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All Journal WARTA Benefit: Jurnal Manajemen dan Bisnis Jurnal Mirai Management JMM (Jurnal Masyarakat Mandiri) International Journal of Applied Sciences in Tourism and Events International Journal of Supply Chain Management Jurnal Litbang Sukowati : Media Penelitian dan Pengembangan Jurnal Informatika Ekonomi Bisnis Abdi Psikonomi Urecol Journal. Part B: Economics and Business Prosiding University Research Colloquium Jurnal Informatika Ekonomi Bisnis Determinasi: Jurnal Penelitian Ekonomi Manajemen dan Akuntansi

Wafiatun Mukharomah

Universitas Muhammadiyah Surakarta

Author-ID : 3608581

Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Social Sciences Transportation Other

Published : 31 Documents Claim Missing Document

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Tata Kelola dan Lokasi Taman Edukasi Bijak Kelola Sampah Mabruroh Mabruroh; Aflit Nuryulia Praswati; Wafiatun Mukharomah; Tika Pratika; Lina Agustina
Abdi Psikonomi Vol 1, No 1 (2020): Juni 2020
Publisher : Universitas Muhammadiyah Surakarta

Kelompok peduli lingkungan (Goro Sampah) di desa Ngawonggo, Ceper, Klaten ini merupakan salah satu bentuk kesadaran masyarakat dalam mengelola sampah. Biasanya yang menjadi kendala lain dari bank sampah, yaitu kapasitas masyarakat dan swasta sebagai mitra belum dibangun dan dikembangkan. Rendahnya perhatian masyarakat untuk sosialisasi, pembinaan, pendidikan masih rendah sering menjadi keluh kesah masyarakat dalam meningkatkan pengetahuan dan tingkat kesadaran masyarakat dalam mendukung keberhasilan bank sampah. Iklim dan birokrasi kemitraan pun juga belum kondusif dan menarik bagi swasta untuk berinvestasi. Permasalahan prioritas yang dihadapi oleh Goro Sampah antara lain: kelembagaan belum disusun dengan baik serta fasilitas dan area bank sampah belum tertata dengan baik. Kegiatan pengabdian masyarakat pada kelompok peduli lingkungan “Goro Sampah” Desa Ngawonggo, Kecamatan Ceper, Kabupaten Klaten, dilaksanakan dengan menggunakan beberapa metode yaitu melakukan sosialisasi kepada kelompok masyarakat peduli lingkungan, melakukan pendampingan penyusunan struktur organisasi “Goro Sampah”, melakukan penataan area bank sampah dengan mengusung konsep taman edukasi bijak kelola sampah. Hasil dari pelaksanaan kegiatan yaitu terbentuknya struktur organisasi “Goro Sampah” dan telah tertatanya taman edukasi “Goro Sampah”. Keberlanjutan dari program ini masih diperlukan untuk dapat menciptakan budaya bijak kelola sampah yang menyeluruh.

Transfer Pengetahuan Pemasaran Online Pada UMKM Makanan dan Minuman Syamsudin; Aflit Nuryulia Praswati; Wafiatun Mukharomah; Muhammad Jabal Noor
Abdi Psikonomi Vol 2, No 1 (2021): Juni 2021
Publisher : Universitas Muhammadiyah Surakarta

Micro Small Medium Entreprises (MSMEs) have contributed significantly to the regional economy over the years. UMKM are also one of the sectors that have the strength to withstand various economic shocks. This strength can be seen from the enthusiasm to continue producing so that employees can continue to work even though income has decreased. However, the Covid-19 Pandemic that is currently underway provides a different surprise. Various government policies, such as restricting outdoor activities and advice not to crowd, have made it difficult for MSMEs , especially the food and beverage sector, to offer their products. MSMEs must immediately innovate in marketing. When store operating time is limited in order to prevent the spread of the Covid-19 virus and consumers who are worried about shopping directly in stores, MSMEs can use online marketing so that products can be remembered and purchased by consumers. Universities have an obligation to participate in helping MSMEs to survive. Through community service activities, a team of lecturers and students at the Muhammadiyah University of Surakarta conducted a knowledge transfer program and online marketing skills at food and beverage MSMEs in Sragen Regency. This community service activity provides assistance in making product photos and brochures equipped with interesting captions, as well as online marketing videos for MSMEs in Sragen Regency.

