Article Per Year (5 Year)
p-Index From 2021 - 2026
0
P-Index
This Author published in this journals
All Journal JURNAL EMBA : JURNAL RISET EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI Journal of Asean Studies on Maritime Issues
Farlane S. Rumokoy
Sam Ratulangi University Manado
Earth & Planetary Sciences Economics, Econometrics & Finance

Published : 78 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 78 Documents
Search

 1   2   3   4   5 
THE PUSH AND PULL MOTIVATIONAL FACTOR OF DESTINATION LOYALTY OF BUNAKEN ISLAND IN MANADO, NORTH SULAWESI Rompas, Prince Syema; Tumbuan, Willem J. F. A.; Rumokoy, Farlane S.
Jurnal EMBA: Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 6, No 4 (2018): JE VOL 6 NO 4 (2018)
Publisher : FEB Universitas Sam Ratulangi Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (629.382 KB) | DOI: 10.35794/emba.v6i4.21063

Abstract

Abstract: Bunaken is an island of 8 km², part of the Bunaken National Marine Park. Bunaken is located at the northern tip of the island of Sulawesi, Indonesia.. Bunaken National Park extends over an area of 890.65 km² of which only 3% is terrestrial, including Bunaken Island, as well as the islands of Manado Tua, Mantehage, Nain and Siladen. Bunaken National Park can be reach through Manado Harbor, Marina Nusantara Diving Center (NDC) in Molas Subdistrict and Blue Banter Marina. From Manado Harbor by motor boat to Bunaken island + 30 minutes, from Blue Banter Marina by cruise ship for Bunaken Island can be reached within 10-15 minutes, while from NDC to dive site on Bunaken island by speed boat within + 20 minutes. This research used quantitaitve method. The sample of this research is 100 respondents. This research used purposive sampling and the date filled by the questionaire. The result of this research shows that the the independent variable which are push motivational factor and pull motivational factor simultaneously affect destination loyalty as the dependent variable, push motivational factor as one of independent variables does not partially affects destination loyalty significantly, pull motivational factor as one of independent variables does partially affects destination loyalty significantly. Recommendation is Bunaken Island should keep improving their local culture as a signature for people to come to their island and services such as resort and else that being open in bunaken island should keep develops to what the tourist needs because it will make tourist comes back again. Keywords: marketing,destination loyalty.
ANALYZING YOUNG WOMEN’S MOTIVATING FACTORS TO BECOME ENTREPRENEURS IN NORTH SULAWESI (STUDY ON WOMAN UNIVERSITY STUDENTS IN MANADO) Karinda, Farlansa Y.; Saerang, David P.E; Rumokoy, Farlane S.
Jurnal EMBA: Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 7, No 1 (2019): JE VOL 7 NO 1 (2019)
Publisher : FEB Universitas Sam Ratulangi Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (510.674 KB) | DOI: 10.35794/emba.v7i1.22439

Abstract

Abstract: The research objective are: to analyze various factors that motivates young women to become entrepreneur in North Sulawesi. This research type is causal uses quantitative type of research. This study is conducted in Faculty of Economics and Business Sam Ratulangi University at Manado. This research was held at 2018. This research use university students as respondents. Sample of this research are 60 respondents. Data analysis using validity and reliability test and regression analysis and hypothesis test. This research finding are: based on the results of hypothesis testing in particular the model of the research found that the research model consisting of: need for achievement, need for affiliation, need for autonomy, and need for domination simultaniouslly and partiallya has a positive and significant influence on motivation to become woman entrepreneur. Suggestions are: for women who are interested in becoming entrepreneurs, they must pay attention to various things that can motivate themselves to become entrepreneurs, including need for achievement, need for autonomy, need for autonomy and need for need for domination; the government and related parties in encouraging gender-based entrepreneurs or women to become new entrepreneurs must pay attention to the findings of this research where it is necessary to encourage motivation to become entrepreneurs among women, namely need for achievement, need for affiliation, need for autonomy and need for need for domination. Keywords: motivation, women entrepreneur, need for achievement, need for affiliation, need for authority, need for domination, university students, Manado
THE IMPORTANCE - PERFORMANCE ANALYSIS OF GREEN PERCEIVED VALUE AND GREEN PERCEIVED RISK ON AIR CONDITIONER PRODUCT IN MANADO. Bokko, Stefant .; Worang, Frederik G.; Rumokoy, Farlane S.
Jurnal EMBA: Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 6, No 1 (2018): JE VOL 6 NO 1 (2018)
Publisher : FEB Universitas Sam Ratulangi Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (625.367 KB) | DOI: 10.35794/emba.v6i1.19039

