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All Journal Jurnal Sisfokom (Sistem Informasi dan Komputer) Insight: Jurnal Bimbingan dan Konseling Jurnal Lentera Pendidikan Pusat Penelitian LPPM UM Metro Economicus: Jurnal Ekonomi dan Manajemen Sejahtera: Jurnal Inspirasi Mengabdi Untuk Negeri Jurnal Pendidikan Kesehatan (e-Journal) Harmoni Sosial : Jurnal Pengabdian Dan Solidaritas Masyarakat Aksi Nyata : Jurnal Pengabdian Sosial dan Kemanusiaan Pelayanan Unggulan: Jurnal Pengabdian Masyarakat Terapan Prosiding Seminar Nasional Ilmu Manajemen Kewirausahaan dan Bisnis
Mujito Mujito
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Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Health Professions Law, Crime, Criminology & Criminal Justice Nursing Public Health Social Sciences Other

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Strategi Pengembangan UMKM Kopi Melalui Business Model Canvas dan Pendekatan Swot: (Studi Kasus Toko Kopi Paul di Tajurhalang Kabupaten Bogor) Tika Kartika Asri; Tyara Poernomo Putri; Mujito Mujito; Dwi Oktiana Irawati
Prosiding Seminar Nasional Ilmu Manajemen Kewirausahaan dan Bisnis Vol. 2 No. 2 (2025): Desember : Prosiding Seminar Nasional Ilmu Manajemen Kewirausahaan dan Bisnis
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/prosemnasimkb.v2i2.229

Abstract

This study aims to analyze the development strategy of micro, small, and medium enterprises (MSMEs) in the coffee sector using the Business Model Canvas (BMC) and SWOT Analysis approaches. A case study was conducted at Paul Coffee Shop, located in Tajurhalang, Bogor Regency. The research method employed was descriptive qualitative, with data collected through observation, interviews, and literature review. The results indicate that the current business model of Paul Coffee Shop has strengths in affordable pricing and personal relationships with customers but still has weaknesses in digital marketing and product innovation. Through SWOT analysis, development strategies were formulated, including product diversification, strengthening digital marketing, collaboration with local MSMEs, and customer loyalty programs. This study emphasizes that BMC can be used not only in the initial stage of business establishment but also as a tool for evaluation and strategy development for ongoing MSMEs.
Analisis Kualitas Pelayanan Angkutan Sampah UPT Pengelolaan Sampah di Kabupaten Bogor Syaiful Anwar; Mujito Mujito
Prosiding Seminar Nasional Ilmu Manajemen Kewirausahaan dan Bisnis Vol. 2 No. 2 (2025): Desember : Prosiding Seminar Nasional Ilmu Manajemen Kewirausahaan dan Bisnis
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/prosemnasimkb.v2i2.231

Abstract

This study aims to analyze the quality of waste transportation services provided by the Waste Management UPT in Bogor Regency, with a case study in Harapan Jaya Village. The research employed a descriptive quantitative approach using questionnaires distributed to 100 community respondents. The variables examined refer to the five service quality dimensions, namely tangibles, reliability, responsiveness, assurance, and empathy. The findings indicate that community perceptions of waste transportation services fall into the “fairly good” category, with an overall average score of 3.39. Specifically, the tangibles dimension scored 3.46 (fairly good), reliability 3.47 (fairly good), responsiveness 3.16 (fairly good but lowest), assurance 3.21 (fairly good), and empathy 3.63 (good, highest). These results suggest that waste transportation services have been running fairly well, though improvements are needed, particularly in responsiveness. The study’s findings are expected to provide input for the Bogor Regency Environmental Agency to enhance the effectiveness and quality of waste management services, as well as encourage greater community participation in maintaining environmental cleanliness.
Dampak Iklan dan Promosi terhadap Keputusan Pembelian pada Marketplace Lazada Muchammad Hamdani; Mujito Mujito; Mimin Rukmini; Didin Samsudin
Prosiding Seminar Nasional Ilmu Manajemen Kewirausahaan dan Bisnis Vol. 2 No. 2 (2025): Desember : Prosiding Seminar Nasional Ilmu Manajemen Kewirausahaan dan Bisnis
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/prosemnasimkb.v2i2.237

