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All Journal WARTA Benefit: Jurnal Manajemen dan Bisnis International Journal of Applied Sciences in Tourism and Events International Journal of Supply Chain Management Jurnal Litbang Sukowati : Media Penelitian dan Pengembangan Abdi Psikonomi Prosiding University Research Colloquium Jurnal Informatika Ekonomi Bisnis Determinasi: Jurnal Penelitian Ekonomi Manajemen dan Akuntansi
Wafiatun Mukharomah
Universitas Muhammadiyah Surakarta
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Social Sciences Transportation

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Pengaruh Spiritualitas Produk Dan Spiritualitas Promosi Pada Keputusan Pembelian Online Yang Dimediasi Oleh Loyalitas Pelanggan Mahendra, Ivang Arielya Deva; Mukharomah, Wafiatun
Determinasi: Jurnal Penelitian Ekonomi Manajemen dan Akuntansi Vol. 1 No. 3 (2023)
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/determinasi.v1i3.564

Abstract

This study aims to analyze the effect of spirituality products and spirituality promotion on online purchasing decisions which are dissipated by loyalty. This research is a type of quantitative research. The population and sample of this research are the public who make online purchases as many as 85 people. Sources of data used in this study is primary data. Methods of data collection using a questionnaire. Data analysis using SmartPLS software. The results of this study indicate that product spirituality has a significant effect on loyalty, promotion of spirituality has a significant effect on loyalty, while product spirituality has no effect on purchasing decisions. In addition, the promotion of spirituality has an effect on purchasing decisions, then for loyalty has a significant effect on purchasing decisions, and for loyalty mediates positively between the influence of spirituality products on purchasing decisions and loyalty is also able to mediate the influence of spirituality promotion on purchasing decisions.
Pengaruh Likuiditas, Profitabilitas, dan Struktur Modal Terhadap Nilai Perusahaan (Studi Kasus pada Jakarta Islamic Indeks Sebelum dan Masa Pandemi) Suryani, Attien Rahmawati Ade; Mukharomah, Wafiatun
Determinasi: Jurnal Penelitian Ekonomi Manajemen dan Akuntansi Vol. 1 No. 3 (2023)
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/determinasi.v1i3.565

Abstract

This research was conducted to determine the difference before and during the pandemic to companies value by using a sample of the Jakarta Islam Index (JII) listed on the Indonesia Stock Exchange in the 2018-2021 period. The research method used by researcher was the Paired Sample t-Test. This study shows that the Covid-19 pandemic has a bad enough impact on the capital market. Based on the results of the Paired Samples t-Test that has been carried out, it can be concluded that before and during the Covid-19 pandemic the Current Ratio variable did not have a significant effect on the company value, so that it can be said that there was no difference between before and during the Covid-19 pandemic. For the Return on asset and Debt to Equity Ratio variables have a significant influence on the company value, it can be said that there is a difference between before and during the Covid-19 pandemic.
Pengaruh Brand Experience Dan Brand Image Terhadap Brand Loyalty Yang Dimediasi Dengan Brand Equity Handphone Xiaomi Di Solo Raya Al-Muhatarom, Muhammad Nur Mu’tashim Billah; Mukharomah, Wafiatun
Determinasi: Jurnal Penelitian Ekonomi Manajemen dan Akuntansi Vol. 1 No. 4 (2023)
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/determinasi.v1i4.566

Abstract

This study aims to analyze the effect of brand experience and brand image on brand loyalty mediated by brand equity on Xiaomi mobile phones in Soloraya. This research is included in quantitative research. The population in this study is xiaomi mobile phone customers in Soloraya. The sample used in this study was 150 respondents. The sampling technique used was non-probability sampling and the approach used in determining the sample was purposive sampling. Sources of data used in this study using primary data. Methods of data collection using a questionnaire. Data analysis using Smart PLS 3.0 application. The results of the analysis in this study show (1) Brand experience has a significant positive effect on brand equity (2) Brand image has a significant positive effect on brand equity (3) Brand equity has no significant effect on brand loyalty (4) Brand experience has no significant effect on brand loyalty (5) Brand image has no significant effect on brand loyalty (6) Brand experience has no significant effect on brand loyalty with brand equity mediation (7) Brand image has no significant effect on brand loyalty with brand equity mediation.
Co-Authors Aflit Nuryulia Praswati Akrom, Akrom Al-Muhatarom, Muhammad Nur Mu’tashim Billah Alfina Salma Putri Amelia Jihan Ramadhani Andy Dwi Bayu Bawono Anestia Retno Kusumastuti Chrisnahadi Putra Raharja Della Mafiana Dewita Puspawati Diky Satya Pradana Dimas Aji Pramana Farid Adi Prasetya Helmia Khalifah Sina Indrastanti, Sri Retno Lina Agustina Mabruroh Mabruroh Mabruroh Mahendra, Ivang Arielya Deva Ma’ruf Ma’ruf Muhammad Jabal Noor Muhammad Randhy Kurniawan Muhammad Randhy Kurniawan Novel Idris Abas Nursiam Nursiam Nursiam, Nursiam Saphira Wahyu Novitasari Shinta Permata Sari Shinta Permata Sari Sri Murwanti Sri Retno Indrastanti Suryani, Attien Rahmawati Ade Syamsudin Syamsudin Tika Pratika Wardana, Firdaus Putra Wuryaningsih Dwi Lestari