Articles
<![CDATA[Mengoptimalkan Branding Desa Wisata Melalui Teknologi Tepat Guna QR Code ]]>
<![CDATA[Eka Selfi Nur Jayanti]]>;
<![CDATA[Ripka Suliandari]]>;
<![CDATA[Virginia Mandasari]]>;
<![CDATA[Daisy Marthina Rosyanti]]>
<![CDATA[ Jurnal Pengabdian Masyarakat Nusantara Vol. 5 No. 3 (2023): September : Jurnal Pengabdian Masyarakat Nusantara ]]>
Publisher : <![CDATA[Universitas Muhammadiyah Manado ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.57214/pengabmas.v5i3.325
<![CDATA[Optimizing Tourism Village Branding Through Appropriate Technology QR Code". With the aim that this technology can be used as a medium for conveying information to the wider community so that Sambirejo Village is better known and known for all its potential. Then so that the village is able to adapt to keep up with technological advances and it is hoped that by making village promotions using this QR Code, Sambirejo Village can become a village that is in great demand by the community as a tourist village and is known by the community as a creative and advanced village. The data needed in this study are primary and secondary data, as well as qualitative and quantitative data. Primary data is data obtained from direct observation and in-depth interviews with several important informants. Secondary data in this study were obtained from village records and literature surveys.]]>
<![CDATA[Creative Economy-Based Cultural Tourism Through Sustainable Tourism in Kampung Batik Okra Surabaya ]]>
<![CDATA[Ratih Mukti Azhar]]>;
<![CDATA[Daisy Marthina Rosyanti]]>;
<![CDATA[Ayundha Evanthi]]>;
<![CDATA[Ilham Hardi]]>;
<![CDATA[Shabrina Aulia A.]]>
<![CDATA[ Nusantara Science and Technology Proceedings 8th International Seminar of Research Month 2023 ]]>
Publisher : <![CDATA[Future Science ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.11594/nstp.2024.4141
<![CDATA[The emerging tourist spot of Kampung Batik Okra Surabaya requires assistance for its development. Specifically, the community seeks support in enhancing the village's image as a tourist destination and leveraging social media for promotional purposes. Our team aims to facilitate this development by providing expertise on e-branding strategies to bolster the village's presence and appeal to a broader tourist audience. Additionally, we aim to enhance their social media proficiency and create product catalogs to better understand production capabilities and market demands. Through these efforts, aim to establish Kampung Batik Okra as a compelling tourist destination, emphasizing its uniqueness, beauty, authenticity, and sustainability. Our objectives include improving the village's branding through catalog and pamphlet creation, thus increasing its visibility and attractiveness to visitors. The objectives of this initiative are as follows: (1) Enhancing the visibility of Batik Okra Surabaya village through the creation of catalogs and pamphlets, as well as providing training in photography and videography for promotional purposes. Additionally, strengthening the village's presence through e-branding strategies utilizing social media platforms. (2) Facilitating knowledge transfer regarding the effective use of social media for promoting tourism in Kampung Batik Okra Surabaya. The anticipated outputs of these efforts include: (1) Improved branding through an e-branding approach capable of reaching a wider audience of tourists. (2) Enhanced proficiency in utilizing social media platforms for tourism promotion.]]>
<![CDATA[The Use of Endorsement in Online Media Marketing Strategy ]]>
<![CDATA[Virginia Mandasari]]>;
<![CDATA[Daisy Marthina Rosyanti]]>
<![CDATA[ Nusantara Science and Technology Proceedings 8th International Seminar of Research Month 2023 ]]>
Publisher : <![CDATA[Future Science ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.11594/nstp.2024.4155
<![CDATA[Recently, many people have been using Instagram. Instagram is social media that allows users to share photos. Instagram can be used as a marketing communication through sharing photos of products that will sell. Instagram allows consumers to view photos of products and can directly comment below the photo of the desired product. This research aimed to determine how Instagram was chosen as a medium of marketing communication. This research used a qualitative approach to obtain in-depth results and seven strategies to rigorous the methods. This research chose Instagram because Instagram become one of the social media that growing rapidly. After the coding process, there founded four keywords: the reason Instagram was chosen, Instagram benefits, the use of endorsement, and disadvantage endorsement. This research found that endorsement on Instagram has three components that are subject to attribute endorsement: trustworthiness, respect, and similarity.]]>
<![CDATA[The influence of Green Creativity and Green transformational leadership on Environmental Performance ]]>
<![CDATA[Mentari Clara Dewanti]]>;
<![CDATA[Daisy Marthina Rosyanti]]>;
<![CDATA[Fani Khoirotunnisa]]>
<![CDATA[ Nusantara Science and Technology Proceedings 8th International Seminar of Research Month 2023 ]]>
Publisher : <![CDATA[Future Science ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.11594/nstp.2024.4179
