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All Journal Equator Journal of Management and Entrepreneurship JAM : Jurnal Aplikasi Manajemen Asia-Pacific Management and Business Application JURNAL MANAJEMEN MOTIVASI Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Gema Wiralodra International Journal of Financial, Accounting, and Management Journal of Enterprise and Development (JED) Creative Research Management Journal Utsaha: Journal of Entrepreneurship Journal of International Conference Proceedings Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) The Manager Reveiew Strata Business Review Jurnal Semarak Mengabdi IJEFSD
Muhartini Salim
Fakultas Ekonomi Manjemen Universitas Bengkulu
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Electrical & Electronics Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences Other

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Journal : JURNAL MANAJEMEN MOTIVASI

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The Influence of Store Atmosphere and Bonus Pack on Impulse Buying with Positive Emotion as a Mediating Variable Among Guardian Consumers in Bengkulu City Konteza, Orecke Aulia; Salim, Muhartini
JURNAL MANAJEMEN MOTIVASI Vol 21 No 2 (2025): Jurnal Manajemen Motivasi
Publisher : Universitas Muhammadiyah Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29406/jmm.v21i2.7922

Abstract

This study examines the effects of store atmosphere and bonus packs on impulse buying and positive emotion, as well as the mediating role of positive emotion among Guardian consumers in Bengkulu. A quantitative method with purposive sampling was applied to 170 respondents. Data were analyzed using SEM-PLS version 4. Results show store atmosphere significantly affects impulse buying, but bonus packs do not. Both variables significantly affect positive emotion, which also significantly mediates the relationship between store atmosphere, bonus packs, and impulse buying.
Co-Authors . Darmansyah Alamsyah, Muhammad Hafizh Alfansi, Lizar Alfeb, Nochia Vedora Anjelita, Adelia Apriyani, Neni Aribtha, Dwi Noviola Darta, Effed Eka Putri, Seprianti Fadilah, Salsa Jihan Fitri Santi Frety, Novaria Gustini, Gustini Hadi, Effed Darta Hayati, Emirah Konteza, Orecke Aulia Mansyur, Edriwan Muhammad Ikhsan Muhammad Rahman Febliansa Oktaviany, Putri Porleansyah, Harkel Praningrum Rina Suthia Hayu Rudi Setiawan Safirda, Dea Astry Sartika, Ipen seprianti eka putri Sularsih Anggarawati Sutanpri, Sutanpri Suthia Hayu, Rina Syaefulloh Syah, Irchan Ardian Syamsul Bachri Veybitha, Yolanda Willy Abdillah