The Effects of Brand Image on Consumer Loyalty: The Role of Consumer Satisfaction and Brand Trust as Intervening Variables Rini Kuswati; Wahyu Triyulianto Putro; Wafiatun Mukharomah; Muzakar Isa
Urecol Journal. Part B: Economics and Business Vol. 1 No. 2 (2021): August-Dec
Publisher : Konsorsium LPPM Perguruan Tinggi Muhammadiyah 'Aisyiyah (PTMA) Koordinator Wilayah Jawa Tengah - DIY

This study aims to analyze the effect of brand image on consumer loyalty Telkomsel in the city of Surakarta with consumer satisfaction and brand trust as mediating variables. This study uses quantitative research methods, and sampling is carried out using non-probability methods. The number of respondents used was 167 respondents. This research uses SEM Smart PLS analysis method. The results showed that the variable (1) brand image had a positive and significant effect on customer satisfaction, (2) brand image has a positive and significant effect on brand trust, (3) customer satisfaction has a positive and significant effect on customer loyalty (4) brand trust has a positive and significant effect on consumer loyalty (5) consumer satisfaction has a positive and significant effect on brand trust, (6) brand image has a positive and significant effect on consumer loyalty. In addition, the variables of consumer satisfaction and brand trust significantly prove as mediate partially.

Capital Structure Modelling: Evidence From The Jakarta Islamic Index (JII) Wuryaningsih Dwi Lestari; Anestia Retno Kusumastuti; Ma’ruf Ma’ruf; Wafiatun Mukharomah; Muhammad Sholahuddin
Prosiding University Research Colloquium Proceeding of The 11th University Research Colloquium 2020: Bidang Sains dan Teknologi
Publisher : Konsorsium Lembaga Penelitian dan Pengabdian kepada Masyarakat Perguruan Tinggi Muhammadiyah 'Aisyiyah (PTMA) Koordinator Wilayah Jawa Tengah - DIY

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (951.976 KB)

The purpose of this study was to determine the effect of variables firm size, liquidity, profitability, tangibility, and growth opportunity on the capital structure of companies listed in the Jakarta Islamic Index (JII). This study uses secondary data in the form of financial statements from each company. The sample collection uses purposive sampling. The population in this study were companies listed in JII for the period 2008-2017 with a sample of four companies. The data analysis technique used is panel data. The results of this study indicate that firm size has no significant effect on capital structure, liquidity has a significant negative effect on capital structure, profitability has no significant effect on capital structure, while tangibility and growth opportunity have a significant negative effect on capital structure. The results of this study are expected to be a consideration for academics, companies, and investors in determining or estimating a healthty capital structure by considering variables firm size, liquidity, profitability, tangibility, and growth opportunity.

Segmentation, Targeting, And Positioning Destinasi Wisata Kabupaten Rembang Yang Terkena Dampak Covid-19 Wafiatun Mukharomah; Chrisnahadi Putra Raharja
Prosiding University Research Colloquium Proceeding of The 14th University Research Colloquium 2021: Bidang Ekonomi dan Bisnis
Publisher : Konsorsium Lembaga Penelitian dan Pengabdian kepada Masyarakat Perguruan Tinggi Muhammadiyah 'Aisyiyah (PTMA) Koordinator Wilayah Jawa Tengah - DIY

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (371.066 KB)

Penelitian ini bertujuan untuk mengidentifikasi segmentation, targeting, dan positioning destinasi wisata kabupaten Rembang yang terkena dampak COVID-19. Jenis penelitian ini merupakan penelitian kualitatif. Subyek penelitian berjumlah 5 responden (4 pengelola destinasi wisata dan 1 dinas kebudayaan dan pariwisata) diambil dengan metode wawancara (indepth interview). Teknik pengumpulan data dengan menggunakan metode analisis dimulai dengan reduksi, penyajian, kesimpulan. Hasil penelitian menunjukkan bahwa pandemi COVID-19 sangat berdampak terhadap destinasi wisata kabupaten Rembang. Segmentation, targeting, and positioning pada destinasi wisata di kabupaten Rembang mengalami sedikit banyak perubahan menyesuaikan kondisi pandemi COVID- 19. Terutama pada protokol kesehatan yang dijalankan pada setiap destinasi wisata kabupaten Rembang. Hal itu merupakan salah satu cara untuk menarik wisatawan agar tetap mengunjungi destinasi wisata di kabupaten Rembang.

