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Generation Z Employees in the Creative Industry: The Influence of Company Branding, Flexible Working Hours, and the Digital Work Environment on Company Attractiveness in Indonesia Suwarna, A. Idun; Setiyawan, Agus; Kurniawan, Nur Hasan
West Science Interdisciplinary Studies Vol. 3 No. 10 (2025): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v3i10.2335

Abstract

This study examines the influence of corporate branding, flexible working hours, and the digital work environment on company attractiveness among Generation Z employees in Indonesia’s creative industry. Using a quantitative approach, data were collected from 120 respondents through a Likert-scale questionnaire and analyzed using SPSS version 25. The results reveal that all three independent variables—corporate branding, flexible working hours, and digital work environment—have positive and significant effects on company attractiveness. Corporate branding enhances organizational appeal by communicating authenticity, innovation, and credibility, while flexible working hours increase perceived freedom, trust, and work-life balance. The digital work environment emerges as the most influential factor, reflecting Generation Z’s strong affinity for technology-based collaboration and creativity. Collectively, these factors explain 51.6% of the variance in company attractiveness. The findings support employer branding and work design theories, demonstrating that organizational image, autonomy, and digital infrastructure jointly shape how young creative professionals perceive an ideal employer. Practically, the study emphasizes that creative industry organizations should strengthen brand identity, institutionalize flexible work arrangements, and enhance digital infrastructure to attract and retain Generation Z talent effectively.
Transformation of Generation Z Work Motivation through Information Transparency, Performance Recognition, and Technology Support in Palembang Telecommunication Industry in Indonesia Fikri, Maiza; Pujowati, Yenik; Setiyawan, Agus
West Science Interdisciplinary Studies Vol. 2 No. 12 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i12.1525

Abstract

This study explores the influence of information transparency, performance recognition, and technology support on the work motivation of Generation Z employees in the telecommunication industry in Palembang, Indonesia. Using a quantitative approach, data were collected from 48 respondents through a structured questionnaire with a Likert scale of 1 to 5 and analyzed using SPSS version 26. The findings indicate that all three factors significantly and positively impact work motivation, with technology support emerging as the strongest predictor. The results highlight the importance of fostering transparent communication, implementing effective recognition systems, and providing advanced technological tools to engage and motivate Generation Z employees. These insights offer valuable implications for human resource strategies in the telecommunication sector.
Pengaruh Program E-Samsat terhadap Kepatuhan Wajib Pajak Kendaraan Bermotor dengan Kepuasan Kualitas Pelayanan sebagai Variabel Intervening (Studi Kasus UPPD Kabupaten Sragen) Setiyawan, Agus; Harimurti, Fadjar; Widarno, Bambang
Jurnal Pendidikan Tambusai Vol. 8 No. 3 (2024)
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini untuk menguji Pengaruh Program e-Samsat terhadap Kepatuhan Wajib Pajak Kendaraan Bermotor dengan Kepuasan Kualitas Pelayanan Sebagai Variabel Intervening di Samsat Kabupaten Sragen. Jenis Penelitian yang digunakan adalah penelitian kuantitatif dan kualitatif, sumber data adalah data primer. Populasi dalam penelitian ini adalah Wajib Pajak Kendaraan Bermotor yang tardaftar di kantor Samsat Kabupaten Sragen dan sampel yang digunakan sebanyak 100 responden. Pengambilan sampel menggunakan metode Accidental Sampling dan diuji dengan program SPSS 23.Metode pengumpulan data yang digunakan adalah kuisioner. Teknik Analisis data yang digunakan adalah Statistik Deskriptif. Teknik Analisis data yang digunakan adalah uji validitas, uji reliabilitas, statistik deskriptif uji asumsi klasik uji regresi linier berganda. Hasil penelitian yang diperoleh 2 kesimpulan yaitu sacara langsung dan tidak langsung. Secara langsung yaitu program e-Samsat berpengaruh positif signifikan terhadap kepatuhan wajib pajak kendaraan bermotor. Secara tidak langsung yaitu dengan kepuasan kualitas pelayanan program e-Samsat berpengaruh negatif signifikan terhadap kepatuhan wajib pajak kendaraan bermotor.
Bibliometric Study of Managing Generational Diversity in the Workplace Judijanto, Loso; Winanto , Ahmad; Setiyawan, Agus
West Science Social and Humanities Studies Vol. 2 No. 12 (2024): West Science Social and Humanities Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsshs.v2i12.1488

Abstract

Managing generational diversity in the workplace has become a critical focus for organizations as they navigate the challenges and opportunities presented by multigenerational teams. This study employs a bibliometric analysis to explore the trends, key themes, and global collaboration patterns in generational diversity research from 2000 to 2024. Using data from Scopus, the study identifies influential topics such as diversity, inclusion, leadership, and communication, which are central to managing generational dynamics. Leadership was found to be a pivotal factor in bridging generational divides, while communication gaps and generational stereotypes remain persistent challenges. The analysis also highlights the dual role of technology as both a barrier and a tool for fostering intergenerational collaboration. Despite significant contributions from developed countries, there is notable underrepresentation from developing regions, emphasizing the need for more inclusive research efforts. Emerging topics, including mental health and intersectionality, suggest avenues for future exploration. This study contributes valuable insights for researchers, practitioners, and policymakers aiming to create inclusive, adaptive, and effective multigenerational workplaces.
Transformation of Generation Z Work Motivation through Information Transparency, Performance Recognition, and Technology Support in Palembang Telecommunication Industry in Indonesia Fikri, Maiza; Pujowati, Yenik; Setiyawan, Agus
West Science Interdisciplinary Studies Vol. 2 No. 12 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i12.1525

