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Ayu Puspita Sari
Fakultas Ekonomi dan Bisnis Universitas Udayana
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Journal : Digital Business Progress

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Pengaruh Media Sosial Dan Self Efficacy Terhadap Keberhasilan Usaha: Studi Kasus Pada Pelaku UMKM Desa Pelanggiran Laut Tador Sari, Ayu Puspita; Siahaan, Rumiris; Napitu, Resna
Digital Business Progress Vol. 3 No. 1 (2024): Digital Business Progress Edisi Juni 2024
Publisher : STIE Bina Karya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70021/dbp.v3i1.137

Abstract

The purpose of this study was to examine the effect of (1) social media on business success (2) self-efficacy on business success (3) social media and self-efficacy simultaneously on business success. This study uses a quantitative research approach. The population in this study is the UMKM actors in Pelanggiran Laut Tador Village, totaling 30 UMKM actors. The sampling technique uses saturated sampling technique which makes all members of the population as research samples. Methods of data collection using a questionnaire. Analytical tools: instrument test, classical assumption test, multiple linear regression analysis, t-test and f-test using SPSS version 25. The results of this study indicate that social media partially has no effect on business success, self-efficacy partially affects business success and based on the simultaneous results that social media and self-efficacy influence business success.
Co-Authors ., Rusliyawati Adi Atmoko Adi Soesiantoro, Adi Agusti Efi Al Ayubbi, Syaefuddin Ahrom Alam , Syamsu Ambrosius, Niko Ferdianto Anahita, Nuhla Anggraeni, Changmia Anggraeni, Surti Anggraeny Puspaningtyas Annisa Fitriana Arafah, Andi Asrafiani Ariawan Gunadi Arini, Eti Azhar, Aulia Bakri , Asriady Daulay, Anggriyana Daulay, Anggriyani Fiaunillah, Fariha Najda Hairunisyah, Rika Kamalia, Rita Makmun Makmun Muhyiddin Muhyiddin Nirwana, Evi Selva Oktavia, Rani Pitaloka, Wistiani Putri Diah Poppy Fitriyani Quraisy, Muhamad Raharjo, Jasmine Aulia Rasmini, Ni Wayan Resna Napitu Rizki, Fika Afiani Ri’fati Septika, Hety Diana Siahaan, Rumiris Siti Fatimah sukriadi sukriadi Taufik Hidayat Tobing, Henriko Wijana, I Nyoman Wijayanti, Estu Winarni Winarni Yulianto, Bimo Tri Zahra, Firda Az