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All Journal International Journal of Health, Economics, and Social Sciences (IJHESS) Jurnal Cakrawala Ilmiah Jurnal Peradaban Masyarakat (JPM) Jurnal Penelitian Pendidikan Indonesia
Susanto
Institut Bisnis Informasi Teknologi Dan Bisnis
Humanities Computer Science & IT Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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THE EFFECT OF INDIVIDUAL FACTORS ON CONSUMER’S PURCHASING DECISIONS AT GRAND DUCK KING RESTAURANT CAMBRIDGE MEDAN Sri Aprianti Tarigan; Tina Linda; Susanto; Elyzabeth Wijaya; Erina Alimin
Jurnal Cakrawala Ilmiah Vol. 1 No. 6: Februari 2022
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (311.762 KB) | DOI: 10.53625/jcijurnalcakrawalailmiah.v1i6.1512

Abstract

The personality individual factors that usually affect consumers‘ purchasing decisions include age or life cycle stage, job, economic condition, lifestyle and personality or self-image. The consumer‘s purchasing decisions related to goods depends on various factors such as brand, quality, after sales services, warranty, advertising, rebates, offers, discount, mode of payment, display, sales person behaviour, store location and many more. Grand Duck King Restaurant Medan, it has been confirmed that the number of consumers has been decreasing these recent months. It has been suspected that this problem is due to consumers‘ individual factors. The indicators of individual factors in this research were adopted by Rouzbahani, et.al (2013:1151) which include age and life cycle stage, job, economic condition, lifestyle, and personality or self-image and indicators of consumer‘s purchasing decisions indicators by Lopez (2012:127) which are frequency of transactions, consumer referral, Loyalty, repeat decisions. The population that the writer used is the consumers the writer doing research 1 day on 30th May 2017 at grand Duck King Cambridge Medan which are 101 people, by using Slovin‘s Formula, the sample size is 81 consumers, and use the simple random sampling technique which the consumers have same chance to be chosen as sample. The results from analysis are individual factors have effect on consumer‘s purchasing decision at Grand Duck Restaurant King Cambridge Medan and individual factors have a strong and positive effect on consumer‘s purchasing decisions at Grand Duck King Restaurant Cambridge Medan.
THE INFLUENCE OF JOB SATISFACTION TOWARDS ORGANIZATIONAL COMMITMENT AT BENGKEL SAMARINDA, MEDAN Javerson Simamora; Edward Harnjo; Eddy Gunawan; Sri Aprianti Tarigan; Susanto Susanto
Jurnal Cakrawala Ilmiah Vol. 2 No. 4: Desember 2022
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53625/jcijurnalcakrawalailmiah.v2i4.4307

Abstract

Nowadays, most of the companies focus on increasing the commitment of their employees toward the companies themselves through motivation programs and incentives without paying attention to other factors that play a role in increasing the commitment of the employees. In this research, the writer does a research on Bengkel Samarinda which is addressed at Gang Perjuangan No 42N, Titi Kuning, Medan, North Sumatra. Bengkel Samarinda is a workshop that produces furniture and house equipment made from metal. To calculate variable X (Job Satisfaction), the writer uses environmental factor and individual factor as the indicator and variable Y (Organizational Commitment), the writer uses role stress, empowerment, job insecurity and employability, and distribution of leadership as the indicator. In doing this research, the writer uses questionnaire filled with 9 questions and each question consists of 5 answers that can be chosen, and the questionnaire is distributed to 40 respondents. The coefficient of correlation (r) obtained in this research is 0.63, which means that there is a moderate positive relationship. To test the hypothesis, writer uses a valid validity test, reliable reliability test, correlation coefficient test that is found 0.63 representing that there is a significant relationship between each variable, the z-test that shows the z-count is 3.93, z-table is 1.96. This result shows that the z-count>z-table so the null hypothesis is rejected, the multiple regression with the equation y = -0.09 + 0.788x and coefficient of determination is 39.7. It means that job satisfaction only influences around 39.7% towards the organizational commitment. The rest of 60.3% would be affected by other factors.
Penyuluhan Manajemen Pembuangan Sampah yang Baik di SMP Swasta Toby Bethlehem Medan Hengky Kosasih; Sri Aprianti Tarigan; Elyzabeth Wijaya; Susanto Susanto; Agus Susanto; Felix Leonardi
Jurnal Peradaban Masyarakat Vol. 3 No. 1 (2023): Jurnal Peradaban Masyarakat (JPM)
Publisher : LPPM STIE Hidayatullah Depok

