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All Journal JURNAL EMBA : JURNAL RISET EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI Journal of Asean Studies on Maritime Issues
Farlane S. Rumokoy
Sam Ratulangi University Manado
Earth & Planetary Sciences Economics, Econometrics & Finance

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COMPARISON ANALYSIS OF CARGO SERVICE BETWEEN PT. GARUDA INDONESIA AND PT. LION AIR GROUP Montung, Leidy Priscyla; Tumbuan, Willem J. F. A.; Rumokoy, Farlane S.
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 7, No 1 (2019): JE VOL 7 NO 1 (2019)
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (516.908 KB) | DOI: 10.35794/emba.v7i1.22350

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Abstract: In companies engaged in the field services such as delivery goods that are currently needed by many people to deliver goods to various places far away so that it can be easily reached and fast. In delivery goods there are 5 things that need to be considered, namely price, trust, value, time and location for each company engaged in freight forwarding services.This study aims to analyze the comparison of cargo services between PT. Garuda Indonesia and PT. Lion Air Group in Manado. The population is peoples who using cargo service from Manado to another places, the sample is 100 respondents (50 respondents from PT. Garuda Indonesia and 50 respondents from PT. Lion Air Group). This study uses Pearson Correlation and for the analytical method used is quantitative by using the Independent Sample T Test analysis technique. The result of the research shows that PT. Lion Air Group has more dominant on price and location comparison between PT. Garuda Indonesia and last PT. Garuda Indonesia has more dominant on trust, value, and time comparison that PT. Lion Air Group. Companies more improve their service quality so they can provide better.Keyword: comparison and cargo service
COMPARATIVE RESEARCH OF CONSUMER PURCHASE INTENTION TOWARDS ORIGINAL AND COUNTERFEIT PRODUCT OF NIKE SHOES IN MANADO Mangundap, Beauty C.A; Massie, James D.D; Rumokoy, Farlane S.
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 6, No 1 (2018): JE VOL 6 NO 1 (2018)
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (408.337 KB) | DOI: 10.35794/emba.v6i1.19044

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Abstract: Counterfeit products have spreads worldwide, and Indonesia is no exception. Nowadays, the Original and Counterfeit Product has a similarity appearances and can make consumer difficult to distinguish the difference between Original and Counterfeit product, especially for footwear product. Nike shoes is one of 3 most popular footwear product that has been counterfeiting and There are so many users of  Nike Shoes in Indonesia, especially in Manado.This study is aim to know the significant different between Original and Counterfeits product of Nike Shoes Based on Consumer Purchase Intention. The method in this study is quantitative method by used independent sample t-test as the analyzing tools. Samples used in this research are 100 respondents and gathered from questionnaires. The data is analyzed by using SPSS Software. The result show that there is significant difference between Original and Counterfeit product based on the variables of Purchase intention, which is Product Quality, Price, Personal Appearance, Social Influence, and Brand Image. The research recommends for consumer that have intention to buy Nike Original and Counterfeit to choose product based on the variables of Purchase Intention.Keywords : purchase intention, product, originality, counterfeit, product quality, price, personal appearance, social influence, brand image
EVALUATING BRAND IMAGE AND CONSUMER PRODUCT KNOWLEDGE OF APPLE SMARTPHONE IN MANADO Sanggor, Eukaristia M; Pangemanan, Sifrid S.; Rumokoy, Farlane S.
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 6, No 1 (2018): JE VOL 6 NO 1 (2018)
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (599.6 KB) | DOI: 10.35794/emba.v6i1.19047

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Abstract : Telecommunication device help people to communicate with other people at a distance. Telecommunication industry also make the high growth rate of this industry over the past few decades and the significant contribution of the industry to the economies of the nations. The aim for this study is to evaluating brand image and consumer product knowledge of Apple smartphone in Manado. This research has identified 2 variables of brand image and product knowledge  Brand image is the perception of brand that created in memory of consumer due to brand involvement. Product knowledge as a perception consumers have towards certain products, including previous experience of using the product. The population of this research is all the customers that use Apple smartphone (iPhone) in Manado. The sample of this research using Non probability sampling with 100 people have experience using Apple smartphone in Manado. The result from this research Apple smartphone is needs a periodic assessment about the performance of brand image and product knowledge so the program that established always meets the customer’s satisfaction in needs or expectation. Keywords : brand image, product knowledge, importance and performance analysis
THE ANALYSIS OF EMPLOYESS’ FEEDBACK ON THE CHANGE MANAGEMENT IMPLEMENTATION AT PT. AIR MANADO Sasauw, Ivan David; Massie, James D.D; Rumokoy, Farlane S.
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 6, No 4 (2018): JE VOL 6 NO 4 (2018)
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (455.247 KB) | DOI: 10.35794/emba.v6i4.21293

