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All Journal E-Jurnal Ekonomi Sumberdaya dan Lingkungan E-Journal Perdagangan Industri dan Moneter e-Jurnal Perspektif Ekonomi dan Pembangunan Daerah Jurnal Manajemen Terapan dan Keuangan Jurnal Paradigma Ekonomika Daya Saing : Jurnal Ilmu Manajemen Panrita Abdi - Jurnal Pengabdian pada Masyarakat IJBE (Integrated Journal of Business and Economics) EKONOMIS : Journal of Economics and Business Jurnal Sains Sosio Humaniora Jurnal Abdi: Media Pengabdian Kepada Masyarakat Jurnal Abdi Insani Abdimas Galuh: Jurnal Pengabdian Kepada Masyarakat Jurnal Daya Mas : Media Komunikasi dan Informasi Hasil Pengabdian dan Pemberdayaan Masyarakat Jurnal Ekonomi Aktual Indonesian Journal of Business Analytics (IJBA) Jurnal Pengabdian Masyarakat Bestari (JPMB) Jurnal Perspektif Pembiayaan dan Pembangunan Daerah Jurnal Karya Abdi Masyarakat Jurnal Pengabdian Kepada Masyarakat Ekonomi, Pendidikan, dan Sosial Humaniora Jurnal Manajemen Dan Bisnis Ekonomi Jurnal Pengabdian Tri Bhakti Menawan : Jurnal Riset dan Publikasi Ilmu Ekonomi Akuntansi Pajak dan Kebijakan Ekonomi Digital Jurnal Riset Multidisiplin Edukasi International Journal of Economics and Management Research Journal of Shariah Economics
Nurhayani dan Rosmeli Nurhayani Rosmeli
Jambi University
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Nursing Public Health Social Sciences Other

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Faktor-Faktor Yang Mempengaruhi Impulsive Buying Secara Online: Studi Kasus Pada Generasi-Z Di Fakultas Ekonomi dan Bisnis Universitas Jambi Dina Busyiro; Etik Umiyati; Rosmeli
Jurnal Riset Multidisiplin Edukasi Vol. 2 No. 11 (2025): Jurnal Riset Multidisiplin Edukasi (Edisi November 2025)
Publisher : PT. Hasba Edukasi Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71282/jurmie.v2i11.1146

Abstract

The rapid development of digital technology has significantly transformed consumer behavior, particularly among younger generations who are deeply engaged in online activities. One of the most prominent phenomena emerging from this shift is the rise of impulsive buying behavior on various e-commerce platforms. This study aims to examine the influence of gender, price discounts, and income on impulsive buying behavior among Generation Z students at the Faculty of Economics and Business, University of Jambi. Employing a quantitative approach with an explanatory research design, primary data were collected through questionnaires distributed to 119 respondents selected using cluster sampling. The data were analyzed using multiple linear regression with the aid of SPSS version 22. The findings reveal that price discounts and income have a positive and significant effect on impulsive buying behavior, while gender shows no significant influence. These results suggest that economic factors and digital marketing strategies play a crucial role in shaping the consumer behavior of young people in the digital economy era.
PEMANFAATAN MEDIA DIGITAL DALAM PEMASARAN KUE TRADISIONAL “WULAN” Rita Friyani; Novita Ekasari; Nurhayani; Wira Lestari; Rosmeli
JURNAL DAYA-MAS Vol. 10 No. 1 (2025): JURNAL DAYA-MAS
Publisher : Universitas Merdeka Madiun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33319/dymas.v10i1.164