Abstract

This study explores the influence of information transparency, performance recognition, and technology support on the work motivation of Generation Z employees in the telecommunication industry in Palembang, Indonesia. Using a quantitative approach, data were collected from 48 respondents through a structured questionnaire with a Likert scale of 1 to 5 and analyzed using SPSS version 26. The findings indicate that all three factors significantly and positively impact work motivation, with technology support emerging as the strongest predictor. The results highlight the importance of fostering transparent communication, implementing effective recognition systems, and providing advanced technological tools to engage and motivate Generation Z employees. These insights offer valuable implications for human resource strategies in the telecommunication sector.
Pengaruh Penambahan Back School Terhadap Penurunan Nyeri dan Peningkatan Kemampuan Fungsional Pada Kondisi Low Back Pain Myogenik Setiyawan, Agus; Rahayu, Umi Budi
FISIO MU: Physiotherapy Evidences Vol 2, No.1, Januari 2021
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/fisiomu.v2i1.4964

Abstract

Latar Belakang Low back pain (LBP) atau nyeri punggung bawah termasuk salah satu dari gangguan muskuloskeletal serta akibat dari mobilisasi yang salah. LBP menyebabkan timbulnya rasa pegal linu ngilu atau tidak enak pada daerah lumbal bahkan sacrum nyeri punggung bawah dapat disebabkan pula oleh strain otot-otot vertebra HNP spondylosis spondylolisis myogenik tumor vertebra infeksi. Tujuan Untuk mengetahui pengaruh penambahan Back School setelah pemberian SWD dan TENS terhadap penurunan nyeri dan peningkatan kemampuan fungsional pada penderita LBP myogenik. Metode Penelitian Jenis penelitian ini adalah Quasi Experiment yang sering disebut eksperimen semu dengan desain penelitian Pre post test with control design. Dalam penelitian ini penulis menggunakan data primer yaitu dengan melakukan pengumpulan data sebelum dan sesudah intervensi. Hasil Berdasarkan uji pengaruh SWD TENS dan Back School terhadap penurunan nyeri dan kemampuan fungsional, terlihat bahwa pada T2 T6 dimana p value kurang dari 0.05 maka Ho ditolak yang artinya ada pengaruh terapi SWD TENS dan Back School terhadap penurunan nyeri dan peningkatan kemampuan fungsional. Kesimpulan Terapi pemberian SWD dan TENS saja maupun terapi pemberian SWD TENS dan penambahan Back School berpengaruh terhadap penurunan nyeri dan peningkatan kemampuan fungsional namun pemberian SWD TENS dan Back School lebih efektif dan mempercepat kesembuhan daripada terapi SWD dan TENS saja.
PENINGKATAN PEMAHAMAN MASYARAKAT TENTANG PERAN AKTIVITAS FISIK PADA ANAK DI BOYOLALI Setiyawan, Agus; Indasah , Indasah; Herlinawati, Intan; Gusma, Ellysa Okky; Rahmawati , Shella Dhika
Jurnal Kreativitas dan Inovasi (Jurnal Kreanova) Vol 2 No 2 (2022): Mei
Publisher : Sekolah Tinggi Ilmu Ekonomi Indonesia (STIESIA) Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (334.928 KB) | DOI: 10.24034/kreanova.v2i2.5276

Abstract

Tujuan pada pengabdian masyarakat ini memberikan informasi dalam upaya meningkatkan pemahaman masyarakat tentang peran aktivitas fisik bagi tumbuh kembang anak di Boyolali. Metode yang dilakukan pada pengabdian masyarakat ini memberikan penyuluhan tentang peran aktivitas fisik bagi tumbuh kembang anak di Boyolali. Pada tahap pertama dilakukan wawancara untuk mendapatkan data tentang aktivitas fisik pada anak, selanjutnya didapatkan rumusan masalah, kurangnya pemahaman kader, terbatas sarana dan prasaran deteksi tumbuh kembang, kepercayaan sekitar terhadap pelayanan alternatif dan kurang kooperatifnya antara keluarga pasien dengan fasilitas kesehatan sehingga pada kondisi ini diperlukannya strategi untuk meningkatkan pemahaman masyarakat terkait tumbuh kembang dan peran aktifitas fisik bagi tumbuh kembang anak di Boyolali sehingga tercapai pemahaman masyarakat yang menyeluruh dan optimal.Intervensi yang dilakukan pada kegiatan ini adalah dengan menggunakan analisis SWOT didapatkan hasil melakukan penyuluhan guna meningkatkan pemahaman masyarakat terkait tumbuh kembang serta peran aktifitas fisik bagi tumbuh kembang di daerah sekitar klinik Intan Fisioterapi Anak Boyolali.  
The Influence of Facilities and Infrastructure Management and Student Discipline on the Quality of the Learning Environment for Public High School Students in Indonesia Majid, Jamaluddin; Setiyawan, Agus
West Science Interdisciplinary Studies Vol. 3 No. 11 (2025): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v3i11.2398

