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All Journal JURNAL MANAJEMEN DAN AKUNTANSI Jurnal Keuangan dan Perbankan JAM : Jurnal Aplikasi Manajemen EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis EQIEN - JURNAL EKONOMI DAN BISNIS PEDULI: Jurnal Imiah Pengabdian Pada Masyarakat Business Management Analysis Journal (BMAJ) Tourism: Jurnal Travel, Hospitality, Culture, Destination, and MICE COMMICAST Journal of Management and Entrepreneurship Research International Journal of Management Science and Information Technology (IJMSIT) J-ESA (Jurnal Ekonomi Syariah) EKONOMIKA45 ASEAN Marketing Journal Jurnal Indonesia Sosial Teknologi IIJSE Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Indonesian Journal of Economics, Business, Accounting, and Management
Ratna Roostika
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Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Pengaruh Layanan Pemesanan Makanan Online terhadap Minat Beli Konsumen di Restoran pada Masa Pandemi COVID-19 Mauladi, Fachmi Ahmad; Roostika, Ratna
Indonesian Journal of Economics, Business, Accounting, and Management (IJEBAM) Vol 1 No 6 (2023): Volume 1, No. 6, 2023
Publisher : PT SOLUSI EDUKASI BERDIKARI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63901/ijebam.v1i6.36

Abstract

Penelitian ini bertujuan untuk menguji dan menganalisis pengaruh daya tarik menu visual, informasi menu, persepsi risiko COVID-19, keinginan untuk makan, minat beli. Pengujian model dan hipotesis dilakukan dengan menggunakan sampel 250 responden dengan populasi yang pernah memesan makanan secara online di Indonesia. Adapun teknik pengambilan sampel yang digunakan yaitu purposive sampling. Metode PLS-SEM dikembangkan untuk menguji hipotesis penelitian yang diolah menggunakan SmartPLS Versi 4. Variabel yang digunakan dalam penelitian ini antara lain daya tarik menu visual, informasi menu, persepsi risiko COVID-19, keinginan untuk makan, minat beli. Variabel-variabel ini membentuk empat hipotesis. Berdasarkan hasil penelitian diketahui bahwa daya tarik menu visual berpengaruh terhadap keinginan untuk makan, sedangkan informasi menu berpengaruh positif terhadap keinginan untuk makan. Persepsi risiko COVID-19 berpengaruh positif terhadap keinginan untuk makan. Keinginan untuk makan berpengaruh positif terhadap minat beli.
Social Cognitive Factors Influencing Social Commerce Engagement among Generation Z in Indonesia Auliya, Zakky Fahma; Suyanto, Muhammad; Hidayat, Anas; Roostika, Ratna
Journal of Management and Entrepreneurship Research Vol. 6 No. 2 (2025)
Publisher : Universitas Islam Nahdlatul Ulama Jepara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34001/jmer.2025.6.06.2-66

Abstract

Objective: This study investigates the social cognitive factors influencing social commerce engagement, focusing on Generation Z users in Indonesia. The objective is to explore the roles of subjective norms, perceived utilitarian value, self-efficacy, and the fear of missing out (FoMO) in shaping purchase intentions on platforms like TikTok. Research Design & Methods: This study uses an explanatory research design to test causal relationships between variables, focusing on Generation Z TikTok users in Indonesia. A non-probability and convenience sampling method was used, with a sample size of 325 respondents, which falls within the recommended range of 100-400 respondents. Findings: Subjective norms were found to significantly influence purchase intentions in collectivist cultures like Indonesia. Perceived utilitarian value, such as convenience and cost-efficiency, also positively impacts purchase intentions. Self-efficacy boosts consumer confidence in navigating social commerce platforms, enhancing purchase intentions. FoMO serves as a crucial mediator, especially during time-sensitive sales or influencer promotions, increasing urgency in purchasing decisions. The intention to buy strongly correlates with actual purchases. Implications and Recommendations: Marketers should leverage micro-influencers to build trust in niche communities. AI algorithms can predict trends from user behavior, while integrating augmented reality (AR) features can improve engagement. Creating exclusive content and limited-time offers can amplify FoMO, encouraging quicker purchase decisions. Clear return policies and product reviews can further enhance consumer confidence. Contribution & Value Added: This study integrates FoMO into social cognitive theory (SCT), offering valuable insights into the psychological factors shaping social commerce behavior. It provides actionable recommendations for marketers to optimize engagement and drive sales.
“Sensing” The Destination: Assessing Multisensory Experiences in Outdoor Tourism Roostika, Ratna; Kusumawati, Rizqi Adhyka; Kuntari, Titik; Mumpuni, Punik
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 2 (2025): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i2.6576

