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All Journal JURNAL MANAJEMEN DAN AKUNTANSI Jurnal Keuangan dan Perbankan JAM : Jurnal Aplikasi Manajemen EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis EQIEN - JURNAL EKONOMI DAN BISNIS PEDULI: Jurnal Imiah Pengabdian Pada Masyarakat Business Management Analysis Journal (BMAJ) Tourism: Jurnal Travel, Hospitality, Culture, Destination, and MICE COMMICAST Journal of Management and Entrepreneurship Research International Journal of Management Science and Information Technology (IJMSIT) J-ESA (Jurnal Ekonomi Syariah) EKONOMIKA45 Studi Akuntansi, Keuangan, dan Manajemen ASEAN Marketing Journal Journal Research of Social Science, Economics, and Management Amkop Management Accounting Review (AMAR) International Journal of Multidisciplinary Research of Higher Education (IJMURHICA) Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Indonesian Journal of Economics, Business, Accounting, and Management
Ratna Roostika
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Agriculture, Biological Sciences & Forestry Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences Other

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Pengaruh Layanan Pemesanan Makanan Online terhadap Minat Beli Konsumen di Restoran pada Masa Pandemi COVID-19 Mauladi, Fachmi Ahmad; Roostika, Ratna
Indonesian Journal of Economics, Business, Accounting, and Management (IJEBAM) Vol 1 No 6 (2023): August 2023
Publisher : PT SOLUSI EDUKASI BERDIKARI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63901/ijebam.v1i6.36

Abstract

Penelitian ini bertujuan untuk menguji dan menganalisis pengaruh daya tarik menu visual, informasi menu, persepsi risiko COVID-19, keinginan untuk makan, minat beli. Pengujian model dan hipotesis dilakukan dengan menggunakan sampel 250 responden dengan populasi yang pernah memesan makanan secara online di Indonesia. Adapun teknik pengambilan sampel yang digunakan yaitu purposive sampling. Metode PLS-SEM dikembangkan untuk menguji hipotesis penelitian yang diolah menggunakan SmartPLS Versi 4. Variabel yang digunakan dalam penelitian ini antara lain daya tarik menu visual, informasi menu, persepsi risiko COVID-19, keinginan untuk makan, minat beli. Variabel-variabel ini membentuk empat hipotesis. Berdasarkan hasil penelitian diketahui bahwa daya tarik menu visual berpengaruh terhadap keinginan untuk makan, sedangkan informasi menu berpengaruh positif terhadap keinginan untuk makan. Persepsi risiko COVID-19 berpengaruh positif terhadap keinginan untuk makan. Keinginan untuk makan berpengaruh positif terhadap minat beli.
Social Cognitive Factors Influencing Social Commerce Engagement among Generation Z in Indonesia Auliya, Zakky Fahma; Suyanto, Muhammad; Hidayat, Anas; Roostika, Ratna
Journal of Management and Entrepreneurship Research Vol. 6 No. 2 (2025)
Publisher : Universitas Islam Nahdlatul Ulama Jepara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34001/jmer.2025.6.06.2-66

Abstract

Objective: This study investigates the social cognitive factors influencing social commerce engagement, focusing on Generation Z users in Indonesia. The objective is to explore the roles of subjective norms, perceived utilitarian value, self-efficacy, and the fear of missing out (FoMO) in shaping purchase intentions on platforms like TikTok. Research Design & Methods: This study uses an explanatory research design to test causal relationships between variables, focusing on Generation Z TikTok users in Indonesia. A non-probability and convenience sampling method was used, with a sample size of 325 respondents, which falls within the recommended range of 100-400 respondents. Findings: Subjective norms were found to significantly influence purchase intentions in collectivist cultures like Indonesia. Perceived utilitarian value, such as convenience and cost-efficiency, also positively impacts purchase intentions. Self-efficacy boosts consumer confidence in navigating social commerce platforms, enhancing purchase intentions. FoMO serves as a crucial mediator, especially during time-sensitive sales or influencer promotions, increasing urgency in purchasing decisions. The intention to buy strongly correlates with actual purchases. Implications and Recommendations: Marketers should leverage micro-influencers to build trust in niche communities. AI algorithms can predict trends from user behavior, while integrating augmented reality (AR) features can improve engagement. Creating exclusive content and limited-time offers can amplify FoMO, encouraging quicker purchase decisions. Clear return policies and product reviews can further enhance consumer confidence. Contribution & Value Added: This study integrates FoMO into social cognitive theory (SCT), offering valuable insights into the psychological factors shaping social commerce behavior. It provides actionable recommendations for marketers to optimize engagement and drive sales.
Business Plan And Implementation Report On Business “Rizky Bouquet” Fauziah, Rizka Fillah; Roostika, Ratna
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 13 No 3 (2025): Juli
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v13i3.8019

