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All Journal Jurnal Teknik ITS JURNAL REKAYASA TEKNOLOGI INFORMASI Voice Of Informatics CSRID (Computer Science Research and Its Development Journal) Jurnal Review Pendidikan dan Pengajaran (JRPP) Jurnal Mantik Journal of Intelligent Decision Support System (IDSS) Nusantara Hasana Journal Teknik: Jurnal Ilmu Teknik dan Informatika Jurnal Abdi Masyarakat Indonesia Jurnal Mandiri IT Brilliance: Research of Artificial Intelligence Jurnal Minfo Polgan (JMP) Jurnal Informatika Teknologi dan Sains (Jinteks) Jurnal Informatika dan Teknologi Informasi JSITP Jurnal Indonesia Sosial Teknologi Journal of Artificial Intelligence and Digital Business Jurnal Masyarakat Madani Indonesia Jurnal Ekonomi, Teknologi dan Bisnis Innovative: Journal Of Social Science Research SOROT: Jurnal Pengabdian Kepada Masyarakat SmartComp Jurnal Akademik Pengabdian Masyarakat Svarga Pena: Jurnal Pengabdian Kepada Masyarakat Jurnal Teknik Informatika dan Desain Komunikasi Visual
Sarif Surorejo
STMIK YMI Tegal
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Technology Readiness of Retail MSMEs for Digital Sales: Evidence from Kramat, Tegal Sarif Surorejo; Nugroho Adhi Santoso; Divia Faiqotul Cahyati
Brilliance: Research of Artificial Intelligence Vol. 5 No. 2 (2025): Brilliance: Research of Artificial Intelligence, Article Research November 2025
Publisher : Yayasan Cita Cendekiawan Al Khwarizmi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47709/brilliance.v5i2.6879

Abstract

Digital transformation has become a key driver for enhancing the competitiveness and sustainability of Micro, Small, and Medium Enterprises (MSMEs). This study aims to analyze the digitalization readiness of retail MSMEs in Kramat District, Tegal Regency, by applying the Technology Readiness Index (TRI) model consisting of four dimensions: optimism, innovativeness, discomfort, and insecurity. A quantitative survey method was employed involving 70 MSME respondents, and data were analyzed using descriptive statistics. The findings reveal that optimism (3.45), discomfort (3.37), and insecurity (3.32) fall into the high category, while innovativeness (2.75) is in the medium category. Item-level analysis shows that Q4 (optimism) recorded the highest score (3.59), reflecting a strong belief in the benefits of technology, whereas Q7 (innovativeness) obtained the lowest (2.26), indicating low initiative in adopting new digital tools. These results suggest that retail MSMEs in Kramat District have a positive perception of technology but remain cautious in terms of proactive innovation. The study concludes that enhancing innovativeness through digital skills training, mentoring, and policy support is essential for accelerating MSME digital transformation. This research contributes to the literature by providing empirical evidence from a semi-urban context in Indonesia and offers practical recommendations for policymakers and stakeholders in strengthening MSME competitiveness in the digital era.
Co-Authors ., Yustira Aang Alim Murtopo Adhi Santoso, Nugroho Al Fattah, Muhammad Raikhan Albana, Muhammad Syifa Ali Djamhuri Alzam Habibie Ananda, Pingky Septiana Anandianskha, Sawaviyya Andriani, Wresti Andriani, Wresty Arif , Zaenul Arif, Zaenul Aslam, Muhammad Nur Bangkit Indarmawan Nugroho Bayu Aji Santoso Cahyo, Septian Dwi Defi Lugianti Divia Faiqotul Cahyati Dwi Kurniawan, Rifki Erni Unggul Sedya Utami, Erni Unggul Sedya Fadlilah, Chairil Aditya Nur Firmansyah, Muchamad Aries Gunawan Gunawan Gunawan Gunawan Gunawan Hastin Setyorini Isnaeni Hamidah Juniyanto, Rudi Karsidin, Karsidin Khofifah Indah Hasanah Khofifah Indah Hasanah Kurniawan, Rifki Dwi Maulana, M Taufik Fajar Milkhatunisya Milkhatunisya Milkhatunisya, Milkhatunisya Moh. Jamaludin Mohamad Rifki Septiadi Muhamad Lutfi Muhammad Alfan Maulana Muhammad Sulthon Muhammad Syahrul Maulana Muhammad Syahrul Maulana Mutaqin, Ahadan Fauzan Ningrum, Isna Lidia Nugroho Adhi Santoso Nugroho Adhi Santoso Nur Kholifatul Aula Nurokhman, Akhmad Nurul Fadilah, Nurul Pingky Septiana Ananda Pinky Septiana Prayoga, Alan Eka Putra, Alif Sya’Bani Rifki Dwi Kurniawan Rifki Dwi Kurniawan Rito Cipta sigitta Hariyono Rivaldiansyah, Rafik Romadhona, Wahyu Rudi Juniyanto Sagita, Rito Cipta Santoso, Aisyach Aminarti Santoso, Bayu Aji Santoso, Nugroho Adh Santoso, Nugroho Adhi Setiawati, Windi Subechi, Fadlan Hafid Syefudin Syefudin Syefudin Syefudin, Syefudin Ubaidillah, Muhamad Rizal umar, moh azizul umar Uswatun Khasanah Wresti Andriani Yustira . Zaenal Arif Zaenul Arif Zain Hidayatullah, Fikri