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All Journal E-Jurnal Ekonomi Sumberdaya dan Lingkungan E-Journal Perdagangan Industri dan Moneter e-Jurnal Perspektif Ekonomi dan Pembangunan Daerah Jurnal Manajemen Terapan dan Keuangan Jurnal Paradigma Ekonomika Panrita Abdi - Jurnal Pengabdian pada Masyarakat IJBE (Integrated Journal of Business and Economics) EKONOMIS : Journal of Economics and Business Jurnal Sains Sosio Humaniora Jurnal Abdi: Media Pengabdian Kepada Masyarakat Jurnal Abdi Insani Abdimas Galuh: Jurnal Pengabdian Kepada Masyarakat Jurnal Daya Mas : Media Komunikasi dan Informasi Hasil Pengabdian dan Pemberdayaan Masyarakat Jurnal Ekonomi Aktual Indonesian Journal of Business Analytics (IJBA) Jurnal Pengabdian Masyarakat Bestari (JPMB) Jurnal Perspektif Pembiayaan dan Pembangunan Daerah Jurnal Karya Abdi Masyarakat Jurnal Pengabdian Kepada Masyarakat Ekonomi, Pendidikan, dan Sosial Humaniora Jurnal Pengabdian Tri Bhakti Akuntansi Pajak dan Kebijakan Ekonomi Digital Jurnal Riset Multidisiplin Edukasi International Journal of Economics and Management Research Ar-Rasyid: Jurnal Publikasi Penelitian Ilmiah
Nurhayani dan Rosmeli Nurhayani Rosmeli
Jambi University
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Nursing Public Health Social Sciences Other

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Faktor-Faktor Yang Mempengaruhi Impulsive Buying Secara Online: Studi Kasus Pada Generasi-Z Di Fakultas Ekonomi dan Bisnis Universitas Jambi Dina Busyiro; Etik Umiyati; Rosmeli
Jurnal Riset Multidisiplin Edukasi Vol. 2 No. 11 (2025): Jurnal Riset Multidisiplin Edukasi (Edisi November 2025)
Publisher : PT. Hasba Edukasi Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71282/jurmie.v2i11.1146

Abstract

The rapid development of digital technology has significantly transformed consumer behavior, particularly among younger generations who are deeply engaged in online activities. One of the most prominent phenomena emerging from this shift is the rise of impulsive buying behavior on various e-commerce platforms. This study aims to examine the influence of gender, price discounts, and income on impulsive buying behavior among Generation Z students at the Faculty of Economics and Business, University of Jambi. Employing a quantitative approach with an explanatory research design, primary data were collected through questionnaires distributed to 119 respondents selected using cluster sampling. The data were analyzed using multiple linear regression with the aid of SPSS version 22. The findings reveal that price discounts and income have a positive and significant effect on impulsive buying behavior, while gender shows no significant influence. These results suggest that economic factors and digital marketing strategies play a crucial role in shaping the consumer behavior of young people in the digital economy era.
PEMANFAATAN MEDIA DIGITAL DALAM PEMASARAN KUE TRADISIONAL “WULAN” Rita Friyani; Novita Ekasari; Nurhayani; Wira Lestari; Rosmeli
JURNAL DAYA-MAS Vol. 10 No. 1 (2025): JURNAL DAYA-MAS
Publisher : Universitas Merdeka Madiun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33319/dymas.v10i1.164

Abstract

Digital media is a forum on the internet where its users can represent themselves, interact, cooperate, share, communicate with other users, and form social bonds virtually. Digital media has various impacts that affect people's behavior, namely positive and negative impacts. The cake business produces human food products whose ingredients use processed agricultural and livestock products. This business is widely carried out as a micro, small, to medium-scale home business. “Wulan” Traditional Cake is a culinary business that provides traditional cakes, pastries, and wet cakes, such as engkak and masubah. Wulan Traditional Cake only sells offline and has not utilized digital media for product marketing. Community service aims to make it easier for partners to do marketing using social media such as Instagram and support the RESTRA of the University of Jambi and the vision of UNJA to become a World Class Entrepreneurship University. The service that has been carried out includes the achievement of Technology for Digital Transformation goals. The result of this PPM activity is that “Wulan” Traditional Cake utilizes digital media by creating a special Instagram account to sell online and, in the future, collaborates with applications such as grabfood and gofood to sell online.
Efektivitas Penerimaan Pajak Hotel dan Pajak Restoran Terhadap Pendapatan Asli Daerah (PAD) di Kabupaten Tapanuli Utara Tahun 2015-2023 Wasti Ratu Simamora; Etik Umiyati; Rosmeli Rosmeli
Akuntansi Pajak dan Kebijakan Ekonomi Digital Vol. 2 No. 4 (2025): Akuntansi Pajak dan Kebijakan Ekonomi Digital
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/apke.v2i4.1751

