Engineering Social Sciences Other

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Meningkatkan Partisipasi dan Dampak Positif Kegiatan Donor Darah Di Kota Bandung Umban Adi Jaya; Herni Herdiani; Riani Winarni; Rizki Chrisulianti; Bambang Somantri
Jurnal Visi Pengabdian Kepada Masyarakat Vol. 6 No. 2 (2025): Jurnal Visi Pengabdian Kepada Masyarakat : Edisi Agustus 2025
Publisher : LPPM Universitas HKBP Nommensen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51622/pengabdian.v6i2.2700

Abstract

Blood donation activities play an important role in ensuring the availability of blood for various medical needs, both for surgery, accidents, and dengue fever cases. Through this community service activity, the Community Service Team of the Indonesian Science University in collaboration with the Indonesian Red Cross (PMI) of Bandung City held a blood donation activity at H&H Cafe, Bandung, on February 8, 2025. The main objective of this activity is to increase public awareness of the importance of blood donation, introduce the application of strategic management in social activities, and increase community participation in blood donation. This activity managed to collect 63 blood bags, exceeding the initial target of 50 bags. The success factors of this activity include effective promotion through social media, efficient resource management, and clear target setting. The principle of strategic management was applied to optimize the planning, implementation, and evaluation of activities, so that they can achieve long-term success. Despite facing obstacles such as limited space and lack of volunteers, solutions such as donor scheduling and additional volunteers managed to overcome these obstacles. This activity not only meets the need for blood in Bandung City, but also increases public awareness of the benefits of regular blood donation. Recommendations for the future are to carry out blood donation activities routinely with a broader strategic management approach to increase efficiency and participation.
Penerapan Job Autonomy pada Masa Pandemi (Studi pada Perusahaan Penyedia Infrastruktur Telekomunikasi di Jakarta) Bunyana, Bunyana; Somantri, Bambang
Jurnal Disrupsi Bisnis Vol. 5 No. 5 (2022): Jurnal Disrupsi Bisnis
Publisher : Prodi Manajemen, Fakultas Ekonomi, Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/drb.v5i5.23781

Abstract

Penelitian ini bertujuan untuk menganalisis penerapan job autonomy pada salah satu Perusahaan Penyedia Infrastruktur Telekomunikasi yang ada di Jakarta. Pendekatan yang digunakan kualitatif-deskriptif dan pengumpulan data dilakukan melalui wawancara. Observasi juga dilakukan untuk mendapatkan informasi yang lebih akurat dari penelitian yang dilakukan. Analisis data dilakukan berdasarkan aspek-aspek yang ada dalam otonomi kerja, yaitu terkait penjadwalan kerja, keputusan kerja, dan metode kerja. Hasil penelitian ini menemukan bahwa penerapan job autonomy perusahaan belum sepenuhnya berhasil. Kendala yang dihadapi diantaranya, untuk penjadwalan kerja dalam prosesnya ternyata berpengaruh terhadap pendapatan karyawan dan kurang dapat terima dari sisi psikologis; dalam pengambilan keputusan masih terdapat keputusan kerja yang belum bisa ditentukan sendiri, termasuk komunikasi yang terhambat untuk kepentingan pengambilan keputusan; dan metode kerja yang dilakukan masih  tergantung dari kondisi jaringan di lokasi karyawan tersebut berada dan juga kestabilan sistem server kerja perusahaan.
Pengaruh Human Capital Dan Entrepreneurial Orientation Terhadap Business Competitiveness Dan Market Orientation Sebagai Variabel Moderator (Studi Kasus Umkm Di Kota Sukabumi) Rosdiana, Rosa; Somantri, Bambang
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 1 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i1.11409

Abstract

This research is based on the problems found regarding the company's competitiveness variable, namely that there is very tight competition due to the large number of MSMEs circulating in the city of Sukabumi. The aim of this research is to analyze the influence of Human Capital, Entrepreneurial Orientation, and Market Orientation as moderator variables on Business Competitiveness, by using a case study of MSMEs in the city of Sukabumi. This research method uses a survey method by distributing questionnaires and using 100 respondents, while the instrument quality testing technique is validity testing and reliability testing. Classic assumption testing techniques refer to the normality test, multicollinearity test, heteroscedasticity test, and auto correlation test. Hypothesis testing uses multiple linear regression analysis, determination test, partial t test, simultaneous f test, and Moderated Regression Analysis test. Based on testing the results of this research, the Human Capital variable has a significant effect on Business Competitiveness, the Entrepreneurial Orientation variable has a significant effect on Business, the Human Capital variable has no significant effect on Business Competitiveness which is moderated by the Market Orientation variable, and the Entrepreneurial Orientation variable has a significant effect on Business Competitiveness which is moderated by the Market Orientation variable.
PENGARUH LIVE STREAMING DAN FLASH SALE TERHADAP IMPULSE BUYING PADA APLIKASI TIKTOK (STUDI KASUS BRAND SKINCARE THE ORIGINOTE) Pitaloka, Diah; Somantri, Bambang
Jurnal Pijar Vol 4 No 2 (2026): Jurnal Pijar : Studi Manajemen dan Bisnis
Publisher : PT Naureen Digital Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65096/pmb.v4i2.1999

