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Rukiah Rukiah
Universitas Padjadjaran-Bandung.
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Journal : At-tijaroh: Jurnal Ilmu Manajemen dan Bisnis Islam

 1 
Influential Celebrities In Sustainable Online Shopping: A Theory Of Reasoned Action Insights Pane, Mujahidun Hapisni; Rukiah, Rukiah; Siregar, Budi Gautama; Nasirin, Wanda Khairun; Hidayat, Randi Friscilla
At-tijaroh: Jurnal Ilmu Manajemen dan Bisnis Islam Vol 9, No 2 (2023): DESEMBER 2023
Publisher : Universitas Islam Negeri Syekh Ali Hasan Ahmad Addary Padangsidimpuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24952/tijaroh.v9i2.9930

Abstract

ABSTRACTThe implementation of lockdown in 2020 as a response to COVID-19 has led to significant behavioral changes, pushing society to adapt to online transactions. This research aims to analyze the influencing factors such as e-trust, e-wom, e-servqual, and celebrity endorsers on online purchase decisions, as well as examine the moderating effect of celebrity endorsers on these decisions. The research methodology used is quantitative with stratified sampling techniques, employing the Structural Equation Model Partial Least Square (SEM-PLS) with WarpPLS 8.0 software. The results of the study indicate that e-trust and e-WOM have a positive and significant impact on online purchase decisions, while e-service quality does not have a significant influence. Another finding is that celebrity endorsers can moderate e-trust, strengthen consumer trust in online transactions, and impact purchase decisions. However, celebrity endorsers are not effective in moderating e-WOM and e-service quality in online purchase decisions. In this context, e-trust, e-WOM, and celebrity endorsers play crucial roles in influencing online purchase decisions, in line with the Theory of Reasoned Action. The practical implications of this research emphasize the importance of building consumer trust in online transactions and managing the use of celebrity endorsers wisely to enhance purchase decisions. E-commerce companies and online platforms need to provide high-quality services to strengthen consumer trust. Moreover, the role of e-WOM should also be considered to influence purchase decisions and improve online service quality according to consumer expectations. The policy recommendations resulting from this research highlight the need for companies to focus on managing consumer trust and utilizing celebrity endorsers wisely to enhance sustainable online shopping. 
Long-Term And Short-Term Estimations On Indonesian Coal Exports Nasirin, Wanda Khairun; Rukiah, Rukiah; Gautama, Budi; Haruna, Khadija
At-tijaroh: Jurnal Ilmu Manajemen dan Bisnis Islam Vol 9, No 1 (2023): JUNI 2023
Publisher : Universitas Islam Negeri Syekh Ali Hasan Ahmad Addary Padangsidimpuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24952/tijaroh.v9i1.7718

Abstract

The problem in this study is that Indonesia's trade balance experienced a deficit due to a shrinking surplus in the non-oil and gas sector from coal commodities. Thus, this study aims to estimate the long-term and short-term exports of Indonesian coal commodities within a gravity framework. This research method uses a panel vector error correction exogenity model (PVECMX) with Eviews 10. The long-term test results show that Indonesia's GDP affects Indonesia's coal exports in the long term. That is, an increase in Indonesia's GDP through equal distribution of people's income is the main factor in the large volume of exports of Indonesian coal commodities. The negative long-term effect of the destination country's GDP is related to the export volume of Indonesian coal commodities. The results of this study prove that there is a long-term negative effect between the population of the destination country on the volume of Indonesian coal exports. Distance in the short term has a negative effect on Indonesia's coal exports. This research suggests that the Government of Indonesia is expected not to ban coal exports anymore in the future and focus on renewable energy to be able to meet demand for coal exports by estimating policy transformation through integration between the government and coal entrepreneurs. This study recommends short-term solutions to increase production costs and optimally and more intensively utilize production factors. In the long term, it is now possible to increase the number of goods supplied.
How To Enhance Firm Value In The Jakarta Islamic Index (Jii) Through Profitability, Csr And Gcg Pasaribu, Nona Soraya; Rasyid, Arbanur; Rukiah, Rukiah; Muzamil, Sanupal; Nasirin, Wanda Khairun; Pane, Mujahidun Hapisni
At-tijaroh: Jurnal Ilmu Manajemen dan Bisnis Islam Vol 9, No 2 (2023): DESEMBER 2023
Publisher : Universitas Islam Negeri Syekh Ali Hasan Ahmad Addary Padangsidimpuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24952/tijaroh.v9i2.8187

Abstract

The company's profitability will reflect the company's financial performance. Good financial performance can increase the value of the company, which will be reflected in the market price of its shares and increase the prosperity of shareholders (stakeholders). Profitability is also a factor that makes management free and flexible in disclosing corporate social responsibility to shareholders. Thus, the higher the level of company profitability, the greater the disclosure of information. So, this study intends to see how profitability affects firm value and whether corporate social responsibility and good corporate governance effectively moderate profitability's effect on manufacturing companies’ value in the Jakarta Islamic Index (JII). Therefore, this study is important and serves as material for investors and potential investors to consider and reference in selecting companies. Various theories support this study, as the grand theory is the agency theory and the signaling theory. The middle theory of this research is contract theory, and the applied theory is firm value theory. This theory is to measure the company's selling value or growth value for shareholders, the company's value, which will be reflected in the market price of its shares. This research was conducted using a quantitative method, which will be carried out in 2021 at a manufacturing company registered on the Jakarta Islamic Index (JII). The sampling technique used was purposive sampling, with twenty-four companies listed on the Jakarta Islamic Index (JII). Considering that the model in this study is a causality model for several manufacturing companies, to test the hypothesis, cross-sectional data is used with the structural equation modeling (SEM) approach using the partial least squares program (PLS 4.0). The results of the profitability direct effect test do not directly affect firm value; the direct effect test results of CSR moderation do not directly affect firm value; and so do the GCG direct effect test results, which do not affect firm value.
Co-Authors A.A. Ketut Agung Cahyawan W Abdul Muthalib An-Nissa Kusumadewi, An-Nissa Andy Saputra Anung Pujianto Apriyani, Faridah Arbanur Rasyid Asmirayanti Asmirayanti, Asmirayanti Atiek Rostika Noviyanti Dzar Faraby, Muhira Eki Mustofa Hamdani Farid, Ahmad Salman gautama, budi Haruna, Khadija Haryono Haryono Hasibuan, Erna Yunita Hidayat, Randi Friscilla Ishak Ishak Janitra, Regaputra Satria Juita, Nora Julyanti, Eva Lestari, Dalilah Lisda Damayanti Lubis, Restu Maulana, Zulhan Muhammad Yusuf Muzamil, Sanupal Nasirin, Wanda Khairun Nasohah, Zaini Nasution, Adanan Murroh Nasution, Desi Ariyanti Nasution, Liantha Adam Nasution, Marwah NATANAEL, CHRISTI LIAMITA Pane, Mujahidun Hapisni Pasaribu, Nona Soraya Purwoko, Agus Rahmawati, Rahmawati Rambe, Fitriyani Rambe, Nurul RISDIANA RISDIANA, RISDIANA Rusdaya Basri, Rusdaya Safitri, Islamiani Saidah Saidah Setiawan Setiawan Simatupang, Vera Aulia SIREGAR, BUDI GAUTAMA Solihudin, Solihudin Sunuwati, Sunuwati Uswatun Hasanah WIRANI AISYAH ANWAR, WIRANI AISYAH YULIANTI, YATI B Yundari, Yundari Zulaika Matondang