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All Journal IQTISHODUNA Jurnal Aplikasi Bisnis Dinamis : Journal of Islamic Management and Bussiness JBT (JURNAL BISNIS dan TEKNOLOGI) Jurnal Bisnis Terapan Business Management Analysis Journal (BMAJ) At-tijaroh: Jurnal Ilmu Manajemen dan Bisnis Islam Cakrawala Management Business Journal Amalee: Indonesian Journal of Community Research & Engagement JURNAL ILMIAH FEASIBLE (JIF) Jurnal EK dan BI Oeconomicus Journal of Economics Airlangga Journal of Innovation Management EKOMABIS: Jurnal Ekonomi Manajemen Bisnis Jurnal Manajemen dan Inovasi (MANOVA) Management of Zakat and Waqf Journal (MAZAWA)) As-Sidanah : Jurnal Pengabdian Masyarakat Journal of Marketing Innovation Jurnal Pengabdian Masyarakat Jurnal Ilmiah Ekonomika & Sains UBMJ (UPY Business and Management Journal) Jurnal Pengabdian Masyarakat dan Lingkungan Journal of Managerial Sciences and Studies
Muchammad Saifuddin
Universitas Islam Negeri Sunan Ampel Surabaya
Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mechanical Engineering Public Health Social Sciences Other

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Analisis Kinerja Keuangan Untuk Mengukur Tingkat Kesehatan Keuangan Pada KPRI WARPEKA (Warga Pendidikan dan Kebudayaan) Gresik Periode Tahun 2019-2020 Salmatul Mardhiyah; Muchammad Saifuddin
Business Management Analysis Journal (BMAJ) Vol 5, No 1 (2022): Business Management Analysis Journal (BMAJ)
Publisher : Universitas Muria Kudus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24176/bmaj.v5i1.7065

Abstract

This study aims to determine the level of financial health at KPRI WARPEKA Gresik in 2019-2020 using liquidity ratio, solvency ratio, and profitability ratio. Tthe study was carried on October to November 2021. The sample in this study was the financial report of KPRI WARPEKA Gresik for the last two year of 2019 and 2020. The object of this study was financial statements in the form of balance sheets and SHU calculations. The data analysis technique used a tool based on the Decree of the State Minister of Cooperatives and SMEs No.06/Per/M/KUKM/V/2006 concerning Health Assessment Standards. The results of this study show that the liquidity and solvency ratios at KPRI WARPEKA is included in good criteria. Profitability ratio in the ROA analysis is included in good criteria, while for the ROE analysis, it is included in the not good criteria. Suggestions for cooperative management is to conduct training on how to increase net profit such as cooperative product marketing training, risk management training, and other training. Penelitian ini bertujuan untuk mengukur tingkat kesehatan keuangan pada KPRI WARPEKA Gresik pada tahun 2019-2020 menggunakan rasio likuiditas, rasio solvabilitas dan rasio profitabilitas. Penelitian dilakukan selama bulan Oktober sampai dengan November 2021. Sampel dalam penelitian ini adalah laporan keuangan KPRI WARPEKA Gresik selama dua tahun terakhir yaitu tahun 2019 dan 2020. Objek dalam penelitian ini adalah laporan keuangan berupa neraca dan perhitungan SHU. Teknik analisis data yang digunakan menggunakan alat berdasarkan Keputusan Menteri Negara Koperasi dan KUKM No.06/Per/M/KUKM/V/2006 tentang standar penilaian kesehatan. Hasil dari penelitian ini adalah rasio likuiditas dan solvabilitas pada KPRI WARPEKA Gresik termasuk ke dalam kriteria yang sehat. Rasio profitabilitas pada hasil analisis ROA termasuk ke dalam kriteria yang sehat, sedangkan untuk hasil analisis ROE termasuk ke dalam kriteria yang tidak sehat. Saran bagi pengurus koperasi adalah mengadakan pelatihan cara meningkatkan laba bersih seperti pelatihan pemasaran produk koperasi, pelatihan manajamen resiko, dan pelatihan lainnya.
EFFECTIVENESS OF DIGITAL PLATFORMS AS FOOD AND BEVERAGE MARKETING MEDIA DURING THE COVID-19 PANDEMIC Ira Nur Hidayah; Nur Fadhilatur Rohmah; Muchammad Saifuddin
Airlangga Journal of Innovation Management Vol. 2 No. 2 (2021): Airlangga Journal of Innovation Management
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/ajim.v2i2.30696

