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All Journal IQTISHODUNA Jurnal Aplikasi Bisnis Dinamis : Journal of Islamic Management and Bussiness JBT (JURNAL BISNIS dan TEKNOLOGI) Jurnal Bisnis Terapan Business Management Analysis Journal (BMAJ) At-tijaroh: Jurnal Ilmu Manajemen dan Bisnis Islam Cakrawala Management Business Journal Amalee: Indonesian Journal of Community Research & Engagement JURNAL ILMIAH FEASIBLE (JIF) Jurnal EK dan BI Oeconomicus Journal of Economics Airlangga Journal of Innovation Management EKOMABIS: Jurnal Ekonomi Manajemen Bisnis Jurnal Manajemen dan Inovasi (MANOVA) Management of Zakat and Waqf Journal (MAZAWA)) As-Sidanah : Jurnal Pengabdian Masyarakat Journal of Marketing Innovation Jurnal Pengabdian Masyarakat Jurnal Ilmiah Ekonomika & Sains UBMJ (UPY Business and Management Journal) Jurnal Pengabdian Masyarakat dan Lingkungan Journal of Managerial Sciences and Studies
Muchammad Saifuddin
Universitas Islam Negeri Sunan Ampel Surabaya
Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mechanical Engineering Public Health Social Sciences Other

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The Impact of Covid-19 on Textile and Fashion Industries: The Economic Perspective Febristi Arania; Irley Maura Putri; Muchammad Saifuddin
Journal of Marketing Innovation (JMI) Vol. 2 No. 1 (2022)
Publisher : Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (330.169 KB) | DOI: 10.35313/jmi.v2i1.18

Abstract

The COVID-19 pandemic has not only had an impact on the health sector but also on the economy. The textile and fashion industry sector are once. Before the pandemic, the textile and fashion industry produced various kinds of fashion needs involving all its employees. Even in Indonesia, the textile and fashion industry is one of the most significant contributors to state revenue. However, during the pandemic, the textile and fashion industry sector decreased the amount of production. This article aims to determine the impact of Covid-19 on the textile and fashion industry from an economic perspective. This research is conceptual research by reviewing several related journals. Several journals found are then classified in several fields; the classifications that often appear are Marketing and Supply Chain. This article concludes that companies or organizations must dare to make changes and innovate the strategies they use quickly. It hoped that entrepreneurs could rise from economic adversity and adapt to current habits and environment.
MENINGKATKAN PENGELOLAAN KEUANGAN DI SEKTOR SWASTA MELALUI TEKNIK PENGANGGARAN Junjunan, Mochammad Ilyas; Saifuddin, Muchammad; Nawangsari, Ajeng Tita; Susanto, Febry Fabian
Jurnal Pengabdian Masyarakat dan Lingkungan Vol 3 No 1 (2024): Jurnal Pengabdian Masyarakat dan Lingkungan (JPML)
Publisher : Universitas Muhammadiyah Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30587/jpml.v3i1.8253

Abstract

Training in budgeting techniques is key to successful and sustainable financial management, both for individuals and organizations. This mentoring activity aims to provide participants with an understanding of the importance of financial management in the private sector, especially for financial directors and managers to plan and control budget-based business operations. This mentoring and training uses a method that focuses on extracting information, implementing, and monitoring evaluation based on tutorial practicum activities directly in the computer laboratory on financial management in the private sector and budgeting techniques. The results of this service show an increase in the understanding and ability of participants in preparing budget-based operational and financial plans at the Labini AMDK company, Madura. In addition, 82% of the participants' satisfaction level with the service activities carried out by the service team of the Faculty of Economics and Islamic Business at UIN Sunan Ampel Surabaya. In the future, mentoring and training activities, as well as monitoring and evaluation, can be consistently carried out with different directions and focuses according to the obstacles faced by the community so that the level of understanding and implementation of budget-based planning can continue to be developed for effective and efficient performance achievement.
Efektivitas Penerapan 5M sebagai Upaya Pencegahan Covid-19 di Desa Ima’an Kecamatan Dukun Kabupaten Gresik Aghniya, Dzunur Aini; Nafi, Ihwanun; Saifuddin, Muchammad
Amalee: Indonesian Journal of Community Research and Engagement Vol 3 No 1 (2022): Amalee: Indonesian Journal of Community Research and Engagement
Publisher : LP2M INSURI Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/amalee.v3i1.1008