Abstract

Abstract: Global warming is an event where temperature of earth increases due to  emission of greenhouse gases in the atmosphere. Air conditioner (AC) is launched to the market to reduce air temperature in the room. This research aims to analyze the green perceived value and green perceived risk on Air Condtioner product in Manado. Type of this research is descriptive with quantitative approach and IPA as the measurement tool. The sample size is 100 respondents posessing an Air Condtioner product in Manado. Purposive sampling used to collect data through online questionnaires. The result for green perceived value and green perceived risk shows that those attributes are very important to the customers but the performance levels are assessed lower this attribute located in Quadrant 2. Attributes located in this quadrant means that customers already satisfied with company performance and company needs to maintain and keep this customer satisfaction. Then attributes located in this quadrant have a low importance to the customers and the company also has low performance on those attributes. So, the attributes located in this quadrant are not prior to the company but could be the concern for the customer itself, those attributes located in Quadrant 3 with low average. ­­Keywords: importance and performance analysis, green perceived value, green perceived risk
COMPARATIVE RESEARCH OF CUSTOMER EXPERIENCE AND CUSTOMER EXPECTATION BETWEEN MALE AND FEMALE CUSTOMERS OF KM. MAJESTIC KAWANUA Sabanari, Anatasya E.; Lambey, Linda .; Rumokoy, Farlane S.
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 5, No 3 (2017): JE VOL 5 NO 3 (2017) HAL 3885
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (937.952 KB) | DOI: 10.35794/emba.v5i3.18260

Abstract

Abstract: Sea transportation is one of the most indispensable transportation of Indonesian society.KM. Majestic Kawanua operating in Indonesian sea areas, especially in North Sulawesi area. There are two main objectives that will be achieved, which are: To determine the significant difference of customer experience between male and female customers of KM. Majestic Kawanua and To determine the significant difference of customer expectation between male and female customers of KM. Majestic Kawanua. Therefore customer experience and customer expectation will greatly affect to customer satisfaction. This research conducted by a quantitative method and this research population is the customers of KM. Majestic Kawanua. By using an Independent Sample t-test, this research conducted a hypothesis is significant difference in customer experience and customer expectation between male and female customers of KM. Majestic Kawanua. Based on the result of this research, the data is normally distributed. The result shows that there are no significant differences in customer satisfaction based on customer experience and customer expectation between male and female customers of KM. Majestic Kawanua. Findings suggest KM. Majestic Kawanua employes to be quick in responding to customer needs so that customers feel satisfied using the KM. Majestic Kawanua services.Keywords:customer experience, customer expectation, gender.
THE INFLUENCE OF CORPORATE IMAGE AND PERCEIVED VALUE TO CUSTOMER SATISFACTION (STUDY AT WEDDING ORGANIZER IN MANADO) Johanis, Kelly; Rumokoy, Farlane S.; Tumiwa, Johan
Jurnal EMBA: Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 5, No 2 (2017): JE. VOL. 5 NO 2 (2017) HAL. 2099
Publisher : FEB Universitas Sam Ratulangi Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (691.615 KB) | DOI: 10.35794/emba.v5i2.16502

Abstract

Abstract: Purpose of this study are to determine the influence of corporate image, and perceived value to customer satisfaction for the Wedding Organizers in Manado. This research type is a causal type of research. It also called as explanatory research. This study held in the people of Manado, on August-September 2016. The sample in this research are customer in Wedding Organizer in Manado especially in students at FEB UNSRAT Manado. Samples of this research are 45 respondents. Data analysis method used validity and reliability test, classical assumption test, regression analysis model with hypotesis testing using t test and F test. Based on the results of hypothesis testing in particular the model of the research found that the research model consisting of: corporate image, and perceived value has a positive and significant influence on customer satisfaction simultaniouslly. Corporate image has significant and positive impact on customer satisfaction on wedding organizer customers in Manado partialy. Perceived value also has significant and positive impact on customer satisfaction on wedding organizer customers in Manado partialy. Perceved value become the most highest impact on customer satisfaction followed by corporate image in the second. This model applies on wedding organizer customer in Manado. Recommendations are: Wedding organizer need to pay attention and focus the company's marketing strategy effectively and efficiently. Other researchers are focusing on the research field of management science and the science of marketing management needs to pay attention to these findings by replicating the results of this research on the object of other research in other Internet-based companies.Keywords: corporate image, perceived value, customer satisfaction, wedding oranizer
THE INFLUENCE OF REWARD AND PUNISHMENT TOWARD EMPLOYEE’S PERFORMANCE AT BANK INDONESIA BRANCH MANADO Panekenan, Regitha M.; Tumbuan, Willem J.F.A; Rumokoy, Farlane S.
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 7, No 1 (2019): JE VOL 7 NO 1 (2019)
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (491.307 KB) | DOI: 10.35794/emba.v7i1.22436

