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All Journal JURNAL MANAJEMEN DAN AKUNTANSI Jurnal Keuangan dan Perbankan JAM : Jurnal Aplikasi Manajemen EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis EQIEN - JURNAL EKONOMI DAN BISNIS PEDULI: Jurnal Imiah Pengabdian Pada Masyarakat Business Management Analysis Journal (BMAJ) Tourism: Jurnal Travel, Hospitality, Culture, Destination, and MICE COMMICAST Journal of Management and Entrepreneurship Research International Journal of Management Science and Information Technology (IJMSIT) J-ESA (Jurnal Ekonomi Syariah) EKONOMIKA45 ASEAN Marketing Journal Jurnal Indonesia Sosial Teknologi IIJSE Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Indonesian Journal of Economics, Business, Accounting, and Management
Ratna Roostika
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Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Social Media Marketing pada Kopi Klotok Yogyakarta: Studi Empiris pada Instagram Kopi Klotok Dhiya Shafa Nabila; Ratna Roostika
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 12 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i12.4931

Abstract

The objective of this research is to test and analyze the influence of social media marketing activities, brand awareness, brand image, electronic word of mouth, and commitment. Testing of the model and hypothesis was done with a sample of 225 respondents who were Yogyakarta klotok coffee consumers. Purposive sampling was the method of sampling that was applied. Partial Least Square (PLS) versi 3.0 was used to process the study hypothesis before the Structural Equation Modeling (SEM) approach was created to test it. Social media marketing initiatives, brand awareness, brand image, electronic word- of-mouth, and commitment are among the data variables employed in this instance. Six hypotheses are based on these variables. It is established from the study's findings that social media marketing initiatives improve brand recognition and perception. Positive brand awareness and image impact electronic word-of-mouth. Brand recognition and image positively impact commitment
Analysis of Visitors' Multisensory Experiences Towards Mental Health Benefits in Outdoor Destinations Roostika, Ratna; Kusumawati, Rizqi Adhyka; Mumpuni, Punik; Kuntari, Titik
Business Management Analysis Journal (BMAJ) Vol 8, No 2 (2025): Business Managament Analysis Journal (BMAJ)
Publisher : Universitas Muria Kudus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24176/bmaj.v8i2.14136

Abstract

This study explores the increasing trend of traveling outdoors after the COVID-19 pandemic. There is still limited research in Indonesia exploring the role of multisensory experiences on tourists’ mental health benefits. Two main theories are used “the Attention Restorative Theory (ATR) and the Theory of Grounded Cognition, as the basis for developing the research model. This study aims to analyze the impact of the multisensory experience of outdoor tourism on place attachment, the perception of environmental restoration, and the perception of mental health benefits. This study examined 278 respondents who visited city parks and outdoor tourist sites in Yogyakarta and its surroundings. Using quantitative approaches and PLS statistical tools, it was found that the influence of multisensory experiences affects place attachment, perception of environmental restoration, and mental health benefits. The perception of environmental restoration also affects the mental health benefits. Only place attachment does not affect the mental health benefits of visiting outdoor destinations.  The implication for marketing strategies is that tourism should be designed to provide mental health benefits or balance between physical and mental health.
The Drivers of Repurchase Intention During The Corona Pandemic: An Examination of Gender Difference Wahyuningsih, Wahyuningsih; Nasution, Hanny; Yeni, Yulia H; Roostika, Ratna
ASEAN Marketing Journal Vol. 14, No. 1
Publisher : UI Scholars Hub

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Abstract

Manuscript type: Research Article Research Aims: To examine the drivers of repurchase intention and test the difference between male and female consumers on the relationships between consumption value, satisfaction, and repurchase intention. Design/methodology/approach: This study employs a descriptive research design. Data were collected from 214 consumers who purchased food from the restaurant using the online application. Structural Equation Modeling has been employed to test the proposed hypotheses. Research Findings: This study finds that repurchase intention is driven by perceived consumption value and satisfaction for all consumers. The result suggests that male and female consumers perceived different perceptions of the relationships between consumption value, satisfaction, and repurchase intention. Theoretical Contribution/Originality: The findings of this study contribute to the body of knowledge in marketing literature by enlarging the linkage between consumer behavior and market segmentation theory. Understanding market segmentation, specifically based on gender differences, will help marketers formulate a better marketing strategy relevant to the market's characteristics. Practitioner/Policy Implication: Restaurant managers are suggested to increase their delivered consumption value, including functional value, social value, emotional value, safety value, and information value. Website providers are encouraged to increase delivered emotional value for consumers as they seek convenience in delivery service, transaction, and payment. Research limitation/Implications: This study was conducted in Indonesia using cross-sectional data; therefore, future research might replicate and enlarge the model of study to be implemented in a cross-cultural context using a longitudinal approach.
Co-Authors Abdul Kadir, Sarintan Anas Hidayat, Anas Andriyastuti Suratman, Andriyastuti Anggi Putri Jelita Audia Shifa Alifiana Bafadal, Amalia Christin Susilowati Dhiya Shafa Nabila Fauziah, Rizka Fillah Kusumawati, Rizqi Adhyka Mauladi, Fachmi Ahmad Muafi, ' Muhammad Addien Riski Muhammad Suyanto, Muhammad Nasution, Hanny Punik Mumpuni Wijayanti Safera, Vania Konita Sani Wijaya, Azizah Syakhira Iswan, Zahra Titik Kuntari Valentino, Calvin Wahyuningsih Wahyuningsih Wardhani, Nugrahani Puspa Wulandari, Alfia Putri Yeni, Yulia H Yulia Hendri Yeni Zaenal Arifin Zakky Fahma Auliya