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Abstract: Every company or organization must change to survive. In evaluate the change that implanted, feedback is one of a tool that usually used. This research is aims to analyse the employees’ feedback of the change management that implemented at PT. Air Manado specifically in Production and Laboratory that changed their manager. This research is a qualitative research with using in-depth interview in collecting and analysing the data and this research is exploratory study research to find out what phenomena that are happening. Snowball sampling is used. Result discovers some issues that appear in disciplinary, job rotation, leadership, and employees’ trust. Other way, employees also complains about their job safety and financial welfare that must be concerned. What needed from a manager is capable to socialize with subordinates. There must be a courage to fight for employees or subordinates in higher level of meetings and in taking action for subordinates’ lamentation. In job placement at PT. Air Manado and other companies, it is better to not to get intervened by outsiders, high-up people, political parties, and regional government to better the morale and professionallism. Company needs to pay more attention to employee’s welfare.Keywords: human resource management, change management, employee’s feedback
ANALYZING FACTORS THAT DRIVE PSYCHOLOGICAL PRICING AT PT. MATAHARI DEPARTMENT STORE MEGA MALL MANADO Lumowa, Pingkan W.R.; Pangemanan, Sifrid S.; Rumokoy, Farlane S.
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 6, No 4 (2018): JE VOL 6 NO 4 (2018)
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (537.141 KB) | DOI: 10.35794/emba.v6i4.21913

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Abstract: One way to attract customers is with pricing strategy. Psychological prices have been carried out by marketers, especially retailers. Purpose of this study is to analyze the factors that drive psychological prices at PT. Matahari Department Store Mega Mall Manado. At the beginning of the study there were twenty factors determined as materials for research. This research used quantitative methodology with 100 samples for research. In the results there is one factor that is eliminated because the extraction value is less than 0.5. Nineteen other factors that have been tested are divided into three new factors. These three new factors formed, namely: 1) Consumer Behavior and Consumer Perception, consisting of twelve initial factors. 2) Sales promotion, consisting of three initial factors and, 3) Environment, consisting of four initial factors. In the tests nineteen remaining factors showed a positive correlation. Researcher recommend company to maintain pricing strategy that is applied now but company must keep abreast the developments, rather in the world of fashion as well as marketing strategies that are suitable to be applied. Companies also should continue to innovate in terms of meet the needs and desires of customers. For example company can provide facilities such as waiting room.Keywords: psychological pricing, marketing, pricing strategy, consumer behavior, consumer perception, sales promotion, environment.
ANALYSIS OF CONSUMER DECISION MAKING BEFORE AND AFTER WORD OF MOUTH PROMOTION IN MANADO (CASE STUDY OF GOJEK SERVICES) Angela, Beybs .; Pangemanan, Sifrid S.; Rumokoy, Farlane S.
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 6, No 1 (2018): JE VOL 6 NO 1 (2018)
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (364.419 KB) | DOI: 10.35794/emba.v6i1.19017

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Abstract: Transportation takes a crucial part to support human being activity is needed to help the people to do the various activities, supported by an increasingly widespread Internet. In this era, the users of transportation services expect a convenient, safe and affordable services, therefore the people of Indonesia is now in an uproar with the service-based online services in this application service online driver. In this case the Service Company can be seen the reputation of the use of its brand by providing the best experience to be a natural consumer, so that the company and others could know the standard services of a company through word of mouth promotion. Research objectives are to identify Consumer Decision Making Before and After Word Of Mouth of Go-Jek Services. This research is using in-depth interview and observation as the primary data while some journals, textbooks and some related literature are used as the secondary data. The results, there is a significant difference between before and after word of mouth promotion on consumer decision making. This can be concluded that company should care word of mouth promotion on consumer decision making based on consumer trust and consumer satisfaction.Keywords: marketing, consumer decision making, marketing communication, word of mouth. 
THE INFLUENCE OF INTERFACE QUALITY, INFORMATION QUALITY AND CUSTOMER SERVICE ON CUSTOMER SATISFACTION AT ONLINE SHOP IN MANADO AT SAM RATULANGI UNIVERSITY STUDENTS Lumataw, Yurike V.; Lapian, S.L.H.V. Joyce; Rumokoy, Farlane S.
Jurnal EMBA: Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 7, No 1 (2019): JE VOL 7 NO 1 (2019)
Publisher : FEB Universitas Sam Ratulangi Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (454.599 KB) | DOI: 10.35794/emba.v7i1.22381

