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All Journal WARTA Benefit: Jurnal Manajemen dan Bisnis Jurnal Mirai Management JMM (Jurnal Masyarakat Mandiri) International Journal of Applied Sciences in Tourism and Events International Journal of Supply Chain Management Jurnal Litbang Sukowati : Media Penelitian dan Pengembangan Jurnal Informatika Ekonomi Bisnis Abdi Psikonomi Urecol Journal. Part B: Economics and Business Prosiding University Research Colloquium Jurnal Informatika Ekonomi Bisnis Determinasi: Jurnal Penelitian Ekonomi Manajemen dan Akuntansi
Wafiatun Mukharomah
Universitas Muhammadiyah Surakarta
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Social Sciences Transportation Other

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Pengaruh Pemasaran Digital dan E-Commerce terhadap Performance Marketing dan Keberlanjutan Bisnis Pada Usaha Oleh-Oleh Khas Kota Solo Wardana, Firdaus Putra; Mukharomah, Wafiatun
Jurnal Informatika Ekonomi Bisnis Vol. 5, No. 2 (June 2023)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (485.819 KB) | DOI: 10.37034/infeb.v5i2.558

Abstract

This study aims to analyze digital marketing and e- ecommerce on performance marketing and business sustainability in the typical souvenir business of Solo city. The population and sample of this study are SMEs who have a business in the field of souvenirs typical of Solo City as many as 100 respondents. The type of data used in this study is primary data. Data collection methods using questionnaires and processed using Partial Least Square (PLS) analysis tools. The results showed that E-commerce has a positive effect on business sustainability, digital marketing has a positive effect on business sustainability, performance marketing has a positive effect on business sustainability, E-commerce has a positive effect on performance marketing, digital marketing has a positive effect on performance marketing, performance marketing mediates the effect of E-commerce on business sustainability, performance marketing mediates the effect of digital marketing on business sustainability.
Pengaruh Spiritualitas Produk Dan Spiritualitas Promosi Pada Keputusan Pembelian Online Yang Dimediasi Oleh Loyalitas Pelanggan Mahendra, Ivang Arielya Deva; Mukharomah, Wafiatun
Determinasi: Jurnal Penelitian Ekonomi Manajemen dan Akuntansi Vol. 1 No. 3 (2023)
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/determinasi.v1i3.564

Abstract

This study aims to analyze the effect of spirituality products and spirituality promotion on online purchasing decisions which are dissipated by loyalty. This research is a type of quantitative research. The population and sample of this research are the public who make online purchases as many as 85 people. Sources of data used in this study is primary data. Methods of data collection using a questionnaire. Data analysis using SmartPLS software. The results of this study indicate that product spirituality has a significant effect on loyalty, promotion of spirituality has a significant effect on loyalty, while product spirituality has no effect on purchasing decisions. In addition, the promotion of spirituality has an effect on purchasing decisions, then for loyalty has a significant effect on purchasing decisions, and for loyalty mediates positively between the influence of spirituality products on purchasing decisions and loyalty is also able to mediate the influence of spirituality promotion on purchasing decisions.
Pengaruh Likuiditas, Profitabilitas, dan Struktur Modal Terhadap Nilai Perusahaan (Studi Kasus pada Jakarta Islamic Indeks Sebelum dan Masa Pandemi) Suryani, Attien Rahmawati Ade; Mukharomah, Wafiatun
Determinasi: Jurnal Penelitian Ekonomi Manajemen dan Akuntansi Vol. 1 No. 3 (2023)
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/determinasi.v1i3.565

Abstract

This research was conducted to determine the difference before and during the pandemic to companies value by using a sample of the Jakarta Islam Index (JII) listed on the Indonesia Stock Exchange in the 2018-2021 period. The research method used by researcher was the Paired Sample t-Test. This study shows that the Covid-19 pandemic has a bad enough impact on the capital market. Based on the results of the Paired Samples t-Test that has been carried out, it can be concluded that before and during the Covid-19 pandemic the Current Ratio variable did not have a significant effect on the company value, so that it can be said that there was no difference between before and during the Covid-19 pandemic. For the Return on asset and Debt to Equity Ratio variables have a significant influence on the company value, it can be said that there is a difference between before and during the Covid-19 pandemic.
Pengaruh Brand Experience Dan Brand Image Terhadap Brand Loyalty Yang Dimediasi Dengan Brand Equity Handphone Xiaomi Di Solo Raya Muhatarom, Muhammad Nur Mutashim Billah Al; Mukharomah, Wafiatun
Determinasi: Jurnal Penelitian Ekonomi Manajemen dan Akuntansi Vol. 1 No. 4 (2023)
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/determinasi.v1i4.566

