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All Journal WARTA Benefit: Jurnal Manajemen dan Bisnis International Journal of Applied Sciences in Tourism and Events International Journal of Supply Chain Management Jurnal Litbang Sukowati : Media Penelitian dan Pengembangan Abdi Psikonomi Prosiding University Research Colloquium Jurnal Informatika Ekonomi Bisnis Determinasi: Jurnal Penelitian Ekonomi Manajemen dan Akuntansi

Wafiatun Mukharomah

Universitas Muhammadiyah Surakarta

Author-ID : 3608581

Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Social Sciences Transportation

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Tata Kelola dan Lokasi Taman Edukasi Bijak Kelola Sampah Mabruroh Mabruroh; Aflit Nuryulia Praswati; Wafiatun Mukharomah; Tika Pratika; Lina Agustina
Abdi Psikonomi Vol 1, No 1 (2020): Juni 2020
Publisher : Universitas Muhammadiyah Surakarta

Kelompok peduli lingkungan (Goro Sampah) di desa Ngawonggo, Ceper, Klaten ini merupakan salah satu bentuk kesadaran masyarakat dalam mengelola sampah. Biasanya yang menjadi kendala lain dari bank sampah, yaitu kapasitas masyarakat dan swasta sebagai mitra belum dibangun dan dikembangkan. Rendahnya perhatian masyarakat untuk sosialisasi, pembinaan, pendidikan masih rendah sering menjadi keluh kesah masyarakat dalam meningkatkan pengetahuan dan tingkat kesadaran masyarakat dalam mendukung keberhasilan bank sampah. Iklim dan birokrasi kemitraan pun juga belum kondusif dan menarik bagi swasta untuk berinvestasi. Permasalahan prioritas yang dihadapi oleh Goro Sampah antara lain: kelembagaan belum disusun dengan baik serta fasilitas dan area bank sampah belum tertata dengan baik. Kegiatan pengabdian masyarakat pada kelompok peduli lingkungan “Goro Sampah” Desa Ngawonggo, Kecamatan Ceper, Kabupaten Klaten, dilaksanakan dengan menggunakan beberapa metode yaitu melakukan sosialisasi kepada kelompok masyarakat peduli lingkungan, melakukan pendampingan penyusunan struktur organisasi “Goro Sampah”, melakukan penataan area bank sampah dengan mengusung konsep taman edukasi bijak kelola sampah. Hasil dari pelaksanaan kegiatan yaitu terbentuknya struktur organisasi “Goro Sampah” dan telah tertatanya taman edukasi “Goro Sampah”. Keberlanjutan dari program ini masih diperlukan untuk dapat menciptakan budaya bijak kelola sampah yang menyeluruh.

Transfer Pengetahuan Pemasaran Online Pada UMKM Makanan dan Minuman Syamsudin; Aflit Nuryulia Praswati; Wafiatun Mukharomah; Muhammad Jabal Noor
Abdi Psikonomi Vol 2, No 1 (2021): Juni 2021
Publisher : Universitas Muhammadiyah Surakarta

Micro Small Medium Entreprises (MSMEs) have contributed significantly to the regional economy over the years. UMKM are also one of the sectors that have the strength to withstand various economic shocks. This strength can be seen from the enthusiasm to continue producing so that employees can continue to work even though income has decreased. However, the Covid-19 Pandemic that is currently underway provides a different surprise. Various government policies, such as restricting outdoor activities and advice not to crowd, have made it difficult for MSMEs , especially the food and beverage sector, to offer their products. MSMEs must immediately innovate in marketing. When store operating time is limited in order to prevent the spread of the Covid-19 virus and consumers who are worried about shopping directly in stores, MSMEs can use online marketing so that products can be remembered and purchased by consumers. Universities have an obligation to participate in helping MSMEs to survive. Through community service activities, a team of lecturers and students at the Muhammadiyah University of Surakarta conducted a knowledge transfer program and online marketing skills at food and beverage MSMEs in Sragen Regency. This community service activity provides assistance in making product photos and brochures equipped with interesting captions, as well as online marketing videos for MSMEs in Sragen Regency.