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Abstract: In today's competitive business environment marketing managers are more influenced from customerexpectation and meeting the demand for customer satisfaction is very important for them. Every organization must definecustomer satisfaction regarding their market. This study objectives are to influences of interface quality, informationquality and customer service on consumer satisfaction at online shop in Manado. This study is conducted in Faculty ofEconomics and Business Sam Ratulangi University at Manado. This research finding that the interface quality, informationquality and customer service has a positive and significant influence on customer satisfaction. Based on the results ofhypothesis testing found that interface quality, information quality, and customer service has significant and positiveimpact partially on customer satisfaction of online shop in Manado. Suggestions: for online stores in Manado, thesefindings must be taken into consideration in making decisions to increase the satisfaction of consumers who buy at onlinestores, especially for milineal consumers or the younger generation. This is because this consumer is one of the biggestconsumers who shop online and start buying online at a young age. This is also supported by money obtained from parentsor income derived from doing business online or other businesses carried out by millennial generations.Keywords: interface quality, information quality, customer service, customer satisfaction, online shop, university students,Manado
THE EFFECTIVENESS OF INTERNET MARKETING STRATEGY OF EMERGING BUSINESS IN INCREASING BRAND AWARENESS (CASE STUDY OF BON-BON PISANG NUGGET MANADO) Tendean, Nessy Ingkan; Rumokoy, Farlane S.
Jurnal EMBA: Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 6, No 2 (2018): JE VOL 6 NO 2 (2018)
Publisher : FEB Universitas Sam Ratulangi Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (959.521 KB) | DOI: 10.35794/emba.v6i2.19877

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Abstract: Internet users in the world increasing very rapidly and it bring so many advantages in so many aspect, especially in Business’s life, so nowadays there are a lot of business using Internet Marketing for to promote their business, and it called Internet Marketing strategy.This study aims to analyze the Effectiveness of Internet Marketing Strategy in increasing brand awareness case study of Bon-Bon Pisang Nugget Manado. This research are using qualitative research method that explore the theories from several journals, articles, books and previous research, the type of this research is descriptive research. Population in this research are all Elements that can be respondent about the Effectiveness of Internet Marketing Strategy of Emerging business in this case Bon-Bon Pisang Nugget in Increasing Brand Awareness which is all people who know or familiar about and ever bought Bon-Bon Pisang Nugget Manado. The data that gathered in this research are primary data and secondary data such as ; Interview and documentation. The result of this research is Internet Marketing strategies are effective because mostly people or customers are attracted because of the Internet Marketing tools and the suggestion is for every businesses who use Internet Marketing must operate the Internet Marketing tools well.Keywords: emerging business, internet marketing, brand awareness, brand’s reputation, brand’s recognition, brand’s priority, brand’s loyalty
ANALYZING THE EFFECT OF SERVICE QUALITY AND PERCEIVED RISK ON PURCHASE INTENTION IN THE MULTIMART CONVENIENCE STORE TOMOHON CITY Eman, Cristo .; Pangemanan, Sifrid .; Rumokoy, Farlane S.
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 6, No 4 (2018): JE VOL 6 NO 4 (2018)
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (568.004 KB) | DOI: 10.35794/emba.v6i4.21017

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Abstract : Service Quality in some marketing literature has an important role as one of the strategy to win the competition. Perceived risk plays an important role to be considered as well, since the risk aversion has become a natural habit for human being. The objective of this research is to analyze the significant effect of service quality and perceived risk on consumer purchase intention simultaneously and partially. This study has conducted in Tomohon city on March – April 2017. 100 customers of Multimart Tomohon were surveyed as samples. Based on the data analysis using multiple regression method, this research found that service quality and perceived risk have significances influences on consumer purchase intention simultaneously and partially. Based on that result this research recommend to Multimart Tomohon to ensure the service quality and perceived risk since both of this variable have significant influence on consumer purchase intention. Then, to continuously improving the quality in service and ease to pamper the consumers and suppliers of the product itself. Keywords: Consumer purchase intention, perceived risk, service quality. 
PENGARUH MASA KERJA, PENGALAMAN KERJA, PENDIDIKAN, PELATIHAN DAN KOMPETENSI TERHADAP KINERJA KARYAWAN PT. PLN (PERSERO) AREA MANADO. Kereh, Elsa M.; Lengkong, Victor P.K; Rumokoy, Farlane S.
Jurnal EMBA: Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 6, No 4 (2018): JE VOL 6 NO 4 (2018)
Publisher : FEB Universitas Sam Ratulangi Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (763.464 KB) | DOI: 10.35794/emba.v6i4.21915

