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Nuriyati Samatan
Universitas Gunadarma
Religion Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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Journal : International Journal of Advanced Multidisciplinary

 1 
Bal??le As A Ritual To Inherit Banggai Cultural Values Samatan, Nuriyati; Wahyudin; Ariandi Putra; Robingah
International Journal of Advanced Multidisciplinary Vol. 2 No. 2 (2023): International Journal of Advanced Multidisciplinary (July-September 2023)
Publisher : Green Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/ijam.v2i2.323

Abstract

This research aims to examine Baleele culture as a value inheritance ritual in Banggai culture. This research is qualitative, using an ethnographic approach with the following steps: [1] Determining the object of ethnographic research; [2] Identifying and determining the location of the cultural group; [3] Selecting the cultural theme of the cultural group; [4] Determining the type of ethnography; [5] Collecting information; [6] Writing research results. The result found that Baleele is a form of ritual communication carried out at a certain time, ahead of the "Big Ritual" of Banggai custom, namely the Mabangun Tunggul Ritual, held every 6 years. Baleele is one of the rituals that takes place three nights before the Mabangun Tunggul Ritual. The Banggai people strongly believe in the advice delivered, and consider the process as something sacred, valuable, for themselves, their families and the Banggai community as a whole.
Personal Branding on Social Media Through Peter Montoya Analysis Samatan, Nuriyati; Adi Prakosa; Robingah Robingah; Napsiah Napsiah
International Journal of Advanced Multidisciplinary Vol. 3 No. 1 (2024): International Journal of Advanced Multidisciplinary (April-June 2024)
Publisher : Green Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/ijam.v3i1.524

Abstract

This study aims to analyze the personal branding of Sandra Lubis and Clarissa Putri through social media Instagram @sandradlubis and @clarissaputri_ through Personal Branding Peter Montoya.This research type is Qualitative. This research applied an approach with a constructivism paradigm. The research was conducted with observation, interviews and documentation. Validation is done through data triangulation.The results of the study showed that the personal branding carried out by Sandra Lubis and Clarissa Putri through Instagram @sandradlubis and @clarissaputri_ based on Peter Montoya's personal branding concept, indicated that the branding strategies made by Sandra Lubis and Clarissa Putri, met the standards in Peter Montoya's concept. This leads to, these two endorsers are able to build branding strategies through their respective Instagram. Their reliability in building branding strategies is recognized by their followers through comments on Instagram, and also through expert analysis related to the two influencers who are considered to have a fairly strong branding strategy.
The Use of Artificial Intelligence (AI) Technology and Visual Design of Campaign Billboards on The Decision to Vote For Presidential Candidates in Generation Z Samatan, Nuriyati; Londol, Marwan; Nurhasanah; Robingah; Abdurrahman, Muzakky
International Journal of Advanced Multidisciplinary Vol. 3 No. 4 (2025): International Journal of Advanced Multidisciplinary (January-March 2025)
Publisher : Green Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/ijam.v3i4.743

Abstract

This research aims to determine the effect of the use of Artificial Intelligence (AI) technology and the visual design of campaign billboards on the decision to vote for presidential candidates in Generation Z. In addition, this research seeks to understand how these two elements interact and influence each other on the choice of Presidential candidates in Generation Z.  This research focuses on how the use of Artificial Intelligence (AI) technology and visual design of billboards in political campaigns to encourage the level of decision to vote for presidential candidates in Generation Z. The research was conducted using quantitative methods and the data collection process was carried out by distributing questionnaires. The sampling technique used in determining the research sample is Probability Sampling, with the Simple Random Sampling technique, the determination of respondents is based on the Slovin Formula with a margin of error level of 0.5% with a sample number of 400 respondents. Data processing in this research was carried out by multiple linear regression analysis using the SPSS (Statistical Product and Service Solutions) version 29 statistical program. The results showed that each of the X variables had a positive and significant influence on the Choice Decision variable (Y).
Credibility and Exposure of Youtube Itechlife for Information Needs Regarding Gadgets on Subscribers Samatan, Nuriyati; Boestam, Ambia B.; Robingah, Robingah; Febrianto, Bima
International Journal of Advanced Multidisciplinary Vol. 3 No. 4 (2025): International Journal of Advanced Multidisciplinary (January-March 2025)
Publisher : Green Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/ijam.v3i4.800

Abstract

Research Objective: This research aims to determine the effect of credibility and exposure of Youtube iTechLife on the need for information about gadgets on subscribers. Research methodology: The research method used is quantitative research. The research paradigm is Positivism, sampling determination using probability sampling, through simple random sampling technique. The technique of determining the sample size using the Slovin Formula, with a margin of error of 0.5%, resulted in a sample of 400 respondents on YouTube social media platform users and subscribers to iTechLife. Findings: The results of this research explained that the Credibility and Exposure of Youtube iTechLife toward Information Needs about Gadgets on Subscribers. It can be explained from the results of the Credibility t test which shows t count 5.357> t table 1.965 and the results of the Exposure t test 8.474 >1.965. It can be concluded that Ho1 and Ho2 are rejected and Ha1 and Ha2 are accepted. This means that there is an influence between credibility and exposure to information needs. Also, the coefficient of determination test results showed that iTechLife Youtube Credibility and Exposure had an influence of 46.8% on the need for information about gadgets on subscribers.
Analysis of Follower Satisfaction on The Instagram Account @infokonser Samatan, Nuriyati; Syas, Mulharnetti; Robingah, Robingah; Aladdin, Yuri Alfrin; Gemilang, Rattu
International Journal of Advanced Multidisciplinary Vol. 4 No. 1 (2025): International Journal of Advanced Multidisciplinary (April-June 2025)
Publisher : Green Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/ijam.v4i1.858

Abstract

Research Objective: This study aims to analyze follower satisfaction on the @infokonser account through three variables: social media and information quality variables as X1 and X2; and information fulfillment variable as Y. Research Method: the type of research is quantitative, the paradigm used is positivism,The sampling technique used is non-probability sampling, the sample determination uses purposive sampling, while the sample size determination uses the Slovin formula with a margin of error of 0.5% with a total of 400 respondents.The questionnaire was distributed via Google Forms to the followers of the Instagram account @infokonser.Analysis was conducted using SPSS version 29. Findings: this study found that, partially, there is an influence of the @infokonser social media on the fulfillment of followers' information, and there is an influence of the quality of @infokonser information on the fulfillment of followers' information; and simultaneously, the social media variable and the quality of @infokonser information together influence the information needs of followers.
Co-Authors Abdurrahman, Muzakky Adi Prakosa Ariandi Putra Athoillah, Faiz Ayuningrum, Erika Kurnia Azzahra, Nilna Syahrani Balqis, Maulida Boestam, Ambia B. Cahyani, Annisa Eka Desi Lestari, Desi Edy Prihantoro Emilianshah Banowo, Emilianshah Febrianto, Bima Gemilang, Rattu GINTING, SELAMAT Hanansyah, Akbira Handayani, Sri Setya Hapsari, Ramitha Harianto, Fery Herawaty, Herawaty Jayanti, Karina Karina, Hana Michelle Khadijah, Amirah Siti Leo Sutanto, Leo Londol, Marwan Maryati Maryati Mulharnetti Syas, Mulharnetti napsiah napsiah Noviarohmah, Arista Nurhasanah Robingah Robingah Robingah Robingah Robingah Safitri, Rika Nurismah Tyaga, Rianisa Shafira Wahyudin Yuri Alfrin Aladdin, Yuri Alfrin Yuwana, Salsabila Paramitha