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Analisis Kondisi Perekonomian Indonesia 2020-2024 Raysa Putri Nabila Hasibuan; Johan Paulo Negos Sinaga; Hannes Inmanuel Sinaga; Kristian Ronaldo Tampubolon; Dionisius Sihombing; Fadli Agus Triansyah
Jurnal Rimba Riset Ilmu manajemen Bisnis dan Akuntansi Vol. 3 No. 4 (2025): November : Riset Ilmu Manajemen Bisnis dan Akuntansi
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/rimba.v3i4.2290

Abstract

The 2020–2024 period is a crucial time for the Indonesian economy, which is facing severe pressure due to the COVID-19 pandemic and global economic dynamics. This study aims to analyze the development of the national economic condition over the past five years through key macroeconomic indicators, such as Gross Domestic Product (GDP), Foreign Direct Investment (FDI), forest area, industrial sector contribution, high-tech exports, domestic credit, trade in goods, and gross national income per capita (GNI per capita). The method used is descriptive quantitative based on data from the Central Statistics Agency (BPS) and secondary sources from national and international institutions. The results show that despite a contraction in 2020 due to the pandemic, the recovery process has been rapid since 2021, with stable economic growth in the range of 5% until 2024. Increased GNI per capita, improved foreign investment flows, and the expansion of economic digitalization are key factors strengthening national resilience. However, challenges remain, such as a decline in the industrial sector's contribution and a reduction in forest area. These findings confirm that Indonesia's economic development is moving toward a structural transformation oriented toward sustainability, sector diversification, and social inclusiveness. Overall, the 2020–2024 period reflects a phase of recovery and restructuring of the economic foundations toward achieving the Vision of a Golden Indonesia 2045 with global competitiveness.
Peran Lokasi Bisnis dalam Meningkatkan Usaha : Studi Kasus UMKM Jus Segar dan Sehat di Kota Medan Pebiola Silalahi; Nesmada Putri Manulang; Gladis Novita Malau; Jhon Veriyanto Siregar; Dionisius Sihombing; Fadli Agus Triansyah
Jurnal Rimba Riset Ilmu manajemen Bisnis dan Akuntansi Vol. 3 No. 4 (2025): November : Riset Ilmu Manajemen Bisnis dan Akuntansi
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/rimba.v3i4.2300

Abstract

Business location plays a crucial role in determining the success and development of a business, particularly for Micro, Small, and Medium Enterprises (MSMEs). This study aims to analyze how business location influences the performance and sustainability of the Fresh and Healthy Juice MSME in Medan. The research method used is a qualitative descriptive approach, with data collection techniques through direct observation, interviews with business owners, and documentation of daily business activities. The results show that selecting a strategic location, namely on the main road and close to busy areas such as markets, schools, and offices, has a positive impact on increasing the number of customers and sales volume. Factors such as easy transportation access, environmental cleanliness, comfort of the place, and the attractive appearance of the store also support a positive product image in the eyes of consumers. In addition, an easily accessible location simplifies the distribution of raw materials and expands opportunities for word-of-mouth promotion. Based on the analysis, it can be concluded that the right business location is an important strategy in increasing competitiveness and business revenue. Therefore, for MSMEs, selecting a location that suits the target market needs to be carefully considered so that the business can grow sustainably.
Kontribusi Etika dan Tanggung Jawab Bisnis (CSR) dalam Keberlangsungan Perusahaan Manufaktur Victor Triannanda Siahaan; Jonatan Basrianto; Muzakki Ahmad Ath Thoriq; Ester Carolina Simanihuruk; Dionisius Sihombing; Fadli Agus Triansyah
Jurnal Penelitian Ekonomi Manajemen dan Bisnis Vol. 4 No. 4 (2025): Jurnal Penelitian Ekonomi Manajemen dan Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jekombis.v4i4.5589