Abstract

 Abstract: This study takes an object of research at Bank Indonesia. One of the companies involved in the world of banking company. Make employees to improve their performance optimal. The big companies also implement compensation systems reward and punishment that is sufficiently stringent. The purpose of this study is to know the influence of reward and punishment toward employee performance at Bank Indonesia Branch Manado. This research use a multiple regression analysis with total sample 40 respondents which are the employee at Bank Indonesia Branch Manado. The result shows that reward and punishment are significantly influence the employee performance simultaneously and partially. The employee feel honored by the reward that given by the company and it drive the employee’s motivation to work harder and make a better performance. The employee take the punishment in a positive way as a lesson and make the punishment as the driving force to motivate them more and create a better performance. The human resource department of Bank Indonesia Branch Manado DAOP 8 should keep their great performance by adding more reward in purpose to make the employee performance better and should keep make the employee think positive about their punishment. Keywords: reward, punishment, employee performance
COMPARISON OF INTEGRATED DIGITAL MARKETING TO ENHANCE THE BRAND RECOGNITION BETWEEN SOUVENIR BUSINESSES AND ITS CUSTOMER Lestari, Janiva Ayu; Rumokoy, Farlane S.
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 6, No 4 (2018): JE VOL 6 NO 4 (2018)
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (857.336 KB) | DOI: 10.35794/emba.v6i4.21895

Abstract

Abstract: In business, there are offline marketing and online marketing/digital marketing, the constant debate around choosing the better between offline and online marketing, people forget the real deal-looking for the best of both world, and businesses must to have strategy to compete each other especially with their brand recognition. However, commonly businesses do not have consistency to recognize the brand/promoting with digital media. In Manado, which is still very lacking in applying digital marketing to embed the brand of customer mind and this research talk about souvenir businesses in Manado. This research is qualitative research and the data collected by in-depth interview, there are 3 souvenir businesses (Merciful Building, Miens Souvenir Manado and Bahaga Kaos Manado) and 10 customers. Merciful Building applied 70% offline and 30% ofnline. Miens Souvenir Manado and Bahaga Kaos Manado 50% offline and 50% online. The result has gotten from in-depth interview are 50% informant know the store through offline first after that they know their social media and 50% informant know the store through online (digital marketing). So, they managed to deliver messages or recognize brand of digital marketing. Proven by matching the results of what souvenir businesses have conveyed with what customers get. Keywords: digital marketing, brand recognition
ANALYZING PRESTIGE PRICING STRATEGY OF PRIVATE DORM IN MANADO Sitorus, Freddy S.H; Rumokoy, Farlane S.
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 7, No 1 (2019): JE VOL 7 NO 1 (2019)
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (777.759 KB) | DOI: 10.35794/emba.v7i1.22256

Abstract

Abstract: In this era, the number of business in Indonesia is vast. In Manado itself people tend to choose an office job rather than making their own business. One of the business that people can open with low requirement and high profit that is private dorm business. The number of private dorm in Manado is quite high, thats why people who think to make the business need to find a strategy that not many people used but have a great impact on their business, that is prestige pricing strategy. This study aims to analyzing how the prestige pricing strategy works in private dorm business in Manado. This research uses Qualitative Method with In-depth Interview, in order to know the success of prestige pricing strategy in private dorm business in Manado. The result of this research show advantages of prestige pricing strategy in private dorm business is toward the features and its luxury. Thes service and price policy is one of the strongest point too. From the result, the researcher think that using the prestige pricing strategy for private dorm business is very promising but can be a little bit expensive so the owner need to think carefully and consider what they need to purchase or not to purchase for their private dorm business.                Keyword : service, private dorm, prestige pricing strategy      
THE ANALYTICAL HIERARCHY PROCESS (AHP) ON PURCHASE EVALUATION OF LOW END SMARTPHONE IN MANADO (CASE STUDY : OPPO, ASUS AND ADVAN) Berhimpon, Gabriella .; Pangemanan, Sifrid S.; Rumokoy, Farlane S.
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 6, No 2 (2018): JE VOL 6 NO 2 (2018)
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (981.289 KB) | DOI: 10.35794/emba.v6i2.19882

Abstract

Abstract: Smartphones is a sophisticated mobile phones that resemble computers to meet human needs as a communications tool. Consumer purchasing decisions are a process that involves individuals or groups in choosing, purchasing, using or disposing of products, services or experiences to meet their needs. In understanding decision making we will know how consumers make a decision from searching to buy products or services and also we can know the factors that influence decision making. This research uses kuanitatif method to measure data. The method used is Analytical Hierarchy Process method. The AHP method for rating alternative decisions and selecting the best multiple criteria is given, allowing users to assess the relative weights of some criteria given intuitively. Customer will choose Oppo as the most preferred low end smartphone in Manado compared to the other alternatives. The result shows people want to choose the best low end smartphone, they prefer to choose Oppo smartphone among the other alternatives. User interface is the most important criteria for the consumer. The user interface of the low end smartphone much important as the criteria in purchase evaluation because every consumer need their low end smartphone to be able to interact directly.Keywords : customer decision making, analytical hierarchy process
THE IMPACT OF WORKFORCE DIVERSITY AND CAREER DEVELOPMENT TOWARDS EMPLOYEES PERFORMANCE USING MULTIPLE LINEAR REGRESSION ANALYSIS (CASE IN MATAHARI DEPARTMENT STORE, MANADO) Prasetio, Tio Riyandi; Lapian, S.L.H.V. Joyce; Rumokoy, Farlane S.
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 5, No 3 (2017): JE VOL 5 NO 3 (2017) HAL 3985
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (976.783 KB) | DOI: 10.35794/emba.v5i3.18287