Abstract

This study examines the influence of facility and infrastructure management and student discipline on the quality of the learning environment for public high school students in Indonesia. Using a quantitative approach, data were collected from 250 students via a structured questionnaire measured on a 5-point Likert scale. Data analysis was conducted using SPSS version 25, including descriptive statistics and multiple linear regression. The results indicate that both facility and infrastructure management (β = 0.435, p < 0.001) and student discipline (β = 0.389, p < 0.001) have a significant positive effect on the quality of the learning environment. The regression model explains 56% of the variance in the dependent variable. The findings suggest that well-maintained school facilities and disciplined student behavior are essential for creating a conducive learning environment, highlighting the need for holistic strategies by school administrators and policymakers.
The Influence of Facilities and Infrastructure Management and Student Discipline on the Quality of the Learning Environment for Public High School Students in Indonesia Majid, Jamaluddin; Setiyawan, Agus
West Science Interdisciplinary Studies Vol. 3 No. 11 (2025): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v3i11.2398

Abstract

This study examines the influence of facility and infrastructure management and student discipline on the quality of the learning environment for public high school students in Indonesia. Using a quantitative approach, data were collected from 250 students via a structured questionnaire measured on a 5-point Likert scale. Data analysis was conducted using SPSS version 25, including descriptive statistics and multiple linear regression. The results indicate that both facility and infrastructure management (β = 0.435, p < 0.001) and student discipline (β = 0.389, p < 0.001) have a significant positive effect on the quality of the learning environment. The regression model explains 56% of the variance in the dependent variable. The findings suggest that well-maintained school facilities and disciplined student behavior are essential for creating a conducive learning environment, highlighting the need for holistic strategies by school administrators and policymakers.
Online Influence Pathways: A Study of Celebrity Endorsements and EWOM Effects on Purchase Intention Via Brand Trust Setiyawan, Agus; Setyabudhi, Irwan; Nurdin, Mohamad
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 9 No 1 (2026): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v9i1.9278

Abstract

This study aims to analyze the influence of Celebrity Endorsements and Electronic Word-of-Mouth (eWOM) on Brand Trust and Purchase Intention. A quantitative design was employed with 385 respondents who actively search for online product reviews and follow Celebrity Endorsements. Data analysis was conducted using structural equation modeling to assess both direct and indirect relationships among variables. The findings reveal that Celebrity Endorsements significantly strengthen Brand Trust, particularly in the dimensions of benevolence, empathy, and honesty, and also directly enhance Purchase Intention. Electronic Word-of-Mouth (eWOM) positively affects Brand Trust and contributes to Purchase Intention as well. Furthermore, Brand Trust was found to mediate the relationships between Celebrity Endorsements, Electronic Word-of-Mouth (eWOM), and Purchase Intention, with indirect effects also proving significant. These results highlight that both direct and indirect effects play a crucial role, suggesting that effective marketing strategies should integrate Celebrity Endorsements and consumer-generated eWOM while prioritizing the development of brand trust to drive Purchase Intention.
Co-Authors Aditya Ahmad Gani, Aditya Andri Dwi P, Andri Arumsari, Rika Ayu Rizqi P, Nadiatulhikmah Bagus Sugiarto, Kurniawan Bambang Widarno Darista Yusna, Darista Dini Anggraini, Dini Fadjar Harimurti Fikri, Maiza Firman Ardiansyah Ekoanindiyo Gumelar Satya Dharma, Gumelar Satya Gusma, Ellysa Okky Herlinawati, Intan Ida Rianawaty Indasah , Indasah Irfan, Ahmad Jamaluddin Majid Judijanto, Loso Kurniawan, Nur Hasan Marhamah, Emah Mega Rakhma P., Mega Meyrinda Firda, Meyrinda Nindhita Islahnia R., Nindhita Nungki Marlian Yuliadarwati Nur Rizky, Afif Nurdin, Mohamad Nurhayati, Lis Parasdya, Rama Manggala Perdana, Suryo Saputra Prima Wijayanti, Novida Pujowati, Yenik Rahmawati , Shella Dhika Risma Fuadillah, Risma Riza, Alfi Rona Irlando K., Rona Rusminah Rusminah, Rusminah S Siswanto Septian Eko B., Septian Setiady, Dicky Setyabudhi, Irwan Shanti Wardaningsih Slameto Slameto Slameto Slameto Suwarna, A. Idun Tri Astuti, Wahyu Tri Susanti, Evy Umi Budi Rahayu Widyawati, Erinda Anggar Tri Winanto , Ahmad