Abstract

This study aims to determine the effect of advertising and promotion on consumer purchasing decisions at Lazada online store. The type of research used is causal quantitative with the study conducted in Bogor City over six months (December 2019–May 2020). The population of this research is all Lazada consumers in Bogor, with an unknown total number, while the sample was taken using accidental sampling technique with 100 respondents. Data were analyzed using multiple linear regression. The results show that: (1) partially, advertising has a significant effect on purchasing decisions (tcount 7.423 > ttable 1.984; sig. 0.000 < 0.05), while promotion has no significant effect (tcount 1.718 < ttable 1.981; sig. 0.089 > 0.05); (2) simultaneously, advertising and promotion have a significant effect on purchasing decisions (Fcount 27.791 > Ftable 2.696; sig. 0.000 < 0.05); (3) the adjusted R² value is 0.351, indicating that 35.1% of purchasing decisions are influenced by advertising and promotion, while the remaining 64.9% are influenced by other factors not examined; (4) the most dominant variable is advertising, with a regression coefficient of 0.594.
Peran Literasi Digital dalam Meningkatkan Daya Saing UMKM di Era Ekonomi Digital Yasnimar Ilyas; Mujito Mujito; Eidelweijs Andririnjani Putri
Prosiding Seminar Nasional Ilmu Manajemen Kewirausahaan dan Bisnis Vol. 2 No. 2 (2025): Desember : Prosiding Seminar Nasional Ilmu Manajemen Kewirausahaan dan Bisnis
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/prosemnasimkb.v2i2.238

Abstract

This study aims to analyze the role of digital literacy in enhancing the competitiveness of MSMEs in the era of the digital economy. The research method employed was a survey by distributing questionnaires to 35 UMKM actors in the Jabodetabek area. The findings reveal that the level of digital literacy among UMKM is categorized as good, particularly in aspects of technology access, technical skills, digital communication, and the use of online transaction services. Digital literacy has a positive impact on business performance, including increased revenue, market expansion, operational efficiency, and product competitiveness. However, challenges remain, such as high digital promotion costs, limited knowledge in content management, and uneven internet infrastructure. This study highlights that improving digital literacy is a key factor for UMKM to survive and remain competitive amid the rapid development of the digital economy.
Persepsi Konsumen terhadap Fasilitas Makanan Minuman dan Operasional Hotel Syariah di Jabodetabek Novita Anggraeni; Muhlis Muhlis; Mujito Mujito
Prosiding Seminar Nasional Ilmu Manajemen Kewirausahaan dan Bisnis Vol. 2 No. 2 (2025): Desember : Prosiding Seminar Nasional Ilmu Manajemen Kewirausahaan dan Bisnis
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/prosemnasimkb.v2i2.374

Abstract

Halal tourism has continued to grow as a highly attractive segment for Muslim travelers, particularly in the provision of Sharia-compliant accommodation such as Islamic hotels. This study aims to examine consumer perceptions of halal food-and-beverage facilities and Sharia-based operational standards in Islamic hotels across the Greater Jakarta area (Jabodetabek). A descriptive quantitative approach was employed, involving 150 respondents who had stayed in Sharia hotels. Data were collected through closed-ended Likert-scale questionnaires and analyzed using the Weighted Mean Score (WMS) technique to evaluate respondents’ assessments of each indicator. The results indicate that consumer perception of halal food-and-beverage facilities falls into the very high category, with average scores exceeding 4.838. Consumers acknowledged that Sharia hotels maintain halal assurance, hygiene, and food safety through proper processing and the availability of halal certification. Regarding operational aspects, consumer perception is also classified as very good, with an average score of 4.606, particularly for policies prohibiting unmarried couples from sharing a room and banning entertainment deemed inappropriate or immoral. However, the use of Sharia-compliant financial institutions still requires improvement. Overall, the findings affirm that Sharia hotels in Jabodetabek have successfully implemented most Sharia principles, although further enhancement of internal operational practices is needed to achieve more comprehensive Sharia compliance.
Co-Authors Abdullah Ilmi Adi Herisasono Aina’ul Mardliyyatun Nisa Alfina Rahma Andri Catur Trissentianto Anisa Apriyanti Anugrah Bagus Susilo Arif Rachman Putra Bambang Aji Prasetyo Benny Osta Nababan Dasmansyah Adyas Didit Darmawan Dwi Oktiana Irawati Dwi Sriwidadi Eidelweijs Andririnjani Putri Eli Masnawati Heriyana Amir I Gusti Ayu Darma Cintia Jahroni jahroni Kezia Yuniar Event Napitupulu M. Zairin Maulida Nur Fadhilah Meithy Intan MIFTACHUL ULUM Mimin Rukmini Moh Syaiful Anwar Mohammad Naufal Al Farochi Muas Mubarak Muchamad Catur Rizky Muchammad Hamdani Muhlis Muhlis Mutiara Saripah Novia Dwi Jayanti Novita Anggraeni Nur Elsa Choiru Ummah Nur Hapifah Nur Sa’adatut Daraini Oktaviani Rohma Devi Onggo Dwi Pracoyo Rani Destriana Retty Filiani Rini Kusumawati Rizal Muhaimin Rommy Hardyansah Rusli Dwianto Samsudin, Didin Silma Mausuli Siti Nurkilah Solchan Ghozali Sri Winarni SUWITO SUWITO Syaiful Anwar Tika Kartika Asri Tyara Poernomo Putri Wawan Hari Subagyo Wulan Kurniawati Yasnimar Ilyas Yeni Vitrianingsih Yesi Dewita Sari Yonika Nazla Rohma