Abstract

When people were startled by the Covid-19 attack with its dynamic new variants resulting in the increasing number of death tolls in Indonesia, the government strives to make efforts in pressing its deployment by releasing the policy of Public Activity Restrictions. The problem found at Ima’an village was the villagers’ lack of obedience in the 5M health protocol implementation. This research used qualitative research conducted online and offline with the data collection in the form of survey (questionnaire), interview, observation, and documentation. The result of this research was that, generally, Ima’an villagers understood the Covid-19, its transmission way, its symptoms, and its prevention. The health protocol implementation at that village was already good enough, such as mask utilization, handwashing habit, distance keeping, avoiding the crowd, decreasing mobility, and getting the vaccines. The implementation has become an effective way in the Covid-19 deployment suppression; this is proven by no single death caused by the Covid-19 virus at Ima’an village. Di saat masyarakat dihebohkan dengan serangan Covid-19 dengan varian barunya yang dinamis yang mengakibatkan jumlah kematian di Indonesia semakin meningkat, pemerintah berupaya untuk menekan penyebarannya dengan mengeluarkan kebijakan Pembatasan Aktivitas Masyarakat. Permasalahan yang ditemukan di Desa Ima’an adalah kurangnya kepatuhan masyarakat desa dalam penerapan protokol kesehatan 5M. Penelitian ini menggunakan penelitian kualitatif yang dilakukan secara online dan offline dengan pengumpulan data berupa survei (kuesioner), wawancara, observasi, dan dokumentasi. Hasil dari penelitian ini adalah masyarakat desa Ima’an secara umum memahami tentang Covid-19, cara penularannya, gejalanya, dan pencegahannya. Pelaksanaan protokol kesehatan di desa tersebut sudah cukup baik, seperti penggunaan masker, kebiasaan cuci tangan, menjaga jarak, menghindari keramaian, mengurangi mobilitas, dan mendapatkan vaksin. Implementasinya menjadi salah satu cara efektif dalam penanggulangan penyebaran Covid-19; hal ini dibuktikan dengan tidak ada satu pun kematian akibat virus Covid-19 di Desa Ima’an.
Cross-Functional Problems in the Customer Relationship Management Implementation of Relationship Marketing Zainul Wasik; Sudarnice; Saifuddin, Muchammad
Journal of Managerial Sciences and Studies Vol. 1 No. 3 (2023): Desember: Journal of Managerial Sciences and Studies
Publisher : PT. Mawadaku Sukses Solusindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61160/jomss.v1i3.21

Abstract

The way businesses are structured has significantly changed as they transition from customer-based to product-based structures. The development of Customer Relationship Management, which is supported by the convergence of information systems and the creation of auxiliary software, is a major force behind this transition. It promises to dramatically enhance the application of relationship marketing principles. The three key issues that can help (or hurt) the growth of customer relationship management in the service industry are examined in this paper. These issues are organisational culture and communication, management metrics, and cross-functional integration, particularly between marketing and information technology.
Market Orientation's Neglected Role in Marketing Exploitation and Exploration Tradeoffs Zainul Wasik; Candraningrat; Saifuddin, Muchammad
Journal of Managerial Sciences and Studies Vol. 1 No. 3 (2023): Desember: Journal of Managerial Sciences and Studies
Publisher : PT. Mawadaku Sukses Solusindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61160/jomss.v1i3.23

