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All Journal JURNAL MANAJEMEN DAN AKUNTANSI Jurnal Keuangan dan Perbankan JAM : Jurnal Aplikasi Manajemen EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis EQIEN - JURNAL EKONOMI DAN BISNIS PEDULI: Jurnal Imiah Pengabdian Pada Masyarakat Business Management Analysis Journal (BMAJ) Tourism: Jurnal Travel, Hospitality, Culture, Destination, and MICE COMMICAST Journal of Management and Entrepreneurship Research International Journal of Management Science and Information Technology (IJMSIT) J-ESA (Jurnal Ekonomi Syariah) EKONOMIKA45 Studi Akuntansi, Keuangan, dan Manajemen ASEAN Marketing Journal Journal Research of Social Science, Economics, and Management Amkop Management Accounting Review (AMAR) International Journal of Multidisciplinary Research of Higher Education (IJMURHICA) Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Indonesian Journal of Economics, Business, Accounting, and Management
Ratna Roostika
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Agriculture, Biological Sciences & Forestry Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences Other

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Analysis of Visitors' Multisensory Experiences Towards Mental Health Benefits in Outdoor Destinations Roostika, Ratna; Kusumawati, Rizqi Adhyka; Mumpuni, Punik; Kuntari, Titik
Business Management Analysis Journal (BMAJ) Vol. 8 No. 2 (2025): Business Managament Analysis Journal (BMAJ)
Publisher : Universitas Muria Kudus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24176/bmaj.v8i2.14136

Abstract

This study explores the increasing trend of traveling outdoors after the COVID-19 pandemic. There is still limited research in Indonesia exploring the role of multisensory experiences on tourists’ mental health benefits. Two main theories are used “the Attention Restorative Theory (ATR) and the Theory of Grounded Cognition, as the basis for developing the research model. This study aims to analyze the impact of the multisensory experience of outdoor tourism on place attachment, the perception of environmental restoration, and the perception of mental health benefits. This study examined 278 respondents who visited city parks and outdoor tourist sites in Yogyakarta and its surroundings. Using quantitative approaches and PLS statistical tools, it was found that the influence of multisensory experiences affects place attachment, perception of environmental restoration, and mental health benefits. The perception of environmental restoration also affects the mental health benefits. Only place attachment does not affect the mental health benefits of visiting outdoor destinations.  The implication for marketing strategies is that tourism should be designed to provide mental health benefits or balance between physical and mental health.
User Satisfaction with Shopee Chatbot:: An Extended TAM with Perceived Convenience as an Intervening Variable Nita, Nita; Roostika, Ratna
Amkop Management Accounting Review (AMAR) Vol. 6 No. 1 (2026): January - June
Publisher : Sekolah Tinggi Ilmu Ekonomi Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/amar.v6i1.3475

Abstract

This study aims to analyze the effect of the Technology Acceptance Model (TAM) on user satisfaction, with perceived enjoyment serving as a mediating variable. The population of this study consists of all Shopee users in Indonesia who have interacted with the Shopee Chatbot. The sample includes Shopee users who have had experience interacting with the Shopee Chatbot. The research data were analyzed using SmartPLS. The results indicate that perceived usefulness (PU) has a positive and significant effect on user satisfaction, while perceived ease of use (PEOU) shows a positive effect but is not statistically significant. Perceived enjoyment (PE) also has a positive and significant influence on user satisfaction. In addition, perceived usefulness and perceived ease of use have positive and significant effects on perceived enjoyment. Furthermore, this study reveals that perceived enjoyment, as a mediating variable, successfully mediates the relationship between the Technology Acceptance Model and user satisfaction.
Social Media Marketing and iPhone Repurchase Intention: The Roles of FOMO and Materialism Zahra, Fatimah Az; Roostika, Ratna
Studi Akuntansi, Keuangan, dan Manajemen Vol 5 No 3 (2026): January
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/sakman.v5i3.5485

Abstract

Purpose: This study applies the stimulus–organism–response (S-O-R) framework to examine how Social Media Marketing Effectiveness (SMME) influences iPhone repurchase intention among Generation Z consumers in Indonesia, focusing on the mediating roles of Fear of Missing Out (FOMO), social comparison, and materialism. Methodology: Data were collected through an online questionnaire distributed to 285 Indonesian iPhone users who actively used social media. The proposed model was tested using Structural Equation Modeling with the Partial Least Squares (SEM-PLS) approach via SmartPLS. Results: The findings indicate that SMME significantly enhances FOMO, whereas social comparison positively influences both FOMO and materialism. However, FOMO did not significantly affect repurchase intention. In contrast, materialism has a significant positive effect on repurchase intention, indicating that it represents a stronger and more stable psychological pathway for repeat purchasing behavior than FOMO. Conclusions: The results suggest that while social media marketing can activate short-term emotional responses such as FOMO, more enduring value orientations such as materialism play a more decisive role in shaping repurchase intentions for high-involvement symbolic products such as iPhones. Limitations: This study relied on cross-sectional, self-reported data from Indonesian consumers, which limits causal inference and generalizability to other product categories or cultural contexts. Contributions: This study extends the S-O-R framework by contrasting short-term affective and long-term value-based psychological mechanisms in explaining repurchase intention, offering both theoretical insights and practical guidance for social media marketing strategies.
Analysis of the Implementation of Business-To-Business (B2B) Marketing Strategy in Client Acquisition Efforts at PT Talenta Sinergi Group Firmansyah, Fikri; Roostika, Ratna; Maulana, Fahmi
Journal Research of Social Science, Economics, and Management Vol. 5 No. 7 (2026): Journal Research of Social Science, Economics, and Management
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jrssem.v5i7.1350

Abstract

The development of digital transformation has increased the demand for talent in the technology field, leading to stronger competition among talent service providers and the need for more targeted marketing strategies. This research aims to analyze Business-to-Business (B2B) marketing strategies at Upscale, focusing on the application of Segmenting, Targeting, Positioning (STP), Marketing Mix (4P), and email marketing as the main promotional channel. This study employs a qualitative approach, with data collected through interviews, observations, and documentation during the internship period at Upscale. The results show that the STP strategy is implemented by segmenting the market based on recruitment activities on online portals to target credible companies in need of technology talent, while positioning Upscale as an integrated service provider. The marketing mix is executed through talent solution and infrastructure setup offerings, flexible pricing based on project complexity, service distribution without geographical limitations, and digital promotion primarily relying on email marketing. The email marketing strategy is carried out through stages of identification, verification, and the delivery of personalized mass messages; however, its implementation is still constrained by the quality of contact data and the high volume of promotional emails.
Co-Authors Anas Hidayat, Anas Andriyastuti Suratman, Andriyastuti Anggi Putri Jelita Audia Shifa Alifiana Bafadal, Amalia Chandra, Laksmita Christin Susilowati Dhiya Shafa Nabila Fauziah, Rizka Fillah fikri firmansyah Kusumawati, Rizqi Adhyka Mauladi, Fachmi Ahmad Maulana, Fahmi Muafi, ' Muhammad Addien Riski Muhammad Suyanto, Muhammad Nasution, Hanny Nita Nita Punik Mumpuni Wijayanti Syakhira Iswan, Zahra Titik Kuntari Valentino, Calvin Wahyuningsih Wahyuningsih Wardhani, Nugrahani Puspa Wulandari, Alfia Putri Yeni, Yulia H Yulia Hendri Yeni Zaenal Arifin Zahra, Fatimah Az Zakky Fahma Auliya