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All Journal Al-Mada: Jurnal Agama, Sosial, dan Budaya Inovasi: Jurnal Ilmiah Ilmu Manajemen Jurnal Informasi dan Teknologi Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Teknik Informatika (JUTIF) Jurnal Ekonomi JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Cross-Border Journal of Business Management E-Amal: Jurnal Pengabdian Kepada Masyarakat
Dicky Jhon Anderson Butarbutar
Universitas Widyatama
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Social Sciences

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Implementation of Green Marketing Strategies and Green Purchase Behavior as Efforts to Strengthen the Competitiveness of MSMEs in Indonesia Bestari, Dinda Kayani Putri; Butarbutar, DJ Anderson
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 4, No 1 (2021): Budapest International Research and Critics Institute February
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v4i1.1588

Abstract

The contribution of UMKM business actors is considered quite significant for the development of the economic structure, however, the UMKM sector players must still manage their strategies so that this contribution can continue to grow. To achieve sustainability and continue to make a positive contribution, MSMEs must have a business strategy and competitive power that are relevant to market conditions. The discussion about environmentally friendly products is increasingly being discussed. The high people's willingness to buy environmentally friendly products illustrates that more and more consumers are starting to become aware of environmental conservation and minimize environmental pollution due to the consumption of certain products. This is considered as an opportunity, companies try to respond positively and encourage companies to do innovative things by introducing new business strategies known as green marketing strategies. Researchers will try to see how green marketing strategies influence the trust of green customers, then how green marketing strategies and green customer trust affect green purchase intention and green purchase behavior in the MSME sector, especially in the type of handmade environmentally friendly Indonesian products. This study used the PLS (Partial Least Square) data analysis method using the SmartPLS version 3. The respondents in this study were 350 respondents spread across several regions of Indonesia. The technique of distributing questionnaires used the snowball sampling method. The research result states that green marketing strategies, green customers, and green purchase intention have a very big influence in shaping the behavior of purchasing environmentally friendly products for green consumers.
Analysis of the Influence of Product Quality on Purchasing Decisions at PT. W Standard Indonesia Belianus Patria Latuheru; Dedik Wiryawan; Farida Yani; Riny Jefri; Dicky Jhon Anderson Butarbutar
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 5, No 1 (2022): Budapest International Research and Critics Institute February
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i1.4425

Abstract

In recent years, advances in the automotive world, especially motorcycle, have grown and developed rapidly, this has made almost everyone around the world want and need a motorcycle with good performance and quality and a stable resale price. PT. W Standard Indonesia is a distributor of various types of motorcycle spare parts under the W Standard brand which is located in Medan City. This study aims to determine and analysis of the influence of product quality on purchasing decisions at PT. W Standard Indonesia. This type of research is descriptive quantitative research. The population in this study is the number of customers of PT. W Standard Indonesia in the last three months as many as 102 people. The number of samples for this study is 50 customers. The data analysis method used descriptive statistics and simple linear regression analysis consisting of partial test (t) and coefficient of determination (R2). The results show that product quality has positive and significant effect on purchasing decisions at PT. W Standard Indonesia. Product quality can explain purchasing decisions at PT. W Standard Indonesia by 13.6% and the remaining 86.4% is explain by other variables not examined in this study.
Co-Authors Abu Bakar Annisa Lisdayanti Asni Hasanudin Ayuliana Ayuliana Belianus Patria Latuheru Bestari, Dinda Kayani Putri Budiarto, Balla Wahyu Butar Butar, Ribka Sari Cakranegara, Pandu Adi Devi Sakianah Dila Erlianti Donny Dharmawan Dwi Setyo Aji Farida Yani Idarianty Idarianty Irham Pakawaru La Ode Marihi M. Huanza M. Rafid Marwal Miftahorrozi Miftahorrozi Mukhlishah, Nurul Nicodemus Rahanra Poetri AL-Viany Maqfirah Pramono, Setya Riny Jefri Rissa Megavitry Roinah Roinah RR. Ella Evrita Hestiandari SIGALINGGING, LASRIDA Uli Wildan Nuryanto Wiryawan, Dedik ZA, Saida Zainurossalamia Zulfahmi HB Zunan Setiawan