Abstract

This study analyzes the contribution of business ethics and corporate social responsibility (CSR) to business sustainability at Victor Manufacturing Company. This research used a case study approach with qualitative methods. Data were collected through semi-structured interviews, observations, and documentation to understand business ethics practices and CSR implementation and their impact on the company's economic, social, and environmental aspects. The results show that the company's implementation of business ethics focuses on quality service, integrity, and respect for customers. This has a positive impact on customer loyalty and harmonious relationships with business partners. The CSR program serves as a sustainability strategy that builds reciprocal relationships with the community and mitigates the negative impacts of operational activities. Obstacles identified included a lack of communication and differing perceptions between the company and consumers. Overall, business ethics and CSR have proven to play a significant role in strengthening Victor Manufacturing Company's reputation, trust, and sustainability amidst increasingly fierce market competition. Furthermore, this study emphasizes the crucial role of top management in instilling ethical values and social responsibility in the workplace. Leadership support is a key factor in ensuring policies and operational activities remain aligned with sustainability principles. Consistent implementation of business ethics and CSR not only enhances a company's positive image but also serves as a long-term investment in maintaining stability and competitive advantage. Corporate success in the modern era is no longer measured solely by economic profit, but also by the social and environmental contributions it makes to society.
Kesiapan dalam Menghadapi Bisnis Global: Studi Kasus Kopi Kenangan Gatot Subroto Kota Medan Risya Nabila Fitri; Tsaqifa Aziza Siregar; Andini Rahayu Putri; Jones Wahyu Simamora; Dionisius Sihombing; Fadli Agus Triansyah
Jurnal Penelitian Ekonomi Manajemen dan Bisnis Vol. 4 No. 4 (2025): Jurnal Penelitian Ekonomi Manajemen dan Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jekombis.v4i4.5590

Abstract

Globalization requires Micro, Small and Medium Enterprises (MSMEs) in Indonesia to increase their competitiveness in order to be able to compete in international markets. In this context, research was conducted to analyze the level of readiness of MSMEs to face global business challenges by taking a case study of Kopi Kenangan Gatot Subroto in Medan City. The research uses a qualitative method with a structured interview approach to management and employees, which includes aspects of internal readiness, expansion strategy, operational constraints, market opportunities, use of digitalization, as well as external support from the government and business partners. The research results show that Kopi Kenangan has a high level of readiness to face the global market through the implementation of consistent product quality standards, a mature expansion strategy, and adaptation to developments in digital technology. Apart from that, brand strength, consumer loyalty and collaboration with strategic partners are also important factors that strengthen a company's competitiveness. However, challenges such as changes in global consumer tastes, cultural differences, and increasing international competition are still obstacles that need to be anticipated. Overall, this research confirms that readiness for global business requires continuous innovation, strengthening the quality of human resources, and the application of international standards that are adaptive to technological developments.
Dampak Lingkungan Bisnis terhadap Keberlangsungan Usaha Dimsum di Kota Medan Ondo Apostel Purba; Gracia Octaviani Hutagalung; Dina Lestari; Akhlan Naufan Asri; Dionisius Sihombing; Fadli Agus Triansyah
Jurnal Manajemen Bisnis Digital Terkini Vol. 2 No. 4 (2025): Oktober : Jurnal Manajemen Bisnis Digital Terkini
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jumbidter.v2i4.876

Abstract

This study examines the relationship between business environment dynamics and the sustainability of microenterprises in the culinary sector, focusing on a case study of dim sum businesses in Medan City. The business environment is conceptualized as a set of external factors, including competitive intensity, local economic conditions, regulations, shifts in consumer preferences, and the strategic role of business location. A qualitative approach was employed using a case study method, with data collected through semi-structured interviews and participant observation of operational activities. The findings indicate that high levels of competition, particularly from new entrants offering lower prices, directly influence the survival strategies of business owners. Adaptive adjustments were implemented through menu innovation, product quality maintenance, and strengthening relationships with loyal customers. Furthermore, the presence of educational institutions and socio-economic activities around business locations supports demand stability, especially from student segments. Strategic physical location enhances both visibility and accessibility but simultaneously intensifies competition. Conceptually, this study highlights that the sustainability of small-scale culinary enterprises is determined not only by internal management capacity but also by the ability to interpret, anticipate, and respond to external dynamics. Consequently, continuous adaptive strategies, product differentiation, and consumer network strengthening are essential prerequisites for culinary micro and small enterprises to maintain competitiveness in a highly competitive market.
Potensi Small Business dalam Meningkatkan Perekonomian Masyarakat: Studi Kasus UMKM Rumah Makan Minang Jl. Prof. H. M. Yamin Kota Medan Santa Oktavia Turnip; Trizthan Irfan Hermawan; Arif Pratama Putra Nst; Salsabila Mawaddah Damanik; Dionisius Sihombing; Fadli Agus Triansyah
Jurnal Manajemen Bisnis Digital Terkini Vol. 2 No. 4 (2025): Oktober : Jurnal Manajemen Bisnis Digital Terkini
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jumbidter.v2i4.881