Abstract

This study aims to analyze the effect of brand experience and brand image on brand loyalty mediated by brand equity on Xiaomi mobile phones in Soloraya. This research is included in quantitative research. The population in this study is xiaomi mobile phone customers in Soloraya. The sample used in this study was 150 respondents. The sampling technique used was non-probability sampling and the approach used in determining the sample was purposive sampling. Sources of data used in this study using primary data. Methods of data collection using a questionnaire. Data analysis using Smart PLS 3.0 application. The results of the analysis in this study show (1) Brand experience has a significant positive effect on brand equity (2) Brand image has a significant positive effect on brand equity (3) Brand equity has no significant effect on brand loyalty (4) Brand experience has no significant effect on brand loyalty (5) Brand image has no significant effect on brand loyalty (6) Brand experience has no significant effect on brand loyalty with brand equity mediation (7) Brand image has no significant effect on brand loyalty with brand equity mediation.
Capital Structure Modelling: Evidence From The Jakarta Islamic Index (JII) Lestari, Wuryaningsih Dwi; Kusumastuti, Anestia Retno; Ma’ruf, Ma’ruf; Mukharomah, Wafiatun; Sholahuddin, Muhammad
Prosiding University Research Colloquium Proceeding of The 11th University Research Colloquium 2020: Bidang Sains dan Teknologi
Publisher : Konsorsium Lembaga Penelitian dan Pengabdian kepada Masyarakat Perguruan Tinggi Muhammadiyah 'Aisyiyah (PTMA) Koordinator Wilayah Jawa Tengah - DIY

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The purpose of this study was to determine the effect of variables firm size, liquidity, profitability, tangibility, and growth opportunity on the capital structure of companies listed in the Jakarta Islamic Index (JII). This study uses secondary data in the form of financial statements from each company. The sample collection uses purposive sampling. The population in this study were companies listed in JII for the period 2008-2017 with a sample of four companies. The data analysis technique used is panel data. The results of this study indicate that firm size has no significant effect on capital structure, liquidity has a significant negative effect on capital structure, profitability has no significant effect on capital structure, while tangibility and growth opportunity have a significant negative effect on capital structure. The results of this study are expected to be a consideration for academics, companies, and investors in determining or estimating a healthty capital structure by considering variables firm size, liquidity, profitability, tangibility, and growth opportunity.
Segmentation, Targeting, And Positioning Destinasi Wisata Kabupaten Rembang Yang Terkena Dampak Covid-19 Mukharomah, Wafiatun; Raharja, Chrisnahadi Putra
Prosiding University Research Colloquium Proceeding of The 14th University Research Colloquium 2021: Bidang Ekonomi dan Bisnis
Publisher : Konsorsium Lembaga Penelitian dan Pengabdian kepada Masyarakat Perguruan Tinggi Muhammadiyah 'Aisyiyah (PTMA) Koordinator Wilayah Jawa Tengah - DIY

