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Journal : Human Capital Development

 1 
Mempercepat Keputusan Pembelian Melalui Peran Mediasi Citra Merek di Fore Coffee Kelapa Gading Eva Hubaydillah; Parlagutan Silitonga
Human Capital Development Vol 9 No 2 (2022): HUMAN CAPITAL DEVELOPMENT
Publisher : LPPM Universitas Asa Indonesia

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Abstract

This study aims to determine and prove the effect of product quality and price perceptions on purchasing decisions through brands at Fore Coffee Kelapa Gading. The population in this study were customers of Fore Coffee Kelapa Gading. The sampling technique used an accidental sampling of as many as 132 respondents. The data collection method used a questionnaire distributed to respondents. Meanwhile, hypothesis testing includes path analysis with the help of SmartPLS 3.0. The results of this study that product quality and price perception directly have a positive and significant effect on brand image, price perception and brand image have a positive and significant effect on purchasing decisions, and there is significant indirect effect of product quality on purchasing decisions through brand image. However, product quality has no significant effect on purchasing decisions. The result of the coefficient of determination on the brand image is 61.9% and the purchase decision is 70.9%.
MENINGKATKAN KEPUASAN PELANGGAN MELALUI PERAN MEDIASI KEPUTUSAN PEMBELIAN DI AYAM BAKAR KALASAN WONG YOGYA, CIANGSANA Dinda Putri Mardatilah; Parlagutan Silitonga
Human Capital Development Vol 9 No 1 (2022): HUMAN CAPITAL DEVELOPMENT
Publisher : LPPM Universitas Asa Indonesia

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This study aims to analyze the effect of quality of product and price perception on customer satisfaction through purchase decision at Ayam Bakar Kalasan Wong Yogya, Ciangsana. Using primary data obtained from 132 respondents at Ayam Bakar Kalasan Wong Yogya, Ciangsana. The data analysis methods used in this study are validity tests and reliability tests. While hypothesis testing includes path analysis, evaluation of measurement models and structural models, direct influences, and indirect influences. The author uses quantitative descriptive methode, namely by analyzing data using SmartPLS 3.0. This study shows that product quality and price perception have a positive and significant impact on purchasing decision. Meanwhile, product quality and price perception have a positive and significant effect on customer satisfaction and purchase decisions have a significant effect on customer satisfaction. Keywords : Customer Satisfaction; Price Perception; Purchase Decision; Quality Product
MENINGKATKAN KEPUTUSAN PEMBELIAN MELALUI PROMOSI BERKELANJUTAN PADA SEPATU LOKAL GEOFF MAX DI GEOFF MAX STORE KEMANG Eva Nur Fitasari; Parlagutan Silitonga
Human Capital Development Vol 9 No 1 (2022): HUMAN CAPITAL DEVELOPMENT
Publisher : LPPM Universitas Asa Indonesia

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Abstract

This study aims to prove the influence of product quality, and brand image on purchasing decisions through promotions at Geoff Max Store Kemang. The population in this study were customers who bought shoes at Geoff Max Store Kemang. The sampling technique used accidental sampling of 132 respondents. The data collection method uses questionnaires that are distributed to respondents, with quantitative methods. Meanwhile, hypothesis testing structural equation model with the help of SmartPLS 3.0. The results of this study brand image and sustainable promotion directly have a positive and significant effect on purchasing decisions, brand image indirectly has a positive and significant effect on customer decisions through sustainable promotion. However, product quality does not have a significant effect on purchasing decisions and product quality indirectly does not have a significant effect on purchasing decisions through sustainable promotion. Keywords : Product Quality, Brand Image, Sustainable Promotion, and Purchasing Decision
Meningkatkan Keputusan Pembelian Tisu Paseo Melalui Peran Mediasi Citra Merek Di Lottemart Kelapa Gading Jakarta Utara Nadha Ayu Andini; Parlagutan Silitonga
Human Capital Development Vol 9 No 1 (2022): HUMAN CAPITAL DEVELOPMENT
Publisher : LPPM Universitas Asa Indonesia