Abstract

This paper is conducted with the objective of evaluating the implementation results of the Rizky Bouquet business, which was previously designed in 2023. The business was established due to the fact that many people often celebrate special moments by giving gifts to those around them, and one of the popular gifts nowadays is flower bouquets. A flower bouquet is not just a beautiful arrangement of flowers but it also has its own meaning. Rizky Bouquet is one of businesses that focused on selling flower bouquets through both physical outlets and online sales. The target market for Rizky Bouquet's products includes all demographics, ranging from university students and working professionals to older individuals. Therefore, the methodology used involves examining the results of the business design to determine whether it has been successfully realized or if discrepancies arose during the implementation process. The results of this business implementation have been successfully realized, although some gaps have been addressed. Furthermore, based on the observation results and existing opportunities, the development of this business will focus more on utilizing social media for product promotions and following current trends to remain competitive in the industry.
Eco-friendly marketing analysis on sustainable purchase intentions for Skincare brands the Bodyshop, Avoskin and N'Pure Bafadal, Amalia; Roostika, Ratna
COMMICAST Vol. 6 No. 2 (2025): September
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/commicast.v6i2.13036

Abstract

This study aims to analyze the influence of eco-friendly marketing on sustainable purchase intentions for skincare products from The Body Shop, Avoskin, and N'pure. A quantitative approach was used with a survey method involving 229 skincare users in Indonesia. Data were collected through a questionnaire using a Likert scale and analyzed using Structural Equation Modeling (SEM) based on Partial Least Squares (PLS). The results show that (1) Perceived Sustainable Marketing Activities positively affect brand image; (2) Brand image negatively affects sustainable purchase intentions; (3) Brand image positively affects consumer engagement; (4) Consumer engagement positively affects sustainable purchase intentions; and (5) Corporate Social Responsibility (CSR) positively affects sustainable purchase intentions. This study contributes to the development of marketing literature by highlighting the mediating role of consumer engagement in eco-friendly marketing. Practically, the findings suggest that to strengthen sustainable purchase intentions, companies need to ensure alignment between their brand image and real environmental and social initiatives.
The Influence of Electronic Word of Mouth on Purchase Intention of Somethinc Products in E-Commerce Marketplace Category Wardhani, Nugrahani Puspa; Roostika, Ratna
Eqien - Jurnal Ekonomi dan Bisnis Vol 14 No 03 (2025): Journal Of Economics and Business
Publisher : Fakultas Ekonomi dan Bisnis Universitas Islam DR KH EZ Mutaqien

