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All Journal Record and Library Journal JURNAL PENDIDIKAN TAMBUSAI Jurnal Keperawatan Respati Yogyakarta Humantech : Jurnal Ilmiah Multidisiplin Indonesia Jurnal Keperawatan Karya Bhakti Jurnal Kreativitas dan Inovasi (Jurnal Kreanova) Academic Physiotherapy Conference Proceeding Middle Eastern Culture & Religion Issues Jurnal Pendidikan Islam West Science Interdisciplinary Studies West Science Interdisciplinary Studies West Science Social and Humanities Studies FISIO MU: Physiotherapy Evidences Serambi Engineering
Agus Setiyawan
Pusat Penelitian Pengelolaan Perikanan dan Konservasi SDI. Gd. Balitbang 2 Lantai 4 Jalan Pasir Putih 2. Ancol Timur.
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Journal : West Science Interdisciplinary Studies

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Generation Z Employees in the Creative Industry: The Influence of Company Branding, Flexible Working Hours, and the Digital Work Environment on Company Attractiveness in Indonesia Suwarna, A. Idun; Setiyawan, Agus; Kurniawan, Nur Hasan
West Science Interdisciplinary Studies Vol. 3 No. 10 (2025): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v3i10.2335

Abstract

This study examines the influence of corporate branding, flexible working hours, and the digital work environment on company attractiveness among Generation Z employees in Indonesia’s creative industry. Using a quantitative approach, data were collected from 120 respondents through a Likert-scale questionnaire and analyzed using SPSS version 25. The results reveal that all three independent variables—corporate branding, flexible working hours, and digital work environment—have positive and significant effects on company attractiveness. Corporate branding enhances organizational appeal by communicating authenticity, innovation, and credibility, while flexible working hours increase perceived freedom, trust, and work-life balance. The digital work environment emerges as the most influential factor, reflecting Generation Z’s strong affinity for technology-based collaboration and creativity. Collectively, these factors explain 51.6% of the variance in company attractiveness. The findings support employer branding and work design theories, demonstrating that organizational image, autonomy, and digital infrastructure jointly shape how young creative professionals perceive an ideal employer. Practically, the study emphasizes that creative industry organizations should strengthen brand identity, institutionalize flexible work arrangements, and enhance digital infrastructure to attract and retain Generation Z talent effectively.
Transformation of Generation Z Work Motivation through Information Transparency, Performance Recognition, and Technology Support in Palembang Telecommunication Industry in Indonesia Fikri, Maiza; Pujowati, Yenik; Setiyawan, Agus
West Science Interdisciplinary Studies Vol. 2 No. 12 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i12.1525

Abstract

This study explores the influence of information transparency, performance recognition, and technology support on the work motivation of Generation Z employees in the telecommunication industry in Palembang, Indonesia. Using a quantitative approach, data were collected from 48 respondents through a structured questionnaire with a Likert scale of 1 to 5 and analyzed using SPSS version 26. The findings indicate that all three factors significantly and positively impact work motivation, with technology support emerging as the strongest predictor. The results highlight the importance of fostering transparent communication, implementing effective recognition systems, and providing advanced technological tools to engage and motivate Generation Z employees. These insights offer valuable implications for human resource strategies in the telecommunication sector.
Co-Authors Aditya Ahmad Gani, Aditya Andri Dwi P, Andri Arumsari, Rika Bambang Widarno Darista Yusna, Darista Dini Anggraini, Dini Fadjar Harimurti Fikri, Maiza Firman Ardiansyah Ekoanindiyo Gumelar Satya Dharma, Gumelar Satya Gusma, Ellysa Okky Herlinawati, Intan Indasah , Indasah Irfan, Ahmad Judijanto, Loso Kurniawan, Nur Hasan Mega Rakhma P., Mega Meyrinda Firda, Meyrinda Nindhita Islahnia R., Nindhita Nungki Marlian Yuliadarwati Nur Rizky, Afif Nurhayati, Lis Parasdya, Rama Manggala Perdana, Suryo Saputra Pujowati, Yenik Rahmawati , Shella Dhika Risma Fuadillah, Risma Rona Irlando K., Rona Rusminah Rusminah, Rusminah Septian Eko B., Septian Setiady, Dicky Shanti Wardaningsih Slameto Slameto Slameto Slameto Suwarna, A. Idun Tri Astuti, Wahyu Tri Susanti, Evy Umi Budi Rahayu Widyawati, Erinda Anggar Tri Winanto , Ahmad