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All Journal Journal of Indonesian Economy and Business Prosiding Seminar Nasional Darmajaya Jurdimas (Jurnal Pengabdian Kepada Masyarakat) Royal Jurnal Mandiri Jurnal Madani Economic Education and Entrepreneurship Journal Abdi Laksana : Jurnal Pengabdian Kepada Masyarakat Economics and Digital Business Review International Journal of Education, Social Studies, And Management (IJESSM) Indonesian Journal of Business, Accounting and Management Asian Journal of Economics and Business Management Journal of Business Management and Economic Development Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi International Journal of Economics, Business and Innovation Research Journal of Business Economics and Management Journal of Social Sciences and Technology for Community Service
Aida Sari
Universitas Lampung
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences Other

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Journal : Journal of Business Management and Economic Development

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Influence of eWOM and Brand Image on Purchase Decisions of Luxcrime Cosmetic Products in Bandar Lampung Safitri, Andela; Sari, Aida
Journal of Business Management and Economic Development Том 3 № 02 (2025): Journal of Business Management and Economic Development
Publisher : PT. Riset Press International

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59653/jbmed.v3i02.1578

Abstract

The growth of internet technology continues to increase, accompanied by the increasing population of Indonesia's young population, which encourages public awareness of the importance of maintaining appearance and skin health. The internet makes it easy for consumers to find information, reviews, and product images before buying Luxcrime cosmetic products. This allows companies to pay attention to the influence of electronic word of mouth and brand image on purchasing decisions for Luxcrime cosmetics. This study aims to determine the effect of electronic word of mouth and brand image on purchasing decisions for Luxcrime cosmetic products in Bandar Lampung. This study used a quantitative approach and a questionnaire to sample 110 respondents influenced by electronic word of mouth and brand image when purchasing Luxcrime cosmetics in Bandar Lampung. The results of data analysis using multiple linear regression show that positively and significantly, the electronic word of mouth variable and the brand image variable affect the decision to buy Luxcrime cosmetic products in Bandar Lampung.
Influence of Product Price and Shopping Convenience on Consumer Satisfaction Warni, Zahra Sukma; Sari, Aida; Ambarwati, Dwi Asri Siti
Journal of Business Management and Economic Development Том 3 № 02 (2025): Journal of Business Management and Economic Development
Publisher : PT. Riset Press International

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59653/jbmed.v3i02.1597

Abstract

Retail business competition is getting tighter, so understanding consumer satisfaction factors is very important. This study aims to determine the effect of product prices and shopping convenience on consumer satisfaction at Al Amin Multimart Store. Competitive product prices and shopping convenience are consumers’ main considerations when determining where to shop. This study uses a quantitative method with a causal associative approach. Data were collected by distributing questionnaires to 110 respondents who are consumers of Al Amin Multimart Store. The data analysis technique used is multiple linear regression to measure the effect of independent variables, namely product prices (X1) and shopping convenience (X2), on the dependent variable, namely consumer satisfaction (Y). The study results indicate that product prices and shopping convenience positively and significantly affect consumer satisfaction. This means that the more competitive the product price is and the more comfortable the shopping experience is, the more consumer satisfaction increases. Therefore, Al Amin Multimart Store is advised to maintain a competitive pricing strategy and improve facilities and services to create a better shopping experience.
Co-Authors A.A. Ketut Agung Cahyawan W Aldanis, Ridho Alviyandi, Muhammad Rizki Ambarwati, Dwi Asri Siti Andriyani, Lis Azzahra, Nyimas Latifah Banuwa, Laili F Banuwa, Laili Fadhila Bernard , Bernard Burni, Annisa Nurjannah Duta, Trio Arya ERLINA, R.R. Erlina, Rr Fathia, Syaharani N Jaya Sironi, Alifya Zahra Keumala Hayati Marvinita, Risda Nazira Nazira Nurul Husna Nuzul Inas Nabila, Nuzul Inas Prilariesa, Dila Raghid D, M Marshall Ramelan, Mudji Rachmat Ramelan, Mudji Rahmat Ribhan Ribhan, Ribhan Rinaldi Bursan Rini, Desak Putu Ayu Setya Rusdi, Zainnur M. Safitri, Andela Safitri, Dina Salsabila, Tiffani Joty Sri Hasnawati Syahirah Vedy, Hanifah Vedy, Hanifa Syahirah Warni, Zahra Sukma Yuniarti Fihartini Yuningsih Yuningsih