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Journal : Jurnal Ekonomi

COMMUNITY-BASED LOCAL WISDOM POTENTIAL OF NATURAL RESOURCES IN HUKURILA COUNTRY, AMBON ISLAND Stellamaris Metekohy; Izaac T. Matitaputty; Maryam Sangadji; Terezia V. Pattimahu
Jurnal Ekonomi Vol. 12 No. 04 (2023): Jurnal Ekonomi, 2023
Publisher : SEAN Institute

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Abstract

This research aims to describe the management and utilization of natural resources (SDA) based on local wisdom in Hukurila Country, Ambon Island. Where, local wisdom is a concrete manifestation of current natural resource utilization and management patterns without sacrificing the interests of future generations. The method used is a qualitative method with an ethnographic approach and scoring analysis. The research was conducted from May 2023 to September 2023, located in Hukurila State, Ambon Island. The results of the research show that the potential for natural resources in Hukurila Country in the form of agriculture (plantations) is one of the largest natural resource potentials, followed by the potential for beach tourism with diverse beach characteristics (white sand and white pebbles) and unique in Ambon City, namely, Tihulessy Beach and Zeu Beach. Management of natural resources based on local wisdom shows that the interpretation of the people of Hukurila Country regarding efforts to manage the country's traditions by being responsible for the development of sustainable development, such as the local wisdom of "Masohi Work, Sasi Culture and the Country Washing Tradition" has become a tradition or local wisdom of the country that is maintained. and well maintained.
The Influence of Digital Marketing on the Income of Micro and Medium Enterprises in Ambon City Amirudin, Amirudin; Sangadji, Maryam; Leasiwal, Teddy Ch.
Jurnal Ekonomi Vol. 13 No. 03 (2024): Jurnal Ekonomi, Edition July -September 2024
Publisher : SEAN Institute

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Abstract

Digital Marketing and the use of information technology are needed today, considering that MSMEs in Ambon City at that time sold and ordered goods directly with very expensive boarding houses with slow and complicated access so that MSMEs in Ambon City felt challenged to switch from direct sales to online sales. This study aims to determine the influence of Digital Marketing and the use of Information Technology on the Income of Micro, Small and Medium Enterprises (MSMEs) in Ambon City. The instruments used in this study are questionnaire sheets, interviews and documentation as primary data, and other data obtained from references or secondary data. Data analysis techniques using multiple linear regression statistics. Based on the data analysis technique, it was later found that Digital marketing and the use of Information Technology had a positive and significant effect on the income of MSMEs in Ambon City. Based on the data analysis technique, it was later found that Digital marketing and the use of Information Technology had a positive and significant effect on the income of MSMEs in Ambon City.
Co-Authors Abdul Basir Ahmadi Seram Amirudin Amirudin Andre Sapthu Anton Priyo Nugroho Arsan, Muhammad Romy Assel, Muhammad Ridhwan Basmuru, Djohan Basuki, Ferry H Basuki, Ferry H. Bugis, Muhammad Desry Jonelda Louhenapessy Diah Wahyuningsih Dian Indah Sari Djufri R. Pattilouw Djufri Rays Pattilouw Dwi Hariyanti Ekron Rupisiay Engko, Pierre Fernic Erly Leiwakabessy Fahrudin Ramly Fahrudin Ramly Fahrudin Ramly Fredy H. Louhenapessy Gaspersz, Jefry Hahury, Hendri Dony Hehanussa, Solami J. Ismail Izaac T. Matitaputty Izaac T. Matitaputty Izaac Tonny Matitaputty Jamaludin Samak Jeanee Nikijuluw Jefry Gaspersz Jolyne Myrell Parera Jopie Tamtelahitu Kevin Hermanto Tupamahu Latuheru, Anita Latupono, Hapsia Leasiwal, Teddy Ch. Lussi R Loppies Lussi R. Loppies M. K. Tupamahu Maimuna Talaohu Maria K. Tupamahu MATITAPUTTY, I. T. Matitaputty, Izaac T. Matitaputty, Izaac Tonny MATITAPUTTY, Izaac Tony Mauwa Latupono Muhammad Badrun Sangadji Muhammad Bugis Muhammad Ridwal Assel Muspida Muspida Muspida Muspida, Muspida Nada, Novianti Mariana Nikijuluw, Jeanee B. Ninik Endang Purwati Nuraida Masbait NURLETTE, Nur Ali Oktantiasari, Aisyah Ollong, Ulfa E. R. Oppier, Hermi . Pattilouw, Djufri Pattilouw, Djufri R. Pattilouw, Djufri Rays Pattimahu, Terezia V Pierre Fernic Engko Ramly, Fahrudin Ratih Fitriyanti Djalangkara Retno Sari, Nur Aidah Binti Risal Wally Risnawaty Risnawaty Rumerung, Dientje Rupisiay, Ekron Sahrul Sahrul SALAMPESSY, Zainab Salomi J. Hehanussa Samuel PD Anantadjaya Sherly Ferdinandus Sherly Ferdinandus Siregar, Indra Saputra Sri Dewi Nurlette Sri Djamilah Stelamis Metekhoy Stellamaris Metekohy Suara, Novita Suluh Priyosahubawa Suriani, Seri Syawal Zakaria Tamtelahitu, Jopie Tuhumury, Harry A. Tupamahu, M. K. Ummi Duwila Ummi Duwila Usmany, Paul Usmany, Paulus Wailissa, Ruslan Yusuf Warella, Olivia Nelyan Yulianti Yulianti Yurinawati, Dwi Evita Yuyun Yuniarti Layn Zulaiha Kapitanhitu, Siti