Abstract

This research aims to:1) To understand and analyze development of revenue, hotel tax and restaurant tax in North Tapanuli Utara from 2015-2023. 2) To understand and analyze the effectiveness, hotel tax, restaurant tax effectiveness, hotel tax efficiency, and restaurant tax efficiency in North Tapanuli Regency. This study uses time series data from 2015-2023, wihich is secondary data, to assess the efectiviness of hotel tax and restaurant tax revenue on local revenue (PAD) in North Tapanuli Regency. The data collection method used is library research, which utilizes literature or library materials as the primary data source. Quantitative descriptive analysis methods are used determine the develoment of PAD, tax development, restaurant tax development, hotel tax effectiveness, tax efficiency, and restaurant tax efficiency. The results of this study provide an overview of the development of PAD, development of hotel taxes, the development of restaurant taxes, the effectiveness of hotel tax revenue, restaurant taxes, hotel tax efficiency towards the original regional income (PAD) of North Tapanuli Utara Regency in 2015-2023. The average development of PAD in North Tapanuli regency is 10 percent, the average development of hotel taxes is 4 percent and the average development of restaurant taxes is 19 percent. The average effectiveness is 89 percent, which is classified as quite effective, the effectiveness of restaurant taxes reaches 91 percent which is classified as effective. The efficiency of hotel taxes is 5 percent which is classified as inefficient, while the efficiency of restaurant taxes is 107 percent which is classified as very efficient.
Penguatan Produksi Dan Pemasaran Melalui Platform Media Sosial pada Usaha Sale Pisang JA3R di Desa Pudak Nurhayani; Tan, Syamsurijal; Haryadi; Rosmeli; Musnaini; Ekasari, Novita
Jurnal Pengabdian Tri Bhakti Vol 7 No 2 (2025): Jurnal Pengabdian Tri Bhakti
Publisher : Lembaga Pengabdian kepada Masyarakat Universitas Langlangbuana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70825/jptb.v7i2.2380

Abstract

The JA3R banana sale business is one of the businesses located in RT 01 Pudak Village, Kumpeh Ulu District, Muaro Jambi Regency, Jambi Province. Although the banana sale business has been established for a long time, in its marketing it does not yet have a Google Business account to facilitate marketing with a wide reach and as a medium for customers to search for relevant products or services. On the other hand, the JA3R banana sale business in the production process, the drying stage is a key stage that determines the quality and durability of the product. The purpose of this community service is to increase production by using a digital marketing platform and focusing on the revitalization of the greenhouse as a place for drying bananas. The community service was carried out on August 28, 2025. The community service ran smoothly, partners worked together and actively during the community service implementation so that the goals that had been set were achieved. Business partners are now not only found by local customers through IG and Google Business, but have also succeeded in expanding their market reach outside the region. The key innovation in the form of implementing a greenhouse as a drying tool has overcome the fundamental problem of dependence on the weather, while ensuring product quality, consistency, and hygiene.
Analisis pendapatan pelaku UMKM di sekitar kawasan taman sanggar batik Kota Jambi Adji Permana; Zulfanetti; Rosmeli
Ar-Rasyid: Jurnal Publikasi Penelitian Ilmiah Vol. 2 No. 1 (2026): Ar-Rasyid: Jurnal Publikasi Penelitian Ilmiah (Januari 2026)
Publisher : PT. Saha Kreasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64788/ar-rasyid.v2i1.306

Abstract

This study aims to analyze the effect of capital, working hours, labor, and type of merchandise on the income of Micro, Small, and Medium Enterprises (MSMEs) in the Taman Sanggar Batik area of Jambi City. This research employs a quantitative approach using multiple linear regression analysis. The type of merchandise is categorized into batik and non-batik using a dummy variable. The data were collected from 42 MSME respondents through questionnaires and direct interviews. The results show that most MSME owners are male, have a senior high school education background, and are in the productive age group of 36–45 years, with an average age of 41.50 years. The average number of dependents is 2 persons. Most MSMEs operate for 7–8 hours per day, with an average working time of 7.98 hours, employ a relatively small number of workers with an average of 2 persons, and have an average business capital of Rp5,226,190. The average MSME income is Rp2,202,381 per month. Although the number of batik and non-batik MSMEs is equal, batik MSMEs earn a higher average income. The regression analysis indicates that capital and type of merchandise have a significant effect on MSME income. Meanwhile, working hours have no significant effect on income, and labor has an effect but is not statistically significant. These findings suggest that capital and type of merchandise are the main factors influencing MSME income in the Taman Sanggar Batik area of Jambi City.
PELATIHAN AKSES PERMODALAN KUR DAN LEGALITAS USAHA BAGI PEKERJA MIGRAN INDONESIA DI HONG KONG Rosmeli Rosmeli; Shofia Amin; Haryadi Haryadi; Rita Friyani; Novita Ekasari; Devina Ayu Olivia
Jurnal Abdi Insani Vol 13 No 2 (2026): Jurnal Abdi Insani
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/abdiinsani.v13i2.3398

