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All Journal Equilibrium: Jurnal Ilmiah Ekonomi, Manajemen dan Akuntansi Journal of Information System, Applied, Management, Accounting and Research Nusantara Science and Technology Proceedings Jurnal Pengabdian Masyarakat Nusantara JIPkM Literasi: Jurnal Pengabdian Masyarakat dan Inovasi Mestaka: Jurnal Pengabdian Kepada Masyarakat Jurnal bintang manajemen Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Daisy Marthina Rosyanti
Faculty Of Economic And Business, Universitas Pembangunan Nasional “Veteran” Jawa Timur, Surabaya 60294, Indonesia
Religion Agriculture, Biological Sciences & Forestry Humanities Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mechanical Engineering Medicine & Pharmacology Public Health Social Sciences Other

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Mengoptimalkan Branding Desa Wisata Melalui Teknologi Tepat Guna QR Code Eka Selfi Nur Jayanti; Ripka Suliandari; Virginia Mandasari; Daisy Marthina Rosyanti
Jurnal Pengabdian Masyarakat Nusantara Vol. 5 No. 3 (2023): September : Jurnal Pengabdian Masyarakat Nusantara
Publisher : Universitas Muhammadiyah Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57214/pengabmas.v5i3.325

Abstract

Optimizing Tourism Village Branding Through Appropriate Technology QR Code". With the aim that this technology can be used as a medium for conveying information to the wider community so that Sambirejo Village is better known and known for all its potential. Then so that the village is able to adapt to keep up with technological advances and it is hoped that by making village promotions using this QR Code, Sambirejo Village can become a village that is in great demand by the community as a tourist village and is known by the community as a creative and advanced village. The data needed in this study are primary and secondary data, as well as qualitative and quantitative data. Primary data is data obtained from direct observation and in-depth interviews with several important informants. Secondary data in this study were obtained from village records and literature surveys.
Creative Economy-Based Cultural Tourism Through Sustainable Tourism in Kampung Batik Okra Surabaya Ratih Mukti Azhar; Daisy Marthina Rosyanti; Ayundha Evanthi; Ilham Hardi; Shabrina Aulia A.
Nusantara Science and Technology Proceedings 8th International Seminar of Research Month 2023
Publisher : Future Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/nstp.2024.4141

Abstract

The emerging tourist spot of Kampung Batik Okra Surabaya requires assistance for its development. Specifically, the community seeks support in enhancing the village's image as a tourist destination and leveraging social media for promotional purposes. Our team aims to facilitate this development by providing expertise on e-branding strategies to bolster the village's presence and appeal to a broader tourist audience. Additionally, we aim to enhance their social media proficiency and create product catalogs to better understand production capabilities and market demands. Through these efforts, aim to establish Kampung Batik Okra as a compelling tourist destination, emphasizing its uniqueness, beauty, authenticity, and sustainability. Our objectives include improving the village's branding through catalog and pamphlet creation, thus increasing its visibility and attractiveness to visitors. The objectives of this initiative are as follows: (1) Enhancing the visibility of Batik Okra Surabaya village through the creation of catalogs and pamphlets, as well as providing training in photography and videography for promotional purposes. Additionally, strengthening the village's presence through e-branding strategies utilizing social media platforms. (2) Facilitating knowledge transfer regarding the effective use of social media for promoting tourism in Kampung Batik Okra Surabaya. The anticipated outputs of these efforts include: (1) Improved branding through an e-branding approach capable of reaching a wider audience of tourists. (2) Enhanced proficiency in utilizing social media platforms for tourism promotion.
The Use of Endorsement in Online Media Marketing Strategy Virginia Mandasari; Daisy Marthina Rosyanti
Nusantara Science and Technology Proceedings 8th International Seminar of Research Month 2023
Publisher : Future Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/nstp.2024.4155

Abstract

Recently, many people have been using Instagram. Instagram is social media that allows users to share photos. Instagram can be used as a marketing communication through sharing photos of products that will sell. Instagram allows consumers to view photos of products and can directly comment below the photo of the desired product. This research aimed to determine how Instagram was chosen as a medium of marketing communication. This research used a qualitative approach to obtain in-depth results and seven strategies to rigorous the methods. This research chose Instagram because Instagram become one of the social media that growing rapidly. After the coding process, there founded four keywords: the reason Instagram was chosen, Instagram benefits, the use of endorsement, and disadvantage endorsement. This research found that endorsement on Instagram has three components that are subject to attribute endorsement: trustworthiness, respect, and similarity.
The influence of Green Creativity and Green transformational leadership on Environmental Performance Mentari Clara Dewanti; Daisy Marthina Rosyanti; Fani Khoirotunnisa
Nusantara Science and Technology Proceedings 8th International Seminar of Research Month 2023
Publisher : Future Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/nstp.2024.4179

