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All Journal Journal of Indonesian Economy and Business Prosiding Seminar Nasional Darmajaya Jurdimas (Jurnal Pengabdian Kepada Masyarakat) Royal Jurnal Mandiri Jurnal Madani Economic Education and Entrepreneurship Journal Abdi Laksana : Jurnal Pengabdian Kepada Masyarakat Economics and Digital Business Review International Journal of Education, Social Studies, And Management (IJESSM) Indonesian Journal of Business, Accounting and Management Asian Journal of Economics and Business Management Journal of Business Management and Economic Development Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi International Journal of Economics, Business and Innovation Research Journal of Business Economics and Management Journal of Social Sciences and Technology for Community Service
Aida Sari
Universitas Lampung
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences Other

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The Effect of Product Quality, Website Quality, and Risk Perception on Purchasing Decisions on the Berrybenka Website Nazira, Nazira; Sari, Aida; Ambarwati, Dwi Asri Siti
Economic Education and Entrepreneurship Journal Vol 6, No 2 (2023): Economic Education and Entrepreneurship Journal (E3J)
Publisher : FKIP Universitas Lampung

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Abstract

The development of technology today makes many business actors start to appear. The number of business actors causes intense competition, requiring business actors to carry out various strategies to survive in market competition. Furthermore, the large number of internet users has changed the habits and behavior of the Indonesian people, namely changing conventional transactions to online buying and selling transactions. Indonesia has many E-commerce fashion sites that have been popular, and also has outlets in several places, one of which is Berrybenka. The purpose of this study is to determine the effect of product quality variables, website quality, and risk perception on purchasing decisions on the Berrybenka website in Bandar Lampung. The data used in this study are primary data obtained from the results of respondents' answers collected with the help of a questionnaire. The number of samples in this study were 115 respondents. The sample collection method uses purposive sampling, which is a technique used to determine the sample with criteria according to the researcher's determination. The analysis methods used in this study are validity test, reliability test, partial test (t-test), and coefficient of determination (R2). Then the analysis stage uses multiple linear regression analysis with the help of the SPSS 26 application. The results of this study indicate that product quality, website quality, and risk perception have a significant effect on purchasing decisions.Keywords: Product Quality, Website Quality, Purchase Decision, BerrybenkaDOI: http://dx.doi.org/10.23960/E3J/v6i2.207-215
PENGARUH HARGA, KUALITAS PELAYANAN, DAN PERSEPSI RESIKO PADA KEPUTUSAN PEMBELIAN DI E-COMMERCE TOKOPEDIA Salsabila, Tiffani Joty; Sari, Aida; Husna, Nurul
Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Vol. 2 No. 6 (2024): Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi
Publisher : Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi

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Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh harga, kualitas pelayanan, dan persepsi resiko terhadap Keputusan pembelian di e-commerce Tokopedia. Penelitian ini menggunakan metode pengambilan sampel non-probabilitas dengan teknik purposive sampling, yang dilakukan pada 100 responden. Teknik analisis data yang digunakan adalah uji kualitas data, uji asumsi klasik, analisis regresi linier berganda, dan uji hipotesis. Hasil penelitian menemukan bahwa variable Harga (X1) berpengaruh positif dan signifikan terhadap variable Keputusan pembelian (Y), sedangkan Kualitas Pelayanan (X2) berpengaruh negatif dan tidak signifikan terhadap Keputusan Pembelian (Y) sedangkan untuk Persepsi Resiko (X3) berpengaruh negatif dan tidak signifikan terhadap Keputusan Pembelian (Y).
Optimalisasi Pemasaran Media Sosial Tiktok Dan Pelatihan Tiktok Shop Di Desa Bernung Pesawaran Sari, Aida; Ramelan, Mudji Rachmat; Nabila, Nuzul Inas; Marvinita, Risda
Jurdimas (Jurnal Pengabdian Kepada Masyarakat) Royal Vol. 7 No. 1 (2024): Januari 2024
Publisher : STMIK Royal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33330/jurdimas.v7i1.2734

