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All Journal JURNAL MANAJEMEN DAN AKUNTANSI Jurnal Keuangan dan Perbankan JAM : Jurnal Aplikasi Manajemen EQIEN - JURNAL EKONOMI DAN BISNIS PEDULI: Jurnal Imiah Pengabdian Pada Masyarakat Business Management Analysis Journal (BMAJ) Tourism: Jurnal Travel, Hospitality, Culture, Destination, and MICE COMMICAST Finansha: Journal of Sharia Financial Management International Journal of Management Science and Information Technology (IJMSIT) J-ESA (Jurnal Ekonomi Syariah) EKONOMIKA45 ASEAN Marketing Journal Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Ratna Roostika
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Agriculture, Biological Sciences & Forestry Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences Other

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The Influence of Electronic Word of Mouth on Purchase Intention of Somethinc Products in E-Commerce Marketplace Category Wardhani, Nugrahani Puspa; Roostika, Ratna
Eqien - Jurnal Ekonomi dan Bisnis Vol 14 No 03 (2025): Journal Of Economics and Business
Publisher : Fakultas Ekonomi dan Bisnis Universitas Islam DR KH EZ Mutaqien

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34308/eqien.v14i03.2150

Abstract

The rapid growth of e-commerce and digital marketing has significantly influenced consumer purchasing decisions, particularly through Electronic Word of Mouth (eWOM). This study examines the impact of Information Credibility, Information Usefulness, Information Adoption, and Attitude Towards Information on Purchase Intention of Somethinc products in e-commerce marketplace platforms. Using a quantitative approach, data were collected through an online survey with convenience sampling, involving respondents who are active marketplace users and familiar with Somethinc. The study employed Partial Least Square-Structural Equation Modeling (PLS-SEM) with SmartPLS software for data analysis. The findings indicate that Information Credibility significantly influences both Information Usefulness and Information Adoption, suggesting that credible eWOM enhances consumer decision-making processes. Moreover, Information Adoption and Attitude Towards Information positively affect Purchase Intention, emphasizing the role of consumer perception in driving purchases. However, Information Usefulness does not have a direct impact on Purchase Intention, implying that the mere usefulness of information does not necessarily translate into a purchase decision. These results reinforce the importance of trustworthy e WOM in shaping consumer behavior. Businesses should focus on enhancing review credibility, optimizing consumer engagement strategies, and leveraging influencer marketing to strengthen their digital marketing efforts. Future research should explore additional factors such as brand loyalty and perceived risk, as well as expand the study to other product categories.
Social Media Marketing pada Perusahaan Oleh-oleh Lokal di Yogyakarta: Studi Kasus pada Instagram Bakpia Mandiri 214 Anggi Putri Jelita; Ratna Roostika
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 6 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah (in Press)
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i6.2332

Abstract

This research aims to test and analyze social media marketing at local souvenir companies in Yogyakarta (Case Study on Instagram Bakpia Mandiri 214). Model and hypothesis testing was carried out using a sample of 40 respondents. Data was taken directly using a questionnaire with a population of consumers or followers from Bakpia Mandiri 214 Instagram. Sampling used non-probability sampling techniques. Hypothesis testing uses the Structural Equation Modeling (SEM) model which is processed using the SMART-PLS program. The variables in this research are Social Media Activity, Brand Awareness, Brand Image, E-Wom, and Commitment. These variables form the objective of the hypothesis in this research. This research provides results that Social Media Activities have a positive effect on Brand Awareness. Social Media Activities have a positive effect on Brand Image, Brand Awareness has a positive effect on E-Wom. Brand Awareness has a positive effect on Commitment. Brand Image has a positive effect on E-Wom, Brand Image has a positive effect on Commitment.
Social Media Marketing pada Kopi Klotok Yogyakarta: Studi Empiris pada Instagram Kopi Klotok Dhiya Shafa Nabila; Ratna Roostika
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 12 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i12.4931

Abstract

The objective of this research is to test and analyze the influence of social media marketing activities, brand awareness, brand image, electronic word of mouth, and commitment. Testing of the model and hypothesis was done with a sample of 225 respondents who were Yogyakarta klotok coffee consumers. Purposive sampling was the method of sampling that was applied. Partial Least Square (PLS) versi 3.0 was used to process the study hypothesis before the Structural Equation Modeling (SEM) approach was created to test it. Social media marketing initiatives, brand awareness, brand image, electronic word- of-mouth, and commitment are among the data variables employed in this instance. Six hypotheses are based on these variables. It is established from the study's findings that social media marketing initiatives improve brand recognition and perception. Positive brand awareness and image impact electronic word-of-mouth. Brand recognition and image positively impact commitment
Analysis of Visitors' Multisensory Experiences Towards Mental Health Benefits in Outdoor Destinations Roostika, Ratna; Kusumawati, Rizqi Adhyka; Mumpuni, Punik; Kuntari, Titik
Business Management Analysis Journal (BMAJ) Vol 8, No 2 (2025): Business Managament Analysis Journal (BMAJ)
Publisher : Universitas Muria Kudus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24176/bmaj.v8i2.14136

