Article Per Year (5 Year)
p-Index From 2021 - 2026
3.631
P-Index
This Author published in this journals
All Journal Jurnal Ilmiah Telaah Manajemen Jurnal Bisnis dan Ekonomi Fokus Ekonomi Proceeding Fakultas Ekonomi Gema Stikubank JDM (Jurnal Dinamika Manajemen) Students´ Journal of Accounting and Banking Students´ Journal of Economic and Management Proceeding SENDI_U Syntax Literate: Jurnal Ilmiah Indonesia J-MAS (Jurnal Manajemen dan Sains) SEIKO : Journal of Management & Business Jurnal Inovasi Hasil Pengabdian Masyarakat (JIPEMAS) Jurnal Pendidikan Ekonomi (JURKAMI) Inovator : Jurnal Manajemen Jesya (Jurnal Ekonomi dan Ekonomi Syariah) YUME : Journal of Management JURNAL AKUNTANSI, MANAJEMEN DAN EKONOMI Jurnal Ilmiah Edunomika (JIE) Management Studies and Entrepreneurship Journal (MSEJ) Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Riwayat: Educational Journal of History and Humanities IIJSE
Alimuddin Rizal
Faculty Of Economics And Bussines, Universitas Stikubank (UNISBANK), Semarang, Indonesia1
Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Law, Crime, Criminology & Criminal Justice Social Sciences Other

Published : 62 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 62 Documents
Search

 3   4   5   6   7 
The Effect of CRM and Price Perception on Loyalty with Satisfaction as a Mediation Variable (A Study on Deposit Customers of PT. BPR BKK Blora (Perseroda) Setyani, Risma; Rivai, Alimuddin Rizal
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 3 (2025): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i3.8249

Abstract

Customer loyalty is one of the foundations for assessing bank performance; loyal customers reflect loyalty to continue using bank products and services. In order to achieve customer loyalty, it is necessary to analyze several things, including customer relationship management, price perception, and customer satisfaction. The population used is PT BPR BKK Blora (Perseroda). The number of samples in this study includes 100 respondents taken using the Slovin formula. In this study, several tests were used, namely the description of respondents and variables, instrument tests on validity tests (KMO> 0.5 and component matrix> 0.4), and reliability tests (Cronbach alpha> 0.7), then in the regression test using the coefficient of determination test, F test (sig <0.05) and t test (sig <0.5). In the mediation test, the Sobel test was used (sig <0.05). Based on the results of the data analysis, a positive and significant influence was obtained between variables with a sig value <0.05 on: 1) CRM on satisfaction. 2) Price perception on satisfaction. 3) CRM on loyalty, 4) Price perception on loyalty, and 5) satisfaction on loyalty. The Sobel test also shows a similar result, with a sig value of <0.05, indicating that satisfaction mediates the influence of CRM and price perception on loyalty.
PENGARUH PROMOSI MEDIA SOSIAL DAN ULASAN ONLINE TERHADAP KEPUTUSAN BELI VIA BRAND AWARENESS Setiawan, Dani; Rivai, Alimuddin Rizal
Jurnal Pendidikan Ekonomi (JURKAMI) Vol 10, No 3 (2025): JURKAMI
Publisher : STKIP Persada Khatulistiwa Sintang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31932/jpe.v10i3.5233

Abstract

Micro, Small, and Medium Enterprises (MSMEs) require effective marketing strategies to expand their market share, one of which is through the utilization of social media. This study was motivated by the phenomenon of increasing social media promotions and online customer reviews on the Durian Traveler Store’s accounts, which are presumed to influence brand awareness and purchase decisions. The purpose of this study is to analyze the effect of social media promotion and online customer reviews on purchase decisions, with brand awareness as an intervening variable. The research method used is quantitative with a survey approach. Primary data were collected through questionnaires distributed to 100 respondents using purposive sampling techniques, with criteria of consumers who have purchased the product more than once. Data analysis includes validity, reliability, classical assumption, multiple linear regression, and Sobel tests. The results show that social media promotion and online customer reviews have a positive and significant effect on brand awareness, while brand awareness significantly affects purchase decisions. Brand awareness is also proven to mediate the relationship between social media promotion and online customer reviews on purchase decisions. This study is limited to a single MSME object; therefore, future research is suggested to expand the sample to other business sectors to strengthen the generalization of the findings.
Co-Authors 08.05.51.0007 Valensia Yukke Vergiana 08.05.51.0050 Ria Arnisya Handayani 08.35.02.0730 Rachmah Sinta 08.3502.0736 Rizky Nur Latifah 12.05.51.0016 Risti Bunga Pertiwi, 12.05.51.0016 Anggun Kusumaningtyas, 14.05.51.0151 Anjani, Rahma Aprilia Aquinia, Ajeng Ardiansyah, Muhammad Eri Asyahra, Anissa Aulia, Qisma Basiya, Basiya Cahyani, Alya Takwarina Cindyana Nanda Saputri Dani Setiawan Darmawan, Edo Adhitya Destiyawan Rizki Nugroho, 13.05.51.0184 Destiyawan Rizki Nugroho, 13.05.51.0184 Dhika Septiawan, 13.05.51.0228 Dhika Septiawan, 13.05.51.0228 Eddy Nurraharjo Elen Puspitasari Endah Mudjiasih Endang Tjahjaningsih Erlin Setiani Prastiwi Euis Soliha Fatkhul Amin Felix Andreas Sutanto Fibrian, Latifah Amanda Firnandes, Devi H. Mustthofa, H. Harmadi, Desya Natalia Kurniasari, Risna Kurniawati, Andriani Kusumajaya, Robby Andika Lia Edli Syaravina, Lia Edli Lie Liana . Limbong, Dita Tessa Sampriani Lina Kristan Purnawanti Marlien Marlien Marlien, R. A. Maulida Wati, 15.05.51.0376 Mukti, Manggala Aji Musthofa Musthofa Nisaul Maulidah, 14.05.52.0124 Novizal, Guntur Pamungkas, Ikhsanurrahman Pilia Kristi Andini Rizkia Putri, 13.05.51.0207 Rizkia Putri, 13.05.51.0207 Saripudin, Ruslan Selly Ana Stefani Setyani, Risma Sri Isnowati Teguh H Prayitno, Teguh Theresia Advenia W. R, 14.05.52.0058 Tina Kristianti, 15.05.51.0299 Tommy Trio Herlambang, 14.05.51.0049 Trisno Utomo Wahyudi Wahyudi