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk mengidentifikasi segmentation, targeting, dan positioning destinasi wisata kabupaten Rembang yang terkena dampak COVID-19. Jenis penelitian ini merupakan penelitian kualitatif. Subyek penelitian berjumlah 5 responden (4 pengelola destinasi wisata dan 1 dinas kebudayaan dan pariwisata) diambil dengan metode wawancara (indepth interview). Teknik pengumpulan data dengan menggunakan metode analisis dimulai dengan reduksi, penyajian, kesimpulan. Hasil penelitian menunjukkan bahwa pandemi COVID-19 sangat berdampak terhadap destinasi wisata kabupaten Rembang. Segmentation, targeting, and positioning pada destinasi wisata di kabupaten Rembang mengalami sedikit banyak perubahan menyesuaikan kondisi pandemi COVID- 19. Terutama pada protokol kesehatan yang dijalankan pada setiap destinasi wisata kabupaten Rembang. Hal itu merupakan salah satu cara untuk menarik wisatawan agar tetap mengunjungi destinasi wisata di kabupaten Rembang.
Penanaman Sikap Cinta Lingkungan Melalui Manajemen Sampah Pada Siswa Sekolah Dasar Mukharomah, Wafiatun; Praswati, Aflit Nuryulia; Sina, Helmia Khalifah; Agustina, Lina; Novitasari, Saphira Wahyu; Putri, Alfina Salma
Prosiding University Research Colloquium Proceeding of The 16th University Research Colloquium 2022: Bidang Pengabdian Masyarakat
Publisher : Konsorsium Lembaga Penelitian dan Pengabdian kepada Masyarakat Perguruan Tinggi Muhammadiyah 'Aisyiyah (PTMA) Koordinator Wilayah Jawa Tengah - DIY

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Abstract

Jumlah sampah semakin hari semakin meningkat. Peningkatan jumlah sampah mengikuti meningkatnya jumlah penduduk, namun ketersediaan tempat pembuangan semakin hari semakin sedikit. Hal ini perlu diselesaikan dengan mengolah sampah yang dibuang. Anak-anak menjadi penerus kehidupan dimasa depan. Perlu adanya pengenalan etika peduli lingkungan kepada siswa sekolah dasar. Anak-anak memiliki daya ingat kuat dan mudah menyerap informasi. Pemberian wawasan tentang ramah sampah dan peduli lingkungan sejak dini akan membuat anak lebih bijak saat melihat sampah. Anak anak yang paham dengan pemilahan sampah ini akan menularkan pengetahuannya kepada orang tua mereka secara langsung atau tidak langsung. Jika hal ini kontinu dilakukan akan terbentuk masyarakat yang peduli sampah. Siswa MIM sudah memilah sampah plastik dan non plastik.
Pengaruh Green Motivation, Green Ability, Dan Green Training Terhadap Kinerja Karyawan: Kemampuan Hijau Dan Pelatihan Hijau Terhadap Kinerja Karyawan Dimediasi Oleh Motivasi Hijau Kurniawan, Muhammad Randhy; Mukharomah, Wafiatun; Satya Pradana, Diky
Jurnal Litbang Sukowati : Media Penelitian dan Pengembangan Vol 8 No 2 (2024): Vol. 8 No. 2, November 2024
Publisher : Badan Perencanaan Pembangunan, Riset dan Inovasi Daerah Kabupaten Sragen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32630/sukowati.v8i2.435

Abstract

Abstract. This study aims to investigate how employee performance is affected by environmental training and motivation. An example of a quantitative investigation is this one. The study's population and sample were 85 employees of the department of public works and spatial planning in the ngawi regency. The study's data were compiled using primary data sources. strategies for using a questionnaire to collect data. using the data analysis tool Smart PLS. The results of this research demonstrate that whereas green training significantly affects green motivation, green ability has no discernible effect on green motivation. Additionally, whereas green training has no discernible effect on employee performance, green ability has a considerable influence on it. In addition to functioning as a buffer between the detrimental impacts of green ability on employee performance, green motivation also has a substantial influence on employee performance. Keyword: green ability, green training, green motivation, employee performance.
Strategi Komunikasi Pemasaran Online Produk Batik Sekar Arum Praswati, Aflit Nuryulia; Mabruroh; Wafiatun Mukharomah; Helmia Khalifah Sina; Della Mafiana
Abdi Psikonomi Vol 3, No 4 (2022): Desember 2022
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/psikonomi.vi.1399