Abstract

Digital media is a forum on the internet where its users can represent themselves, interact, cooperate, share, communicate with other users, and form social bonds virtually. Digital media has various impacts that affect people's behavior, namely positive and negative impacts. The cake business produces human food products whose ingredients use processed agricultural and livestock products. This business is widely carried out as a micro, small, to medium-scale home business. “Wulan” Traditional Cake is a culinary business that provides traditional cakes, pastries, and wet cakes, such as engkak and masubah. Wulan Traditional Cake only sells offline and has not utilized digital media for product marketing. Community service aims to make it easier for partners to do marketing using social media such as Instagram and support the RESTRA of the University of Jambi and the vision of UNJA to become a World Class Entrepreneurship University. The service that has been carried out includes the achievement of Technology for Digital Transformation goals. The result of this PPM activity is that “Wulan” Traditional Cake utilizes digital media by creating a special Instagram account to sell online and, in the future, collaborates with applications such as grabfood and gofood to sell online.
Efektivitas Penerimaan Pajak Hotel dan Pajak Restoran Terhadap Pendapatan Asli Daerah (PAD) di Kabupaten Tapanuli Utara Tahun 2015-2023 Wasti Ratu Simamora; Etik Umiyati; Rosmeli Rosmeli
Akuntansi Pajak dan Kebijakan Ekonomi Digital Vol. 2 No. 4 (2025): Akuntansi Pajak dan Kebijakan Ekonomi Digital
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/apke.v2i4.1751

Abstract

This research aims to:1) To understand and analyze development of revenue, hotel tax and restaurant tax in North Tapanuli Utara from 2015-2023. 2) To understand and analyze the effectiveness, hotel tax, restaurant tax effectiveness, hotel tax efficiency, and restaurant tax efficiency in North Tapanuli Regency. This study uses time series data from 2015-2023, wihich is secondary data, to assess the efectiviness of hotel tax and restaurant tax revenue on local revenue (PAD) in North Tapanuli Regency. The data collection method used is library research, which utilizes literature or library materials as the primary data source. Quantitative descriptive analysis methods are used determine the develoment of PAD, tax development, restaurant tax development, hotel tax effectiveness, tax efficiency, and restaurant tax efficiency. The results of this study provide an overview of the development of PAD, development of hotel taxes, the development of restaurant taxes, the effectiveness of hotel tax revenue, restaurant taxes, hotel tax efficiency towards the original regional income (PAD) of North Tapanuli Utara Regency in 2015-2023. The average development of PAD in North Tapanuli regency is 10 percent, the average development of hotel taxes is 4 percent and the average development of restaurant taxes is 19 percent. The average effectiveness is 89 percent, which is classified as quite effective, the effectiveness of restaurant taxes reaches 91 percent which is classified as effective. The efficiency of hotel taxes is 5 percent which is classified as inefficient, while the efficiency of restaurant taxes is 107 percent which is classified as very efficient.
Penguatan Produksi Dan Pemasaran Melalui Platform Media Sosial pada Usaha Sale Pisang JA3R di Desa Pudak Nurhayani; Tan, Syamsurijal; Haryadi; Rosmeli; Musnaini; Ekasari, Novita
Jurnal Pengabdian Tri Bhakti Vol 7 No 2 (2025): Jurnal Pengabdian Tri Bhakti
Publisher : Lembaga Pengabdian kepada Masyarakat Universitas Langlangbuana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70825/jptb.v7i2.2380

Abstract

The JA3R banana sale business is one of the businesses located in RT 01 Pudak Village, Kumpeh Ulu District, Muaro Jambi Regency, Jambi Province. Although the banana sale business has been established for a long time, in its marketing it does not yet have a Google Business account to facilitate marketing with a wide reach and as a medium for customers to search for relevant products or services. On the other hand, the JA3R banana sale business in the production process, the drying stage is a key stage that determines the quality and durability of the product. The purpose of this community service is to increase production by using a digital marketing platform and focusing on the revitalization of the greenhouse as a place for drying bananas. The community service was carried out on August 28, 2025. The community service ran smoothly, partners worked together and actively during the community service implementation so that the goals that had been set were achieved. Business partners are now not only found by local customers through IG and Google Business, but have also succeeded in expanding their market reach outside the region. The key innovation in the form of implementing a greenhouse as a drying tool has overcome the fundamental problem of dependence on the weather, while ensuring product quality, consistency, and hygiene.
PELATIHAN AKSES PERMODALAN KUR DAN LEGALITAS USAHA BAGI PEKERJA MIGRAN INDONESIA DI HONG KONG Rosmeli Rosmeli; Shofia Amin; Haryadi Haryadi; Rita Friyani; Novita Ekasari; Devina Ayu Olivia
Jurnal Abdi Insani Vol 13 No 2 (2026): Jurnal Abdi Insani
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/abdiinsani.v13i2.3398