Segmentation, Targeting, And Positioning Destinasi Wisata Kabupaten Rembang Yang Terkena Dampak Covid-19 Wafiatun Mukharomah; Chrisnahadi Putra Raharja
Prosiding University Research Colloquium Proceeding of The 14th University Research Colloquium 2021: Bidang Ekonomi dan Bisnis
Publisher : Konsorsium Lembaga Penelitian dan Pengabdian kepada Masyarakat Perguruan Tinggi Muhammadiyah 'Aisyiyah (PTMA) Koordinator Wilayah Jawa Tengah - DIY

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (371.066 KB)

Penelitian ini bertujuan untuk mengidentifikasi segmentation, targeting, dan positioning destinasi wisata kabupaten Rembang yang terkena dampak COVID-19. Jenis penelitian ini merupakan penelitian kualitatif. Subyek penelitian berjumlah 5 responden (4 pengelola destinasi wisata dan 1 dinas kebudayaan dan pariwisata) diambil dengan metode wawancara (indepth interview). Teknik pengumpulan data dengan menggunakan metode analisis dimulai dengan reduksi, penyajian, kesimpulan. Hasil penelitian menunjukkan bahwa pandemi COVID-19 sangat berdampak terhadap destinasi wisata kabupaten Rembang. Segmentation, targeting, and positioning pada destinasi wisata di kabupaten Rembang mengalami sedikit banyak perubahan menyesuaikan kondisi pandemi COVID- 19. Terutama pada protokol kesehatan yang dijalankan pada setiap destinasi wisata kabupaten Rembang. Hal itu merupakan salah satu cara untuk menarik wisatawan agar tetap mengunjungi destinasi wisata di kabupaten Rembang.

Penanaman Sikap Cinta Lingkungan Melalui Manajemen Sampah Pada Siswa Sekolah Dasar Wafiatun Mukharomah; Aflit Nuryulia Praswati; Helmia Khalifah Sina; Lina Agustina; Saphira Wahyu Novitasari; Alfina Salma Putri
Prosiding University Research Colloquium Proceeding of The 16th University Research Colloquium 2022: Bidang Pengabdian Masyarakat
Publisher : Konsorsium Lembaga Penelitian dan Pengabdian kepada Masyarakat Perguruan Tinggi Muhammadiyah 'Aisyiyah (PTMA) Koordinator Wilayah Jawa Tengah - DIY

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Jumlah sampah semakin hari semakin meningkat. Peningkatan jumlah sampah mengikuti meningkatnya jumlah penduduk, namun ketersediaan tempat pembuangan semakin hari semakin sedikit. Hal ini perlu diselesaikan dengan mengolah sampah yang dibuang. Anak-anak menjadi penerus kehidupan dimasa depan. Perlu adanya pengenalan etika peduli lingkungan kepada siswa sekolah dasar. Anak-anak memiliki daya ingat kuat dan mudah menyerap informasi. Pemberian wawasan tentang ramah sampah dan peduli lingkungan sejak dini akan membuat anak lebih bijak saat melihat sampah. Anak anak yang paham dengan pemilahan sampah ini akan menularkan pengetahuannya kepada orang tua mereka secara langsung atau tidak langsung. Jika hal ini kontinu dilakukan akan terbentuk masyarakat yang peduli sampah. Siswa MIM sudah memilah sampah plastik dan non plastik.