Abstract

The goal of marketing exploitation methods, sometimes referred to as marketing exploration, can be to increase the company's knowledge and capabilities or to improve its current capabilities. According to a study on organisational strategy and learning, using both strategies can compromise each company's operational processes and harm its financial success. Market organisation, in our opinion, facilitates the flow of market information between the two strategy processes, integrates the two strategies by acting as a dynamic market, and aids businesses in integrating marketing exploitation and exploration strategies. Using complementary high-level marketing exploration and marketing exploitation strategies, companies with strong market orientation can improve the financial performance of new products, as measured at two different points in time, according to a study of the packaged food industry in Indonesia. However, as the trade-off foresees, businesses with a poor market orientation are unable to benefit from these techniques.
EDUKASI DAN DEMONSTRASI MPASI UNTUK MENINGKATKAN PEMAHAMAN KADER POSYANDU DAN IBU BALITA GUNA OPTIMALISASI GIZI ANAK DI DESA PESAWAHAN PROBOLINGGO Budi, Rizky; Nur Rafi, Akmal; Erlinda, Putri; Pavytha, Valda Isabella; Latifah, Sinta Nailul; Saifuddin, Muchammad
As-Sidanah Vol 6 No 2 (2024): OKTOBER
Publisher : LP2M Universitas Ibrahimy

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35316/assidanah.v6i2.345-361

Abstract

Stunting is a serious health issue that impacts children's long-term physical and cognitive development. Children affected by stunting face a higher risk of growth and development delays, potentially reducing their future quality of life. One method to prevent stunting is by providing appropriate complementary feeding (MP-ASI) that meets children's nutritional needs. The purpose this MP-ASI education and demonstration program to improve the knowledge and skills of Posyandu cadres and mothers of toddlers in Pesawahan Village, Probolinggo, in preparing and providing nutritionally balanced and age-appropriate MP-ASI. The program employed the ABCD (Assets Based Community Development) approach, designed to promote self-sufficiency and sustainable knowledge within the community by leveraging local resources. A total of 25 participants joined the program, which included educational sessions, interactive discussions, and hands-on practice in MP-ASI preparation. Evaluation was conducted using pre-test and post-test assessments, analyzed with IBM SPSS Statistics 16. The results of the hypothesis test showed a significant improvement in participants' understanding, with the average pre-test score rising from 78.00 to 90.00 in the post-test. Statistical analysis revealed a T-count of 6.928, exceeding the T-table value of 2.069, indicating that the MP-ASI education program effectively enhanced participants' knowledge and skills. In conclusion, this program successfully increased the knowledge and abilities of Posyandu cadres and mothers in relation to MP-ASI, contributing to optimizing children's nutrition and preventing stunting in Pesawahan Village.
Social Media Strategy Approach Zainul Wasik; Saifuddin, Muchammad; Iswanto, Dedy
Journal of Managerial Sciences and Studies Vol. 3 No. 1 (2025): April: Journal of Managerial Sciences and Studies
Publisher : PT. Mawadaku Sukses Solusindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61160/jomss.v3i1.68

Abstract

This article aims to investigate two main areas: first, to examine the reasons for businesses to create brand pages on social media, as well as their use, tactics and policies, and the expected outcomes; second, how users benefit from these pages, as seen from the company's perspective. In this study, a qualitative research methodology was applied. Initial evidence of the steps taken by their organizations was obtained through face-to-face interviews with 15 marketing managers who oversee their companies' social media presence. activities, including initial evidence of the steps taken by businesses, the reasons behind their involvement, and the results achieved. The main activities of the companies included prize competitions, announcements of new goods and services, fan interaction, provision of useful information, and customer support. With fans, offering useful guidance and information, and handling complaints from customers. The main forces behind this trend were the growing influence of social media, the existence of rivals, strategies from the head office, and the need to save expenses. Engaging with customers, fostering a relationship with them, raising brand recognition, and promoting customer engagement advertising goods and services, and acquiring new clients. The main expected outcomes for the firms were stated to be higher sales and more focused client acquisition. Given the qualitative character of the study and the developing area of social media research, the findings of this investigation should be regarded as preliminary and exploratory in nature, since the social media environment in which they are being refined is still being worked out. Interviewing companies from other industries and social media users would yield a more thorough comprehension of the topic. This essay offers suggestions for social media management strategies as well as some opportunities for business managers. Given the growing importance and penetration of social media in business, this article provides an exploration of how businesses can use social media content.
Understanding How to Form a Successful Social Entrepreneurship: Motivation Opportunity Ability Perspectives Novita, Dian; Lia Febria Lina; Saifuddin, Muchammad
UPY Business and Management Journal (UMBJ) Vol. 4 No. 2 (2025): UBMJ (UPY Business and Management Journal)
Publisher : Department of Management, Universitas PGRI Yogyakarta.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31316/ubmj.v4i2.7785

