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All Journal IQTISHODUNA Jurnal Aplikasi Bisnis Dinamis : Journal of Islamic Management and Bussiness JBT (JURNAL BISNIS dan TEKNOLOGI) Jurnal Bisnis Terapan Business Management Analysis Journal (BMAJ) At-tijaroh: Jurnal Ilmu Manajemen dan Bisnis Islam Cakrawala Management Business Journal Amalee: Indonesian Journal of Community Research & Engagement JURNAL ILMIAH FEASIBLE (JIF) Jurnal EK dan BI Oeconomicus Journal of Economics Airlangga Journal of Innovation Management EKOMABIS: Jurnal Ekonomi Manajemen Bisnis Jurnal Manajemen dan Inovasi (MANOVA) Management of Zakat and Waqf Journal (MAZAWA)) As-Sidanah : Jurnal Pengabdian Masyarakat Journal of Marketing Innovation Jurnal Pengabdian Masyarakat Jurnal Ilmiah Ekonomika & Sains UBMJ (UPY Business and Management Journal) Jurnal Pengabdian Masyarakat dan Lingkungan Journal of Managerial Sciences and Studies
Muchammad Saifuddin
Universitas Islam Negeri Sunan Ampel Surabaya
Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mechanical Engineering Public Health Social Sciences Other

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Strategi Peningkatan Kualitas Sumber Daya Manusia Melalui Program Pengembangan dan Pelatihan Karyawan Koperasi Simpan Pinjam dan Pembiayaan Syariah Hidayah, Ira Nur; Setia, Royan Fajar Imani Putra; Saifuddin, Muchammad
JURNAL ILMIAH FEASIBLE: Bisnis, Kewirausahaan dan Koperasi Vol 4 No 1 (2022): JURNAL ILMIAH FEASIBLE (JIF): Bisnis, Kewirausahaan dan Koperasi
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/fb.v4i1.2021.%p.15716

Abstract

Pada awalnya, sumber daya manusia tak lebih dari sebuah faktor produksi, saat ini sumber daya manusia menjadi faktor penting dan sangat menentukan dalam menjalankan visi dan misi organisasi. Sumber daya manusia (SDM) merupakan salah satu hal yang penting dalam suatu perusahaan/organisasi disamping faktor modal. Oleh karena itu SDM harus dikelola dengan baik untuk meningkatkan efektivitas dan efisiensi organisasi, sebagai salah satu fungsi  yang dikenal dengan manajemen sumber daya manusia (MSDM). Dalam penelitian ini, peneliti menggunakan kualitatif deskriptif, yaitu penelitian yang dilakukan dengan memberikan gambaran yang lebih detail mengenai suatu gejala atau fenomena dengan melihat objeknya berupa kondisi saat ini yang sedang berlangsung. Data yang digunakan pada penelitian ini adalah data primer dan data sekunder. Hasil dari penelitian yaitu KSPPS BMT Surya Raharja Palang telah menerapkan berbagai strategi guna untuk meningkatkan kualitas Sumber Daya Manusia yang ada didalamnya, namun program-program tersebut belum terlaksana secara terencana dan berkelanjutan. Untuk itu, sebelum menerapkan pelatihan dan pengembangan, pihak koperasi harus memperhatikan prosedur dan tahapan dalam pelatihan karyawan guna untuk penyesuaian kondisi dan kebutuhan yang ada pada koperasi. Tujuan dari penelitian ini yaitu untuk mengetahui bagaimana strategi yang dapat diterapkan pada KSPPS BMT Surya Raharja Palang dalam meningkatan kualitas Sumber Daya Manusia. Serta menjelaskan bagaimana proses dari program pelatihan dan pengembangan yang akan diterapkan oleh KSPPS BMT Surya Raharja Palang untuk meningkatkan kualitas Sumber Daya Manusia didalamnya. Kata Kunci: Koperasi; Sumber Daya Manusia; Karyawan; Pelatihan
Pengaruh Moderasi Gambar dan Kualitas Produk terhadap Celebrity Endroser dan Brand Image pada Keputusan Pembelian Produk Erigo Apparel Syahidah, Agustin Mutia; Syachdo’a, Bellananda Iftitah; Saifuddin, Muchammad
JURNAL ILMIAH FEASIBLE: Bisnis, Kewirausahaan dan Koperasi Vol 4 No 1 (2022): JURNAL ILMIAH FEASIBLE (JIF): Bisnis, Kewirausahaan dan Koperasi
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/fb.v4i1.2022.%p.15821