Pengaruh Pemasaran Digital dan E-Commerce terhadap Performance Marketing dan Keberlanjutan Bisnis Pada Usaha Oleh-Oleh Khas Kota Solo Wardana, Firdaus Putra; Mukharomah, Wafiatun
Jurnal Informatika Ekonomi Bisnis Vol. 5, No. 2 (June 2023)
Publisher : SAFE-Network

This study aims to analyze digital marketing and e- ecommerce on performance marketing and business sustainability in the typical souvenir business of Solo city. The population and sample of this study are SMEs who have a business in the field of souvenirs typical of Solo City as many as 100 respondents. The type of data used in this study is primary data. Data collection methods using questionnaires and processed using Partial Least Square (PLS) analysis tools. The results showed that E-commerce has a positive effect on business sustainability, digital marketing has a positive effect on business sustainability, performance marketing has a positive effect on business sustainability, E-commerce has a positive effect on performance marketing, digital marketing has a positive effect on performance marketing, performance marketing mediates the effect of E-commerce on business sustainability, performance marketing mediates the effect of digital marketing on business sustainability.

Pengaruh Spiritualitas Produk Dan Spiritualitas Promosi Pada Keputusan Pembelian Online Yang Dimediasi Oleh Loyalitas Pelanggan Mahendra, Ivang Arielya Deva; Mukharomah, Wafiatun
Determinasi: Jurnal Penelitian Ekonomi Manajemen dan Akuntansi Vol. 1 No. 3 (2023)
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/determinasi.v1i3.564

This study aims to analyze the effect of spirituality products and spirituality promotion on online purchasing decisions which are dissipated by loyalty. This research is a type of quantitative research. The population and sample of this research are the public who make online purchases as many as 85 people. Sources of data used in this study is primary data. Methods of data collection using a questionnaire. Data analysis using SmartPLS software. The results of this study indicate that product spirituality has a significant effect on loyalty, promotion of spirituality has a significant effect on loyalty, while product spirituality has no effect on purchasing decisions. In addition, the promotion of spirituality has an effect on purchasing decisions, then for loyalty has a significant effect on purchasing decisions, and for loyalty mediates positively between the influence of spirituality products on purchasing decisions and loyalty is also able to mediate the influence of spirituality promotion on purchasing decisions.

Pengaruh Likuiditas, Profitabilitas, dan Struktur Modal Terhadap Nilai Perusahaan (Studi Kasus pada Jakarta Islamic Indeks Sebelum dan Masa Pandemi) Suryani, Attien Rahmawati Ade; Mukharomah, Wafiatun
Determinasi: Jurnal Penelitian Ekonomi Manajemen dan Akuntansi Vol. 1 No. 3 (2023)
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/determinasi.v1i3.565

This research was conducted to determine the difference before and during the pandemic to companies value by using a sample of the Jakarta Islam Index (JII) listed on the Indonesia Stock Exchange in the 2018-2021 period. The research method used by researcher was the Paired Sample t-Test. This study shows that the Covid-19 pandemic has a bad enough impact on the capital market. Based on the results of the Paired Samples t-Test that has been carried out, it can be concluded that before and during the Covid-19 pandemic the Current Ratio variable did not have a significant effect on the company value, so that it can be said that there was no difference between before and during the Covid-19 pandemic. For the Return on asset and Debt to Equity Ratio variables have a significant influence on the company value, it can be said that there is a difference between before and during the Covid-19 pandemic.

Pengaruh Brand Experience Dan Brand Image Terhadap Brand Loyalty Yang Dimediasi Dengan Brand Equity Handphone Xiaomi Di Solo Raya Al-Muhatarom, Muhammad Nur Mu’tashim Billah; Mukharomah, Wafiatun
Determinasi: Jurnal Penelitian Ekonomi Manajemen dan Akuntansi Vol. 1 No. 4 (2023)
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/determinasi.v1i4.566

This study aims to analyze the effect of brand experience and brand image on brand loyalty mediated by brand equity on Xiaomi mobile phones in Soloraya. This research is included in quantitative research. The population in this study is xiaomi mobile phone customers in Soloraya. The sample used in this study was 150 respondents. The sampling technique used was non-probability sampling and the approach used in determining the sample was purposive sampling. Sources of data used in this study using primary data. Methods of data collection using a questionnaire. Data analysis using Smart PLS 3.0 application. The results of the analysis in this study show (1) Brand experience has a significant positive effect on brand equity (2) Brand image has a significant positive effect on brand equity (3) Brand equity has no significant effect on brand loyalty (4) Brand experience has no significant effect on brand loyalty (5) Brand image has no significant effect on brand loyalty (6) Brand experience has no significant effect on brand loyalty with brand equity mediation (7) Brand image has no significant effect on brand loyalty with brand equity mediation.