Penanaman Sikap Cinta Lingkungan Melalui Manajemen Sampah Pada Siswa Sekolah Dasar Wafiatun Mukharomah; Aflit Nuryulia Praswati; Helmia Khalifah Sina; Lina Agustina; Saphira Wahyu Novitasari; Alfina Salma Putri
Prosiding University Research Colloquium Proceeding of The 16th University Research Colloquium 2022: Bidang Pengabdian Masyarakat
Publisher : Konsorsium Lembaga Penelitian dan Pengabdian kepada Masyarakat Perguruan Tinggi Muhammadiyah 'Aisyiyah (PTMA) Koordinator Wilayah Jawa Tengah - DIY

Show Abstract | Download Original | Original Source | Check in Google Scholar

Jumlah sampah semakin hari semakin meningkat. Peningkatan jumlah sampah mengikuti meningkatnya jumlah penduduk, namun ketersediaan tempat pembuangan semakin hari semakin sedikit. Hal ini perlu diselesaikan dengan mengolah sampah yang dibuang. Anak-anak menjadi penerus kehidupan dimasa depan. Perlu adanya pengenalan etika peduli lingkungan kepada siswa sekolah dasar. Anak-anak memiliki daya ingat kuat dan mudah menyerap informasi. Pemberian wawasan tentang ramah sampah dan peduli lingkungan sejak dini akan membuat anak lebih bijak saat melihat sampah. Anak anak yang paham dengan pemilahan sampah ini akan menularkan pengetahuannya kepada orang tua mereka secara langsung atau tidak langsung. Jika hal ini kontinu dilakukan akan terbentuk masyarakat yang peduli sampah. Siswa MIM sudah memilah sampah plastik dan non plastik.

Pengaruh Pemasaran Digital dan E-Commerce terhadap Performance Marketing dan Keberlanjutan Bisnis Pada Usaha Oleh-Oleh Khas Kota Solo Firdaus Putra Wardana; Wafiatun Mukharomah
Jurnal Informatika Ekonomi Bisnis Vol. 5, No. 2 (June 2023)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v5i2.558

This study aims to analyze digital marketing and e- ecommerce on performance marketing and business sustainability in the typical souvenir business of Solo city. The population and sample of this study are SMEs who have a business in the field of souvenirs typical of Solo City as many as 100 respondents. The type of data used in this study is primary data. Data collection methods using questionnaires and processed using Partial Least Square (PLS) analysis tools. The results showed that E-commerce has a positive effect on business sustainability, digital marketing has a positive effect on business sustainability, performance marketing has a positive effect on business sustainability, E-commerce has a positive effect on performance marketing, digital marketing has a positive effect on performance marketing, performance marketing mediates the effect of E-commerce on business sustainability, performance marketing mediates the effect of digital marketing on business sustainability.

AKTIVASI BRANDING PADA MINIMARKET LOKAL Wafiatun Mukharomah; Candra Kusuma Wardana; Laila Oshiana Fitria A'zizah; Novel Idris Abas; Ovi Itsnaini Ulynnuha; Fuad Hudaya Fatchan
JMM (Jurnal Masyarakat Mandiri) Vol 7, No 4 (2023): Agustus
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jmm.v7i4.15883

