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All Journal Agrointek Jurnal Teknologi OPERATION EXCELLENCE: Journal of Applied Industrial Engineering WIDYAKALA JOURNAL Agroindustrial Technology Journal Jurnal INTECH Teknik Industri Universitas Serang Raya SERAMBI: Jurnal Ekonomi Manajemen dan Bisnis Islam JURNAL Al-AZHAR INDONESIA SERI SAINS DAN TEKNOLOGI Abdimas UNWAHAS : Jurnal Pengabdian Masyarakat UNWAHAS International Journal of Engineering, Technology and Natural Sciences (IJETS) Mitra Akademia: Jurnal Pengabdian Masyarakat Indonesian Journal of Industrial Engineering & Management Jurnal Senopati : Sustainability, Ergonomics, Optimization, and Application of Industrial Engineering Journal of Industial Engineering and Technology Konstelasi: Konvergensi Teknologi dan Sistem Informasi Journal Physical Therapy UNISA
Novi Purnama Sari
Program Studi S1 Perpajakan Fakultas Ilmu Administrasi Universitas Brawijaya
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Journal : Agrointek

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Ekstraksi elemen kemasan basreng ikan menggunakan metode rough set berbasis Kansei Engineering Sari, Novi Purnama; Febriyani, Annisa Putri; Prastiwinarti, Wiwi
AGROINTEK Vol 20, No 1 (2026)
Publisher : Agroindustrial Technology, University of Trunojoyo Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/agrointek.v20i1.27077

Abstract

This study employs the Rough Set method based on Kansei Engineering to analyze the packaging design elements of fish fried meatballs. The purpose of this study is to identify design elements that align with consumer preferences. The method involved collecting consumer preference data through Kansei Engineering and processing it using Rough Set analysis. The results recommended a packaging design with the highest Laplace value of 0.7500 and a support size of 2. The recommended packaging includes multilayer material, standing pouch type, sealing closure system, additional features such as ziplock and hanging hole, modern design style, sans-serif typography, design elements featuring images and illustrations, a fun color scheme, medium size, and direct print on the material surface. This study demonstrates that Kansei Engineering can produce packaging designs that match consumer preferences through quantitative data analysis.
Co-Authors Aditia Ginantaka Alghifari, Muhammad Refah Amir, Anneke Hazima Putri Amri, Aulia Andri Soemitra Aprilia, Ika Riswi Araminta, Shafa Aristanti, Khairunnisa Fadhillah, Fahri Faizi, Isnaini Fatah, Abdillah Nur Febriyani, Annisa Putri Hilmi Zadah Faidlullah Indriany, Dita Febrian Isna, Ade Kautsar, Alfa Giffari Luna, Zahira Ersa Maharani, Devyta Moh. Ali Imron, Moh. Muryeti Muryeti, Muryeti Napitupulu, Yesaya Firdaus Nursya'bani, Jauhariah Pasha Samudra, Rabbani Dwi Rahma Wati Rahmadianto, Muhammad Athariq Rahmawati, Chintya Dwi Ramadhan, Raihan Thoriq Ramadhani, Sri Rasyid, Akbar Fikri Rayzidane, Muhammad Rival Rina Ningtyas, Rina Rizkiani, Nadia Nur Saeful Imam, Saeful Sandjaja, Shafa Aisyah Pasha Satriaji, Tegar Bayu Silvia, Deli Sinur, Valeri Vela Situmorang, Abigail Octavia Slamet, Sesar Chairudin Suharto, Nurlita Pratiwi Syamsuddin, Hijri Wicaksono, Dimas Priyo Wiguna, Nada Nabilla Wiwi Prastiwinarti Yunisyah, Fadilah Zelvi, Mustika Zelvi, Mustika