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Agus Budi Santosa
Jurusan Teknik Elektro FT UNESA
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Journal : Education Journal: Journal Educational Research and Development

 1 
Pengaruh Komunikasi Persuasif dan Hasil Belajar Mata Kuliah Kewirausahaan terhadap Keputusan Pembelian Puspitaningsih, Flora; Ningsih, Erni Wulan; Santosa, Agus Budi; Febrianto, Rohmat
Education Journal : Journal Educational Research and Development Vol. 8 No. 2 (2024)
Publisher : LPPM Universitas PGRI Argopuro Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31537/ej.v8i2.1840

Abstract

This research aims to obtain information regarding the influence of persuasive communication and the final results of studying entrepreneurship courses on purchasing decisions made simultaneously and partially. This research method is non-experimental quantitative. The population used was STKIP PGRI Trenggalek students. The sample was determined using a probability sampling technique with simple random sampling with a total of 88 students. Data collection for this research used a questionnaire. The data analysis used is simple linear regression, multiple linear regression, t test and F test. The results of this study show that there is a positive influence of persuasive communication (X1) on purchasing decisions (Y) as evidenced by tcount (6.397) > ttable (1.987) with significance 0.000 < 0.050, which means there is an influence between persuasive communication on purchasing decisions. There is a negative influence on the results of studying entrepreneurship courses (X2) on purchasing decisions (Y) as evidenced by the value of tcount (-1.316) < ttable (1.991) with a significance of 0.192 > 0.050, which means there is no influence between learning outcomes of entrepreneurship courses on purchasing decisions. The results of the F test (simultaneous) in this study show the value of Fcount (21.541) > Ftable (3.10) and a significance level of 0.000
Co-Authors -, Rudianto A.A. Ketut Agung Cahyawan W Agung Nusantara Al-Qorni, Muhammad Nizam Abdillah Ali Maskur Antimah, Siti Antono Adhi Arif Widodo Arisrianto, Sugeng Bambang Sudiyatno Basuki, Yudi Basukianto Basukianto Batara Daniel Bagana Damayanti, Erlina Eppy Yundra, Eppy Euis Ismayati Febrianto, Rohmat Femita Adelina, Femita Fie Dzikry, Lataniya Gregorius Masdjojo Ifani, Lutfi Nur Izza, Nida Nurul Jenaro, Deva Feggantara Pakshi Kristiana, Ekowati Kristiana, Evelyn Lilik Anifah Lusia Rakhmawati Luthfiyah Nurlaela Maria Ayu Maryono Maryono Mohamad Ainur Rofiq Mufidah, Mega Nada Munoto Munoto Ningrum, L Endah Cahya Ningsih, Erni Wulan Nur Kholis Pradana, Rosananda Arnas Puput Wanarti Rusimamto Puspasari, Gusti Ayu Dewi Puspita, Ari Metalin Ika Puspitaningsih, Flora rahmah, latifahtur Ratih Tri Wulansari, 13.05.51.0241 Rina Harimurti Rosidi, Imron Setiawan, Mochamad Nur Putra Sri Isnowati Sri Nawatmi SULISTIYO, EDY Sulistyo, Edy Tama, Alga Mardhiarta Yundha Wananda, Hadi Apriyanto Widi Aribowo WIDIATMOKO, Jakobus Wiwik Handayani Yudha, Irvan Zuhrie, Muhamad Syariffuddien