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All Journal Jurnal Kependudukan Indonesia Edu Cendikia: Jurnal Ilmiah Kependidikan Outline Journal of Education Jurnal Penelitian Ekonomi Manajemen dan Bisnis Lokawati: Jurnal Penelitian Manajemen dan Inovasi Riset Riset Ilmu Manajemen Bisnis dan Akuntansi Jurnal Nuansa: Publikasi Ilmu Manajemen dan Ekonomi Syariah Jurnal Manajemen Bisnis Era Digital Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital Jurnal Manajemen Kewirausahaan dan Teknologi Jurnal Manajemen Bisnis Digital Terkini J-CEKI
Dionisius Sihombing
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Public Health Social Sciences Other

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Peran Strategi Bisnis dalam Meningkatkan Revenue: (Studi Kasus Pedagang Bakso Kojek di Kota Medan) Cindy Amellia Putri; Aurick Mathias Danarya Purba; Luna Maya Sitepu; Novita Yanti Sari Aritonang; Dionisius Sihombing; Fadli Agus Triansyah
Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital Vol. 2 No. 4 (2025): November : Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jimakebidi.v2i4.879

Abstract

This study aims to analyze the role of business strategies in increasing revenue for micro, small, and medium enterprises (MSMEs), using the case study of Bakso Kojek vendors in Medan City. The background of the research is based on the increasingly intense competition in the culinary business, which requires effective business strategies to maintain existence while driving revenue growth. The research method used is a qualitative approach with data collection techniques through direct observation, semi-structured interviews, and documentation. The results of the study show that the business strategies implemented by Bakso Kojek vendors include consistently maintaining product quality, providing friendly service, selecting strategic business locations, and creative promotion through social media. These strategies have proven effective in attracting new customers, retaining existing customers, and sustainably increasing revenue. It can be concluded that the success of Bakso Kojek vendors in Medan City is largely attributed to their ability to adapt to market demands and competition by implementing strategic business decisions. The study suggests that other MSMEs in similar industries may benefit from adopting these strategies to enhance their revenue growth and business sustainability.
Strategi Peningkatan Brand Image Melalui Digital Business pada UMKM Ayam Celup Juaro di Kota Medan Berkat Obed Sion Gultom; Yohanna Dwi Simaremare; Elprina Sihotang; Dionisius Sihombing; Fadli Agus Triansyah
Jurnal Nuansa : Publikasi Ilmu Manajemen dan Ekonomi Syariah Vol. 3 No. 4 (2025): Desember: Jurnal Nuansa : Publikasi Ilmu Manajemen dan Ekonomi Syariah
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/nuansa.v3i4.2289

Abstract

The development of digital technology has changed the paradigm of MSME businesses, including in building brand image. This study analyzes strategies for enhancing brand image through digital business at Ayam Celup Juaro’s MSMEs in Medan City. The research method uses a qualitative approach with a case study design. Data were collected through in-depth interviews, participatory observation, and documentation studies. The results show that multi-platform digital integration (Instagram, TikTok, WhatsApp) is effective in building brand image. Instagram serves as a medium for visual representation of the brand, TikTok as a driver for acquiring new customers through viral content, and WhatsApp as a means of personal communication to maintain customer loyalty. The key factors for success are content consistency and timely service. The main obstacles faced are budget constraints and challenges in maintaining content consistency. This research provides practical contributions for SMEs in developing integrated digital strategies to enhance brand image in the era of the 4th Industrial Revolution.
Peran Service Excellent dalam Meningkatkan Loyalitas Konsumen : Studi Kasus UMKM RM Kamang Jaya Kota Medan Juwita Novitasari Simorangkir; Mishul Jayana; Nesa Einge Regina Br. Tarigan; Elga Gresia Br. Surbakti; Lionanda Maretcha Marpaung; Dionisius Sihombing; Fadli Agus Triansyah
Jurnal Nuansa : Publikasi Ilmu Manajemen dan Ekonomi Syariah Vol. 3 No. 4 (2025): Desember: Jurnal Nuansa : Publikasi Ilmu Manajemen dan Ekonomi Syariah
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/nuansa.v3i4.2294

Abstract

This research aims to explore the role of service excellence in enhancing consumer loyalty in culinary MSMEs, with a case study at RM Kamang Jaya in Medan City. In facing intense competition in the food industry, excellent service becomes an important strategy to maintain and expand the customer base. A qualitative approach with a case study method was employed to deeply examine customer experiences, perceptions, and service practices through interviews, observations, and documentation. The findings show that the consistent application of service standards, friendly attitudes of staff, and attention to detail in service delivery greatly contribute to customer satisfaction and loyalty. Good service has been proven to encourage repeat orders, create positive experiences, and enhance word-of-mouth promotion. Despite some technical obstacles, such as order errors or menu limitations, the quick response and professional attitude of employees were able to minimize their impact. These findings confirm that service excellence not only meets the functional needs of consumers but also builds emotional attachment, which becomes the foundation of long-term loyalty. The implications of this research are significant for other MSME actors in designing superior service strategies to face increasingly complex business competition.
Strategi Peran Pemasaran dalam Meningkatkan Penjualan: Studi Kasus RM Bunda di Kota Medan Yanri Girsang; Amelisa Sipayung; Putri Gabryela; Dionisius Sihombing; Fadli Agus Triansyah
Jurnal Nuansa : Publikasi Ilmu Manajemen dan Ekonomi Syariah Vol. 3 No. 4 (2025): Desember: Jurnal Nuansa : Publikasi Ilmu Manajemen dan Ekonomi Syariah
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/nuansa.v3i4.2301