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a crucial role in driving economic growth at the local level and enhancing community welfare. This study aims to examine the potential of small businesses in strengthening the local economy through a case study of the Minang Restaurant MSME located on Jl. Prof. H. M. Yamin in Medan City. The research employs a qualitative descriptive method with a case study approach, involving field observations, in-depth interviews, and document analysis to obtain comprehensive data. The findings indicate that the presence of this MSME makes a significant contribution to job creation, stimulates local economic circulation, fosters entrepreneurial creativity, and expands community access to traditional culinary products. Moreover, the business demonstrates resilience in facing market competition by emphasizing high-quality products and excellent customer service. The study also highlights that the MSME’s ability to adapt to changing consumer preferences and utilize local resources strengthens its sustainability and competitiveness.Overall, small businesses, particularly culinary MSMEs, have substantial potential to enhance the local economy by empowering the workforce, increasing household incomes, promoting entrepreneurship, and preserving cultural heritage. The findings suggest that supporting and developing MSMEs can serve as an effective strategy for fostering inclusive economic growth and enhancing social and cultural vitality within local communities.
Potensi Small Business dalam Meningkatkan Perekonomian Masyarakat: Studi Kasus Usaha Minuman Nay -Nay Kota Medan Salsa Zuhriana Nasution; Melissa Angelina Multi Silalahi; Emi Angelina Sinambela; Rifqi Fauzi; Dionisius Sihombing; Fadli Agus Triansyah
Jurnal Manajemen Kewirausahaan dan Teknologi Vol. 2 No. 3 (2025): September: Jurnal Manajemen Kewirausahaan dan Teknologi
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jumaket.v2i3.877

Abstract

This study aims to analyze the potential of micro, small, and medium enterprises (MSMEs) in enhancing the local economy through a case study of the Nay-Nay beverage business in Medan City. The research focuses on the contributions of MSMEs to job creation, income generation, improvement of purchasing power, development of local human resource skills, and the involvement of the local community in supply chain activities. A qualitative approach with a descriptive case study design was employed, utilizing semi-structured interviews, participant observation, and documentation analysis for data collection. The findings indicate that Nay-Nay plays a significant role in strengthening the local economic structure. The business creates employment opportunities for the surrounding community, increases household income, and contributes to the development of workforce competencies relevant to the food and beverage service industry. Moreover, the inclusion of local suppliers in the procurement of raw materials and distribution processes generates a multiplier effect that stimulates the local business ecosystem. Nonetheless, the enterprise faces notable challenges such as limited access to capital, price volatility of raw materials, and intense market competition. Overall, this study affirms that MSMEs are crucial drivers of inclusive and sustainable economic development and highlights the need for policy interventions that enhance managerial capacity and improve access to financing for small business actors.
Peran Human Capital Management dalam Meningkatkan Aktivitas Usaha Wizzmie di Kota Medan Wintasya Manullang; Hawarul Ain Nisrina; Zaki Amirzah Saragih; Dionisius Sihombing; Fadly Agus Triansyah
Jurnal Manajemen Bisnis Era Digital Vol. 2 No. 4 (2025): November : Jurnal Manajemen Bisnis Era Digital
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jumabedi.v2i4.874

Abstract

This study aims to analyze the role of Human Capital Management in enhancing the operational activities of the MSME Wizzmie in Medan, serving as an example of human resource management practices in small-scale enterprises. A descriptive qualitative approach was employed, with data collected through in-depth interviews, participatory observation, and document analysis of HR practices within the MSME. The findings indicate that human resource strategies such as selective recruitment, routine training to improve employee competencies, structured task allocation, and performance-based reward systems significantly enhance employee discipline, skills, and service quality. Improvements in these areas contribute positively to smooth daily operations, customer satisfaction, and sales growth. Despite facing challenges, such as occasional lapses in employee discipline, management implements solutions including coaching programs, direct guidance, and a graduated warning system to address these issues. These results underscore that Human Capital Management is not merely an administrative function but plays a strategic role in fostering work efficiency, customer loyalty, and the sustainability of MSMEs. Consequently, effective human resource management emerges as a crucial factor for the success and competitiveness of small enterprises in a highly competitive business environment. The study highlights the importance of aligning HR practices with strategic business objectives to ensure long-term operational effectiveness and growth.
The Influence of Emotional Intelligence on Generation Z Students to Improve Soft Skills Rivana Deva Siahaan; Annisa Putri Hairani; Putra Ananda Sinaga; Rodeo Dongoran; Dionisius Sihombing; Kevin Pradipta Sitepu
Outline Journal of Education Vol. 4 No. 1: February 2025
Publisher : Outline Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61730/oje.v4i1.281