Abstract

Covid-19 pandemic disrupted business practices worldwide, especially in food and everage sector. Not a few business actors in this sector closed their business due to declining sales during pandemic. In responding to this global effect, business actors are not only encouraged to adapt. Still, they must also think of practical steps to stabilize sales as before through creative and innovative digital marketing strategies. Data collected by interviews and literature study to provide an in-depth analysis of condition of food and beverage during Covid-19 pandemic and provide education about digital marketing strategies that business actors can apply to increase food and beverage sales during Covid-19 pandemic. The results showed that social media such as Instagram, Facebook, Twitter, and Whatsapps were effective in marketing food and beverage products. In addition, Shopeefood e-commerce platform and food delivery applications such as GrabFood and GoFood also play a significant role in success of food and beverage marketing and sales and can support government regulations to stay at home during the Covid-19 pandemic. 
Pengaruh Brand Image, Harga, Dan Fashion Lifestyle Terhadap Keputusan Pembelian Pakaian Branded Preloved Di Thriftshop Online Instagram Muchammad Saifuddin; Ni’matur Rahmayanti
Cakrawala Management Business Journal Vol 4 No 2 (2021): Cakrawala Management Business Journal
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Papua.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30862/cm-bj.v4i2.147

Abstract

Penelitian ini bertujuan untuk menguji pengaruh brand image, harga dan fashion lifestyle terhadap keputusan pembelian pakaian branded preloved di thriftshop online instagram. Penelitian ini dilatarbelakangi oleh banyaknya thriftshop yang menjual pakaian branded preloved baik online maupun offline. Penelitian ini menggunakan metode kuantitatif dan teknik pengambilan sampelnya yaitu non-probability sampling dengan menggunakan metode purposive sampling. Dengan responden sebanyak 80 orang. Teknik pengumpulan datanya melalui kuesioner dan diolah menggunakan SPSS 23. Analisis datanya yaitu regresi linier berganda dan terlebih dahulu dilakukan uji asumsi klasik. Hasil penelitian ini menunjukkan bahwa variabel brand image, harga dan fashion lifestyle secara simultan berpengaruh positif dan signifikan terhadap keputusan pembelian pakaian branded preloved di rilyshop. Secara parsial variabel brand image tidak berpengaruh terhadap keputusan pembelian, Sedangkan variabel harga berpengaruh positif terhadap keputusan pembeliandan Variabel fashion lifestyle juga berpengaruh signifikan terhadap keputusan pembelian
The Effect Of Relationship Marketing, Food Quality And Service Quality On Customer Satisfaction With Purchase Decisions As Intervening Variables Selvi Ainul Inayah Dwiyanti; Muchammad Saifuddin
At-tijaroh: Jurnal Ilmu Manajemen dan Bisnis Islam Vol 8, No 1 (2022): JUNI 2022
Publisher : Institut Agama Islam Negeri Padangsidimpuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24952/tijaroh.v8i1.4269