Abstract

This study aims to analyze the operational strategies, promotional practices, and implementation of business ethics at the small and medium enterprise (SME) Warung Makan (RM) Bunda in Medan City. The research employs a case study approach with a qualitative-descriptive method. Primary data were collected through semi-structured interviews with the owner, employees, and selected customers using purposive sampling, complemented by participatory observation and document analysis such as sales records, simple financial reports, and promotional materials. Data were analyzed through inductive and deductive coding processes to identify key themes, including understanding of business ethics, implementation of marketing strategies, the impact of these strategies on customer loyalty and brand image, as well as challenges faced in business management. The validity of findings was strengthened through data source triangulation and member checks with key informants. The results indicate that the marketing and promotional strategies implemented have positively influenced the improvement of the business image and customer loyalty, although the SME still faces limitations in resources and market competition challenges. These findings provide important implications for the development of sustainable business strategies for SMEs in the culinary sector.
Digital Marketing untuk Penguatan Penjualan UMKM Putra Armawan; Glorysha Simbolon; Kholillah Azahra Barus; Raka Ayub Pratama; Dionisius Sihombing; Fadli Agus Triansyah
Jurnal Nuansa : Publikasi Ilmu Manajemen dan Ekonomi Syariah Vol. 3 No. 4 (2025): Desember: Jurnal Nuansa : Publikasi Ilmu Manajemen dan Ekonomi Syariah
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/nuansa.v3i4.2303

Abstract

The development of digital technology has brought significant changes to marketing strategies, including in the Micro, Small, and Medium Enterprises (MSME) sector. This study aims to design a digital marketing strategy that can increase sales at Lontong Bang Haji MSMEs in Medan City. The research method uses a case study approach with data collection through interviews, observation, and documentation. Data analysis was conducted using descriptive qualitative methods to describe the marketing practices implemented and the effectiveness of the digital media used. The results of the study show that the use of social media, particularly Instagram and WhatsApp Business, is the most effective strategy for expanding market reach, increasing interaction with consumers, and building brand awareness. The main challenges faced include time constraints, technical knowledge limitations, and digital promotion budgets. However, the integration of offline and online promotions has proven to enhance the competitiveness of SMEs. Thus, a simple yet consistent digital marketing strategy can serve as a practical solution for SMEs to expand their market and drive sales growth.
Co-Authors Akhlan Naufan Asri Amelisa Sipayung Andhita Dean Vega Andini Rahayu Putri Angela Priska Annisa Putri Hairani Arif Pratama Putra Nst Arisandi Amanda Siregar Asmin Aurick Mathias Danarya Purba Berkat Obed Sion Gultom Cindy Amellia Putri Clara Citra Sinaga Dimas Sakti Dimas Saragih Dina Lestari Elga Gresia Br. Surbakti Elprina Sihotang Emi Angelina Sinambela Ester Carolina Simanihuruk Fadli agus triansyah Fadly Agus Triansyah Febry Tarigan Gerald Nick Emmanuel Gladis Novita Malau Glorysha Simbolon Gracia Octaviani Hutagalung Hannes Inmanuel Sinaga Hawarul Ain Nisrina Henny Grace Enjel N. Waruwu Imelda Juniarti Munthe Jane Olivia Theresia Jhon Veriyanto Siregar Johan Paulo Negos Sinaga Jonatan Basrianto Jones Wahyu Simamora Joseph Raja Sihite Jusmanromualdiharion Sinaga Juwita Novitasari Simorangkir Kevin Pradipta Sitepu Kezia Simbolon Kholillah Azahra Barus Kristian Ronaldo Tampubolon Lionanda Maretcha Marpaung Luhut Manurung Luna Maya Sitepu M. Fikrie Fachrian Lubis Maya Duita Saragih Mela Novita Rizki Melissa Angelina Multi Silalahi MHD. Haiqal Wijaya Mishul Jayana Muammar Rinaldi Muhammad Zaky Muzakki Ahmad Ath Thoriq Nesa Einge Regina Br. Tarigan Nesmada Putri Manulang Nisa Artia Nababan Novita Yanti Sari Aritonang Ondo Apostel Purba Parno Sumanro Mahulae Pebiola Silalahi Putra Ananda Sinaga Putra Armawan Putri Gabryela Raka Ayub Pratama Raysa Putri Nabila Hasibuan Refisi Ainjerimen Telaumbanua Rifqi Fauzi Risya Nabila Fitri Rivana Deva Siahaan Rodeo Dongoran Rosana Vanessa Girsang Rosinta Joito Siregar Salsa Zuhriana Nasution Salsabila Mawaddah Damanik Santa Oktavia Turnip Senin Apdi Serep Jeremiah Tampubolon Shidiq Fathanah Silvia A.P. Sigalingging Tamara Meilita Marpaung Triannanda Siahaan Trizthan Irfan Hermawan Tsaqifa Aziza Siregar Wiko Prayoga Wintasya Manullang Yanri Girsang Yohanna Dwi Simaremare Yosi Simbolon Zaki Amirzah Saragih