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All Journal IQTISHODUNA Media Trend: Berkala Kajian Ekonomi dan Studi Pembangunan Jurnal Ilmiah Edunomika (JIE) Al-Kharaj: Journal of Islamic Economic and Business Enrichment : Journal of Management Public Policy : Jurnal Aplikasi Kebijakan Publik dan Bisnis Cita Ekonomika: Jurnal Ilmu Ekonomi Daengku: Journal of Humanities and Social Sciences Innovation Kontigensi: Jurnal Ilmiah Manajemen Jurnal Ekonomi JURNAL ILMIAH GLOBAL EDUCATION Journal of Tourism Economics and Policy Indonesian Community Journal Journal of Economics Development Issues Digital Business Tren Bisnis Masa Depan Jurnal Pengabdian Pada Masyarakat International Journal of Economics, Business and Innovation Research Asian Journal of Management, Entrepreneurship and Social Science eJEBA
Maryam Sangadji
Fakultas Ekonomi Dan Bisnis Universitas Pattimura, Ambon, Indonesia
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Journal : Enrichment : Journal of Management

 1 
The Digital Economy Booster the Growth of Micro, Small and Medium Enterprises in Ambon City Maryam Sangadji; Jolyne Myrell Parera; Yuyun Yuniarti Layn
Enrichment : Journal of Management Vol. 12 No. 3 (2022): August: Social Science, Economics
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (507.381 KB) | DOI: 10.35335/enrichment.v13i1.665

Abstract

The role of digitization in developing MSMEs in the city of Ambon is a very important factor in increasing product competitiveness. The purpose of this study is to (1) obtain an overview of digital economic growth in Ambon City, (2) determine the benchmarking of the digital economy on Economic Growth in Ambon City, and (3) identify and analyze the main obstacles and keys to startup success, (4) create a development roadmap e-commerce within 1-2 years. The analysis of this study used a qualitative method. The results showed that (1) the growth of MSMEs in Ambon city grew through the intervention of the OPD (Regional Apparatus Organization), the private sector, Bank Indonesia Maluku Representatives, and community members who are members of Maluku Dagang Online. (2). Benchmarking strategy can be done with SWOT analysis to implement future strategies for superior products based on the short, medium, and long term. (3). MSME start-ups use the offline system more than the online system.
Impact and adaptation of micro, small and medium enterprises in Ambon City during the Covid-19 Pandemic Maryam Sangadji; Lussi R. Loppies
Enrichment : Journal of Management Vol. 13 No. 2 (2023): June: Management Science And Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v13i2.1320

Abstract

A MSMEs play an important role in labor absorption, and increasing community income. In its development, it has experienced ups and downs, besides covid-19, it has an impact on the existence of MSMEs which must be able to adapt in order to survive and continue to exist. The purpose of the study was to: determine the impact and adaptation of MSME actors in Ambon City during the Covid-19 pandemic. Through the qualitative method of phenomenology, the data revealed how the impact and adaptation of MSME actors in Ambon City. The results showed: there are six impacts felt due to Covid-19 on MSMEs, namely: (1) a decrease in income, (2) the proliferation of MSMEs, (3) strengthening data on MSME actors at the Office of Cooperatives and MSMEs, (4) increasing the skills of MSME actors, (5) capital assistance through the National Economic Recovery (PEN) program; and (6) strengthening the solidarity of social networks. Adaptations made by MSMEs during the pandemic are: (a) Reducing the amount of production; (b) Adjusting to new products/business diversification; (c) Expanding marketing points off line; (d) Marketing products through on line. This adaptation does not occur as a whole for all items for all business actors
Co-Authors Abdul Basir Ahmadi Seram Amirudin Amirudin Andre Sapthu Anton Priyo Nugroho Arsan, Muhammad Romy Assel, Muhammad Ridhwan Basmuru, Djohan Basuki, Ferry H Basuki, Ferry H. Bugis, Muhammad Desry Jonelda Louhenapessy Diah Wahyuningsih Dian Indah Sari Djufri R. Pattilouw Djufri Rays Pattilouw Dwi Hariyanti Ekron Rupisiay Engko, Pierre Fernic Erly Leiwakabessy Fahrudin Ramly Fahrudin Ramly Fahrudin Ramly Fredy H. Louhenapessy Gaspersz, Jefry Hahury, Hendri Dony Hehanussa, Solami J. Ismail Izaac T. Matitaputty Izaac T. Matitaputty Izaac Tonny Matitaputty Jamaludin Samak Jeanee Nikijuluw Jefry Gaspersz Jolyne Myrell Parera Jopie Tamtelahitu Kevin Hermanto Tupamahu Latuheru, Anita Latupono, Hapsia Leasiwal, Teddy Ch. Lussi R Loppies Lussi R. Loppies M. K. Tupamahu Maimuna Talaohu Maria K. Tupamahu MATITAPUTTY, I. T. Matitaputty, Izaac T. Matitaputty, Izaac Tonny MATITAPUTTY, Izaac Tony Mauwa Latupono Muhammad Badrun Sangadji Muhammad Bugis Muhammad Ridwal Assel Muspida Muspida Muspida Muspida, Muspida Nada, Novianti Mariana Nikijuluw, Jeanee B. Ninik Endang Purwati Nuraida Masbait NURLETTE, Nur Ali Oktantiasari, Aisyah Ollong, Ulfa E. R. Oppier, Hermi . Pattilouw, Djufri Pattilouw, Djufri R. Pattilouw, Djufri Rays Pattimahu, Terezia V Pierre Fernic Engko Ramly, Fahrudin Ratih Fitriyanti Djalangkara Retno Sari, Nur Aidah Binti Risal Wally Risnawaty Risnawaty Rumerung, Dientje Rupisiay, Ekron Sahrul Sahrul SALAMPESSY, Zainab Salomi J. Hehanussa Samuel PD Anantadjaya Sherly Ferdinandus Sherly Ferdinandus Siregar, Indra Saputra Sri Dewi Nurlette Sri Djamilah Stelamis Metekhoy Stellamaris Metekohy Suara, Novita Suluh Priyosahubawa Suriani, Seri Syawal Zakaria Tamtelahitu, Jopie Tuhumury, Harry A. Tupamahu, M. K. Ummi Duwila Ummi Duwila Usmany, Paul Usmany, Paulus Wailissa, Ruslan Yusuf Warella, Olivia Nelyan Yulianti Yulianti Yurinawati, Dwi Evita Yuyun Yuniarti Layn Zulaiha Kapitanhitu, Siti