Abstract

This study aims to know role of purchase decision as a mediating effect between relationship marketing, food quality dan service quality on customer satisfaction, the sampling used 100 respondents. The data was analyzed using Partial Least Square (PLS) which consists of two stages, outer model and the inner model with the help of the SmartPLS program. 3.2 The results show that Relationship Marketing has significant effect on customer satisfaction. Relationship Marketing has significant effect on purchasing decisions. Service Quality has significant effect on customer satisfaction. Purchase decisions have significant effect on customer satisfaction. Relationship Marketing through Purchase Decisions has significant effect on Customer Satisfaction. With the results of this study, it is hoped that it can be used as input and evaluation material to improve food quality and service quality in the hope that Nelongso fried chicken has more value than other restaurants in the minds of consumers.
Pengaruh Moderasi Gambar dan Kualitas Produk terhadap Celebrity Endroser dan Brand Image pada Keputusan Pembelian Produk Erigo Apparel Agustin Mutia Syahidah; Bellananda Iftitah Syachdo’a; Muchammad Saifuddin
Jurnal Ilmiah Feasible (JIF) Vol 4, No 1 (2022): JURNAL ILMIAH FEASIBLE (JIF): Bisnis, Kewirausahaan dan Koperasi
Publisher : universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/fb.v4i1.2022.%p.15821

Abstract

Tujuan dari penelitian ini untuk mengetahui pengaruh moderasi gambar dan kualitas produk terhadap selebrity endoser dan brand image pada keputusan pembelian produk Erigo Apparel. Metode yang digunakan kuantitatif dengan pendekatan deskriptif. Teknik pengumpulan data primer menggunakan kuisioner dengan teknik purposive sampling pada sampel 100 responden. Pengolahan analisis data menggunakan analisis regresi berganda dan moderate regression analysis (MRA). Hasil penelitian responden yang didominasi oleh 54% laki – laki dan 46% perempuan diantara usia 15 – 26 tahun, variabel celebrity endorser berpengaruh positif signifikan terhadap keputusan pembelian, variabel brand image berpengaruh positif signifikan terhadap keputusan pembelian, variabel gambar produk memperlemah hubungan celebrity endorser terhadap keputusan pembelian, dan variabel kualitas produk memperlemah hubungan brand image terhadap keputusan pembelian. Hasil penelitian ini diharapkan dapat menjadi salah satu pertimbangan perusahaan Erigo Apparel atau perusahaan fashion lainnya untuk lebih meningkatkan celebrity endroser dan brand image yang mereka miliki, namun juga diiringi dengan kualitas produk serta gambar produk yang memiliki keunggulan berbeda dengan para pesaing lainnya. Kata Kunci: Celebrity Endorser; Brand Imager; Gambar produk; Kualitas Produk; Keputusan Pembelian
Strategi Peningkatan Kualitas Sumber Daya Manusia Melalui Program Pengembangan dan Pelatihan Karyawan Koperasi Simpan Pinjam dan Pembiayaan Syariah Ira Nur Hidayah; Royan Fajar Imani Putra Setia; Muchammad Saifuddin
Jurnal Ilmiah Feasible (JIF) Vol 4, No 1 (2022): JURNAL ILMIAH FEASIBLE (JIF): Bisnis, Kewirausahaan dan Koperasi
Publisher : universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/fb.v4i1.2021.%p.15716

Abstract

Pada awalnya, sumber daya manusia tak lebih dari sebuah faktor produksi, saat ini sumber daya manusia menjadi faktor penting dan sangat menentukan dalam menjalankan visi dan misi organisasi. Sumber daya manusia (SDM) merupakan salah satu hal yang penting dalam suatu perusahaan/organisasi disamping faktor modal. Oleh karena itu SDM harus dikelola dengan baik untuk meningkatkan efektivitas dan efisiensi organisasi, sebagai salah satu fungsi  yang dikenal dengan manajemen sumber daya manusia (MSDM). Dalam penelitian ini, peneliti menggunakan kualitatif deskriptif, yaitu penelitian yang dilakukan dengan memberikan gambaran yang lebih detail mengenai suatu gejala atau fenomena dengan melihat objeknya berupa kondisi saat ini yang sedang berlangsung. Data yang digunakan pada penelitian ini adalah data primer dan data sekunder. Hasil dari penelitian yaitu KSPPS BMT Surya Raharja Palang telah menerapkan berbagai strategi guna untuk meningkatkan kualitas Sumber Daya Manusia yang ada didalamnya, namun program-program tersebut belum terlaksana secara terencana dan berkelanjutan. Untuk itu, sebelum menerapkan pelatihan dan pengembangan, pihak koperasi harus memperhatikan prosedur dan tahapan dalam pelatihan karyawan guna untuk penyesuaian kondisi dan kebutuhan yang ada pada koperasi. Tujuan dari penelitian ini yaitu untuk mengetahui bagaimana strategi yang dapat diterapkan pada KSPPS BMT Surya Raharja Palang dalam meningkatan kualitas Sumber Daya Manusia. Serta menjelaskan bagaimana proses dari program pelatihan dan pengembangan yang akan diterapkan oleh KSPPS BMT Surya Raharja Palang untuk meningkatkan kualitas Sumber Daya Manusia didalamnya. Kata Kunci: Koperasi; Sumber Daya Manusia; Karyawan; Pelatihan
ANALISIS PERBANDINGAN MINAT BERWIRAUSAHA DAN BEKERJA SEBAGAI KARYAWANDI MASA PANDEMI COVID-19 (Studi Kasus Mahasiswa ProdiManajemen UIN Sunan Ampel Surabaya) Muchammad Saifuddin; Anisa Yusrin Nanda
Jurnal Ekonomi dan Bisnis (EK&BI) Vol 4 No 1 (2021)
Publisher : Politeknik Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37600/ekbi.v4i1.250

