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All Journal WARTA Benefit: Jurnal Manajemen dan Bisnis Jurnal Mirai Management JMM (Jurnal Masyarakat Mandiri) International Journal of Applied Sciences in Tourism and Events International Journal of Supply Chain Management Jurnal Litbang Sukowati : Media Penelitian dan Pengembangan Jurnal Informatika Ekonomi Bisnis Abdi Psikonomi Urecol Journal. Part B: Economics and Business Prosiding University Research Colloquium Jurnal Informatika Ekonomi Bisnis Determinasi: Jurnal Penelitian Ekonomi Manajemen dan Akuntansi
Wafiatun Mukharomah
Universitas Muhammadiyah Surakarta
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Social Sciences Transportation Other

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Pengaruh Customer Satisfaction Terhadap Brand Loyalty dengan Brand Trust Sebagai Variabel Mediasi pada Produk Elektronik TV LED Merek LG di Kota Surakarta Pramana, Dimas Aji; Mukharomah, Wafiatun
Determinasi: Jurnal Penelitian Ekonomi Manajemen dan Akuntansi Vol. 1 No. 4 (2023)
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/determinasi.v1i4.578

Abstract

This study aims to analyze the effect of customer satisfaction on brand loyalty mediated by brand trust on LG brand LED TV products in Surakarta City. This research is included in quantitative research. The population in this study are customers of LG brand tv products who live in the city of Surakarta. The sample used in this study was 122 respondents. The sampling technique used was non-probability sampling and the approach used in determining the sample was purposive sampling. Sources of data used in this study using primary data. Methods of data collection using a questionnaire. Data analysis using Smart PLS application. The results of the analysis in this study show (1) customer satisfaction towards brand loyalty is positive and insignificant (2) customer satisfaction towards brand trust is significant positive (3) brand trust to brand loyalty is significant positive (4) brand trust fully mediates the influence of customer satisfaction on brand loyalty and the results are significant positive.
Co-Authors Aflit Nuryulia Praswati Alfina Salma Putri Amelia Jihan Ramadhani Andy Dwi Bayu Bawono Anestia Retno Kusumastuti Anestia Retno Kusumastuti Candra Kusuma Wardana Chrisnahadi Putra Raharja Della Mafiana Dewita Puspawati Dimas Novendra Wibowo Putra Farid Adi Prasetya Fatchan, Fuad Hudaya Firdaus Putra Wardana Helmia Khalifah Sina Helmia Khalifah Sina Indrastanti, Sri Retno Kusumastuti, Anestia Retno Laila Oshiana Fitria A’zizah Lina Agustina M. Sholahuddin Mabruroh Mabruroh Mabruroh Mahendra, Ivang Arielya Deva Ma’ruf Ma’ruf Ma’ruf Ma’ruf Ma’ruf, Ma’ruf Muhammad Jabal Noor Muhammad Randhy Kurniawan Muhammad Sholahuddin Muhatarom, Muhammad Nur Mutashim Billah Al Muzakar Isa Novel Idris Abas Novitasari, Saphira Wahyu Nursiam Nursiam Nursiam, Nursiam Ovi Itsnaini Ulynnuha Pramana, Dimas Aji Putri, Alfina Salma Raharja, Chrisnahadi Putra Rini Kuswati Saphira Wahyu Novitasari Satya Pradana, Diky Shinta Permata Sari Shinta Permata Sari Sina, Helmia Khalifah Sri Murwanti Sri Retno Indrastanti Suryani, Attien Rahmawati Ade Syamsudin Syamsudin Tika Pratika Wahyu Triyulianto Putro Wardana, Firdaus Putra Wuryaningsih Dwi Lestari Wuryaningsih Dwi Lestari Wuryaningsih Dwi Lestari, Wuryaningsih Dwi