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Journal : JCSE: Journal of Community Service and Empowerment

Career Preparation Traning Sebagai Upaya Peningkatkan Daya Saing Menghadapi Persaingan Dunia Kerja Helmy, Irfan
JCSE: Journal of Community Service and Empowerment Vol. 3 No. 2 (2022): JCSE Oktober 2022
Publisher : LP3M Universitas Putra Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32639/jcse.v3i2.192

Abstract

Competition for university graduates in the world labour is increasing. The number of jobs offered is not proportional to the applicants or job applicants. This is indicated by the high number of unemployed in D3 and S1 graduates. One of the causes is the lack of preparation of students in facing the work before they graduate from college. Therefore, this service has the theme of career preparation training which aims to equip prospective alumni with skills and competencies, both practical and soft skills as an additional supplement in facing the competition in the real world of work. This training is carried out in one day with several materials, namely, training on making CVs, training on making application letters and training using job seekers applications such as jobstreet. Through this training package, students are expected to be able to prepare themselves early in the face of job competition
Pendampingan Digital Marketing dan Copy Writing Bagi UMKM Indutri Kreatif Di Jawa Tengah Saryatun; helmy, irfan; Riptiono, Sulis; Yordan Hermawan Apidana
JCSE: Journal of Community Service and Empowerment Vol. 5 No. 1 (2024): JCSE April 2024
Publisher : LP3M Universitas Putra Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32639/jcse.v5i1.832

Abstract

The creative industry in Central Java has experienced significant growth alongside increasing consumer interest in local products. However, many micro, small, and medium-sized enterprises (MSMEs) in the creative industry face challenges in competing in an increasingly competitive market, particularly with the shift towards digital platforms in consumer behavior. Limitations in digital marketing and a lack of proficiency in copywriting are major obstacles for these MSMEs. This community engagement program aims to enhance the capacity of MSMEs in the creative industry to leverage digital platforms for product marketing. Through a series of training sessions and consultations, MSMEs will gain an understanding of digital marketing concepts and effective copywriting techniques. The primary goal of this program is to improve the sustainability of MSMEs in online marketing and increase their revenue. The activities were conducted on January 31, 2024, at the PLUT Cooperative and MSME Building of the Department of Cooperatives and MSMEs of Central Java. The training agenda includes an introduction to digital marketing, SEO, social media marketing, paid advertising, and digital marketing performance measurement. The training materials are designed to provide participants with comprehensive understanding and practical skills in digital marketing for MSMEs in the creative industry