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55182/jpm.v3i1.226

Abstract

Pengabdian Masyarakat merupakan salah satu pilar Tri Dharma Perguruan Tinggi, disamping dharma pendidikan dan pengajaran serta dharma penelitian. Pengabdian masyarakat merupakan bagian integral tri dharma perguruan tinggi yang dalam pelaksanaannya tidak terlepas dari dua dharma yang lain serta melibatkan segenap sivitas akademik: dosen, mahasiswa, tenaga kependidikan serta alumni. Melalui pengabdian masyarakat, Institut Bisnis Informasi Teknologi dan Bisnis hadir ditengah-tengah masyarakat bangsa Indonesia. Salah satu bentuk pengabdian masyarakat bagi dosen yaitu terjun di lingkungan masyarakat untuk mengaplikasikan ilmu yang ditempa selama berkecimpung didunia pendidikan perkuliahan selama menjadi tenaga pendidik. Latar belakang munculnya kegiatan pengabdian ini berawal dari kegiatan survey Di SMP Swasta Toby Bethlehem mengidentifikasi adanya permasalahan tentang pengelolaan sampah didesa tersebut dan kurangnya kesadaran masyarakat dalam membuang sampah pada tempat sampah karena kurangnya fasilitas tempat sampah di Desa tersebut. Dengan adanya permasalahan tersebut diharapkan kegiatan pengabdian masyarakat ini dapat memberikan solusi untuk memecahkan permasalahan tentang pengolahan sampah dan pembuatan tempat sampah sebanyak 10 Pcs tempat sampah yang murah sehingga dapat memotifasi masyarakat menerapkan pola hidup bersih.
The Influence of Compensation Towards Employee Productivity at PT. Citra Jaya Nusantara Pekanbaru Hengky Kosasih; Susanto; Robin
International Journal of Health, Economics, and Social Sciences (IJHESS) Vol. 5 No. 3: July 2023
Publisher : Universitas Muhammadiyah Palu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56338/ijhess.v5i3.3935

Abstract

PT. Citra Jaya Nusantara is company that run a business in property sector. This company has run its business in Pekanbaru for around two years. The main business is building shophouses. Employee productivity relates positively to the compensation system design of an enterprise. Since this is the key indicator of the selection of pay strategies, it should be highly valued. Compensation strategy is seen as one of the most important strategies in management function as it influences the productivity and growth of an organization. The objective of this research is to know the influence of compensation toward employee productivity at PT. Citra Jaya Nusantara Pekanbaru. Based on statistical calculation and analysis, the data is highly valid and the questionnaire is reliable. The Pearson correlation coefficient is 0,75 and the determination is 56%. This means that there are high and positive relation between compensation and employee productivity. Compensation influences employee productivity only for 56%, the other factors influence productivity for 44%. The linear regression equation of this variable is Y = 7,09 + 0,69X. The Zcount of this skripsi is 4,1983 and Ztable 1,96. Since Zcount > Ztable, hence Ha is accepted. This means that compensation influences employee productivity at PT. Citra Jaya Nusantara Pekanbaru.
The role of transformational leadership, leader member exchange, digital transformation on organizational citizenship behaviour and work innovation capabilities in during Covid-19 pandemic Calen Calen; Sri Aprianti Tarigan; Rosita Rosita; Susanto Susanto; Erina Alimin
JPPI (Jurnal Penelitian Pendidikan Indonesia) Vol 7, No 2 (2021): JPPI (Jurnal Penelitian Pendidikan Indonesia)
Publisher : Indonesian Institute for Counseling, Education and Theraphy (IICET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29210/020211163

Abstract

The purpose of this study is to analyze the relationship between Transformational Leadership, Leader Member Exchange, Digital Transformation on Work Innovation Capabilities and Organizational Citizenship Behavior. In this study using quantitative methods and data analysis techniques Structural Equation Modeling (SEM) using SmartPLS 3.0 software. This research was conducted the sample units were 390 Micro, Small & Medium Enterprises (MSMEs). Based on the results of data analysis, it is concluded that transformational leadership has a significant effect on Work Innovation Capabilities, transformational leadership has no significant effect on Organizational Citizenship Behavior, Leader Member Exchange has a significant effect on Work Innovation Capabilities, Leader Member Exchange has no significant effect on Organizational Citizenship Behavior, digital transformation has no significant effect on Work Innovation Capabilities, digital Transformation has no significant effect on Organizational Citizenship Behavior, Work Innovation Capabilities have no significant effect on Organizational Citizenship Behavior, transformational Leadership has no significant effect on Work Innovation Capabilities through Organizational Citizenship Behavior, Leader Member Exchange has no significant effect on Work Innovation Capabilities via Organizational Citizens hip Behavior , digital transformation has no significant effect on Work Innovation Capabilities through Organizational Citizenship Behavior.
Co-Authors Agus Susanto Calen Calen Eddy Gunawan Edward Harnjo Erina Alimin Felix Leonardi Javerson Simamora Kosasih, Hengky Rosita Rosita Sri Aprianti Tarigan Tina Linda Wijaya, Elyzabeth