<![CDATA[The development of more ecologically friendly goods, methods, and technologies is encouraged by green creativity. Inadequate use of natural resources, greenhouse gas emissions, and air and water pollution can all be reduced as a result. The goal of the leadership strategy known as "Green transformational leadership" aims to establish a work environment that prioritizes environmental friendliness and sustainability. The research methodology involves quantitative analysis paired with linear regression. The demographic and sample for the study comprise employees from 4-star hotels in East Java, totaling 85 individuals. Through initiatives such as reducing adverse effects, fostering sustainable innovation, enhancing awareness, and ensuring compliance with environmental regulations, green creativity significantly enhances environmental performance]]>
<![CDATA[Creative Economy Empowerment Strategy as a Public Economic Recovery During Pandemic at Kampung Kue, Rungkut, Surabaya ]]>
<![CDATA[Ayundha Evanthi]]>;
<![CDATA[Daisy Marthina Rosyanti]]>;
<![CDATA[Ratih Mukti Azhar]]>;
<![CDATA[Ilham Hardi]]>;
<![CDATA[Gerry Hutama]]>
<![CDATA[ Nusantara Science and Technology Proceedings 7st International Seminar of Research Month 2022 ]]>
Publisher : <![CDATA[Future Science ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.11594/nstp.2023.3311
<![CDATA[Covid-19 has significantly shaken the wheels of the economy of people in all countries including Indonesia. MSMEs, which are one of the important pillars of the Indonesian economy, are also affected by these conditions. The main problem faced by MSMEs during the pandemic is sluggish market demand and high operating costs in the market. Kampung Kue is one of the MSMEs that was formed organically through the initiative of residents who were also affected during the pandemic. Since the pandemic occurred, Kampung Kue has experienced a decline in turnover, lost some market share, and some of them were forced to temporarily close their businesses. Not only that, there is still a lack of brand awareness and weak readiness to go digital, as well as the cooperation of the entire MSME community in Kampung Kue also still requires special attention for the growth of Kampung Kue. The purpose of this activity is to provide knowledge and empowerment of Kampung Kue business actors. The results of the activity, besides increasing knowledge, it is hoped that the problems faced can be solved and find appropriate strategies so that they can encourage the growth of the creative economy of the people who are members of Kampung Kue.]]>
<![CDATA[Financial Management Behavior Analysis in Student of The Department Management UPN “Veteran” Jawa Timur ]]>
<![CDATA[Mentari Clara Dewanti]]>;
<![CDATA[Daisy Marthina Rosyanti]]>;
<![CDATA[Fani Khoirotunnisa]]>
<![CDATA[ Nusantara Science and Technology Proceedings 7st International Seminar of Research Month 2022 ]]>
Publisher : <![CDATA[Future Science ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.11594/nstp.2023.3380
<![CDATA[Financial knowledge is learned by Generation Z students through lectures, seminars, and training activities carried out by campuses and off-campus institutions that are still considered less able to be applied optimally, this is shown through the lack of responsibility for students to apply the knowledge they get in their daily financial behavior. This study tries to examine financial management in Generation Z, namely students majoring in management at the Faculty of Economics and Business UPN "Veteran" Jawa Timur. The approach to this research is qualitative which is used to find out and provide an overview of the reality of financial management behavior by Generation Z students. Data collection techniques through conservation, interviews, and documentation studies on students. Based on the results of this study states that students are less able to manage their finances because they are faced with unwise decisions in terms of financial management.]]>
<![CDATA[Pengaruh Kompensasi Terhadap Turnover Intention dengan Kepuasan Kerja Sebagai Variabel Intervening pada PT. Asta Jawa Dwipa Surabaya ]]>
<![CDATA[Sekar Aulia Puspitasari]]>;
<![CDATA[Endang Iryanti]]>;
<![CDATA[Daisy Marthina Rosyanti]]>
<![CDATA[ Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 7 No. 1 (2025): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah ]]>
Publisher : <![CDATA[Intitut Agama Islam Nasional Laa Roiba Bogor ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.47467/alkharaj.v7i1.5077
<![CDATA[The objective of this research is to determine the effect of compensation on turnover intention with job satisfaction as an intervening variable in PT. Asta Jawa Dwipa, Surabaya. The method in this study uses an associative quantitative approach with the distribution of questionnaires and short interviews as data collection techniques. The population in this study is all employees of PT. Asta Jawa Dwipa Surabaya which is in the field of technicians using a saturated sampling technique, which is 72 employees. Data analysis uses Partial Least Square (PLS). Accordingly of this research show that compensation has a significant negative effect on turnover intention and job satisfaction can mediate compensation for turnover intention at PT. Asta Jawa Dwipa, Surabaya.]]>