Abstract

Tujuan dari penelitian ini untuk mengetahui pengaruh moderasi gambar dan kualitas produk terhadap selebrity endoser dan brand image pada keputusan pembelian produk Erigo Apparel. Metode yang digunakan kuantitatif dengan pendekatan deskriptif. Teknik pengumpulan data primer menggunakan kuisioner dengan teknik purposive sampling pada sampel 100 responden. Pengolahan analisis data menggunakan analisis regresi berganda dan moderate regression analysis (MRA). Hasil penelitian responden yang didominasi oleh 54% laki – laki dan 46% perempuan diantara usia 15 – 26 tahun, variabel celebrity endorser berpengaruh positif signifikan terhadap keputusan pembelian, variabel brand image berpengaruh positif signifikan terhadap keputusan pembelian, variabel gambar produk memperlemah hubungan celebrity endorser terhadap keputusan pembelian, dan variabel kualitas produk memperlemah hubungan brand image terhadap keputusan pembelian. Hasil penelitian ini diharapkan dapat menjadi salah satu pertimbangan perusahaan Erigo Apparel atau perusahaan fashion lainnya untuk lebih meningkatkan celebrity endroser dan brand image yang mereka miliki, namun juga diiringi dengan kualitas produk serta gambar produk yang memiliki keunggulan berbeda dengan para pesaing lainnya. Kata Kunci: Celebrity Endorser; Brand Imager; Gambar produk; Kualitas Produk; Keputusan Pembelian
Application of Marketing Communication Strategy in Marketing Activities Consumer Goods Products (Case Study at PT XYZ) Zainul Wasik; Catur Nugroho, Kuncoro; Saifuddin, Muchammad
Journal of Managerial Sciences and Studies Vol. 1 No. 2 (2023): Agustus : Journal of Managerial Sciences and Studies
Publisher : PT. Mawadaku Sukses Solusindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61160/jomss.v1i2.12

Abstract

Objective - This study aims to determine marketing communication strategies in consumer goods marketing activities at PT XYZ in Surabaya. Design/methodology/approach - The object of this research was to examine marketing communication strategies in consumer goods marketing activities at PT XYZ in Surabaya. The subject of research is PT XYZ which is located in Surabaya and the company was chosen because of its position as a market leader in the field of consumer goods product distributors. Findings - The results showed conformity between conceptual patterns predicted based on relevant theories with patterns of empirical findings of case studies. Based on the analysis carried out, it is concluded that the marketing communication strategy of PT XYZ uses a promotional mix in the form of advertising, sales promotion, personal selling, and marketing events. Marketing communication activities are widely supported by brand-holder companies or principals
BEHIND THE KICK: UNDERSTANDING LOCAL FUTSAL SHOE CHOICES IN INDONESIA - A COMPREHENSIVE STUDY ON BRAND IMAGE, PRODUCT QUALITY, PRICE, AND CUSTOMER SATISFACTION Mukhammad Khasbiyash Shiddiqi; Muchammad Saifuddin
Journal of Managerial Sciences and Studies Vol. 1 No. 2 (2023): Agustus : Journal of Managerial Sciences and Studies
Publisher : PT. Mawadaku Sukses Solusindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61160/jomss.v1i2.16

