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All Journal Jurnal Manajemen Teknologi Equilibrium EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Widya Cipta : Jurnal Sekretari dan Manajemen Majalah Ilmiah Bijak Business Management Analysis Journal (BMAJ) Jurnal Ilmu Manajemen Journal of Vocational Education Studies (JOVES) JURNAL MANAJEMEN DAN BISNIS EQUILIBRIUM Journal of Management - Small and Medium Enterprises (SME's) Jurnal Cahaya Mandalika Jurnal Ekonomi Journal of Research in Social Science and Humanities Humantech : Jurnal Ilmiah Multidisiplin Indonesia Golden Ratio of Marketing and Applied Psychology of Business EKONOMIKA45 Jurnal Manajemen dan Bisnis Jurnal Ilmiah Hospitality Management Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Co-Creation : Jurnal Ilmiah Ekonomi Manajemen Akuntansi dan Bisnis Journal of Artificial Intelligence and Digital Business BULLET : Jurnal Multidisiplin Ilmu Journal of Economics, Assets, and Evaluation Journal of Economics, Bussiness and Management Issues Epaper Bisnis: International Journal Entrepreneurship and Management Human Capital Development Panorama Nusantara Jurnal Manajemen Bisnis
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Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Medicine & Pharmacology Nursing Public Health Social Sciences Other

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Journal : EKONOMIKA45

 1 
Pengaruh Pengaruh Product Quality dan Promotion Terhadap Trust dan Purchase Decision Pada Produk Valizastuff Di Shopee Muhamad Faisal; Parlagutan Silitonga
EKONOMIKA45 :  Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan Vol. 12 No. 1 (2024): Desember : Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan
Publisher : Fakultas Ekonomi Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to determine the relationship between product quality and promotion on trust and purchasing decisions at the Valizastuff online store in e-commerce. The population in this study were all Valizastuff customers. This study involved 240 respondents who were collected using questionnaire distribution with Accidental Sampling technique. The data analysis method was carried out using Structural Equation Modeling (SEM) with the help of Smart-PLS software (v.3.2.9). The results of this study indicate a significant influence between product quality and promotion on trust and purchasing decisions. The results show a positive and significant direct influence between product quality on trust and purchasing decisions and the results of this study indicate that promotion has a positive and significant influence on trust and purchasing decisions. Trust also has a positive and significant influence on purchasing decisions. Therefore, it is important to maintain consumer trust in an effort to increase purchasing decisions.
Pengaruh Product Quality dan Promotion Terhadap Trust dan Purchase Decision pada Produk Valizastuff di Shopee Muhammad Faisal; Parlagutan Silitonga
EKONOMIKA45 :  Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan Vol. 12 No. 1 (2024): Desember : Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan
Publisher : Fakultas Ekonomi Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/ekonomika45.v12i1.3679

Abstract

This study aims to determine the relationship between product quality and promotion on trust and purchasing decisions at the Valizastuff online store in e-commerce. The population in this study were all Valizastuff customers. This study involved 240 respondents who were collected using questionnaire distribution with Accidental Sampling technique. The data analysis method was carried out using Structural Equation Modeling (SEM) with the help of Smart-PLS software (v.3.2.9). The results of this study indicate a significant influence between product quality and promotion on trust and purchasing decisions. The results show a positive and significant direct influence between product quality on trust and purchasing decisions and the results of this study indicate that promotion has a positive and significant influence on trust and purchasing decisions. Trust also has a positive and significant influence on purchasing decisions. Therefore, it is important to maintain consumer trust in an effort to increase purchasing decisions.
Kualitas Produk Persepsi Harga dan Electronic Word of Mouth Meningkatkan Keputusan Pembelian melalui Brand Image Amallia Rahmah Sari; Parlagutan Silitonga
EKONOMIKA45 :  Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan Vol. 12 No. 2 (2025): Juni: Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan
Publisher : Fakultas Ekonomi Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/ekonomika45.v12i2.4580

Abstract

This study aims to analyze the effect of product quality, price perception, and electronic word of mouth (EWOM) on purchase decisions with Brand Image as a mediating variable at Tomoro Coffee. This research uses a quantitative approach with data collection through questionnaires to 250 respondents who are visitors to Tomoro Coffee with Accidental Sampling technique. Data analysis was carried out using the PLS-SEM method with the help of SmartPLS 3.0 software. The results showed that product quality, price perception, and EWOM have a positive and significant effect on Brand Image, and have a direct effect on purchase decisions. However, Brand Image does not have a significant effect on purchase decisions, so it does not mediate the relationship between the three independent variables and purchase decisions. These results indicate that purchase decisions are more directly influenced by product quality, price perceptions, and EWOM. These findings provide important implications for marketing strategies by focusing more on product quality, competitive prices, and utilizing EWOM to improve consumer purchase decisions.
Co-Authors Achmadi, Rudhi Ade Kurniawan Agus Kristiadi, Al. Agus Riyanto AGUS RIYANTO agustina, sartika dewi Akbarullah, Alan Aureleo Amallia Rahmah Sari Amanda Putri , Yulia Anjelia, Indah Annaba Salamah Aurellia, Reire Bayhaqi, Dejan Nouval Chairul Razak Dadang Sukandar Darawanti, Tri Dinda Putri Mardatilah Efendi Efendi Efendi Efendi ELSAY JULIE PRASTICA Eriyatno . Eva Hubaydillah Eva Nur Fitasari Evi Elyanti Situmorang Fadillah, Muhammad Abi Fairuzamily, Naufal Rifqi Faradila, Firda Farida, Dewi Fitri Juni Puspasari Gunawan, Sherlyna Handoko, Intan Jaya, Lalu Aswadi Kristiadi, Al Agus Laluna Aprilla Simamora Mochammad Imron Awalludin Muhamad Faisal Muhammad Faisal Multriarti, Retno Mulyaningsih, Sri Purnami Nadha Ayu Andini Namira, Rai Nugroho, Sigit Dani Nurmala Panjaitan Prameswari, Anastasya Meisya Pratiwi, Putri Chalia Puspasari, Fitri Juni Raharjo, Pamuji Reyes, Victor T. Roby Darmadi Sibarani, Elfrida Dwiputri Roniuli Sigit Dani Nugraha Sihombing, Rusman Efendi Suhendro, Rio Ramdhani Ulfa Dwi Lestari