Abstract

Abstrak : Besarnya peranan karyawan pada masa kerja perusahaan dapat diukur dengan produktivitas. Pentingnya peranan karyawan didalam mencapai tujuan perusahaan, sewajarnya bila pimpinan selalu memberi perhatian pada karyawan dan keluarganya. Untuk mendapatkan hasil proses produksi yang baik pimpinan perusahaan melakukan kerja sama demi kelancaran usaha yang akan meningkatkan produksi sedangkan pemberian hasil disesuaikan dengan prestasi kerja karyawannya. Kemampuan kerja dapat mempengaruhi produktivitas karyawan. Dengan bertambahnya kemampuan kerja dalam memproduksi barang, maka akan diperoleh penurunan biaya yang relatif. Penelitian ini bertujuan untuk mengetahui pengaruh Masa Kerja, Pengalaman Kerja, Pendidikan, Pelatihan dan Kompetensi Terhadap Kinerja Karyawan PT. PLN (Persero) Area Manado. Metode analisis yang digunakan adalah regresi linier berganda. Hasil penelitian menunjukan bahwa secara simultan Masa Kerja, Pengalaman Kerja, Pendidikan, Pelatihan dan Kompetensi berpengaruh Terhadap Kinerja Karyawan PT. PLN (Persero) Area Manado, sedangkan secara parsial Masa kerja, Pengalaman Kerja, dan Pendidikan tidak berpengaruh. Saran yang diberikan adalah agar lebih meningkatkan informasi tentang Pelatihan sehingga karyawan yang ingin mengikuti pelatihan lebih mengetahui informasinya serta dapat lebih focus dalam mengembangkan skillnya lewat pelatihan yang diadakan oleh PT. PLN (Persero) Area Manado. Kata Kunci: masa kerja, pengalaman kerja, pendidikan, pelatihan ,kompetensi. kinerja karyawan
Co-Authors Angela, Beybs . Arina, Kevin Thio Arindah Walangitan, Arindah Berhimpon, Gabriella . Bernhard Tewal Bokko, Stefant . Christoffel Kojo Cindy Regina Oroh, Cindy Regina Dahua, Dwieshinta Juniati Daniel P. Silaban David P. E. Saerang David P.E Saerang David P.E. Saerang Eman, Cristo . Ferdy Roring Franli Londo, Franli Frederik G. Worang, Frederik G. Gracia Natalia Gloria Paat, Gracia Natalia Gloria Irta Lumempow, Irta Johan Tumiwa Johanis, Kelly Kalangi, Nicky Sigar Karinda, Farlansa Y. Karwur, Karina Ocktovenisia Katemung, Laila Tri Susanti Keles Dikna Maria, Keles Dikna Kereh, Elsa M. Kezia, Panambunan Eunike Monicca Kojo, Christoffel . Lahida, Naya W. Lapian, Joice . Lenak, Sendy A. Lendo, Octaviany Pricillia Lestari, Janiva Ayu Linda Lambey, Linda Lumataw, Yurike V. Lumentut, Pricilia Inry Lumintang, Yecika Glady Lumowa, Pingkan W.R. Lumunon, Dwiranni F. Luntungan, Clarissa A. R. Lutam, Alin Michael Malinggato, Somaly C. Mamahit, Nikita Isabella Manengkey, Cheryl . Mangundap, Beauty C.A Marsoit, Pingkan . Massie, James D.D Minggu, Marsel Mario Monareh, Pascal A.A Moniaga, Yosafat Timotius Montung, Leidy Priscyla Moonik, Hanri Hendi Mosez, Taroreh Galileo Nantu, Jefrianus Panekenan, Regitha M. Pangemanan, Sifrid . Pangkerego, Ivan C. Pangkey, Giacita C. M. Pateh, Yolanda Yunifer Paulus Kindangen Piere John Paulus Angkouw, Piere John Paulus Prasetio, Tio Riyandi Qisthyna, Eva . Rajenra, I Dewa Made Ramli, Kaharuddin Rita Taroreh Rompas, Prince Syema Rotinsulu, Stephen . Runtukahu, Gloria Maya S.L.H.V Joyce Lapian Sabanari, Anatasya E. Sambouw, Pamela Felita Sanggor, Eukaristia M Sasauw, Ivan David Sendow, Greis . Sepang, Kevin . Setyowati, Rifka . Sifrid S. Pangemanan Sitorus, Freddy S.H Sondakh, Harini . Sumampouw, George G. Tambengi, Kevin F.S. Tendean, Nessy Ingkan Tirajoh, Kenny Monica Titah, Vincent . Tombeng, Brigitte . Tulangow, Margaritha J. Tumbuan, Willem J. F. A. Tumipa, Vanessa . Tumiwa, Johan . Turangan, Christian . Victor P.K Lengkong Vincencia Maggy Luntungan, Vincencia Maggy Wijaya, Ida Ayu Yesanya Willem J.F.A Tumbuan Wuisang, Virginia Michelle Wullur, Timothy .