Capital Structure Modelling: Evidence From The Jakarta Islamic Index (JII) Lestari, Wuryaningsih Dwi; Kusumastuti, Anestia Retno; Ma’ruf, Ma’ruf; Mukharomah, Wafiatun; Sholahuddin, Muhammad
Prosiding University Research Colloquium Proceeding of The 11th University Research Colloquium 2020: Bidang Sains dan Teknologi
Publisher : Konsorsium Lembaga Penelitian dan Pengabdian kepada Masyarakat Perguruan Tinggi Muhammadiyah 'Aisyiyah (PTMA) Koordinator Wilayah Jawa Tengah - DIY

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The purpose of this study was to determine the effect of variables firm size, liquidity, profitability, tangibility, and growth opportunity on the capital structure of companies listed in the Jakarta Islamic Index (JII). This study uses secondary data in the form of financial statements from each company. The sample collection uses purposive sampling. The population in this study were companies listed in JII for the period 2008-2017 with a sample of four companies. The data analysis technique used is panel data. The results of this study indicate that firm size has no significant effect on capital structure, liquidity has a significant negative effect on capital structure, profitability has no significant effect on capital structure, while tangibility and growth opportunity have a significant negative effect on capital structure. The results of this study are expected to be a consideration for academics, companies, and investors in determining or estimating a healthty capital structure by considering variables firm size, liquidity, profitability, tangibility, and growth opportunity.

Segmentation, Targeting, And Positioning Destinasi Wisata Kabupaten Rembang Yang Terkena Dampak Covid-19 Mukharomah, Wafiatun; Raharja, Chrisnahadi Putra
Prosiding University Research Colloquium Proceeding of The 14th University Research Colloquium 2021: Bidang Ekonomi dan Bisnis
Publisher : Konsorsium Lembaga Penelitian dan Pengabdian kepada Masyarakat Perguruan Tinggi Muhammadiyah 'Aisyiyah (PTMA) Koordinator Wilayah Jawa Tengah - DIY

Show Abstract | Download Original | Original Source | Check in Google Scholar

Co-Authors Aflit Nuryulia Praswati Akrom, Akrom Al-Muhatarom, Muhammad Nur Mu’tashim Billah Alfina Salma Putri Amelia Jihan Ramadhani Andy Dwi Bayu Bawono Anestia Retno Kusumastuti Chrisnahadi Putra Raharja Della Mafiana Dewita Puspawati Farid Adi Prasetya Helmia Khalifah Sina Helmia Khalifah Sina Indrastanti, Sri Retno Kurniawan, Muhammad Randhy Kusumastuti, Anestia Retno Lina Agustina M. Sholahuddin Mabruroh Mabruroh Mabruroh Mahendra, Ivang Arielya Deva Ma’ruf Ma’ruf Ma’ruf, Ma’ruf Muhammad Jabal Noor Novel Idris Abas Novitasari, Saphira Wahyu Nursiam Nursiam Nursiam, Nursiam Pramana, Dimas Aji Putri, Alfina Salma Raharja, Chrisnahadi Putra Saphira Wahyu Novitasari Satya Pradana, Diky Shinta Permata Sari Shinta Permata Sari Sina, Helmia Khalifah Sri Murwanti Sri Retno Indrastanti Suryani, Attien Rahmawati Ade Syamsudin Syamsudin Tika Pratika Wardana, Firdaus Putra Wuryaningsih Dwi Lestari Wuryaningsih Dwi Lestari, Wuryaningsih Dwi

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