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34308/eqien.v14i03.2150

Abstract

The rapid growth of e-commerce and digital marketing has significantly influenced consumer purchasing decisions, particularly through Electronic Word of Mouth (eWOM). This study examines the impact of Information Credibility, Information Usefulness, Information Adoption, and Attitude Towards Information on Purchase Intention of Somethinc products in e-commerce marketplace platforms. Using a quantitative approach, data were collected through an online survey with convenience sampling, involving respondents who are active marketplace users and familiar with Somethinc. The study employed Partial Least Square-Structural Equation Modeling (PLS-SEM) with SmartPLS software for data analysis. The findings indicate that Information Credibility significantly influences both Information Usefulness and Information Adoption, suggesting that credible eWOM enhances consumer decision-making processes. Moreover, Information Adoption and Attitude Towards Information positively affect Purchase Intention, emphasizing the role of consumer perception in driving purchases. However, Information Usefulness does not have a direct impact on Purchase Intention, implying that the mere usefulness of information does not necessarily translate into a purchase decision. These results reinforce the importance of trustworthy e WOM in shaping consumer behavior. Businesses should focus on enhancing review credibility, optimizing consumer engagement strategies, and leveraging influencer marketing to strengthen their digital marketing efforts. Future research should explore additional factors such as brand loyalty and perceived risk, as well as expand the study to other product categories.
Social Media Marketing pada Perusahaan Oleh-oleh Lokal di Yogyakarta: Studi Kasus pada Instagram Bakpia Mandiri 214 Anggi Putri Jelita; Ratna Roostika
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 6 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah (in Press)
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i6.2332

Abstract

This research aims to test and analyze social media marketing at local souvenir companies in Yogyakarta (Case Study on Instagram Bakpia Mandiri 214). Model and hypothesis testing was carried out using a sample of 40 respondents. Data was taken directly using a questionnaire with a population of consumers or followers from Bakpia Mandiri 214 Instagram. Sampling used non-probability sampling techniques. Hypothesis testing uses the Structural Equation Modeling (SEM) model which is processed using the SMART-PLS program. The variables in this research are Social Media Activity, Brand Awareness, Brand Image, E-Wom, and Commitment. These variables form the objective of the hypothesis in this research. This research provides results that Social Media Activities have a positive effect on Brand Awareness. Social Media Activities have a positive effect on Brand Image, Brand Awareness has a positive effect on E-Wom. Brand Awareness has a positive effect on Commitment. Brand Image has a positive effect on E-Wom, Brand Image has a positive effect on Commitment.
Social Media Marketing pada Kopi Klotok Yogyakarta: Studi Empiris pada Instagram Kopi Klotok Dhiya Shafa Nabila; Ratna Roostika
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 12 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i12.4931

Abstract

The objective of this research is to test and analyze the influence of social media marketing activities, brand awareness, brand image, electronic word of mouth, and commitment. Testing of the model and hypothesis was done with a sample of 225 respondents who were Yogyakarta klotok coffee consumers. Purposive sampling was the method of sampling that was applied. Partial Least Square (PLS) versi 3.0 was used to process the study hypothesis before the Structural Equation Modeling (SEM) approach was created to test it. Social media marketing initiatives, brand awareness, brand image, electronic word- of-mouth, and commitment are among the data variables employed in this instance. Six hypotheses are based on these variables. It is established from the study's findings that social media marketing initiatives improve brand recognition and perception. Positive brand awareness and image impact electronic word-of-mouth. Brand recognition and image positively impact commitment
Analysis of Visitors' Multisensory Experiences Towards Mental Health Benefits in Outdoor Destinations Roostika, Ratna; Kusumawati, Rizqi Adhyka; Mumpuni, Punik; Kuntari, Titik
Business Management Analysis Journal (BMAJ) Vol 8, No 2 (2025): Business Managament Analysis Journal (BMAJ)
Publisher : Universitas Muria Kudus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24176/bmaj.v8i2.14136

Abstract

This study explores the increasing trend of traveling outdoors after the COVID-19 pandemic. There is still limited research in Indonesia exploring the role of multisensory experiences on tourists’ mental health benefits. Two main theories are used “the Attention Restorative Theory (ATR) and the Theory of Grounded Cognition, as the basis for developing the research model. This study aims to analyze the impact of the multisensory experience of outdoor tourism on place attachment, the perception of environmental restoration, and the perception of mental health benefits. This study examined 278 respondents who visited city parks and outdoor tourist sites in Yogyakarta and its surroundings. Using quantitative approaches and PLS statistical tools, it was found that the influence of multisensory experiences affects place attachment, perception of environmental restoration, and mental health benefits. The perception of environmental restoration also affects the mental health benefits. Only place attachment does not affect the mental health benefits of visiting outdoor destinations.  The implication for marketing strategies is that tourism should be designed to provide mental health benefits or balance between physical and mental health.
The Drivers of Repurchase Intention During The Corona Pandemic: An Examination of Gender Difference Wahyuningsih, Wahyuningsih; Nasution, Hanny; Yeni, Yulia H; Roostika, Ratna
ASEAN Marketing Journal Vol. 14, No. 1
Publisher : UI Scholars Hub