Abstract

This study explores the increasing trend of traveling outdoors after the COVID-19 pandemic. There is still limited research in Indonesia exploring the role of multisensory experiences on tourists’ mental health benefits. Two main theories are used “the Attention Restorative Theory (ATR) and the Theory of Grounded Cognition, as the basis for developing the research model. This study aims to analyze the impact of the multisensory experience of outdoor tourism on place attachment, the perception of environmental restoration, and the perception of mental health benefits. This study examined 278 respondents who visited city parks and outdoor tourist sites in Yogyakarta and its surroundings. Using quantitative approaches and PLS statistical tools, it was found that the influence of multisensory experiences affects place attachment, perception of environmental restoration, and mental health benefits. The perception of environmental restoration also affects the mental health benefits. Only place attachment does not affect the mental health benefits of visiting outdoor destinations.  The implication for marketing strategies is that tourism should be designed to provide mental health benefits or balance between physical and mental health.
The Drivers of Repurchase Intention During The Corona Pandemic: An Examination of Gender Difference Wahyuningsih, Wahyuningsih; Nasution, Hanny; Yeni, Yulia H; Roostika, Ratna
ASEAN Marketing Journal Vol. 14, No. 1
Publisher : UI Scholars Hub

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Manuscript type: Research Article Research Aims: To examine the drivers of repurchase intention and test the difference between male and female consumers on the relationships between consumption value, satisfaction, and repurchase intention. Design/methodology/approach: This study employs a descriptive research design. Data were collected from 214 consumers who purchased food from the restaurant using the online application. Structural Equation Modeling has been employed to test the proposed hypotheses. Research Findings: This study finds that repurchase intention is driven by perceived consumption value and satisfaction for all consumers. The result suggests that male and female consumers perceived different perceptions of the relationships between consumption value, satisfaction, and repurchase intention. Theoretical Contribution/Originality: The findings of this study contribute to the body of knowledge in marketing literature by enlarging the linkage between consumer behavior and market segmentation theory. Understanding market segmentation, specifically based on gender differences, will help marketers formulate a better marketing strategy relevant to the market's characteristics. Practitioner/Policy Implication: Restaurant managers are suggested to increase their delivered consumption value, including functional value, social value, emotional value, safety value, and information value. Website providers are encouraged to increase delivered emotional value for consumers as they seek convenience in delivery service, transaction, and payment. Research limitation/Implications: This study was conducted in Indonesia using cross-sectional data; therefore, future research might replicate and enlarge the model of study to be implemented in a cross-cultural context using a longitudinal approach.
DETERMINANTS OF PURCHASE INTENTION IN NFT MARKETPLACES: THE CENTRAL ROLE OF TRUST IN MAGIC EDEN Ronansa Vaza Bramudya; Ratna Roostika; Syafie, Nur Aima
Finansha: Journal of Sharia Financial Management Vol. 7 No. 1 (2026): Finansha: Journal of Sharia Financial Management
Publisher : UIN Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/fjsfm.v7i1.55291

Abstract

The rapid growth of non-fungible tokens (NFTs) has increased competition among digital marketplaces and heightened the need to understand factors that drive consumer purchase intention. However, NFT platforms still face challenges related to technological complexity and trust, which may hinder user participation. This study examines the effects of social influence, effort expectancy, performance expectancy, and trust on purchase intention in the Magic Eden NFT marketplace using the Unified Theory of Acceptance and Use of Technology (UTAUT) framework. This research contributes by extending the UTAUT model to the NFT marketplace context and highlighting the pivotal role of trust in shaping user perceptions and behavioral intentions. A quantitative approach was employed by collecting data from 251 Magic Eden users through an online questionnaire distributed via social media and crypto communities. The data were analyzed using Structural Equation Modeling (SEM) with SmartPLS to test the proposed relationships. The results indicate that social influence, effort expectancy, and performance expectancy have significant positive effects on purchase intention. Trust also has a strong positive effect on effort expectancy and performance expectancy, as well as a direct positive effect on purchase intention. Among the examined relationships, trust shows the strongest influence on users’ perceived ease of use of the platform. Overall, the findings suggest that strengthening trust and improving platform usability are essential for increasing purchase intention in NFT marketplaces.
Co-Authors Andriyastuti Suratman, Andriyastuti Anggi Putri Jelita Audia Shifa Alifiana Bafadal, Amalia Christin Susilowati Dhiya Shafa Nabila Kusumawati, Rizqi Adhyka Muafi, ' Muhammad Addien Riski Nasution, Hanny Punik Mumpuni Wijayanti Ronansa Vaza Bramudya Syafie, Nur Aima Syakhira Iswan, Zahra Titik Kuntari Wahyuningsih Wahyuningsih Wardhani, Nugrahani Puspa Wulandari, Alfia Putri Yeni, Yulia H Yulia Hendri Yeni Zaenal Arifin