Abstract

Purpose: The presence of social entrepreneurship can serve as a compelling catalyst, motivating individuals to embrace entrepreneurship as a means to address local challenges and foster innovation. Methodology: This study uses a qualitative approach with an exploratory case study design. Data were collected through semi-structured interviews, direct observation, and internal document analysis. The interviewed participants were founder and orphanage children who were actively involved in entrepreneurial activities. Findings: Drawing upon the Motivation, Ability, and Opportunity (MOA) framework, the findings revealed that motivation stems from a strong social spirit and personal lifelong dreams. Opportunities arise from the unique concept of socio entrepreneur in orphanages and ease of obtaining funds, while abilities include social skills, leadership, financially independent and social capita). Originality: Research in the field of social entrepreneurship is also still limited. The primary objective was to delve deeper into the motivations of social entrepreneurs within orphanages and identify factors contributing to their success in fostering entrepreneurship Research limitations: The outcome resulting from entrepreneurship is a rich mindset, enjoying sharing, having my income, and increased motivation to become an entrepreneur. This finding needs further explanation and exploration using quantitative methods to better results.
Strategi Pengelolaan Sampah Dari Rumah Dan Pengolahan Di PST Janti Kabupaten Sidoarjo Selama Pandemi Covid-19 Rahmawati, Anisa Yulia; Setiawan, Yuda; Saifuddin, Muchammad
Abdi Pandawa: Jurnal Pengabdian Kepada Masyarakat Vol. 1 No. 2 (2021): Pemanfaatan dan Optimalisasi E-Learning di masa Pandemi
Publisher : Universitas Islam Syekh Yusuf Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Dunia penuh dengan virus corona, yang tidak hanya berdampak pada kesehatan manusia, tetapi juga berdampak pada masalah sampah. Sampah adalah sisa bentuk padat dari kegiatan sehari-hari manusia dan/atau proses alam, yang tidak lagi digunakan oleh manusia dan akhirnya dibuang. Upaya pemerintah untuk mengatasi penyebaran virus membatasi aktivitas, dan tentu saja ada efek di luar rumah, salah satunya adalah munculnya sampah rumah tangga atau sampah rumah tangga yang umum hingga diklasifikasikan sebagai penyakit menular untuk konsumsi masyarakat. Tujuan dari penelitian ini adalah untuk mengetahui pandemi COVID-19 yang disebabkan oleh sampah sebelum dan sesudah, dan dapat dipilih melalui Desa Janti, RW 02/RT 06, Kabupaten Shidu Ajo, dimana warga boros melakukan strategi pengelolaan sampah dipilih Menurut untuk jenisnya sebelum dibuang ke TPS, kemudian ke TPS akan dipilih kembali menggunakan konsep 3R. Metode yang digunakan dalam penelitian ini adalah observasional dan menggunakan metode deskriptif untuk menggambarkan timbulan sampah sebelum dan sesudah pandemi COVID19. perhitungan slovin untuk mencari jumlah produksi. Selisih jumlah timbulan sampah pada bulan November 2019 sebesar 35.810 kg, pada bulan Desember 2019 sebesar 35.040 kg, pada bulan Maret 2021 sebesar 39.760 kg, dan pada bulan April 2021 sebesar 36.060 kg, serta jumlah sampah yang dihasilkan sebesar 1,71 meter kubik per hari. Pengelolaan sampah atau sampah rumah tangga yang dapat dilakukan di rumah selama masa pandemi COVID-19 yaitu pemilahan, penyimpanan dan penandaan. Pada saat yang sama, limbah atau bahan limbah diproses di TPS, dan konsep 3R diterapkan untuk penggunaan kembali, pengurangan, dan daur ulang. Di masa pandemi seperti ini, partisipasi masyarakat diharapkan tetap menggunakan barang-barang yang dapat digunakan kembali dan mengurangi konsumsi plastik atau bahan sejenis. Mengingat Kabupaten Sidoarjo merupakan daerah dengan zona merah, dua strategi ini tidak hanya untuk mengurangi timbulan sampah, tetapi juga untuk memutus rantai penyebaran virus corona yang kini menjadi hantu mengerikan bagi masyarakat.
Examining the Causal Connections Between Multisensory Marketing, Brand Experience, Consumer Perceived Value, and Brand Strength is Part of the Power of Experiential Marketing Sudarnice; Wasik, Zainul; Saifuddin, Muchammad
Journal of Managerial Sciences and Studies Vol. 3 No. 2 (2025): Agustus: Journal of Managerial Sciences and Studies
Publisher : PT. Mawadaku Sukses Solusindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61160/jomss.v3i2.88

