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Journal : International Journal Of Science, Technology

Customer Relationship Management In Banking Sector Case Study Of Conventional Banks Dennis Rydarto Tambunan; Heru Kreshna Reza; Melly Susanti; Sabri
International Journal of Science, Technology & Management Vol. 2 No. 6 (2021): November 2021
Publisher : Publisher Cv. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46729/ijstm.v2i6.364

Abstract

The importance of Customer Relationship Management (CRM) to help businesses acquire new customers, retain existing ones and maximize their lifetime value. This paper discusses the role of Customer Relationship Management in 4 bank units and the need for Customer Relationship Management to increase customer value by using several analytical methods in CRM applications. This paper attempts to identify the technological revolution witnessed by commercial banks and to what extent it has benefited banks to build better customer relationship management (CRM) services between public sector banks and private sector banks. The purpose of this study is 1) to analyze customer opinions about bank CRM in relation to service quality management. 2) To find out the customer's opinion about the bank's CRM on customer relationship management. This study uses primary and secondary data. Primary data will be collected by distributing structured questionnaires to conventional banks (Private and Government). Secondary data will be collected from records published by the financial services authority (OJS), standard textbooks and published research papers, and through web information. The primary data required will be collected from 6 banks in Bengkulu. In addition to collecting information from banks, it also collects information from the general public who have bank accounts.
Measurement Of Company Performance With Approach Balanced Score Study Case: Regional Drinking Water Company Kurniati Karim; Dennis Rydarto Tambunan; Nirta Vera Yustanti; Heru Kreshna Reza; Melly Susanti
International Journal of Science, Technology & Management Vol. 2 No. 6 (2021): November 2021
Publisher : Publisher Cv. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46729/ijstm.v2i6.398

Abstract

Performance is a process carried out in achieving a result for each company or organization in the stage of providing services or products to customers within a certain period of time in accordance with their duties and functions. This study aims to conduct and see the overall organizational picture of the performance assessment of the Regional Water Company (PDAM) of Sungai Penuh Jambi City using the Balanced Score Card approach. viewed from four perspectives, namely: financial perspective, customer perspective, internal business perspective, and learning and growth perspective. From the results of the research on the Performance Measurement of Regional Drinking Water Companies (PDAM) of Sungai Penuh Jambi City using the Balanced Scorecard approach from a financial perspective through the current ratio, profit margin, operation ratio, return on investment, it shows that the company's financial performance is in good condition despite a decline in sales in 2019 For performance measurement based on customer perspective from customer acquisition, customer retention, customer satisfaction, customer satisfaction can be said to be good, although customer satisfaction that the Regional Drinking Water Company (PDAM) of Sungai Penuh Jambi City in 2020 can be said to be not good. Furthermore, the correlation/correlation of performance based on the perspective of internal business processes on the motivation variable, power alignment, has an influence level of 50.9% with a significance level of <5% or 0%, but for training it has a significance level. below 5% or equal to 0%. The performance based on the learning and growth perspective on employee satisfaction, employee retention, productivity, contributes positively to the company's economic improvement.
Overview Of Village Fund Allocation By Number Of Villages Heru Kreshna Reza; Kurniati Karim; Melly Susanti
International Journal of Science, Technology & Management Vol. 3 No. 1 (2022): January 2022
Publisher : Publisher Cv. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46729/ijstm.v3i1.426

Abstract

The existence of regional autonomy can increase regional income, villages can be more independent in managing village finances. This type of quantitative descriptive research will answer how big is the relationship between the Village Fund Allocation (ADD) given to each district and the number of villages. The populace in this review is the breakdown of town assets by area/city for monetary year 2020. Furthermore the example utilized in this review is subtleties of town assets by area/city for financial year 2020 in Bengkulu Province, which are 9 areas. The outcomes observed that the assignment of town subsidizes given to every area was as per the Regulation of the Minister of Finance of the Republic of Indonesia No. 193/Pmk.07/2018, however the aftereffects of the connection test showed that the connection between the allotment of town assets to the 9 locale and the quantity of towns shows the relationship that Average is equivalent to 0.411.