Abstract

This study aims to analyze the influence of Live Streaming and Flash Sale on the Impulse Buying behavior of The Originote skincare products on the TikTok platform. Along with the rapid growth of social commerce, interactive marketing strategies and time-based promotions have become crucial factors in triggering spontaneous purchasing decisions. The research method used is descriptive quantitative with multiple linear regression analysis techniques. Data were collected through questionnaires from 100 respondents who are TikTok users and consumers of The Originote in the Sukabumi area. The results of the partial test (t-test) show that Live Streaming has a very dominant and significant influence on Impulse Buying. Similarly, Flash Sale is proven to have a significant effect on impulsive purchasing. Simultaneously (F-test), both variables together have a significant effect on the dependent variable. These findings confirm that the synergy between direct visual interaction and the urgency of limited promotion is an effective strategy in driving impulsive shopping behavior on social media.
AI Adoption, Work Pressure, and Psychological Resilience: Effects on Job Satisfaction and Employee Performance Jaya, Umban Adi; Priyana, Indarta; Kusnara, Hasti Pramesti; Somantri, Bambang; Wijaya, Zeffanya Raphael
Jurnal Ilmiah Manajemen Kesatuan Vol. 14 No. 1 (2026): JIMKES Edisi January 2026
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v14i1.4482

Abstract

Digital transformation has encouraged organizations to adopt Artificial Intelligence (AI), which has important implications for employees’ working conditions and performance. This study aims to analyze the effects of AI adoption, work pressure, and psychological resilience on job satisfaction and its implications for employee performance in Bekasi, Indonesia. The study uses a quantitative approach with Structural Equation Modeling (SEM). Data were collected from 200 employees who are involved in AI-based organizational systems. The results show that AI adoption has a positive and significant effect on job satisfaction (β = 0.134; t = 1.856) and employee performance mediated through increased task efficiency and more accurate decision-making. In contrast, work pressure has a positive and significant effect on job satisfaction (β = 0.372; t = 4.614), indicating that excessive job demands can reduce job satisfaction and performance. Psychological resilience emerges as an important factor in maintaining emotional stability and employees’ ability to adapt to stress, which positively affects job satisfaction. Furthermore, job satisfaction has a direct effect on employee performance, showing that more satisfied employees tend to perform better. This study concludes that successful AI integration requires a balance between technological innovation and employee well-being, supported by resilient development programs and supportive organizational policies.
Analisi Product Innovation dan Store Atmosphere terhadap Purchase Intention UMKM Kuliner Kota Sukabumi Wiyata, Mariati Tirta; Wijaya, Zeffanya Raphael; Somantri, Bambang
TRANSEKONOMIKA: AKUNTANSI, BISNIS DAN KEUANGAN Vol. 5 No. 2 (2025): March 2025
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/transekonomika.v5i2.896

Abstract

The study seeks to analyze the problem of sales revenue that tends to stagnate in the culinary MSME shop at the former Sukabumi City Terminal. The results of observations in the field show that there is an influence of product innovation and store atmosphere on consumer purchase intention. In general, consumers think about culinary usually product innovation becomes an attraction. In addition, consumers generally assess shops or stores on the first impression is from the store atmosphere that is felt in the form of table layouts, chairs, display cases, room colors, and others. Quantitative research analysis using the SPSS application. Taking respondents from the population through random sampling which amounted to 97 (ninety seven) people. Analyze the quality of the instrument by means of validity tests and reliability tests. Furthermore, the data quality is tested with the classical assumption test, then for hypothesis testing using multiple regression calculations, t tests, F tests, and determination coefficient tests. The results can be concluded that product innovation and store atmosphere can increase intention. So that it can increase revenue and profits for MSME shop owners.
Co-Authors Agus Sobandi Ajijah, Anisa Hasna Nur Andi Riyanto Ane Nurranti Awalia Anisa Hasna Nur Ajijah Anisya Salmah Aga Atik Rochaeni Bunyana Bunyana Bunyana, Bunyana Ce Gunawan David Saktiadi Girsang Esa Nuraeni Eva Marsusanti Fahrurrazi Fahrurrazi Fitri Andriani Nurhasanah Galih Raspati Herni Herdiani Kusnara, Hasti Pramesti Larasati, Ghina Cynthia Lathiyfah Shanti Purnamasari Mariati Tirta Wiyata Mariati Tirta Wiyata Mia Agustina Puspasari Nadia Pritiawati Syawal Nuraeni Nuraeni Pitaloka, Diah Priyana, Indarta Puspasari, Mia Agustina Riani Winarni Ridha Afrianka Rizki Chrisulianti rosa rosdiana Rosdiana, Rosa S Sandi Saila Khoirunnisa Santun Insan Bagja Tira Novellya Umban Adi Jaya Viska Agustiani Wijaya, Zeffanya Raphael Yanyan Kartiwa Zeffanya Raphael Wijaya