Abstract

One of the main issues facing brand managers today is giving consumers memorable and unique experiences to establish a solid rapport between the company and its customers. As a result, strategies for experiential marketing that engage all senses have grown in popularity. Nevertheless, the creation of multimodal brand experiences that provide customers a high perceived value and produce strong, long-lasting brand strength is not well understood. We carried out an empirical study in the distinctive service industry of luxury hotels, which offers a good example for learning about an approach that appeals to all senses, in order to better understand the causal relationships between multisensory marketing, brand experience, customer perceived value, and brand strength. Our study's findings provide credence to the idea that creating brand experiences through multimodal marketing is crucial. Both significantly influence brand strength and are crucial factors in determining how much a client thinks a brand is worth. Furthermore, by revealing the causal structure, brand strength may be developed by understanding which aspects of customer perceived value—financial, functional, social, and personal—are most impacted by brand experience and multimodal marketing. Consequently, the findings provide fascinating guidance for developing successful experience marketing.
Co-Authors Aghniya, Dzunur Aini Agustin Mutia Syahidah Aida Octavia Milasari Ajeng Tita Nawangsari Andriani Samsuri Anisa Yusrin Nanda Bellananda Iftitah Syachdo’a Budi, Rizky Candraningrat, C. Candraningrat Candraningrat, Candraningrat Catur Nugroho, Kuncoro Dian Novita Erlinda, Putri Fata Alfan Marufi Febristi Arania Gangsar Ramadanti, Firda Hanafi Adi Putranto Hidayah, Ira Nur Ira Nur Hidayah Irley Maura Putri Iswanto, Dedy Junjunan, Mochammad Ilyas Karin Devia Melawati Lailiyah Qotrunnada Latifah, Sinta Nailul Lia Febria Lina Milasari, Aida Octavia Mukhammad Khasbiyash Shiddiqi Nafi, Ihwanun Ningsih, Siti Nur Wahyu Ni’matur Rahmayanti Nur Fadhilatur Rohmah Nur Rafi, Akmal Pavytha, Valda Isabella Putri Lestari Putri Lestari, Putri Rahmawati, Anisa Yulia Ramadanti, Firda Gangsar Rianto Anugerah Wicaksono Royan Fajar Imani Putra Setia Salmatul Mardhiyah Sayyidah Aliyah Sayyidah Aliyah Selvi Ainul Inayah Dwiyanti Setia, Royan Fajar Imani Putra Setiawan, Yuda Siti Hasnaa Madinah Siti Nur Wahyu Ningsih Sitinjak, Imelda Stevani, Aurel Sudarnice, Sudarnice Susanto, Febry Fabian Syachdo’a, Bellananda Iftitah Syahidah, Agustin Mutia Tania Amalia Khoirunnisa Tantriana, Deasy Wasik, Zainul Zainul Wasik