Abstract

Emping is a sort of dish prepared from melinjo fruit, which is highly common in Indonesia due to its distinct flavor and ease of production. In Bernung Village, Pesawaran Regency, it is also a home industry. The potential for the emping snack business in Bernung Village is quite large, but this is not matched by the community's knowledge and skills in mastering technology and using the right information technology, particularly digital marketing, which truly helps home industries expand their marketing reach and increase their sales results. The strategy employs a participative approach through training partners. In order to optimize marketing, the stages of this program are based on field conditions in the emping melinjo house business in Bernung village, specifically in Taman Rejo hamlet. Material supply, mentoring, and development are among the steps. The educational results from the post-test results obtained that 70% of participants were able to answer questions correctly, were able to demonstrate operational applications using social media, and participants were already practicing the use of digital content on social media were said to be successful, as seen in the enthusiasm and motivation of the participating business actors to continue marketing online.            Keywords: emping melinjo; home industry; social media; tiktok content
Inisiasi Program Kidspreneur Pada LKSA Panti Asuhan Hasbi Rabbi Bandar Lampung Marvinita, Risda; Fathia, Syaharani N; Nabila, Nuzul Inas; Banuwa, Laili F; Sari, Aida
Jurdimas (Jurnal Pengabdian Kepada Masyarakat) Royal Vol. 7 No. 4 (2024): Oktober 2024
Publisher : STMIK Royal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33330/jurdimas.v7i4.3425

Abstract

The Kidspreneur program was created with the aim of building the mental and mental independence of children from an early age, enhancing entrepreneurial motivation, improving their knowledge and skills of entrepreneurship, as well as teaching them how to promote business products, develop their knowledge and entrepreneur skills, and develop their company's product marketing skills. The service of this community was carried out at the LKSA Panti Asuhan Hasbi Rabbi Bandar Lampung on July 10–14, 2023. The method used is participatory, involving partners in various stages of activities such as training, the practice of entrepreneurial ideas, and support. The results of these activities are motivating and encouraging participants to become entrepreneurs at a young age, enhancing entrepreneurial skills and ideas, and getting information about digital marketing. Benefits of this activity in addition to the success of the government program in the realization of the program Kota Bandar Lampung Ramah Anak. It is also expected to be an additional source of income or even a primary source of search to reduce the dependence of orphanage members on donations in order to realize the financial independence of the orphans.            Keywords: kidspreneur; training; orphanage Abstrak: Program Kidspreneur dibuat dengan tujuan untuk membangun mental dan jiwa kemandirian anak sejak usia dini, meningkatkan motivasi kewirausahaan, meningkatkan pengetahuan dan keterampilan kewirausahaan, serta mengajari mereka cara mempromosikan produk bisnis, pengetahuan dan kemampuan kewirausahaan, dan mengembangkan keterampilan pemasaran produk perusahaan mereka. Kegiatan pengabdian masyarakat ini dilaksanakan di LKSA Panti Asuhan Hasbi Rabbi Bandar Lampung pada tanggal 10-14 Juli 2024. Metode yang digunakan adalah bersifat partisipatif, dengan melibatkan mitra dalam berbagai tahapan kegiatan seperti pelatihan, praktik ide kewirausahaan, serta pendampingan. Hasil dari kegiatan ini adalah memotivasi dan mendorong peserta untuk menjadi wirausahawan di usia muda, meningkatkan keterampilan dan ide kewirausahaan, serta mendapatkan informasi mengenai pemasaran digital. Manfaat dari kegiatan ini bentuk kontribusi pada program pemerintah dalam mewujudkan program Kota Bandar Lampung Ramah Anak. Diharapkan juga dapat menjadi sumber penghasilan tambahan atau bahkan sumber pencarian utama untuk mengurangi ketergantungan anggota panti asuhan terhadap donatur demi mewujudkan kemandirian finansial anggota panti asuhan.Kata kunci: kidspreneur; pelatihan; panti asuhan
Pengaruh Produk, Harga, Dan Word Of Mouth Terhadap Kepuasan Konsumen Pada Waroeng Steak And Shake Di Kota Bandar Lampung Aldanis, Ridho; Sari, Aida
Journal of Business Economics and Management | E-ISSN : 3063-8968 Vol. 2 No. 3 (2026): Januari - Maret
Publisher : GLOBAL SCIENTS PUBLISHER