Abstract

This is study aims to identify the influence of emotional intelligence on the development of soft skills in generation Z students. The study was conducted with quantitative approach use a correlational survey method, involving 30 students of the Faculty of Economics, State University of Medan as respondents. Data were collected through a Likert-based questionnaire that measures emotional intelligence based on five main dimensions (self-awareness, self-control, motivation, empathy, and social skills) and soft skills (communication, cooperation, leadership, and problem solving). Data analysis was carried out using simple regression tests, ANOVA, and coefficient of determination. The results showed that emotional intelligence did not have a significant effect on improving soft skills, indicated by the F-count (0.000), R-square (0.000), and T-count (0.007) values ​​which were smaller than the T-table. These findings indicate that the development of students' soft skills requires a multidimensional approach that does not only rely on emotional intelligence. This study provides new insights for educational institutions in designing programs to develop skills for generation Z students.
The Influence of Learning Style on Learning Outcomes of Students of The Economics Department Faculty of Economics State University of Medan Angela Priska; Maya Duita Saragih; Shidiq Fathanah; Senin Apdi Serep Jeremiah Tampubolon; Jusmanromualdiharion Sinaga; Dionisius Sihombing
Outline Journal of Education Vol. 4 No. 1: February 2025
Publisher : Outline Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61730/oje.v4i1.282

Abstract

This study aims to determine the effect of learning styles on the learning outcomes of students of the Department of Economics, Faculty of Economics, State University of Medan. The study used a quantitative method with a causal associative approach. The sample of the study was 30 students selected purposively. Data were obtained through a questionnaire to measure learning styles (visual, auditory, kinesthetic) and documentation of the Cumulative Achievement Index (IPK) as a learning outcome. Simple linear regression analysis was used to determine the relationship between variables. The results showed that learning styles did not have a significant effect on student learning outcomes. The F test produced F count 0.390 < F table 3.93 with a significance of 0.538 > ( 0.05), and the coefficient of determination (R-square) value of 0.014 indicated that learning styles only explained 1.4% of learning outcomes, while 98.6% was influenced by other factors. This study confirms that although learning styles are important, learning outcomes are more determined by other factors that need to be explored further.
Co-Authors Akhlan Naufan Asri Amelisa Sipayung Andhita Dean Vega Andini Rahayu Putri Angela Priska Annisa Putri Hairani Arif Pratama Putra Nst Arisandi Amanda Siregar Asmin Aurick Mathias Danarya Purba Berkat Obed Sion Gultom Cindy Amellia Putri Clara Citra Sinaga Dimas Sakti Dimas Saragih Dina Lestari Elga Gresia Br. Surbakti Elprina Sihotang Emi Angelina Sinambela Ester Carolina Simanihuruk Fadli Agus Triansyah Fadly Agus Triansyah Febry Tarigan Gerald Nick Emmanuel Gladis Novita Malau Glorysha Simbolon Grace Rimenda Bibra Gracia Octaviani Hutagalung Hannes Inmanuel Sinaga Hawarul Ain Nisrina Henny Grace Enjel N. Waruwu Imelda Juniarti Munthe Jane Olivia Theresia Jhon Veriyanto Siregar Johan Paulo Negos Sinaga Jonatan Basrianto Jones Wahyu Simamora Joseph Raja Sihite Jusmanromualdiharion Sinaga Juwita Novitasari Simorangkir Kevin Pradipta Sitepu Kezia Simbolon Kholillah Azahra Barus Kristian Ronaldo Tampubolon Lionanda Maretcha Marpaung Luhut Manurung Luna Maya Sitepu M. Fikrie Fachrian Lubis Maya Duita Saragih Mela Novita Rizki Melissa Angelina Multi Silalahi MHD. Haiqal Wijaya Mishul Jayana Muammar Rinaldi Muhammad Zaky Muzakki Ahmad Ath Thoriq Nesa Einge Regina Br. Tarigan Nesmada Putri Manulang Nisa Artia Nababan Novita Yanti Sari Aritonang Ondo Apostel Purba Parno Sumanro Mahulae Pebiola Silalahi Putra Ananda Sinaga Putra Armawan Putri Gabryela Raka Ayub Pratama Raysa Putri Nabila Hasibuan Refisi Ainjerimen Telaumbanua Rifqi Fauzi Risya Nabila Fitri Rivana Deva Siahaan Rodeo Dongoran Rosana Vanessa Girsang Rosinta Joito Siregar Salsa Zuhriana Nasution Salsabila Mawaddah Damanik Santa Oktavia Turnip Senin Apdi Serep Jeremiah Tampubolon Shidiq Fathanah Silvia A.P. Sigalingging Tamara Meilita Marpaung Triannanda Siahaan Trizthan Irfan Hermawan Tsaqifa Aziza Siregar Wiko Prayoga Wintasya Manullang Yanri Girsang Yohanna Dwi Simaremare Yosi Simbolon Zaki Amirzah Saragih