Abstract

This study aims to understand the impact of multisensory experiences on place attachment, visitors' involvement, and revisit intention of outdoor tourism locations. A quantitative approach was chosen by distributing questionnaires to visitors of outdoor destinations in Yogyakarta and surrounding areas. The PLS-SEM technique was used to statistically analyze data from 418 valid respondents. The results showed that multisensory experiences positively influenced place attachment, visitor involvement, and intention to revisit. In addition, place attachment and visitor involvement were also found to have an impact on revisit intentions. By visiting outdoor destinations such as parks, gardens, mountains, temples, and beaches, visitors expect to find a state of relaxation and happiness, as all five senses receive stimulation from pleasant environments. This study complements previous research and broadens the scope of marketing and tourism research by analyzing multisensory experience variables so that destinations can play a greater role in people's mental health. This study also offers valuable new alternatives for the development of tourism marketing and tourism structuring strategies in the future, especially promoting tourism that cares about mental health.
Business Plan And Implementation Report On Business “Rizky Bouquet” Fauziah, Rizka Fillah; Roostika, Ratna
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 13 No 3 (2025): Juli
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v13i3.8019

Abstract

This paper is conducted with the objective of evaluating the implementation results of the Rizky Bouquet business, which was previously designed in 2023. The business was established due to the fact that many people often celebrate special moments by giving gifts to those around them, and one of the popular gifts nowadays is flower bouquets. A flower bouquet is not just a beautiful arrangement of flowers but it also has its own meaning. Rizky Bouquet is one of businesses that focused on selling flower bouquets through both physical outlets and online sales. The target market for Rizky Bouquet's products includes all demographics, ranging from university students and working professionals to older individuals. Therefore, the methodology used involves examining the results of the business design to determine whether it has been successfully realized or if discrepancies arose during the implementation process. The results of this business implementation have been successfully realized, although some gaps have been addressed. Furthermore, based on the observation results and existing opportunities, the development of this business will focus more on utilizing social media for product promotions and following current trends to remain competitive in the industry.
e-WOM Credibility on Tiktok and Youtube: Impact on Skintific Purchase Intention Safera, Vania Konita; Roostika, Ratna
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 2 (2025): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i2.6855

Abstract

This research analyzes the role of information credibility in "Electronic Word-of-Mouth (e-WOM)" on TikTok and YouTube platforms and its convincing "effect on the purchase intention of Skintific products. Involving 225 respondents obtained through Google Form, "this study used the PLS-SEM (Partial Least Square Structural Equation Modeling)" method and SPSS-based descriptive statistical analysis to test six hypotheses. The findings indicate that the credibility of information significantly influences its usefulness. The credibility of information substantially impacts its adoption. The usefulness of information notably affects purchasing. Additionally, the usefulness of information significantly influences buying intention. However, the attitude towards information does not significantly affect purchase intention, and information adoption shows that it is positive towards purchase intention. The conclusions of this study provide recommendations and suggestions for businesses to prioritize information quality, source clarity, and relevance of e-WOM content in digital marketing strategies.
Eco-friendly marketing analysis on sustainable purchase intentions for Skincare brands the Bodyshop, Avoskin and N'Pure Bafadal, Amalia; Roostika, Ratna
COMMICAST Vol. 6 No. 2 (2025): September
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/commicast.v6i2.13036

Abstract

This study aims to analyze the influence of eco-friendly marketing on sustainable purchase intentions for skincare products from The Body Shop, Avoskin, and N'pure. A quantitative approach was used with a survey method involving 229 skincare users in Indonesia. Data were collected through a questionnaire using a Likert scale and analyzed using Structural Equation Modeling (SEM) based on Partial Least Squares (PLS). The results show that (1) Perceived Sustainable Marketing Activities positively affect brand image; (2) Brand image negatively affects sustainable purchase intentions; (3) Brand image positively affects consumer engagement; (4) Consumer engagement positively affects sustainable purchase intentions; and (5) Corporate Social Responsibility (CSR) positively affects sustainable purchase intentions. This study contributes to the development of marketing literature by highlighting the mediating role of consumer engagement in eco-friendly marketing. Practically, the findings suggest that to strengthen sustainable purchase intentions, companies need to ensure alignment between their brand image and real environmental and social initiatives.
The Influence of Electronic Word of Mouth on Purchase Intention of Somethinc Products in E-Commerce Marketplace Category Wardhani, Nugrahani Puspa; Roostika, Ratna
Eqien - Jurnal Ekonomi dan Bisnis Vol 14 No 03 (2025): Journal Of Economics and Business
Publisher : Fakultas Ekonomi dan Bisnis Universitas Islam DR KH EZ Mutaqien

