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Agung Saputra
Universitas Muhammadiyah Sumatera Utara
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Journal : Computer Science and Information Technologies

 1 
Social media and optimization of the promotion of Lake Toba tourism destinations in Indonesia Muhammad Said Harahap; Rizal Khadafi; Effiati Juliana Hasibuan; Agung Saputra; Sigit Hardiyanto; Faizal Hamzah Lubis
Computer Science and Information Technologies Vol 4, No 3: November 2023
Publisher : Institute of Advanced Engineering and Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11591/csit.v4i3.p208-216

Abstract

Tourism is one of the largest contributors to Indonesia's foreign exchange earnings, surpassing taxation, energy, and gas. This study seeks to investigate the use of social media to optimize the promotion of Lake Toba as a tourist destination, which has been impacted by the COVID-19 pandemic. Using interview techniques and live field observations, it was discovered that social media, particularly the Instagram platform, play a significant role in promoting Lake Toba tourism. The Department of Culture and Tourism of the North Sumatra Province uses landscape photography as its primary promotion method, which has proved to be more effective and interesting than conventional methods such as the distribution of brochures or the use of manuals. The capture procedure and techniques for landscape photography were carried out by professional photographers in collaboration with the Department of Culture and Tourism of the North Sumatra Province. In addition to providing information, tourism_sumut's Instagram account functions as a platform to raise public awareness about Lake Toba tourism and as a promotional medium for North Sumatra's tourist attractions on an international scale. Department of Culture and Tourism of the North Sumatra Province collaborates with travel agencies and local communities to disseminate Lake Toba tourism information.
Co-Authors Abrar Adhani Achmad Nurmandi Afanin Syifa Aprilia Akmal Akmal Ali, Khaidir Ananda Mahardika Ananda Mahardika Anggraeni, Motika Dian Apriani, Leni Arifin Saleh Assalafi, Fawwaz Atikah Ulayya Batubara, Ninda Hardina Budi Suarti Budiati, Anarisa Dedy Antony Desliana, Desliana Desyarini Puspita Dewi Diah Kartika Pratami Dinar, Ashari Seribu Dino Rimantho Effiati Juliana Hasibuan Elyanti Elyanti Rosmanidar, Elyanti Fadhil Pahlevi Hidayat Faizal Hamzah Lubis Februri, Muhammad Aldi Firman Gusliana HB Hajar, Siti Hajar Hamzah Lubis, Faizal Haryanto, Gunadi Heri Kusmanto Hernisawati Hidayat, kemas Muhammad Wahyu Hud, Zainal A. Husaini, Fahrul Ibrahim, Serli Idris, Hernan S Iin Juliani Saragih Irianto Irianto Izharsyah, Jehan Ridho Jufri, Windry Novalia Junaidi Junaidi K.A. Andrianto Kaiman Turnip Kesuma, Indrawati Mara Khaidir Ali, Khaidir Kholilul Kholik Kusmanto, Heri Laras Oktavia Andreas Laubaha, Marsidin Leksonowati, Nur Fitria Pujo M.Rizky Ardiansyah Manurung, Meilani Mandhalena Mardhiyah Hayati Mila Trisna Sari Moordiani Moordiani Mufti Basri, Tifatul Muh. Febriansyah, Aji Muhammad Ainur Rony Muhammad Ihsan Muhammad Said Harahap Mujahiddin, Mujahiddin Mulyadi, Indra Hardian Muvariz, Mufti Fathonah N. Mael, Nur Elga Nadya Aulena, Desi Nurkholizah, Siti Pahlevi Hidayat, Fadhil Pamungkas, Nurman Priadi, Ribut Purba, Adi Syahputra Purnama, Jihan Purwanto, Rhiza Eka Rafieqah Nalar Rizky Ramli Rasyid, Ramli Randiansyah, Randiansyah Reny Puspitasari Reski, Fridaytri Ridho Izharsyah, Jehan Rika Anjani, Febriliana Ritonga, Soritua Rizal Khadafi Rizal Khadafi, Rizal Ronal Aprianto Safira Nafisa Safira, Tika Rizki Sahril, Jenawati Saldi Saldi, Saldi Saleh, Arifin Sigit Hardiyanto Sinyor, Moh. Ikbal SITI HAJAR Stefani, Windy Suardi Laheng, Suardi Sudarma, Andi Firdaus Supriyanto Supriyanto Syafitri , Ainil Tahira, Tahira Tamsir Ariyadi Taufik . Tengku Afanin Aprilia Timang, Gita Turnip, Kaiman Vector Anggit Pratomo Waspodo, Waspodo Wirandi, Moh. Yadi, Yadi Yusril Azmi Tumangger Zakia, Layla Nur Zulfahmi Zulfahmi Zulfahmi Zulfahmi Zulpakar, Muhammad