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Manuscript type: Research Article Research Aims: To examine the drivers of repurchase intention and test the difference between male and female consumers on the relationships between consumption value, satisfaction, and repurchase intention. Design/methodology/approach: This study employs a descriptive research design. Data were collected from 214 consumers who purchased food from the restaurant using the online application. Structural Equation Modeling has been employed to test the proposed hypotheses. Research Findings: This study finds that repurchase intention is driven by perceived consumption value and satisfaction for all consumers. The result suggests that male and female consumers perceived different perceptions of the relationships between consumption value, satisfaction, and repurchase intention. Theoretical Contribution/Originality: The findings of this study contribute to the body of knowledge in marketing literature by enlarging the linkage between consumer behavior and market segmentation theory. Understanding market segmentation, specifically based on gender differences, will help marketers formulate a better marketing strategy relevant to the market's characteristics. Practitioner/Policy Implication: Restaurant managers are suggested to increase their delivered consumption value, including functional value, social value, emotional value, safety value, and information value. Website providers are encouraged to increase delivered emotional value for consumers as they seek convenience in delivery service, transaction, and payment. Research limitation/Implications: This study was conducted in Indonesia using cross-sectional data; therefore, future research might replicate and enlarge the model of study to be implemented in a cross-cultural context using a longitudinal approach.
Drivers of Boycott Intention and Loyalty: Evidence from McDonald’s Indonesia Chandra, Laksmita; Roostika, Ratna
International Journal of Multidisciplinary Research of Higher Education Vol 9 No 1 (2026): (January) Theme Education, Religion Studies, Social Sciences, STEM and Economic D
Publisher : Islamic Studies and Development Center in Collaboration With Students' Research Center Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/ijmurhica.v9i1.454

Abstract

This study examines the influence of consumer ethnocentrism, social media exposure, and perceived efficacy on boycott intention toward McDonald’s Indonesia, as well as its implications for consumer boycott loyalty. The research is motivated by the intensifying boycott movements in Indonesia following the issuance of the Indonesian Ulema Council (MUI) Fatwa No. 83 of 2023, which prohibits support for Israeli aggression. A quantitative approach was employed through an online survey of 251 active social media users exposed to boycott-related discourse. Data were analyzed using SmartPLS with the PLS-SEM method. The results reveal that consumer ethnocentrism, social media influence, and perceived efficacy significantly and positively affect boycott intention. Furthermore, boycott intention exerts a positive impact on consumer boycott loyalty. These findings highlight the critical role of national values, digital media dynamics, and collective efficacy in shaping consumer participation in boycott movements, while also reinforcing loyalty to boycott actions against McDonald’s Indonesia. The study contributes to the literature on consumer behavior and activism by demonstrating how socio-cultural and digital factors interact to strengthen boycott-driven loyalty.
Co-Authors Anas Hidayat, Anas Andriyastuti Suratman, Andriyastuti Anggi Putri Jelita Audia Shifa Alifiana Bafadal, Amalia Chandra, Laksmita Christin Susilowati Dhiya Shafa Nabila Fauziah, Rizka Fillah fikri firmansyah Kusumawati, Rizqi Adhyka Mauladi, Fachmi Ahmad Maulana, Fahmi Muafi, ' Muhammad Addien Riski Muhammad Suyanto, Muhammad Nasution, Hanny Nita Nita Punik Mumpuni Wijayanti Syakhira Iswan, Zahra Titik Kuntari Valentino, Calvin Wahyuningsih Wahyuningsih Wardhani, Nugrahani Puspa Wulandari, Alfia Putri Yeni, Yulia H Yulia Hendri Yeni Zaenal Arifin Zahra, Fatimah Az Zakky Fahma Auliya