Abstract

Jumlah Pekerja Migran Indonesia terbanyak berada di Hong Kong. Mayoritas PMI di Hong Kong bekerja sebagai seperti house maid (asisten rumah tangga) dan caregiver (penjaga lansia). Di Hong Kong terdapat satu komunitas PMI yaitu Komunitas Masyarakat Tanggap Hukum (KMTH). Sebagian besar PMI di Hong Kong telah memiliki usaha di Indonesia.  Para PMI di Hong Kong ingin menjadikan hari tua mereka sejahtera dan bahagia setelah pulang ke Indonesia. Pengetahuan tentang permodalan dan legalitas usaha sangat diperlukan oleh PMI.  Pengabdian ini diikuti 35 orang  yang semuanya berjenis kelamin perempuan. Metode pelaksanaan kegiatan ini berupa ceramah, praktek dan diskusi. Dari pengabdian yang telah dilakukan maka PMI dapat mengakses berbagai modal usaha (KUR). KUR  dapat diperoleh dari lembaga perbankan dan lembaga non perbankan. Aspek legalitas usaha, dapat dimulai dengan membuat surat keterangan izin usaha dari RT, lurah atau camat. Kemudian dilanjutkan dengan membuat NIB, PIRT, label halal dan BPOM. Terjadi peningkatan pengetahuan dan kemampuan PMI untuk mendapatkan KUR dan memiliki legalitas usaha setelah dilaksanakan pelatihan, monitoring dan evaluasi pengabdian. Luaran pengabdian ini adalah pelatihan pengajuan KUR dan pendaftaran online NIB yang dapat digunakan oleh PMI. Dilakukan melalui  zoom meeting. Menindaklanjuti akses modal usaha melalui KUR dan aspek legalitas usaha.
Co-Authors Achmad , Erni Adi Bhakti Adji Permana Alvaro, Rakan Aminuyati Ammanda, Rinaldi Anggiat Mugabe Damanik Arman Delis Atmini Lara Santi Bambang Novriansyah Butarbutar, Ira Selvia Candra Mustika Chairunnisa, Fitri Cici Swarsih Danal Al Ahlul Naza Dearmi Artis Dearmi Artis Devina Ayu Olivia Dina Busyiro Dita Leila Alodia Dodi Chandra Dwi Hastuti Emilia Emilia Enggar Diah Puspa Arum Erfit Erfit Erfit Erfit Erni Achmad Erni Achmad Etik Umiyati Etik Umiyati Etik Umiyati Fathiyah Fathiyah Fitri Chairunnisa FRIYANI, RITA Hardiani Hardiani Haryadi Haryadi - Haryadi Haryadi Ilham Praditya Imam Prasetyo Junaidi Junaidi Laura Vantania Safitri M. Ridwansyah Muhammad Ridwansyah Musnaini Mustika, Candra Nabila Retha Susanti Najmud Dhafiq Ak , M. Novita Ekasari NOVITA EKASARI Novita Ekasari Novita Sari Novita Sari Nurhayani Nurhayani Nurhayani Nurhayani Nurhayani Nurhayani Nurhayani Nurhayani Nurhayani nurhayani Parmadi Parmadi Parmadi, Parmadi, Ramadan, Syahrul Ravisca Aulia Inderianti Rico Wijaya Z Rita Friyani Rizky Enggar Wishartama Ropikatul Hasanah Saparuddin Saparuddin Selamet Rahmadi Selamet Rahmadi Setia Devi Siregar, Rida Shofia Amin Siti Hodijah Siti Hodijah Syamsurijal Tan Syaparudin Syaparuddin Syurya Hidayat Tarmizi Tarmizi Wanti Oktaviani Wasti Ratu Simamora Wira Lestari Wiralestari, Wiralestari Wiralestari, Wiralestari Yossinomita Yulia Sani, Yulia Zainul Bahri Zulfanetti, Zulfanetti Zulgani Zulgani