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Abstract

This study aims to find out how the role of brand image is a mediating variable between product quality and price perception of purchasing decisions on Paseo wipes at Lottemart Kelapa Gading, North Jakarta. The population in this study was all customers of Lottemart Kelapa Gading. The method used in the research is the quantitative method. This study used primary data obtained from the questionnaire. The sample used in this study was 155 respondents consisting of customers who had purchased at least 2 times using purposive sampling techniques that had been tested for validity and reliability. Data analysis using SmartPLS 3.0. The results of this study show that product quality affects the brand image. Price perception affects purchasing decisions. Product quality affects purchasing decisions. Price perception affects the brand image. Meanwhile, the brand image has no effect on purchasing decisions. On the other hand, product quality and price perception do not affect purchasing decisions through brand image mediation. Keywords: Product Quality, Price Perception, Brand Image, Purchasing Decision
Meningkatkan Repurchase Intention Melalui Peran Mediasi Perceived Value: Studi Kasus di Miss Unicorn Cafe Bekasi Rosmawati; Parlagutan Silitonga
Human Capital Development Vol 9 No 1 (2022): HUMAN CAPITAL DEVELOPMENT
Publisher : LPPM Universitas Asa Indonesia

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Abstract

The purpose of this study was to analyze the effect of service quality and atmosphere on repurchase intentions through perceived value. The population of this study was buyers who had visited Miss Unicorn Cafe Bekasi, using primary data obtained from 150 respondents at Miss Unicorn Cafe. The method used to analyze the data in this study is PLS-SEM. Meanwhile, hypothesis testing includes path analysis, evaluation of measurement models and structural models, direct influences, and indirect influences. The author uses a quantitative descriptive method, namely by analyzing data using SmartPLS 3.0. The results showed that overall the quality of service and atmosphere had a significant effect on repurchase intention through perceived value. The role of mediation that is considered valuable has played a strong influence and therefore this model is highly recommended to be maintained by management of Miss Unicorn Cafe. Keywords : Service Quality, Atmosphere, Perceived Value, Repurchase Intention
PENGARUH SELF EFFICACY DAN KOMPENSASI TERHADAP KINERJA KARYAWAN MELALUI KEPUASAN KERJA KARYAWAN MANHATTAN HOTEL JAKARTA ELSAY JULIE PRASTICA; Parlagutan Silitonga
Human Capital Development Vol 9 No 1 (2022): HUMAN CAPITAL DEVELOPMENT
Publisher : LPPM Universitas Asa Indonesia

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This study aims to analyze the effect of self efficacy and compensation on employee performance. In addition, this study also aims to analyze the effect of job satisfaction mediation variables on the relationship between self efficacy, compensation and employee performance. Data analysis uses the path analysis method with a study population of 100 respondents. The data used in this study are primary data obtained directly from questionnaire answers from employees. The results of the study showed that self efficacy has a positive and significant effect on employee performance, but has no positive and insignificant effect on job satisfaction. Compensation only has a significant effect on employee performance, but has a positive and significant effect on job satisfaction. Job satisfaction has a positive and significant effect on employee performance. Job satisfaction is not able to mediate self efficacy with employee performance, but is able to mediate compensation positively and significantly with employee performance.
Co-Authors Achmadi, Rudhi Ade Kurniawan Agus Kristiadi, Al. Agus Riyanto agustina, sartika dewi Akbarullah, Alan Aureleo Amallia Rahmah Sari Amanda Putri , Yulia Anjelia, Indah Annaba Salamah Aurellia, Reire Bayhaqi, Dejan Nouval Dadang Sukandar Darawanti, Tri Dinda Putri Mardatilah Efendi Efendi Efendi Efendi ELSAY JULIE PRASTICA Eriyatno . Eva Hubaydillah Eva Nur Fitasari Evi Elyanti Situmorang Fadillah, Muhammad Abi Fairuzamily, Naufal Rifqi Faradila, Firda Farida, Dewi Fitri Juni Puspasari Handoko, Intan Jaya, Lalu Aswadi Kristiadi, Al Agus Laluna Aprilla Simamora Mochammad Imron Awalludin Muhamad Faisal Muhammad Faisal Multriarti, Retno Mulyaningsih, Sri Purnami Nadha Ayu Andini Namira, Rai Nugroho, Sigit Dani Nurmala Panjaitan Prameswari, Anastasya Meisya Pratiwi, Putri Chalia Puspasari, Fitri Juni Raharjo, Pamuji Reyes, Victor T. Roby Darmadi Sibarani, Elfrida Dwiputri Roniuli Sihombing, Rusman Efendi Suhendro, Rio Ramdhani Ulfa Dwi Lestari