Abstract

Abstract: Performance is the result of work produced both in terms of quality and quantity of work and can be accounted for in accordance with its role within the organization or company, and accompanied by the ability, skills, and skills in completing the work and within a certain period. The purpose of this research is the investigation of the impact of workforce diversity and career development towards employee performance. Workforce diversity has been identified as one of the strategic capabilities that will add value to the organizations over their competition and Career Development is personal improvements do to achieve a career plan. This research is a quantitative research, which the data is obtained through questionare, and the data is analysed using the Multiple Linear Regression. The population of this research is the employees of Matahari Department Store in Manado, with 100 respondents of as the sample. The result shows that independent variables have a significant effect on dependent variable simultaneously. It means workforce diversity and career development have a significant effect on employee performance simultaneously. In partially test workforce diversity do not have positive significant effect on employee performance, Career development are the variables that show a large positive significant effect on employee performance. ­­Keywords: workforce diversity, career development, employee performance.
Co-Authors Angela, Beybs . Arina, Kevin Thio Arindah Walangitan, Arindah Berhimpon, Gabriella . Bernhard Tewal Bokko, Stefant . Christoffel Kojo Cindy Regina Oroh, Cindy Regina Dahua, Dwieshinta Juniati Daniel P. Silaban David P. E. Saerang David P.E Saerang David P.E. Saerang Eman, Cristo . Ferdy Roring Franli Londo, Franli Frederik G. Worang, Frederik G. Gracia Natalia Gloria Paat, Gracia Natalia Gloria Irta Lumempow, Irta Johan Tumiwa Johanis, Kelly Kalangi, Nicky Sigar Karinda, Farlansa Y. Karwur, Karina Ocktovenisia Katemung, Laila Tri Susanti Keles Dikna Maria, Keles Dikna Kereh, Elsa M. Kezia, Panambunan Eunike Monicca Kojo, Christoffel . Lahida, Naya W. Lapian, Joice . Lenak, Sendy A. Lendo, Octaviany Pricillia Lestari, Janiva Ayu Linda Lambey, Linda Lumataw, Yurike V. Lumentut, Pricilia Inry Lumintang, Yecika Glady Lumowa, Pingkan W.R. Lumunon, Dwiranni F. Luntungan, Clarissa A. R. Lutam, Alin Michael Malinggato, Somaly C. Mamahit, Nikita Isabella Manengkey, Cheryl . Mangundap, Beauty C.A Marsoit, Pingkan . Massie, James D.D Minggu, Marsel Mario Monareh, Pascal A.A Moniaga, Yosafat Timotius Montung, Leidy Priscyla Moonik, Hanri Hendi Mosez, Taroreh Galileo Nantu, Jefrianus Panekenan, Regitha M. Pangemanan, Sifrid . Pangkerego, Ivan C. Pangkey, Giacita C. M. Pateh, Yolanda Yunifer Paulus Kindangen Piere John Paulus Angkouw, Piere John Paulus Prasetio, Tio Riyandi Qisthyna, Eva . Rajenra, I Dewa Made Ramli, Kaharuddin Rita Taroreh Rompas, Prince Syema Rotinsulu, Stephen . Runtukahu, Gloria Maya S.L.H.V Joyce Lapian Sabanari, Anatasya E. Sambouw, Pamela Felita Sanggor, Eukaristia M Sasauw, Ivan David Sendow, Greis . Sepang, Kevin . Setyowati, Rifka . Sifrid S. Pangemanan Sitorus, Freddy S.H Sondakh, Harini . Sumampouw, George G. Tambengi, Kevin F.S. Tendean, Nessy Ingkan Tirajoh, Kenny Monica Titah, Vincent . Tombeng, Brigitte . Tulangow, Margaritha J. Tumbuan, Willem J. F. A. Tumipa, Vanessa . Tumiwa, Johan . Turangan, Christian . Victor P.K Lengkong Vincencia Maggy Luntungan, Vincencia Maggy Wijaya, Ida Ayu Yesanya Willem J.F.A Tumbuan Wuisang, Virginia Michelle Wullur, Timothy .