Abstract

This paper aims to evaluate the loyalty of Indonesian futsal players towards the Futsal Shoe product. The study investigates the effects of Brand Image, Product Quality, and Price on customer satisfaction and, subsequently, their loyalty. The research employs a quantitative approach, sourcing data from 210 participants. Statistical tests including path analysis, t-test, and Sobel test were utilized to validate hypotheses.The findings show that brand image, product quality, and price significantly influence customer satisfaction. Interestingly, while both brand image and product quality impact customer loyalty, price doesn't seem to have a direct influence on loyalty. However, the level of customer satisfaction was found to play a crucial role in driving customer loyalty. In conclusion, brand image, product quality, and price are important in shaping customer satisfaction with Futsal shoes, which in turn drives customer loyalty. The price, however, doesn't directly affect loyalty. Hence, the study recommends that companies should concentrate on enhancing brand image and product quality to boost customer satisfaction and loyalty.
Implementasi Strategi Promosi Produk dalam Proses Keputusan Pembelian melalui Digital Marketing saat Pandemi Covid'19 Lestari, Putri; Saifuddin, Muchammad
Jurnal Manajemen dan Inovasi (MANOVA) Vol. 3 No. 2 (2020): Juli
Publisher : Management Department, Faculty of Islamic Economics and Business, Universitas Islam Negeri Sunan Ampel Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15642/manova.v3i2.301

Abstract

Penelitian ini adalah penelitian yang berjudul Implementasi Strategi Promosi Dalam Proses Keputusan Pembelian Melalui Digital Marketing Saat Pandemi Covid'19. Penelitian ini dilatarbelakangi oleh adanya pandemi covid'19 yang merupakan hambatan bagi perusahaan dalam memasarkan produk yang diproduksi oleh perusahaan. Tujuan dari penelitian ini adalah memberikan gambaran mengenai bentuk promosi yang dilakukan oleh perusahaan disaat pandemi covid'19 yang tidak bisa diprediksi berakhirnya pandemi covid'19 tersebut. Penelitian ini merupakan penelitian kualitatif deskriptif yaitu dengan menggunakan literatur atau studi pustaka yang terfokus untuk menjelaskan hasil penelitian yang diperoleh oleh peneliti. Hasil dari penelitian ini adalah memberikan gambaran mengenai hubungan promosi melalui digital marketing dengan keputusan pembelian pada saat pandemi covid'19.
Strategi Marketing Mix dalam Menghadapi Pandemi Covid-19 (Studi Kasus pada Jolly Coffee Surabaya) Ningsih, Siti Nur Wahyu; Milasari, Aida Octavia; Saifuddin, Muchammad
Jurnal Manajemen dan Inovasi (MANOVA) Vol. 4 No. 1 (2021): Januari
Publisher : Management Department, Faculty of Islamic Economics and Business, Universitas Islam Negeri Sunan Ampel Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15642/manova.v4i1.388

Abstract

The cafe business in Indonesia is increasingly increased its growth. This is a business field for business activists. Surely a cafe has its own marketing system or what we can call a Marketing Mix. The purpose of this study is to identify the implementation of marketing strategies in cafes in Indonesia, especially in Surabaya. This research uses qualitative methods, namely through observation, document study and interviews with several relevant informants. The results of this study indicate that Cafe Jolly Coffee Surabaya uses a marketing strategy which I believe is appropriate to attract consumer interest and is also used to compete in the cafe sector.
The Effect of Digital Marketing Training on The Digital Marketing Skills of Orphanage Business Unit Managers in Surabaya Saifuddin, Muchammad; Wicaksono, Rianto Anugerah; Gangsar Ramadanti, Firda
Jurnal Manajemen dan Inovasi (MANOVA) Vol. 8 No. 1 (2025): January
Publisher : Management Department, Faculty of Islamic Economics and Business, Universitas Islam Negeri Sunan Ampel Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15642/manova.v8i1.1783