Abstract

The development of more ecologically friendly goods, methods, and technologies is encouraged by green creativity. Inadequate use of natural resources, greenhouse gas emissions, and air and water pollution can all be reduced as a result. The goal of the leadership strategy known as "Green transformational leadership" aims to establish a work environment that prioritizes environmental friendliness and sustainability. The research methodology involves quantitative analysis paired with linear regression. The demographic and sample for the study comprise employees from 4-star hotels in East Java, totaling 85 individuals. Through initiatives such as reducing adverse effects, fostering sustainable innovation, enhancing awareness, and ensuring compliance with environmental regulations, green creativity significantly enhances environmental performance
Creative Economy Empowerment Strategy as a Public Economic Recovery During Pandemic at Kampung Kue, Rungkut, Surabaya Ayundha Evanthi; Daisy Marthina Rosyanti; Ratih Mukti Azhar; Ilham Hardi; Gerry Hutama
Nusantara Science and Technology Proceedings 7st International Seminar of Research Month 2022
Publisher : Future Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/nstp.2023.3311

Abstract

Covid-19 has significantly shaken the wheels of the economy of people in all countries including Indonesia. MSMEs, which are one of the important pillars of the Indonesian economy, are also affected by these conditions. The main problem faced by MSMEs during the pandemic is sluggish market demand and high operating costs in the market. Kampung Kue is one of the MSMEs that was formed organically through the initiative of residents who were also affected during the pandemic. Since the pandemic occurred, Kampung Kue has experienced a decline in turnover, lost some market share, and some of them were forced to temporarily close their businesses. Not only that, there is still a lack of brand awareness and weak readiness to go digital, as well as the cooperation of the entire MSME community in Kampung Kue also still requires special attention for the growth of Kampung Kue. The purpose of this activity is to provide knowledge and empowerment of Kampung Kue business actors. The results of the activity, besides increasing knowledge, it is hoped that the problems faced can be solved and find appropriate strategies so that they can encourage the growth of the creative economy of the people who are members of Kampung Kue.
Financial Management Behavior Analysis in Student of The Department Management UPN “Veteran” Jawa Timur Mentari Clara Dewanti; Daisy Marthina Rosyanti; Fani Khoirotunnisa
Nusantara Science and Technology Proceedings 7st International Seminar of Research Month 2022
Publisher : Future Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/nstp.2023.3380

Abstract

Financial knowledge is learned by Generation Z students through lectures, seminars, and training activities carried out by campuses and off-campus institutions that are still considered less able to be applied optimally, this is shown through the lack of responsibility for students to apply the knowledge they get in their daily financial behavior. This study tries to examine financial management in Generation Z, namely students majoring in management at the Faculty of Economics and Business UPN "Veteran" Jawa Timur. The approach to this research is qualitative which is used to find out and provide an overview of the reality of financial management behavior by Generation Z students. Data collection techniques through conservation, interviews, and documentation studies on students. Based on the results of this study states that students are less able to manage their finances because they are faced with unwise decisions in terms of financial management.
Pengaruh Kompensasi Terhadap Turnover Intention dengan Kepuasan Kerja Sebagai Variabel Intervening pada PT. Asta Jawa Dwipa Surabaya Sekar Aulia Puspitasari; Endang Iryanti; Daisy Marthina Rosyanti
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 7 No. 1 (2025): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v7i1.5077

Abstract

The objective of this research is to determine the effect of compensation on turnover intention with job satisfaction as an intervening variable in PT. Asta Jawa Dwipa, Surabaya. The method in this study uses an associative quantitative approach with the distribution of questionnaires and short interviews as data collection techniques. The population in this study is all employees of PT. Asta Jawa Dwipa Surabaya which is in the field of technicians using a saturated sampling technique, which is 72 employees. Data analysis uses Partial Least Square (PLS). Accordingly of this research show that compensation has a significant negative effect on turnover intention and job satisfaction can mediate compensation for turnover intention at PT. Asta Jawa Dwipa, Surabaya.
Co-Authors , Gerry Hutomo Orlando Adinda Eka Novita Sari Ayunda Evanthi Ayundha Evanthi Ayundha Evanthi Choirul Anam Eka Selfi Nur Jayanti Endang Iryanti Fani Khoirotunnisa Gerry Hutama Ilham Hardi Ilham Hardi Ilham Hardi Ilham Hardi Khoirul Anam Mentari Clara Dewanti Muhammad Rafli Natasye Wulan Meilina Rini Novi Rahma Wati Nur Habibah Dwi Astuti Ratih Mukti Azhar Ripka Suliandari Sekar Aulia Puspitasari Shabrina Aulia A. Shabrina Aulia Az Zahra Sugeng Purwanto Thoriq Firmansyah Rachman TUTI - HASTUTI Virginia Mandasari Wiwik Handayani