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Journal : Asia-Pacific Management and Business Application

Indonesian Tourist’ Perceived Sacredness on Pilgrimage Journey Fatchur Rohman
APMBA (Asia Pacific Management and Business Application) Vol 8, No 3 (2020)
Publisher : Department of Management, Faculty of Economics and Business, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (382.124 KB) | DOI: 10.21776/ub.apmba.2020.008.03.5

Abstract

This study explores and identifies the precise measurement of perceived sacredness of Indonesian tourist’s perceived sacredness on their pilgrimage journey. Indonesia is a unique country which is having more than five major religions adopted by its population, thus we suggested they have a different perception of sacredness on spiritual destination. The methodology used in this study are using culture-based construct design to identify the items and indicators that could measure the Indonesian tourist’s perceived sacredness. Thirteen items were identified, but only eight items were accepted as a valid and reliable measurement of the Indonesian tourist’s perceived sacredness. Three indicators could be built from the items, they are (1) Spiritual Attractiveness, (2) Historic Spiritual Value, and (3) Spiritual Activities. The finding(s) on this research could be used for future research, especially to examining the relationship between perceived sacredness toward the Indonesian tourist’s behavior.
KNOWLEDGE FACTORS OF KNOWLEDGE-SHARING INTENTION AND BEHAVIOR Mahyarni mahyarni; M. S. Idrus; Fatchur Rohman; Noermijati noermijati
APMBA (Asia Pacific Management and Business Application) Vol 1, No 2 (2012)
Publisher : Department of Management, Faculty of Economics and Business, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (729.243 KB) | DOI: 10.21776/ub.apmba.2012.001.02.1

Abstract

Changes in the external environment in the world of education, ranging from the social, economy, technology, and politics, require a rethinking of these influences as an institution and  their interactions. Islamic University has more challenges than other high education. The challenges are linked to the human resource improvement in science and technology. Islamic University has also been bonded to a commitment in leading the core mission of university; therefore, Islamic University has to hold strong commitment and needs to be attached by a self-image which bolds life values in leading the commitment. This research is based on the theory of reasoned action and the theory of planned behavior, which develops other theories related to knowledge-sharing behavior such as covering information technology and Islamic teachings. Data are analyzed using Structural Equation Modeling with Analysis of Moment Structures application program. The research objectives are to test and analyze direct and indirect effects of information technology covering variables, Islamic teachings, attitude, subjective norm and perceived behavior control and knowledge-sharing behavior.The result shows that technology, religion taught, and theory of planned behavior insignificantly influence knowledge-sharing behavior.
Consumptıon Rıtual In Javanese Weddıng Ceremony: Ethnography Research In Kabupaten Ngawı Fatchur Rohman; Taufiq Ismail
APMBA (Asia Pacific Management and Business Application) Vol 2, No 1 (2013)
Publisher : Department of Management, Faculty of Economics and Business, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1506.925 KB) | DOI: 10.21776/ub.apmba.2013.002.01.2

Abstract

Consumption ritual gains more attention in consumer behavior study since the trend of ethnic market is ascending for its theoretical enrichment in this topic as well as for its business opportunity. Using ethnography approach, this research aims to reveal the consumption ritual in Javanese wedding ceremony in Kabupaten Ngawi. It explores the common season of Javanese wedding ritual, the sequence of the Javanese wedding ritual, what the consumers have in mind, and what the things needed to arrange such Javanese wedding ritual. In conclusion, Javanese people indeed have seasonal marriage time based on their unique calendar system; besides, it also have diverse sequence from one to another region. Yet, the needs to arrange Javanese wedding ritual are almost similar among regions. Furthermore, the consumer’s perspective in Javanese wedding ritual ends on some interpretations about the meaning of this ritual for them. Besides the theoretical enrichment in consumer behavior, this ritual involves huge resources that will be a market opportunity that the business practitioners may take this advantage.  
The Role of Multichannel Marketing in Customer Retention and Loyalty: Study in Emerald Bank Customer in Indonesia Ambarwati Ambarwati; Djumilah Zain Hadiwidjojo; Achmad Sudiro; Fatchur Rohman
APMBA (Asia Pacific Management and Business Application) Vol 2, No 3 (2014)
Publisher : Department of Management, Faculty of Economics and Business, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (762.817 KB) | DOI: 10.21776/ub.apmba.2014.002.03.4

Abstract

Attention on the relationship between customer retention, customer loyalty, and customer satisfaction that serves as "seed" of customer loyalty highlight the important factors for multichannel management. With the growing trends of people in investing their money in bank for securities need to be responded by the marketing department to create better marketing strategies. The purpose of this study is to examine and explain the effect of a multichannel bank on emerald customers retention   in one of the largest SOE bank in Indonesia, in the city of Surabaya, BNI (Bank Negara Indonesia) toward customer  satisfaction, loyalty and customer  retention. This study develops the theory  of  mix marketing by using multichannel  as one of the elements that can increase customer retention   using satisfaction mediation and customer loyalty. Mechanical determination of sample units in this study is a  purposive sampling, of 89 respondents. Generalized Structured Component Analysis (GSCA) was applied to test the hypotheses. The results of this study indicate that direct multichannel not  significantly effect the customer retention. Customer satisfaction can not be a perfect mediation  and the customer loyalty can be a perfect mediation in the relationship between multichannel and customer retention. This study contributes to the banking industry in applying the concept of the mix marketing.