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All Journal Equator Journal of Management and Entrepreneurship JAM : Jurnal Aplikasi Manajemen Asia-Pacific Management and Business Application Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Gema Wiralodra International Journal of Financial, Accounting, and Management Journal of Enterprise and Development (JED) Creative Research Management Journal Utsaha: Journal of Entrepreneurship Journal of International Conference Proceedings Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) The Manager Reveiew Strata Business Review Jurnal Semarak Mengabdi IJEFSD
Muhartini Salim
Fakultas Ekonomi Manjemen Universitas Bengkulu
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Electrical & Electronics Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences Other

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Pengaruh Event Promotion Dan Brand Image Dimediasi Oleh Daya Tarik Iklan Terhadap Impulse Buying Pada Aplikasi Tix Id Porleansyah, Harkel; Salim, Muhartini
Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Vol 7 No 2 (2024): Artikel Periode Research Juli 2024
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi Al-Washliyah Sibolga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36778/jesya.v7i2.1735

Abstract

Tujuan penelitian ini untuk menganalisis pengaruh event promotion dan brand image dimediasi oleh daya tarik iklan terhadap impulse buying pada aplikasi TixId. Populasi penelitian adalah seluruh pengguna aplikasi Tix Id di Kota Bengkulu berjumlah 100 orang yang dipilih secara acak. Instrumen penelitian adalah kuesioner dengan menggunakan skala likert, dan data dianalisis dengan menggunakan teknik analisis jalur (path anaylsis). Hasil penelitian menunjukkan bahwa ada pengaruh even promotion terhadap impulse buyingpada aplikasi Tix Id. Ada pengaruh brand image terhadap impulse buying pada aplikasi Tix Id. Ada pengaruh daya tarik iklan terhadap impulse buying pada aplikasi Tix Id. Ada pengaruh even promotion terhadap daya tarik iklan pada aplikasi Tix Id. Ada pengaruh brand image terhadap daya tarik iklan pada aplikasi Tix Id. Ada pengaruh even promotion yang dimediasi daya tarik iklan terhadap impulse buying pada aplikasi Tix Id. Ada pengaruh brand image yang dimediasi daya tarik iklan terhadap impulse buying pada aplikasi Tix Id.
Spiritual Leadership, Internal Marketing, and Organizational Citizenship Behavior: A Conceptual Review for Islamic Educational Institutions Sutanpri, Sutanpri; Abdillah, Willy; Salim, Muhartini; Hayu, Rina Suthia
Strata Business Review Vol. 3 No. 2 (2025): November
Publisher : CV. Strata Persada Academia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59631/sbr.v3i2.415

Abstract

This conceptual study explores the interrelationships among spiritual leadership, internal marketing, and organizational citizenship behavior (OCB) within Islamic educational institutions. Utilizing a narrative literature review of 32 peer-reviewed publications spanning 2000–2024, the paper synthesizes theoretical and empirical insights to clarify how spiritually grounded leadership practices shape employees’ attitudinal and behavioral outcomes. The review identifies spiritual leadership as a values-based framework that promotes meaning, purpose, and ethical direction in organizational settings, yet prior studies reveal inconsistencies regarding its direct influence on OCB, indicating the potential role of mediating variables. Internal marketing is proposed as a strategic mechanism that aligns institutional values with employee experience, strengthens motivation, and enhances prosocial behaviors such as OCB. Drawing on Social Exchange Theory and the Stimulus–Organism–Response (SOR) model, this paper introduces a conceptual framework positioning internal marketing as a mediator between spiritual leadership and OCB, thereby addressing a significant gap in the literature. The proposed model offers practical implications for leaders seeking to cultivate spiritually grounded, value-driven, and performance-oriented cultures in Islamic educational environments while providing a foundation for future empirical validation.
Customer Satısfactıon (Publıc Satısfactıon) on Servıces in Admınıstratıve Vıllage Offıce Salim, Muhartini; Bachri, Syamsul; Febliansa, Muhammad Rahman
APMBA (Asia Pacific Management and Business Application) Vol. 7 No. 1 (2018)
Publisher : Department of Management, Faculty of Economics and Business, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.apmba.2018.007.01.2

Abstract

It is widely acknowledged that employees in public sector are responsible towards the community or its customers, in order to fulfill the public satisfaction. During reformation era in Indonesia, public sector services also one of the domain that the government need to pay attention on. Therefore this study aimed at determine some factors such as tangible, reliability, responsiveness, empathy, and assurance that individually influence on customer satisfaction. Respondents were 200 visitors of one of the largest public health provider in one of the growing region in south of Indonesia, Bengkulu municipality. The statistics analysis used in this research was Structural Equation Model operated through AMOS 21 program. The results showed that tangible, reliability, responsiveness, empathy, and assurance individually influence customer satisfaction. 
Study of Online Impulsive Buying in Indonesia During Covid-19 Pandemic Outbreak Salim, Muhartini; Oktaviany, Putri; Hayu, Rina Suthia
APMBA (Asia Pacific Management and Business Application) Vol. 10 No. 2 (2021)
Publisher : Department of Management, Faculty of Economics and Business, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.apmba.2021.010.02.1

Abstract

E-commerce has swipe the new culture of marketing way in Indonesia. During the Covid-19 pandemic the intensity of the uses of marketplace canal is increasing dramatically. This research aims to know the effect of Website Quality, Electronic Word-of-Mouth and Sales Promotion on Impulsive Buying behaviors of Shopee consumers during the Covid-19 pandemic outbreak in Indonesia. The type of research used in this research was quantitative research. Data was collected through the online questionnaire. By surveying 445 respondents that had done online shopping on Shopee e-commerce during the Covid-19 pandemic this study adopt non-probability sampling technique was used in this research with purposive sampling as a sampling method. Multiple Linear Regression with SPSS 21.0 For Windows was conducted to analyze the data collected from the online questionnaire. The findings revealed that Website Quality, Electronic Word-of-Mouth and Sales Promotion of Shopee significantly and positively affect public's Impulsive Buying in e-commerce Shopee during the Covid-19 Pandemic partially or simultaneously.  
Co-Authors . Darmansyah Alamsyah, Muhammad Hafizh Alfansi, Lizar Alfeb, Nochia Vedora Anjelita, Adelia Apriyani, Neni Aribtha, Dwi Noviola Darta, Effed Eka Putri, Seprianti Fadilah, Salsa Jihan Febliansa, Muhammad Rahman Fitri Santi Frety, Novaria Gustini, Gustini Hadi, Effed Darta Hayati, Emirah Mansyur, Edriwan Muhammad Ikhsan Oktaviany, Putri Porleansyah, Harkel Praningrum Rina Suthia Hayu Rudi Setiawan Safirda, Dea Astry Sartika, Ipen seprianti eka putri Sularsih Anggarawati Sutanpri, Sutanpri Suthia Hayu, Rina Syaefulloh Syah, Irchan Ardian Syamsul Bachri Veybitha, Yolanda Willy Abdillah