Article Per Year (5 Year)
p-Index From 2021 - 2026
1.431
P-Index
This Author published in this journals
All Journal JUIMA : Jurnal Ilmu Manajemen International Journal of Applied Sciences in Tourism and Events GANEC SWARA Jurnal Bisnis dan Kewirausahaan Bhakti Persada Jurnal Aplikasi IPTEKS Parta: Jurnal Pengabdian Kepada Masyarakat Jurnal Bisnis dan Kewirausahaan Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi)
Nyoman Indah Kusuma Dewi
Politeknik Negeri Bali
Agriculture, Biological Sciences & Forestry Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

Published : 14 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 14 Documents
Search

 1   2 
Penilaian Kualitas Layanan Bandara Internasional Ngurah Rai Menggunakan Metode Fuzzy Servqual dan Importance Performance Analysis Nurfakhrurozi, Rifqi; Andriani, Wahyu; Dewi, Nyoman Indah Kusuma; Saputra, Upayana Wiguna Eka; Adiningrat, Gede Pradiva
Jurnal Bisnis dan Kewirausahaan Vol. 20 No. 3 (2024): JBK-Jurnal Bisnis dan Kewirausahaan
Publisher : Unit Publikasi Ilmiah, P3M, Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/jbk.v20i3.163-173

Abstract

Ngurah Rai International Airport in Bali serves as a critical gateway for tourists, especially in the post-pandemic era. This study evaluates the service quality of the airport using the Fuzzy Servqual and Importance Performance Analysis (IPA) methods. A sample of 100 respondents was analyzed to assess five dimensions of service quality: tangibles, reliability, responsiveness, assurance, and empathy. The findings indicate that several attributes of the service require improvement, particularly in terms of adequacy of infrastructure, service clarity, and responsiveness to passenger feedback. The IPA analysis identified two attributes as high-priority areas for improvement. Recommendations for enhancing service quality are proposed to better align with passenger expectation and satisfaction.
Penilaian Kualitas Layanan Bandara Internasional Ngurah Rai Menggunakan Metode Fuzzy Servqual dan Importance Performance Analysis Nurfakhrurozi, Rifqi; Andriani, Wahyu; Dewi, Nyoman Indah Kusuma; Saputra, Upayana Wiguna Eka; Adiningrat, Gede Pradiva
Jurnal Bisnis dan Kewirausahaan Vol. 20 No. 3 (2024): JBK-Jurnal Bisnis dan Kewirausahaan
Publisher : Badung Bali: Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/jbk.v20i3.163-173

Abstract

Ngurah Rai International Airport in Bali serves as a critical gateway for tourists, especially in the post-pandemic era. This study evaluates the service quality of the airport using the Fuzzy Servqual and Importance Performance Analysis (IPA) methods. A sample of 100 respondents was analyzed to assess five dimensions of service quality: tangibles, reliability, responsiveness, assurance, and empathy. The findings indicate that several attributes of the service require improvement, particularly in terms of adequacy of infrastructure, service clarity, and responsiveness to passenger feedback. The IPA analysis identified two attributes as high-priority areas for improvement. Recommendations for enhancing service quality are proposed to better align with passenger expectation and satisfaction.
PENGARUH INFLUENCER MARKETING TERHADAP MINAT PEMBELIAN PRODUK KECANTIKAN BRAND AZARINE PADA GENERASI Z : STUDI KASUS KABUPATEN BADUNG Seruni, Ni Nyoman Anjali; Suryaniadi, Sagung Mas; Dewi, Nyoman Indah Kusuma
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 8 No 3 (2024): Edisi September - Desember 2024
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v8i3.4534

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh influencer marketing terhadap minat beli produk kecantikan Azarine di kalangan Generasi Z di Badung. Influencer marketing merupakan strategi pemasaran yang memanfaatkan individu berpengaruh di media sosial untuk mempengaruhi keputusan pembelian konsumen. Penelitian ini menggunakan metode kuantitatif dengan pendekatan survei. Data dikumpulkan dari 368 responden Generasi Z di Badung yang mengikuti influencer kecantikan di media sosial. Analisis data dilakukan dengan regresi linier untuk melihat hubungan antara variabel influencer marketing dan minat beli. Hasil penelitian menunjukkan bahwa influencer marketing memiliki pengaruh signifikan terhadap minat beli produk kecantikan Azarine. Kepercayaan terhadap influencer, kualitas konten, dan interaksi sosial di media sosial berkontribusi secara positif terhadap minat beli. Kepercayaan terhadap influencer menjadi faktor dominan yang mempengaruhi keputusan pembelian, diikuti oleh kualitas konten dan interaksi sosial. Temuan ini menunjukkan pentingnya pemilihan influencer yang tepat, pembuatan konten yang autentik, dan mendorong interaksi aktif di media sosial bagi perusahaan kecantikan seperti Azarine. Keterbatasan penelitian ini meliputi cakupan wilayah yang terbatas pada Badung dan metode pengumpulan data yang hanya menggunakan survei online. Untuk penelitian selanjutnya, disarankan memperluas wilayah penelitian, menggunakan metode pengumpulan data yang beragam, serta mempertimbangkan variabel lain seperti harga dan kualitas produk. Penelitian ini memberikan wawasan mengenai efektivitas influencer marketing dalam mempengaruhi minat beli Generasi Z di Badung.
Training and Assistance in Digital Marketing Strategies for Managing SMEs Business at Melasti Beach in Ungasan Village Eka Saputra, Upayana Wiguna; Reyes, Alma Pia Garcia; Riyasa, Ida Ayu Putri Widiasuari; Dewi, Nyoman Indah Kusuma; Wirga, I Wayan
Parta: Jurnal Pengabdian Kepada Masyarakat Vol. 4 No. 2 (2023)
Publisher : Universitas Pendidikan Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38043/parta.v4i2.4463

Abstract

The problem faced by the MSMES group (Local Culinary) is their inability to utilize digital media to promote the culinary culture of the community in Ungasan Village, Kuta Selatan Sub-district, and Badung Regency. The purpose of this activity is to provide social media training to the MSMES group (Local Culinary) to enable them to use digital media professionally. The expected benefits are that the MSMES group (Local Culinary) will be able to increase their product sales online and expand their market share. The methodology of this activity includes providing digital marketing training and giving an understanding of all the activities that can be done by the MSMES group (Local Culinary), from creating photo and video content with captions to making content calendars and using them. Advertising through social media and email to promote their business. The results of this activity are the creation of professional product image and video content, planned content calendars, and the use of advertisements to promote their products. This activity also benefits Politeknik Negeri Bali as the implementing institution by sharing knowledge with the wider community.
Co-Authors Andriani, Wahyu Cokorda Gede Putra Yudistira Gede Pradiva Adiningrat, Gede Pradiva I Gusti Agung Bagus Mataram I Gusti Agung Istri Mas Pertiwi I Ketut Suarja I Made Widiantara I Wayan Wirga Ida Ayu Putri Widiasuari Riyasa Kadek Dwi Cahaya Putra Luh Mei Wahyuni Mantra Suarjana, Anak Agung Gde Ni Made Rai Sukmawati Ni Made Sudarmini Ni Putu Maha Lina Ni Putu Somawati Ni Wayan Sukartini Nurfakhrurozi, Rifqi Permatasari, Intan Dwi Putu Ambaryani Putri Putu Karida Harsanti Reyes, Alma Pia Garcia Riyasa, Ida Ayu Putri Widiasuari Saputra, Upayana Wiguna Eka Seruni, Ni Nyoman Anjali Sitawati, Anak Agung Raka Suryaniadi, Sagung Mas Tjokorda Rania Pratami