Abstract

Jumlah Pekerja Migran Indonesia terbanyak berada di Hong Kong. Mayoritas PMI di Hong Kong bekerja sebagai seperti house maid (asisten rumah tangga) dan caregiver (penjaga lansia). Di Hong Kong terdapat satu komunitas PMI yaitu Komunitas Masyarakat Tanggap Hukum (KMTH). Sebagian besar PMI di Hong Kong telah memiliki usaha di Indonesia.  Para PMI di Hong Kong ingin menjadikan hari tua mereka sejahtera dan bahagia setelah pulang ke Indonesia. Pengetahuan tentang permodalan dan legalitas usaha sangat diperlukan oleh PMI.  Pengabdian ini diikuti 35 orang  yang semuanya berjenis kelamin perempuan. Metode pelaksanaan kegiatan ini berupa ceramah, praktek dan diskusi. Dari pengabdian yang telah dilakukan maka PMI dapat mengakses berbagai modal usaha (KUR). KUR  dapat diperoleh dari lembaga perbankan dan lembaga non perbankan. Aspek legalitas usaha, dapat dimulai dengan membuat surat keterangan izin usaha dari RT, lurah atau camat. Kemudian dilanjutkan dengan membuat NIB, PIRT, label halal dan BPOM. Terjadi peningkatan pengetahuan dan kemampuan PMI untuk mendapatkan KUR dan memiliki legalitas usaha setelah dilaksanakan pelatihan, monitoring dan evaluasi pengabdian. Luaran pengabdian ini adalah pelatihan pengajuan KUR dan pendaftaran online NIB yang dapat digunakan oleh PMI. Dilakukan melalui  zoom meeting. Menindaklanjuti akses modal usaha melalui KUR dan aspek legalitas usaha.
PENGARUH TINGKAT PENDIDIKAN, INDEKS PEMBANGUNAN GENDER (IPG) DAN PERTUMBUHAN EKONOMI TERHADAP TINGKAT PARTISIPASI ANGKATAN KERJA PEREMPUAN DI PROVINSI JAMBI Tri Suciana Situmorang; Rosmeli Rosmeli; Dwi Hastuti
Jurnal Daya Saing Vol. 12 No. 2 (2026): JURNAL DAYA SAING (JDS)
Publisher : Komunitas Manajemen Kompetitif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35446/dayasaing.v12i2.2867

Abstract

This research, entitled "The Effect of Education Level, Gender Development Index (GDI), and Economic Growth on the Female Labor Force Participation Rate in Jambi Province," aims to analyze the development of education level, Gender Development Index (GDI), economic growth, and the Female Labor Force Participation Rate (TPAKP), as well as the influence of education level, GDI, and economic growth on the TPAKP in Jambi Province. This study uses secondary data in the form of panel data consisting of 11 districts/cities in Jambi Province during the 2020–2024 period. The analytical method used is panel data regression with a Fixed Effects Model (FEM) approach. The results of the study indicate that the development of the Female Labor Force Participation Rate (TPAKP), education level, Gender Development Index (IPG), and economic growth in Jambi Province during the study period tended to fluctuate. Based on the results of panel data regression estimation, the education level variable has a negative and significant effect on TPAKP. The IPG variable has a positive and significant effect on TPAKP. Meanwhile, the economic growth variable has no significant effect on TPAKP. Simultaneously, education level, IPG, and economic growth have a significant effect on TPAKP in Jambi Province
Kl’Analisis Determinan Ekspor Gas Alam Indonesia dalam Periode 2000-2024 Petrus Eko Widiyono; Zulfanetti Zulfanetti; Rosmeli Rosmeli
MENAWAN : Jurnal Riset dan Publikasi Ilmu Ekonomi Vol. 4 No. 3 (2026): Mei: MENAWAN: Jurnal Riset dan Publikasi Ilmu Ekonomi
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/menawan.v4i3.2258

