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All Journal Jurnal Manajemen Bisnis Pro Bisnis Logika : Jurnal Penelitian Universitas Kuningan EKO-REGIONAL JURNAL PENGEMBANGAN EKONOMI WILAYAH EKUITAS (Jurnal Ekonomi dan Keuangan) Performance JURNAL AKUNTANSI, MANAJEMEN DAN EKONOMI JBIMA (Jurnal Bisnis dan Manajemen) Soedirman Economics Education Journal International Journal Of Science, Technology & Management (IJSTM) Jurnal Manajemen dan Pemasaran Jasa Jurnal Pengabdian Bisnis dan Akuntansi Soedirman Jurnal Ekonomi, Bisnis, dan Akuntansi JMMR (Jurnal Medicoeticolegal dan Manajemen Rumah Sakit) Fokus Bisnis: Media Pengkajian Manajemen dan Akuntansi
Lusi Suwandari
Fakultas Ekonomi Dan Bisnis Universitas Jenderal Soedirman, Indonesia
Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Health Professions Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Mechanical Engineering Medicine & Pharmacology Nursing Public Health Social Sciences Transportation Other

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Journal : Pro Bisnis

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PENGARUH PROMOTIONAL MIX PADA PENINGKATAN VOLUME PENJUALAN KOSMETIKA SKIVA PT. COSMOLAB PRIMA DI PURWOKERTO Suwandari, Lusi
Pro Bisnis Vol 1, No 1: Februari (2008)
Publisher : STMIK Amiko Purwokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (23.658 KB)

Abstract

The objective of the study is to examine the effect of variables promotional mix (advertising, sales promotion and personal selling) to increase sale volume. The entrepreneur or producer will get aid on introducing and explaining their goods and services usage. Promotion can be recognizing market by investigating what is bought by consumer. The hipotesis of the research is the higher cost promotion is the higher production. The result and data used analysis of regresi and correlation revealed two important findings. Firstly, the advertising, sales promotion and personal selling were significantly it have positive and high correlation to increase sale volume. Secondly, advertising is most having an effect on variable to sale volume than sales promotion and personal selling.
PENGARUH PROMOTIONAL MIX PADA PENINGKATAN VOLUME PENJUALAN KOSMETIKA SKIVA PT. COSMOLAB PRIMA DI PURWOKERTO Lusi Suwandari
Pro Bisnis Vol 1, No 2: Agustus (2008)
Publisher : Universitas Amikom Purwokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (4992.292 KB) | DOI: 10.35671/probisnis.v1i2.276

Abstract

The objective of the study is to examine the effect of variables promotional mix (advertising, sales promotion and personal selling) to increase sale volume. The entrepreneur or producer will get aid on introducing and explaining their goods and services usage. Promotion can be recognizing market by investigating what is bought by consumer. The hipotesis of the research is the higher cost promotion is the higher production. The result and data used analysis of regresi and correlation revealed two important findings. Firstly, the advertising, sales promotion and personal selling were significantly it have positive and high correlation to increase sale volume. Secondly, advertising is most having an effect on variable to sale volume than sales promotion and personal selling.
Co-Authors Adi Indrayanto Adi Prakoso, Fajar Agus Suroso Alisa Tri Nawarini Alisa Tri Nawarini, Alisa Tri Anindhiya Setyaningrum Apriandi, Devy Widya Arif Rahman Husain Bekti Karnowati, Nandang Benny Wantoko Chandra Suparno Dian Purnomo Jati Hakim, Naufal Indyastuti, Devani Laksmi Krisnhoe Rachmi Fitrijati Kurniasih, Retno Larisa Pradisti Larisa Pradisti Meutia Karunia Dewi Monica Rosiana Najmudin Nandang Bekti Karnowati Naufal Hakim Nur Choirul Afif Nurhasanah, Dwi Pradisti, Larisa Prakoso, Fajar adi Raden Mohamad Herdian Bhakti Romadoniyah Romadoniyah Sudarto Sudarto Suliyanto Suliyanto Tatang Rois Wevi Nugraha Widiya Avianti Widyaningrum, Firda Amalia