Abstrak: Toko ritel tradisional dianggap tidak memenuhi standar minimum dalam manajemen toko sehingga konsumen lebih memilih toko ritel modern. Surya Mart adalah salah satu toko ritel yang terletak di Desa Pajang, Kecamatan Laweyan, Kabupaten Surakarta dibawah naungan organisasi muhammadiyah. Saat ini Surya Mart mengalami permasalahan dalam tata peniagaan. Performa yang kurang begitu bagus yang berdampak pada pendapatan penjualan mereka. Oleh karena itu, di perlukannya strategi branding yang diharapkan dapat meningkatkan daya saing dan penjualan sehingga menjadi toko ritel yang mampu bersaing di pasar terbuka dan menjadi pilihan konsumen. Pengabdian ini bertujuan membuat branding toko Surya Mart menjadi lebih maksimal dan terstandar. Metode pada pengabdian ini dibagi menjadi tiga tahapan: (1) Tahap pelatihan; (2) tahap bimbingan teknis; dan (3) tahap pendampingan. Mitra pengabdian adalah pengelola toko Surya Mart yang berjumlah empat orang. Hasil kegiatan ini mencakup pembuatan desain, layout toko, logo dan tagline, lampu, serta seragam. Kemudian juga memanfaatkan akun Instagram sebagai salah satu bentuk branding menggunakan media digital. Setelah diadakannya kegiatan optimasi branding, toko Surya Mart mengalami peningkatan penjualan sebesar 21,49% dari bulan-bulan sebelumnya.Abstract: Local retail stores are considered not to meet the minimum standards of in-store management, so consumers prefer modern retail stores. Surya Mart is a retail store in Pajang Village, Laweyan District, Surakarta Regency, under the auspices of muhammadiyah. Currently, Surya Mart is also needing help with in-store management. That problem affects the decreasing trend in sales revenue. Therefore, a branding strategy is needed, which is expected to increase competitiveness and sales so that it becomes a retail store that can compete in the open market and becomes the choice of consumers. This service aims to build Surya Mart store branding to be better known and standardized. The implementation method for this service is divided into three stages: (1) the training stage; (2) the technical guidance stage; and (3) mentoring stage. The object of this empowerment program is the manager of Surya Mart, which totals four people. The results of this activity include making designs, store layouts, logos and taglines, lights, and uniforms. Then, Surya Mart has also utilized an Instagram account as a branding and marketing medium. After the branding optimization activities were held, the Surya Mart store experienced an increase in sales of 21.49% from the previous months.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53017/ujeb.91

Pengaruh Electronic Word Of Mouth Dan Sosial Media Marketing Terhadap Keputusan Pembelian Dengan Brand Image Sebagai Variabel Mediasi Dimas Novendra Wibowo Putra; Wafiatun Mukaromah
Jurnal Mirai Management Vol 8, No 2 (2023)
Publisher : STIE AMKOP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/mirai.v8i2.5135

Tujuan penelitian ini adalah untuk mengetahui pengaruh secara parsial dan simultan variable E-WOM, Sosial Media Marketing, Brand Image, terhadap Keputusan Pembelian toko Erigo yang ada di Surakarta. Teknik pengambilan sampel menggunakan metode purposive sampling dan jenis pengambilan sampel menggunakan rumus slovin. Jumlah populasi 175 responden kemudian memakai rumus slovin untuk mendapatkan sampel yang diteliti sebanyak 100 responden. Metode analisis yang digunakan yaitu Analisis Outer Model dan Analisis Inner Model. Kata Kunci: Electronic Word Of Mouth; Sosial Media Marketing; Keputusan Pembelian; Brand Image

Co-Authors Aflit Nuryulia Praswati Alfina Salma Putri Amelia Jihan Ramadhani Andy Dwi Bayu Bawono Anestia Retno Kusumastuti Anestia Retno Kusumastuti Candra Kusuma Wardana Chrisnahadi Putra Raharja Della Mafiana Dewita Puspawati Dimas Novendra Wibowo Putra Farid Adi Prasetya Fatchan, Fuad Hudaya Firdaus Putra Wardana Helmia Khalifah Sina Helmia Khalifah Sina Indrastanti, Sri Retno Kusumastuti, Anestia Retno Laila Oshiana Fitria A’zizah Lina Agustina M. Sholahuddin Mabruroh Mabruroh Mabruroh Mahendra, Ivang Arielya Deva Ma’ruf Ma’ruf Ma’ruf Ma’ruf Ma’ruf, Ma’ruf Muhammad Jabal Noor Muhammad Randhy Kurniawan Muhammad Sholahuddin Muhatarom, Muhammad Nur Mutashim Billah Al Muzakar Isa Novel Idris Abas Novitasari, Saphira Wahyu Nursiam Nursiam Nursiam, Nursiam Ovi Itsnaini Ulynnuha Pramana, Dimas Aji Putri, Alfina Salma Raharja, Chrisnahadi Putra Rini Kuswati Saphira Wahyu Novitasari Satya Pradana, Diky Shinta Permata Sari Shinta Permata Sari Sina, Helmia Khalifah Sri Murwanti Sri Retno Indrastanti Suryani, Attien Rahmawati Ade Syamsudin Syamsudin Tika Pratika Wahyu Triyulianto Putro Wardana, Firdaus Putra Wuryaningsih Dwi Lestari Wuryaningsih Dwi Lestari Wuryaningsih Dwi Lestari, Wuryaningsih Dwi

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