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34308/eqien.v14i03.2150

Abstract

The rapid growth of e-commerce and digital marketing has significantly influenced consumer purchasing decisions, particularly through Electronic Word of Mouth (eWOM). This study examines the impact of Information Credibility, Information Usefulness, Information Adoption, and Attitude Towards Information on Purchase Intention of Somethinc products in e-commerce marketplace platforms. Using a quantitative approach, data were collected through an online survey with convenience sampling, involving respondents who are active marketplace users and familiar with Somethinc. The study employed Partial Least Square-Structural Equation Modeling (PLS-SEM) with SmartPLS software for data analysis. The findings indicate that Information Credibility significantly influences both Information Usefulness and Information Adoption, suggesting that credible eWOM enhances consumer decision-making processes. Moreover, Information Adoption and Attitude Towards Information positively affect Purchase Intention, emphasizing the role of consumer perception in driving purchases. However, Information Usefulness does not have a direct impact on Purchase Intention, implying that the mere usefulness of information does not necessarily translate into a purchase decision. These results reinforce the importance of trustworthy e WOM in shaping consumer behavior. Businesses should focus on enhancing review credibility, optimizing consumer engagement strategies, and leveraging influencer marketing to strengthen their digital marketing efforts. Future research should explore additional factors such as brand loyalty and perceived risk, as well as expand the study to other product categories.
The Effect of Ease of Use and Service Quality on Customer Loyalty With Satisfaction as an Intervening Variable Abdul Kadir, Sarintan; Roostika, Ratna
Jurnal Indonesia Sosial Teknologi Vol. 5 No. 2 (2024): Jurnal Indonesia Sosial Teknologi
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jist.v5i2.849

Abstract

This research examines the effect of ease of use and service quality on customer loyalty, with satisfaction as an intervening variable using mobile banking applications in Indonesia. The method used is quantitative descriptive with a purposive sampling technique. The sample for this research was 210 respondents. The data analysis method uses structural equation modelling SEM (Structural Equation Modeling) assisted by the AMOS version 25 and SPSS version 26 programs. This research shows that ease of use and service quality influence customer loyalty, ease of use and service quality influence satisfaction, and Satisfaction influences customer loyalty. Based on the research and data analysis results, it can be concluded that the ease of use and quality of m-banking services in Indonesia positively and significantly affect customer satisfaction, increasing customer loyalty to using m-banking applications.
The Influence of Corporate Social Responsibility (CSR) and Brand Loyalty With Variables Mediating Brand Experience and Trust Sani Wijaya, Azizah; Roostika, Ratna
Jurnal Indonesia Sosial Teknologi Vol. 5 No. 01 (2024): Jurnal Indonesia Sosial Teknologi
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jist.v5i1.850

Abstract

This study aims to test and analyse the effect of corporate social responsibility (CSR) on cosmetics consumer loyalty with brand experience and brand trust as mediating variables. The methodology in this study uses a quantitative approach with purposive sampling technique. The criteria for respondents in this study are cosmetics consumers with an age range of > 17 years. The number of valid respondents in this study was 205. Data processing in this study is using the PLS-SEM method and SPSS. This study uses the variables of corporate social responsibility (CSR) influence, brand experience, brand trust and brand loyalty. The results of this study indicate that the influence of corporate social responsibility (CSR) has a positive effect on brand experience. Corporate social responsibility (CSR) has an effect on brand trust. Corporate social responsibility (CSR) affects brand loyalty. Brand experience affects brand trust. Brand experience affects brand loyalty and brand trust affects brand loyalty.
Social Media Marketing pada Perusahaan Oleh-oleh Lokal di Yogyakarta: Studi Kasus pada Instagram Bakpia Mandiri 214 Anggi Putri Jelita; Ratna Roostika
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 6 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah (in Press)
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i6.2332

Abstract

This research aims to test and analyze social media marketing at local souvenir companies in Yogyakarta (Case Study on Instagram Bakpia Mandiri 214). Model and hypothesis testing was carried out using a sample of 40 respondents. Data was taken directly using a questionnaire with a population of consumers or followers from Bakpia Mandiri 214 Instagram. Sampling used non-probability sampling techniques. Hypothesis testing uses the Structural Equation Modeling (SEM) model which is processed using the SMART-PLS program. The variables in this research are Social Media Activity, Brand Awareness, Brand Image, E-Wom, and Commitment. These variables form the objective of the hypothesis in this research. This research provides results that Social Media Activities have a positive effect on Brand Awareness. Social Media Activities have a positive effect on Brand Image, Brand Awareness has a positive effect on E-Wom. Brand Awareness has a positive effect on Commitment. Brand Image has a positive effect on E-Wom, Brand Image has a positive effect on Commitment.
Co-Authors Abdul Kadir, Sarintan Anas Hidayat, Anas Andriyastuti Suratman, Andriyastuti Anggi Putri Jelita Audia Shifa Alifiana Bafadal, Amalia Christin Susilowati Dhiya Shafa Nabila Fauziah, Rizka Fillah Kusumawati, Rizqi Adhyka Mauladi, Fachmi Ahmad Muafi, ' Muhammad Addien Riski Muhammad Suyanto, Muhammad Nasution, Hanny Punik Mumpuni Wijayanti Safera, Vania Konita Sani Wijaya, Azizah Syakhira Iswan, Zahra Titik Kuntari Valentino, Calvin Wahyuningsih Wahyuningsih Wardhani, Nugrahani Puspa Wulandari, Alfia Putri Yeni, Yulia H Yulia Hendri Yeni Zaenal Arifin Zakky Fahma Auliya