Abstract

Objective – This study aims to test the effect of digital marketing training on the digital marketing skills of orphanage business unit administrators in Surabaya. Design/methodology/approach – Using a quantitative approach, this study applies an experimental design with a pre-test and post-test model on 25 respondents. The variables studied are digital marketing skills as measured by cost indicators, incentive programs, website design, and interactivity. Findings – The results of the study showed a significant difference in the digital marketing skills of orphanage administrators before and after training. Digital marketing training has been shown to significantly improve participants' skills. Research limitations/implications – This study was only conducted in Surabaya. Therefore, it is recommended to conduct further studies in the same context in other areas in Indonesia or other countries. The researcher also suggests exploring other variables that may affect digital marketing skills. Practical implications – This study encourages orphanages to implement effective digital marketing training, so that they can increase financial independence through their business units. The importance of this training can be a reference for other orphanages in developing more modern marketing strategies. Originality/value – This study provides new insights into the impact of digital marketing training in the context of orphanages, which is rarely discussed in the literature. The originality of this study lies in its focus on orphanage administrators and the digital marketing skills relevant to the sustainability of their business units.
The Effect of Technological Innovation on Sustainability and Industry 4.0 Implementation: An Empirical Analysis of Indonesian Small and Medium-Sized Businesses Zainul Wasik; Iswanto, Dedy; Saifuddin, Muchammad
Journal of Managerial Sciences and Studies Vol. 2 No. 2 (2024): Agustus: Journal of Managerial Sciences and Studies
Publisher : PT. Mawadaku Sukses Solusindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61160/jomss.v2i2.100

Abstract

Small and medium-sized businesses, or SMEs, are the foundation of the majority of economies in the world. Small and medium-sized enterprises (SMEs) will find it extremely difficult to improve their performance and hard to meet their sustainability objectives in the absence of qualified technological innovation. Hence, Industry 4.0 (I4.0), the next technology frontier, should be embraced by small firms. This study's primary goal is to comprehend the connection between sustainability objectives and the adoption of Industry 4.0 (I-4.0) technologies. It also examines how innovative features facilitate the adoption of I-4.0 by small enterprises. In order to address the research inquiries and scrutinize the intricate data, AMOS software was used to conduct a structural equation model in this study. The findings showed that the adoption of I-4.0 and sustainability objectives are positively and significantly impacted by the features of technological innovation. With the exception of observability, effective I-4.0 implementation mediates the relationship between innovation traits and sustainability goals. According to the research's conclusions, SMEs should create an effective I-4.0, put it into practice, and cultivate innovative traits in order to meet sustainable objectives.
Business Model Objectives' Effects On Marketing Innovation Initiatives: A Comparative Analysis Of Manufacturing And Service Companies Zainul Wasik; Saifuddin, Muchammad; Sitinjak, Imelda; Candraningrat, C. Candraningrat
Journal of Managerial Sciences and Studies Vol. 2 No. 3 (2024): Desember: Journal of Managerial Sciences and Studies
Publisher : PT. Mawadaku Sukses Solusindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61160/jomss.v2i3.102

Abstract

This research aims to examine the distinctions and overlaps that exist between manufacturing and service companies concerning how business model goals affect marketing innovation initiatives. The goals of business models and marketing innovation initiatives are the main topics of this study. According to the Oslo Manual, innovations in marketing entail adjustments to pricing, location, promotion, and product design. The study examines the connections between marketing innovations and business model objectives by analyzing data from 3,240 organizations, of which 1,986 are service providers and 1,254 are manufacturers. The implementation of marketing innovation yields different outcomes based on the goals of the business model and the types of businesses (manufacturing or service) that are taken into consideration. By pinpointing the specific distinctions between the service and manufacturing industries more precisely than previous research, this study goes beyond previous research. The size and age of the company do not significantly limit the introduction of fresh approaches to marketing in the production or service industries. On the other hand, most of the time, marketing innovations are motivated primarily by the intention of the company concept to enter a new market. It's innovative to concentrate on business impact of model objectives on marketing innovations.
Strategi Pengelolaan Sampah Dari Rumah Dan Pengolahan Di PST Janti Kabupaten Sidoarjo Selama Pandemi Covid-19 Rahmawati, Anisa Yulia; Setiawan, Yuda; Saifuddin, Muchammad
Abdi Pandawa: Jurnal Pengabdian Kepada Masyarakat Vol. 1 No. 2 (2021): Pemanfaatan dan Optimalisasi E-Learning di masa Pandemi
Publisher : Universitas Islam Syekh Yusuf Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (485.206 KB)