Abstract

The Covid-19 pandemic not only affects the health sector, but also the economic sector. Many workers are threatened by the impact of the Covid-19 pandemic. Likewise with entrepreneurs, who experience losses due to social distancing that limit the space for business actors. This research was conducted with the aim of looking at the comparison between interest of entrepreneurship and working as an employee during the Covid-19 pandemic. This research uses a descriptive qualitative method. Based on the sampling technique using the purposive sampling method, then obtained 26 respondents. Data gathering techniques are conducted through interviews with sources. Data analysis using the Miles and Huberman model data analysis. Research results show that the interest of entrepreurship during the pandemic is higher than that interest of employees. Interest in entrepreneurship is superior, namely 17 respondents, while the remaining 9 respondents are interested in working as employees during the Covid-19 pandemic.
ANALISIS KINERJA KEUANGAN KOPERASI PEGAWAI REPUBLIK INDONESIA PLN AREA IV, TAMAN, SIDOARJO Tania Amalia Khoirunnisa; Muchammad Saifuddin
Jurnal Ekonomi dan Bisnis (EK dan BI) Vol 4 No 2 (2021)
Publisher : Politeknik Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37600/ekbi.v4i2.397

Abstract

This study aims to determine the financial performance of KPRI PLN Area IV in 2019 - 2020 by using the Liquidity Ratio, Solvency Ratio, and Profitability Ratio. The elements selected from each ratio are Current Ratio, Quick Ratio, Equity Ratio to Total Debt, Assets to Debt Ratio, Equity Profitability Ratio, and Asset Profitability Ratio. This research was conducted at the Indonesian Civil Servant Cooperative (KPRI) PLN Area IV, Taman District, Sidoarjo Regency. The variable of this research is the financial performance of cooperatives as measured by a ratio analysis that has been determined based on the report on the Balance Sheet and Calculation of Business Results of KPRI PLN Area IV in 2019 – 2020. This study applies a quantitative research method with a descriptive approach. The results of this study indicate that the Financial Performance produced by the Employee Cooperative of the Republic of Indonesia PLN Area IV has a weakness, namely the occurrence of over-liquid due to excess current assets that are idle or not utilized properly. Meanwhile, short-term fund management has been going well. For this reason, there are several suggestions that must be considered by the KPRI PLN Area IV cooperative
The Effect of Service and Product Quality on The Purchase Decision of Purebred Chicken Eggs with The Level of Education as a Moderation Variable Fata Alfan Marufi; Muchammad Saifuddin
Dinamis : Journal of Islamic Management and Bussiness Vol 5, No 2 (2022): Oktober
Publisher : Institut Agama Islam Negeri Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/dinamis.v5i2.3344