Abstract

This study aims to analyze the development of natural gas exports, investment, exchange rates, GDP, and natural gas export prices, as well as to analyze the effect of investment, exchange rates, GDP, and export prices on natural gas exports in Indonesia. This study uses descriptive and quantitative analysis methods. The data used are secondary data from 2000 to 2024. The data analysis technique used in this study is time series data analysis with a multiple linear regression econometric approach. The results of the study show that during the period 2000-2024, the average growth of natural gas exports decreased by -1.84 percent, while the average investment increased by 6,26 percent, the exchange rate by 2.58 percent, GDP by 8.61 percent, and export prices by 7,38 percent. The exchange rate variable has a significant negative effect on natural gas exports, while investment, GDP, and export prices have no significant effect on natural gas exports in Indonesia. Together, investment, exchange rate, GDP, and export prices have a significant effect on Indonesia's natural gas exports.
Faktor Ekonomi Dan Ketimpangan Wilayah Kawasan Timur Indonesia Abd Hakim Aflaha; Zulgani; Rosmeli
JOURNAL OF SHARIA ECONOMICS Vol. 8 No. 1 (2026): Journal of Sharia Economics
Publisher : Program Studi Ekonomi Syariah, Fakultas Ekonomi dan Bisnis Islam, Universitas Al Hikmah Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35896/x539ar85

Abstract

Regional development disparities remain a major issue in Eastern Indonesia (KTI). Despite possessing significant natural resource potential, economic development across provinces in KTI shows a considerable gap compared to Western Indonesia. This disparity is reflected in differences in income levels, the quality of human resources, local fiscal capacity, and the distribution of investment across regions. This study aims to: (1) analyse the level of inter-provincial regional development inequality in Eastern Indonesia; (2) analyse the level of intra-regional development inequality between districts/cities in Eastern Indonesia; and (3) analyse the influence of the Human Development Index, Fiscal Decentralisation, and Foreign Direct Investment on regional development inequality in Eastern Indonesia. Secondary data for the period 2010–2024 were analysed using multiple linear regression within a panel data framework via the EViews 14 application, with inequality measured using the Williamson Index and the Theil Index.The results of the Williamson Index reveal significant variations in disparity across provinces. Gorontalo falls into the low inequality category, Bali and several provinces in Sulawesi into the moderate category, whilst West Papua and Papua fall into the very high category. The results of the Theil Index show that Central Sulawesi and West Nusa Tenggara have the highest levels of intra-regional inequality, whilst Gorontalo and West Sulawesi have relatively low levels. Estimates from the selected Random Effects Model indicate that the HDI has a negative and significant effect on inequality as measured by the Williamson and Theil indices. DESF has a non-significant negative effect in the Williamson model, but a significant positive effect in the Theil model. Furthermore, FDI has a positive and significant effect on inequality as measured by the Williamson and Theil indices
Pengaruh Kemandirian Fiskal, Belanja Operasi Dan Tenaga Kerja Terhadap Pertumbuhan Ekonomi Di Indonesia Rina Chrisnawati; Etik Umiyati; Rosmeli
JOURNAL OF SHARIA ECONOMICS Vol. 8 No. 1 (2026): Journal of Sharia Economics
Publisher : Program Studi Ekonomi Syariah, Fakultas Ekonomi dan Bisnis Islam, Universitas Al Hikmah Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35896/95tsq058

Abstract

This study aims to analyze the development and the influence of fiscal independence ratio, operating expenditure ratio, and labor force on economic growth in 34 provinces in Indonesia during the period 2020–2024. The analysis method employed is panel data regression using the Fixed Effects Model (FEM) approach, following the results of the Chow test and Hausman test. The results show that the fiscal independence ratio has a positive and significant effect on economic growth. The operating expenditure ratio also has a positive and significant effect on economic growth. Meanwhile, the labor force variable has a negative but insignificant effect on economic growth. The Adjusted R-Square value of 0.6890 indicates that the three independent variables together can explain 68.90 percent of the variation in economic growth. Descriptively, the 2020–2024 period was marked by economic contraction due to the Covid-19 pandemic in 2020, followed by strong recovery in 2021–2022 and stabilization in 2023–2024. There is a clear disparity between regions, where Java Island dominates fiscal independence and labor absorption, while eastern Indonesia shows high economic growth driven by the mining sector but still has low fiscal independence.
Pengaruh Infrastruktur, Sektor Pariwisata, Tenaga Kerja dan Pdrb Terhadap Pendapatan Asli Daerah Kabupaten/Kota Di Provinsi Jambi Neli Mariana Manihuruk; Zulfanetti; Rosmeli
JOURNAL OF SHARIA ECONOMICS Vol. 8 No. 1 (2026): Journal of Sharia Economics
Publisher : Program Studi Ekonomi Syariah, Fakultas Ekonomi dan Bisnis Islam, Universitas Al Hikmah Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35896/10v93010