Abstract

Kemajuan teknologi dewasa ini semakin pesat, seiring berkembangnya teknologi maka perkembangan perdagangan akan semakin maju. Kemajuan teknologi sejalan dengan kemajuan ilmu pengetahuan. Inovasi pada teknologi muncul untuk memberikan manfaat positif seperti memberikan kemudahan sebagai cara baru untuk melakukan aktivitas sehari-hari. Termasuk teknis pemasaran, yang awalnya secara konvensional namun sekarang ini teknis pemasaran dilakukan secara online melalui media sosial seperti Instagram. Pengabdian masyarakat ini bermitra dengan UMKM Batik Sekar Arum yang berlokasi di Pajang, Laweyan. Pengabdian ini bertujuan untuk meningkatkan keterampilan pelaku UMKM untuk memasarkan produk mereka melalui konten video yang diunggah di Instagram. Kegiatan ini dilaksanakan secara klasikal dengan wawancara dan praktek langsung dengan pelaku UMKM dalam pembuatan video pemasaran. Luaran kegiatan ini akan menghasilkan video pemasaran yang akan diunggah di media sosial batik sekar arum.
Peningkatan Potensi Berbisnis bagi Guru Madrasah Ibtidaiyah Muhammadiyah Gondang Abas, Novel Idris; Mukharomah, Wafiatun; Puspawati, Dewita; Kurniawan, Muhammad Randhy; Praswati, Aflit Nuryulia; Prasetya, Farid Adi
Abdi Psikonomi Vol 4, No 1 (2023): Juni 2023
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/psikonomi.vi.1737

Abstract

Entrepreneurship sudah menjadi elemen penting dan alternatif bagi banyak orang, tidak terkecuali para guru yang akan menempuh masa pensiun. Artikel ini disusun berdasar kegiatan pengabdian masyarakat yang dilakukan oleh tim pengabdian masyarakat UMS, khususnya melibatkan dosen akuntansi dan manajemen. Pelatihan ini berfokus pada peningkatan potensi bisnis bagi guru MIM Gondang, terutama yang sedang memasuki masa persiapan pensiun. Kegiatan dilakukan dalam waktu empat bulan. Kegiatan berisi tentang pelatihan kewirausahaan, pembuatan laporan keuangan sederhana, konsep strategi pemasaran, dan perencanaan keuangan bisnis. Keunggulan dari kegiatan ini adalah langsung tertuju pada objek pengabdian masyarakat, yaitu para guru yang sedang masuk masa persiapan pensiun, sehingga ilmu yang dibagikan bisa langsung di praktekkan.
Co-Authors Aflit Nuryulia Praswati Alfina Salma Putri Amelia Jihan Ramadhani Andy Dwi Bayu Bawono Anestia Retno Kusumastuti Anestia Retno Kusumastuti Candra Kusuma Wardana Chrisnahadi Putra Raharja Della Mafiana Dewita Puspawati Dimas Novendra Wibowo Putra Farid Adi Prasetya Fatchan, Fuad Hudaya Firdaus Putra Wardana Helmia Khalifah Sina Helmia Khalifah Sina Indrastanti, Sri Retno Kusumastuti, Anestia Retno Laila Oshiana Fitria A’zizah Lina Agustina M. Sholahuddin Mabruroh Mabruroh Mabruroh Mahendra, Ivang Arielya Deva Ma’ruf Ma’ruf Ma’ruf Ma’ruf Ma’ruf, Ma’ruf Muhammad Jabal Noor Muhammad Randhy Kurniawan Muhammad Sholahuddin Muhatarom, Muhammad Nur Mutashim Billah Al Muzakar Isa Novel Idris Abas Novitasari, Saphira Wahyu Nursiam Nursiam Nursiam, Nursiam Ovi Itsnaini Ulynnuha Pramana, Dimas Aji Putri, Alfina Salma Raharja, Chrisnahadi Putra Rini Kuswati Saphira Wahyu Novitasari Satya Pradana, Diky Shinta Permata Sari Shinta Permata Sari Sina, Helmia Khalifah Sri Murwanti Sri Retno Indrastanti Suryani, Attien Rahmawati Ade Syamsudin Syamsudin Tika Pratika Wahyu Triyulianto Putro Wardana, Firdaus Putra Wuryaningsih Dwi Lestari Wuryaningsih Dwi Lestari Wuryaningsih Dwi Lestari, Wuryaningsih Dwi