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All Journal Undagi : Jurnal Ilmiah Jurusan Arsitektur Universitas Warmadewa Jurnal Kajian Bali Agrimeta: Agrimeta: Jurnal Pertanian Berbasis Keseimbangan Ekosistem IJEBD (International Journal Of Entrepreneurship And Business Development) Journal of Architectural Research and Education Jurnal Locus Penelitian dan Pengabdian Jurnal Abdi Daya Journal of Infrastructure Planning and Engineering Jurnal Dinamika Sosial dan Sains
I Wayan Runa
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IDENTIFICATION OF JOGGING TRACK POTENTIAL BASED ON 4A IN BAHA TOURISM VILLAGE, MENGWI SUB-DISTRICT Ni Ketut, Suparmi; I Wayan Runa; Agus Kurniawan
Journal of Infrastructure Planning and Engineering 5-11
Publisher : Master Program of Infrastructure and Environmental Engineering, Postgraduate Program, Warmadewa University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22225/jipe.3.1.2024.5-11

Abstract

Baha Village is one of eleven other villages in Badung Regency designated as a Tourism Village by the Badung regional government. Baha Village has a tracking path as one of its tourist attractions. Located in a rice field area of 273 hectares with a length of 6 km tracking lane, it allows tourists to visit rice fields, travel by bicycle, exercise, enjoy natural beauty and feel the beautiful rural atmosphere. With its potential, it allows the development of jogging track tourism in Baha Tourism Village in a sustainable manner. The purpose of this research is to identify the potential of the jogging track based on 4A (Attracktion, Accessibility, Amenity, Ancilliary), The analysis method that can be used is the SWOT matrix, this matrix can clearly describe how the external opportunities and threats faced are aligned with its strengths and weaknesses. This matrix can generate four sets of alternative strategies as follows: 1) The SO (Strenght - Opportunity) strategy concluded that the location of Baha Tourism Village is considered strategic with the existence of tracking paths, rice field views, and the Balai Subak museum as the main potential. The support of the Badung Regency government in financing development is a significant advantage. This conclusion shows that Baha Tourism Village can take advantage of its internal strengths to optimize existing external opportunities. 2) The WO (Weaknes-Opportunity) strategy concludes that despite limitations in supporting facilities and electrical infrastructure, Baha Tourism Village can maximize its potential by utilizing financial support from the Badung Regency government. Utilizing external financing can help overcome internal weaknesses and create conditions that are more conducive to the development of jogging track tourism. 3) Strategy ST (Strenght - Threats) then obtained the conclusion Although there is competition with other tourist villages that have similar concepts, Baha Tourism Village can develop by maximizing its unique potential. The addition of artificial tourism such as mushroom restaurants, fishing parks, and the tradition of metekap by farmers can create its own attraction, differentiate Baha Tourism Village from competitors and overcome potential external threats.4) WT Strategy (Weakness - Threats) It is concluded that facing challenges from similar tourist village concepts, Baha Tourism Village needs to create new icons to attract tourists. This approach involves developing uniqueness such as flower gardens as photo spots, metekap attractions from farmers, and mushroom restaurants. Thus, Baha Tourism Village can overcome internal limitations and potential external threats by presenting something new and interesting.
Co-Authors A. A. Ngurah Agung Reditya Ananta Surya Adinata, Ida Wayan Sastra Agus Kurniawan Agus Kurniawan Agus Kurniawan Anasta Putri, Ni Putu Ratih Pradnyaswari Arsitektur, Muliadi Arisasmika Ayu Dwinita Yoga Saraswati, Ida Dewa Ayu Nyoman Sri Astuti Gede Riki Prawira Hima Santhani I Dewa Nyoman Raka I Gede Ramsa Wahyu Alam Sari I Kadek Merta Wijaya I Ketut Arnawa I MADE SUKERTA I Made Suryana I Nyoman Andy Armawan I Nyoman Nuri Arthana Nuri Arthana I Nyoman Warnata I Putu Teja Artawan I Wayan Budi Merta I Wayan Parwata I Wayan Parwata Ida Ayu, Trisuci Arnawati Komang Deddy Endra Prasandya Luh Kadek Budi Martini Ni Ketut, Natalia Wulansari Ni Ketut, Suparmi Ni Komang Indra Mahayani Ni Luh Putu, Laksmini Ni Wayan Meidayanti Mustika Nuri Arthana, I Nyoman Nuri Arthana Olivio Pinto Da Silva Pithamaha, I Putu Wikan Prabandari, Nyoman Ratih Pradnyaningrum, Putu Siskha Pradnyaswari Anasta Putri, Ni Putu Ratih Putri, Ni Putu Ratih Pradnyaswari Anasta Putu Aryastana Putu Pritayuni Paramisiwi Putu Sri Astuti, Putu Sri Sastrawan, I Wayan Wirya Wandira, I Wayan Mariyana Warnata, I Nyoman Wikan Pradnya Dana, Gde