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Abstract

This study investigates the influence of product, price, and word of mouth on customer satisfaction at Waroeng Steak and Shake in Bandar Lampung. The food and beverage industry in Indonesia has experienced significant growth, with the sector expanding by 5.53% in Q2 2024 and contributing the largest share to the national GDP. In this competitive environment, understanding the factors affecting customer satisfaction is crucial for business sustainability. The research employed a quantitative approach with multiple linear regression analysis on 109 respondents selected through purposive sampling. Data were collected using questionnaires with a Likert scale and analyzed using IBM SPSS Statistics version 25. The results indicate that all three variables significantly affect customer satisfaction. Word of mouth has the strongest influence (β = 0.648; p < 0.001), followed by price (β = 0.189; p = 0.005) and product (β = 0.104; p = 0.001). The coefficient of determination (R² = 0.728) shows that 72.8% of the variance in customer satisfaction can be explained by these three variables. These findings suggest that restaurant management should prioritize enhancing positive word of mouth through excellent service experiences, maintaining competitive pricing strategies aligned with perceived value, and ensuring consistent product quality to improve customer satisfaction.
Analysis of Price and Healthy Food Packaging Information on Purchasing Behavior through Customer Satisfaction Nabila, Nuzul Inas; Sari, Aida; Marvinita, Risda; Sakinah, Tazkiyah; Azzahra, Nyimas Latifah
Jurnal MANDIRI: Ilmu Pengetahuan, Seni, dan Teknologi Vol 9 No 2: Desember 2025
Publisher : Lembaga Kajian Demokrasi dan Pemberdayaan Masyarakat (LKD-PM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33753/mandiri.v9i2.382

Abstract

This study analyses the effect of price and product information on healthy food packaging on consumer purchasing behaviour, with customer satisfaction as a mediating variable. Changes in consumer behaviour are triggered by easy access to information, increased awareness of quality of life, and social and cultural factors. Using a quantitative approach with PLS analysis, this study involved healthy food consumers as respondents. The results show that price and packaging information have a significant impact on purchasing behaviour, both directly and through their effect on customer satisfaction. These findings emphasise the importance of product communication strategies and appropriate pricing to increase satisfaction and encourage purchasing decisions in an increasingly competitive healthy food market.
Co-Authors A.A. Ketut Agung Cahyawan W Aldanis, Ridho Alviyandi, Muhammad Rizki Ambarwati, Dwi Asri Siti Andriyani, Lis Azzahra, Nyimas Latifah Banuwa, Laili F Banuwa, Laili Fadhila Bernard , Bernard Burni, Annisa Nurjannah Duta, Trio Arya ERLINA, R.R. Erlina, Rr Fathia, Syaharani N Jaya Sironi, Alifya Zahra Keumala Hayati Marvinita, Risda Nazira Nazira Nurul Husna Nuzul Inas Nabila, Nuzul Inas Prilariesa, Dila Raghid D, M Marshall Ramelan, Mudji Rachmat Ramelan, Mudji Rahmat Ribhan Ribhan, Ribhan Rinaldi Bursan Rini, Desak Putu Ayu Setya Rusdi, Zainnur M. Safitri, Andela Safitri, Dina Sakinah, Tazkiyah Salsabila, Tiffani Joty Sri Hasnawati Syahirah Vedy, Hanifah Vedy, Hanifa Syahirah Warni, Zahra Sukma Yuniarti Fihartini Yuningsih Yuningsih