Abstract

Dunia penuh dengan virus corona, yang tidak hanya berdampak pada kesehatan manusia, tetapi juga berdampak pada masalah sampah. Sampah adalah sisa bentuk padat dari kegiatan sehari-hari manusia dan/atau proses alam, yang tidak lagi digunakan oleh manusia dan akhirnya dibuang. Upaya pemerintah untuk mengatasi penyebaran virus membatasi aktivitas, dan tentu saja ada efek di luar rumah, salah satunya adalah munculnya sampah rumah tangga atau sampah rumah tangga yang umum hingga diklasifikasikan sebagai penyakit menular untuk konsumsi masyarakat. Tujuan dari penelitian ini adalah untuk mengetahui pandemi COVID-19 yang disebabkan oleh sampah sebelum dan sesudah, dan dapat dipilih melalui Desa Janti, RW 02/RT 06, Kabupaten Shidu Ajo, dimana warga boros melakukan strategi pengelolaan sampah dipilih Menurut untuk jenisnya sebelum dibuang ke TPS, kemudian ke TPS akan dipilih kembali menggunakan konsep 3R. Metode yang digunakan dalam penelitian ini adalah observasional dan menggunakan metode deskriptif untuk menggambarkan timbulan sampah sebelum dan sesudah pandemi COVID19. perhitungan slovin untuk mencari jumlah produksi. Selisih jumlah timbulan sampah pada bulan November 2019 sebesar 35.810 kg, pada bulan Desember 2019 sebesar 35.040 kg, pada bulan Maret 2021 sebesar 39.760 kg, dan pada bulan April 2021 sebesar 36.060 kg, serta jumlah sampah yang dihasilkan sebesar 1,71 meter kubik per hari. Pengelolaan sampah atau sampah rumah tangga yang dapat dilakukan di rumah selama masa pandemi COVID-19 yaitu pemilahan, penyimpanan dan penandaan. Pada saat yang sama, limbah atau bahan limbah diproses di TPS, dan konsep 3R diterapkan untuk penggunaan kembali, pengurangan, dan daur ulang. Di masa pandemi seperti ini, partisipasi masyarakat diharapkan tetap menggunakan barang-barang yang dapat digunakan kembali dan mengurangi konsumsi plastik atau bahan sejenis. Mengingat Kabupaten Sidoarjo merupakan daerah dengan zona merah, dua strategi ini tidak hanya untuk mengurangi timbulan sampah, tetapi juga untuk memutus rantai penyebaran virus corona yang kini menjadi hantu mengerikan bagi masyarakat.
Co-Authors Aghniya, Dzunur Aini Agustin Mutia Syahidah Aida Octavia Milasari Ajeng Tita Nawangsari Andriani Samsuri Anisa Yusrin Nanda Bellananda Iftitah Syachdo’a Budi, Rizky Candraningrat, C. Candraningrat Candraningrat, Candraningrat Catur Nugroho, Kuncoro Dian Novita Erlinda, Putri Fata Alfan Marufi Febristi Arania Gangsar Ramadanti, Firda Hanafi Adi Putranto Hidayah, Ira Nur Ira Nur Hidayah Irley Maura Putri Iswanto, Dedy Junjunan, Mochammad Ilyas Karin Devia Melawati Lailiyah Qotrunnada Latifah, Sinta Nailul Lia Febria Lina Milasari, Aida Octavia Mukhammad Khasbiyash Shiddiqi Nafi, Ihwanun Ningsih, Siti Nur Wahyu Ni’matur Rahmayanti Nur Fadhilatur Rohmah Nur Rafi, Akmal Pavytha, Valda Isabella Putri Lestari Putri Lestari, Putri Rahmawati, Anisa Yulia Ramadanti, Firda Gangsar Rianto Anugerah Wicaksono Royan Fajar Imani Putra Setia Salmatul Mardhiyah Sayyidah Aliyah Sayyidah Aliyah Selvi Ainul Inayah Dwiyanti Setia, Royan Fajar Imani Putra Setiawan, Yuda Siti Hasnaa Madinah Siti Nur Wahyu Ningsih Sitinjak, Imelda Stevani, Aurel Sudarnice, Sudarnice Susanto, Febry Fabian Syachdo’a, Bellananda Iftitah Syahidah, Agustin Mutia Tania Amalia Khoirunnisa Tantriana, Deasy Wasik, Zainul Zainul Wasik