<![CDATA[Pengaruh Pengembangan Karier dan Perceived Organizational Support Terhadap Organizational Citizenship Behavior Pada Pegawai ASN di Instansi Publik ]]>
<![CDATA[Dinda Eka Rahmawati]]>;
<![CDATA[Endang Iryanti]]>;
<![CDATA[Daisy Marthina Rosyanti]]>
<![CDATA[ Permana : Jurnal Perpajakan, Manajemen, dan Akuntansi Vol. 18 No. 1 (2026): February ]]>
Publisher : <![CDATA[Faculty of Economics and Business, University of Pancasakti Tegal ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
<![CDATA[Penelitian ini bertujuan untuk menganalisis pengaruh pengembangan karier dan perceived organizational support terhadap organizational citizenship behavior (OCB) pada pegawai ASN di Dinas Kelautan dan Perikanan Provinsi Jawa Timur. Pendekatan yang digunakan dalam penelitian ini adalah metode kuantitatif. Populasi dalam penelitian ini adalah seluruh pegawai ASN Dinas Kelautan dan Perikanan Provinsi Jawa Timur yang berjumlah 383 orang, sedangkan jumlah sampel sebanyak 76 responden. Teknik pengambilan sampel dilakukan dengan probability sampling menggunakan metode simple random sampling. Pengumpulan data dilakukan melalui penyebaran kuesioner menggunakan Google Form. Data yang terkumpul dianalisis menggunakan metode Partial Least Square (PLS). Hasil penelitian menunjukkan bahwa: (1) pengembangan karier berpengaruh positif dan signifikan terhadap perilaku organizational citizenship behavior; dan (2) perceived organizational support juga berpengaruh positif dan signifikan terhadap perilaku organizational citizenship behavior pada pegawai ASN di Dinas Kelautan dan Perikanan Provinsi Jawa Timur.]]>
<![CDATA[INTEGRASI GREEN MOTIVATION DAN GREEN CULTURE BERBASIS KOLABORASI NGO LINGKUNGAN DALAM MENGAKSELERASIKAN KINERJA SDM EKOWISATA DI SURABAYA ]]>
<![CDATA[Gerald Reyhan Gunswantana]]>;
<![CDATA[Daisy Marthina Rosyanti]]>
<![CDATA[ Seminar Nasional Pariwisata dan Kewirausahaan (SNPK) Vol. 5 (2026): MEI ]]>
Publisher : <![CDATA[Sahid University Jakarta ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.36441/snpk.vol5.2026.586
<![CDATA[Penelitian ini dilatarbelakangi oleh besarnya potensi ekowisata alam di Surabaya yang menuntut kesiapan dan keandalan Sumber Daya Manusia (SDM) dalam menerapkan praktik pariwisata keberlanjutan. Tujuan penelitian ini adalah untuk mengeksplorasi optimalisasi kinerja SDM pariwisata melalui peran green motivation, green culture, serta kolaborasi strategis dengan Non Governmental Organization (NGO) lingkungan. Penelitian ini menggunakan metode kualitatif dengan pendekatan deskriptif partisipatif. Pengumpulan data dilakukan melalui wawancara semi-terstruktur terhadap manajer operasional, karyawan ekowisata, dan anggota NGO Tunas Hijau yang dipilih menggunakan teknik purposive sampling. Keabsahan data diuji menggunakan member check. Hasil penelitian menunjukkan bahwa penerapan green culture dan pendampingan dari NGO memberikan dampak positif yang signifikan terhadap green motivation dan praktik kerja pro-lingkungan karyawan. Karyawan merasa lebih kompeten dan termotivasi untuk bertransformasi menjadi agen edukasi lingkungan bagi pengunjung. Kesimpulannya, sinergi antara green motivation, green culture, dan kolaborasi berkelanjutan dengan NGO lingkungan sangat esensial dalam meningkatkan kapasitas SDM serta kualitas pelestarian ekowisata di Surabaya secara menyeluruh.]]>
<![CDATA[Analysis of Factors Affecting Surabaya Youth's Perception of Surabaya City Branding ]]>
<![CDATA[Randy Oktavianus Gunawan]]>;
<![CDATA[Daisy Marthina Rosyanti]]>;
<![CDATA[Melati Ayuning Pranasari]]>
<![CDATA[ Economos : Jurnal Ekonomi dan Bisnis Vol. 8 No. 1 (2025): ECONOMOS : Jurnal Ekonomi dan Bisnis ]]>
Publisher : <![CDATA[Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Parepare ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.31850/economos.v8i1.3517
<![CDATA[City Branding is an important part of improving competitiveness, attracting investment, and tourists. City Branding is an interesting topic to review especially in the context of marketing the city. This research was conducted to determine the factors that can influence the perception of Surabaya youth towards City Branding of Surabaya City. Data was collected through questionnaires distributed to respondents and processed quantitatively. The method used is validity and reliability analysis, then continued with multiple linear regression Ordinary Least Square (OLS) model connected to descriptive analysis. It can be seen that Media and Information and Experience can be significant factors in shaping the perceptions of Surabaya youth towards Surabaya City branding. Surabaya youth who are often exposed to positive information about the city through various media tend to have a more favorable view of "Sparkling Surabaya". In addition, pleasant first-hand experiences, either in interacting with the community or in using facilities and infrastructure, also strengthen their positive perceptions. So the city government needs to pay attention to the quality of the content created, as well as develop various programs and facilities that attract the younger generation. Thus, the positive perception of "Sparkling Surabaya" can be strengthened and attract more interest in traveling.]]>