Abstract

This study aims to analyze the effect of road length, tourism visits, labor, and Gross Regional Domestic Product (GRDP) on Regional Original Revenue (PAD) of regencies/cities in Jambi Province during the 2015–2024 period. The data used are secondary data obtained from the Central Statistics Agency (BPS) of Jambi Province and related institutions. This study employs panel data regression analysis using the Fixed Effect Model (FEM) approach. Model selection was conducted through the Chow Test and Hausman Test, which indicated that FEM was the most appropriate model for this study.The results show that simultaneously, road length, tourism visits, labor, and GRDP significantly affect PAD in regencies/cities of Jambi Province. Partially, labor and GRDP have a positive and significant effect on PAD, while road length and tourism visits do not have a significant effect on PAD. The labor variable has a coefficient of 166,489.08 with a probability value of 0.0268, while the GRDP variable has a coefficient of 0.0048 with a probability value of 0.0014. Meanwhile, road length and tourism visits have probability values of 0.8165 and 0.6655 respectively, which are higher than the 5 percent significance level. The Adjusted R-Squared value of 0.926 indicates that the independent variables explain 92.6 percent of the variation in PAD.The findings indicate that regional economic activity and labor absorption are the main factors influencing the increase of PAD in Jambi Province. Therefore, local governments need to encourage productive economic growth, improve labor quality, optimize investment, and strengthen regional fiscal governance in order to enhance sustainable regional financial independence.
Co-Authors Abd Hakim Aflaha Achmad , Erni Adi Bhakti Adji Permana Alvaro, Rakan Aminuyati Ammanda, Rinaldi Anggiat Mugabe Damanik Arman Delis Atmini Lara Santi Bambang Novriansyah Butarbutar, Ira Selvia Candra Mustika Chairunnisa, Fitri Cici Swarsih Danal Al Ahlul Naza Dearmi Artis Dearmi Artis Devina Ayu Olivia Dina Busyiro Dita Leila Alodia Dodi Chandra Dwi Hastuti Emilia Emilia Enggar Diah Puspa Arum Enggo Estu Erfit Erfit Erfit Erfit Erni Achmad Erni Achmad Etik Umiyati Etik Umiyati Etik Umiyati Fathiyah Fathiyah Fitri Chairunnisa FRIYANI, RITA Hardiani Hardiani Haryadi Haryadi - Haryadi Haryadi Ilham Praditya Imam Prasetyo Junaidi Junaidi Laura Vantania Safitri M. Ridwansyah Muhammad Ridwansyah Musnaini Mustika, Candra Nabila Retha Susanti Najmud Dhafiq Ak , M. Neli Mariana Manihuruk Nhada Patricia Manullang Novita Ekasari Novita Ekasari NOVITA EKASARI Novita Sari Novita Sari Nurhayani Nurhayani Nurhayani Nurhayani Nurhayani Nurhayani Nurhayani Nurhayani Nurhayani nurhayani Parmadi Parmadi Parmadi, Parmadi, Petrus Eko Widiyono Ramadan, Syahrul Ravisca Aulia Inderianti Rico Wijaya Z Rina Chrisnawati Rita Friyani Rizky Enggar Wishartama Ropikatul Hasanah Selamet Rahmadi Selamet Rahmadi Setia Devi Siregar, Rida Shofia Amin Siti Hodijah Siti Hodijah Syamsurijal Tan Syaparudin Syaparuddin Syurya Hidayat Tarmizi Tarmizi Tri Suciana Situmorang Wanti Oktaviani Wasti Ratu Simamora Wira Lestari Wiralestari, Wiralestari Wiralestari, Wiralestari Yossinomita Yulia Sani, Yulia Zainul Bahri Zulfanetti Zulfanetti Zulfanetti Zulfanetti, Zulfanetti Zulgani Zulgani