Abstract

This study aims to test and find out the effect of service and product quality on the purchase decision of purebred chicken eggs. In addition, the purpose of this study is to determine the influence of moderation in education levels on the influence of service and product quality on the purchasing decision of purebred chicken eggs. This research uses a quantitative approach with the method of distributing questionnaires. The population of this study was consumers of purebred chicken eggs in Ringinanyar village with a sample of 320 respondents. Data analysis was performed in this study using the SPSS 23.0 application for windows. The results of the analysis showed that the service had a significant effect on the decision to purchase purebred chicken eggs. Product quality has a significant effect on the decision to purchase purebred chicken eggs. Service and product quality simultaneously affect the purchasing decision of purebred chicken eggs. The level of education does not moderate the effect of service on purchasing decisions. The level of education does not moderate the influence of product quality on purchasing decisions. With the results of this study, it is hoped that it can be an input and evaluation material for purebred chicken egg sellers, especially in Ringinanyar village so that the sale of purebred chicken eggs is more optimal.
Analisis Perumusan dan Pilihan Strategi Bisnis pada Butik Saffana Surabaya Muchammad Saifuddin; Siti Hasnaa Madinah
IQTISHODUNA IQTISHODUNA (VOL.18, No.1, 2022)
Publisher : Fakultas Ekonomi, UIN Maliki Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (449.868 KB) | DOI: 10.18860/iq.v18i1.13042

Abstract

Saffana Boutique is a business in the field of exclusive ready-to-wear and custom clothing by designer Saffana who is also the owner of the boutique. The purpose of this research is to explore the right strategy for SAFFANA Surabaya Boutique to face business competition. This qualitative research uses a descriptive case study approach, with research objects being internal and external factors of SAFFANA boutique Surabaya. The data collection technique used was through participatory observation, both structured and in-depth interviews, and documentation. The data that has been obtained were analyzed using a strategy formulation framework model through matrices as an analytical tool arranged sequentially with three decision-making stages, namely the input stage (IFE-EFE Matrix), the basic stage (IE-SWOT-GS Matrix), and the decision stage (QSPM). The final result of this study concludes that the appropriate main alternative strategy for SAFFANA boutiques is market development followed by a horizontal integration strategy and development product strategy. 
Co-Authors Aghniya, Dzunur Aini Agustin Mutia Syahidah Aida Octavia Milasari Ajeng Tita Nawangsari Andriani Samsuri Anisa Yusrin Nanda Bellananda Iftitah Syachdo’a Budi, Rizky Candraningrat, C. Candraningrat Candraningrat, Candraningrat Catur Nugroho, Kuncoro Dian Novita Erlinda, Putri Fata Alfan Marufi Febristi Arania Gangsar Ramadanti, Firda Hanafi Adi Putranto Hidayah, Ira Nur Ira Nur Hidayah Irley Maura Putri Iswanto, Dedy Junjunan, Mochammad Ilyas Karin Devia Melawati Lailiyah Qotrunnada Latifah, Sinta Nailul Lia Febria Lina Milasari, Aida Octavia Mukhammad Khasbiyash Shiddiqi Nafi, Ihwanun Ningsih, Siti Nur Wahyu Ni’matur Rahmayanti Nur Fadhilatur Rohmah Nur Rafi, Akmal Pavytha, Valda Isabella Putri Lestari Putri Lestari, Putri Rahmawati, Anisa Yulia Ramadanti, Firda Gangsar Rianto Anugerah Wicaksono Royan Fajar Imani Putra Setia Salmatul Mardhiyah Sayyidah Aliyah Sayyidah Aliyah Selvi Ainul Inayah Dwiyanti Setia, Royan Fajar Imani Putra Setiawan, Yuda Siti Hasnaa Madinah Siti Nur Wahyu Ningsih Sitinjak, Imelda Stevani, Aurel Sudarnice, Sudarnice Susanto, Febry Fabian Syachdo’a, Bellananda Iftitah Syahidah, Agustin Mutia Tania Amalia Khoirunnisa Tantriana, Deasy Wasik, Zainul Zainul Wasik